OMNI CHANNEL MARKETING

Forethought Enhances Omnichannel Support with Zendesk Sunshine Conversations Integration

Forethought | March 16, 2022

Forethought, the human-centered AI platform, today announced that Solve – its sophisticated conversational AI agent that automatically answers common customer questions – has integrated with Zendesk Inc.’s Sunshine Conversations to help support teams deliver a seamless customer experience across any channel.

Zendesk’s Sunshine Conversations API gives users access to the richest features across the broadest set of messaging channels, allowing organizations to stay connected at every point of the customer journey. With this integration, customers can now connect their messaging channels – SMS, Facebook Messenger, WhatsApp, Twitter, etc. – to Sunshine Conversations and leverage Forethought’s AI capabilities to provide automated support through preferred channels. This allows customers to unify and integrate communications across multiple touchpoints without losing context.

“As customers continue to engage across a variety of channels, expectations of a consistent experience across those channels increase, We’re excited to expand our partnership with Zendesk with this integration in order to provide Forethought customers the opportunity to be at every touchpoint of their customer’s journey and deliver the best customer experience at scale.”

Deon Nicholas, CEO & Co-Founder of Forethought

“Sunshine Conversations helps businesses provide custom interactions and individualized support,” said Pascal Pettinicchio, Vice President of Technology Alliances at Zendesk. “The integration with Forethought enables our customers to take advantage of Forethought’s Solve product and their AI technology across any channel.”

For years, voice and email were the primary channels for customers to engage with customer support. However, with consumer behavior changing over the last few years, there has been an upwards trend on chat and direct messaging via SMS and social. This integration is the first step in building the next generation of customer experience and empowers customers to enable intelligent support experiences at every touchpoint.

“Meeting our customers where they are at is a critical part of our mission of obsessing over our customers’ success at Kajabi,” said Jared Loman, Vice President of Customer Experience at Kajabi. “Forethought’s Sunshine Conversations integration has allowed us to do exactly that while continuing to harness the power of cutting-edge technology to provide the answers our customers need in a fast, modern, and efficient manner they expect from a customer-obsessed company like ours.”

About Forethought
Launched in 2018, Forethought is a leading AI company providing customer service solutions that transform the customer experience. Forethought’s products enable seamless customer experiences by infusing human-centered AI at each stage of the customer support journey: resolving common cases instantly, predicting and prioritizing tickets, and assisting agents with relevant knowledge — all from one platform.

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MARKETING STRATEGY

ShardSecure® Expands Growing Channel Partner Program with New Cybersecurity Partner Braxton-Grant Technologies

ShardSecure® | June 16, 2022

ShardSecure, inventor of the innovative Microshard™ technology that mitigates data security and privacy risks in the cloud, is delighted to announce a new strategic partnership in its Channel partner program with cybersecurity services company Braxton-Grant Technologies. Braxton-Grant provides compliance, managed security, training, and technical support services for clients in finance, government, healthcare, education, and more. An IT advisor with more than 20 years of experience, Braxton-Grant Technologies designs and implements custom cybersecurity solutions. Their customers in commercial and government sectors will benefit from the ShardSecure's Microshard technology to augment their data security and data privacy measures. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "Partnering with ShardSecure became a no-brainer after watching the product in action. Their ability to provide advanced data security in the cloud, on-prem, and in hybrid environments allows us to support most customer use cases. Braxton-Grant is looking forward to growing with ShardSecure as we help our customers protect their sensitive data." Microshard technology desensitizes sensitive data by digitally shredding it into microshards that are too small to contain sensitive data. Those microshards are then mixed with poison data and distributed to multiple, customer-owned storage locations of the customer's choosing. Its self-healing data also reverses unauthorized data deletion and tampering — including ransomware — for data at rest. Microsharding renders sensitive data unintelligible and of no value in the wrong hands, enabling that data for multi-cloud and hybrid-cloud environments to help ensure data security and privacy. The three-step Microshard process drastically mitigates the impact of a data breach. ShardSecure's self-healing data supports business continuity through its RAID-5-like ability to reconstruct data impacted by storage service outages. This approach protects against the effects of data loss and allows business operations to continue unaffected during an outage. "Our Channel partners are vital in helping us sustain our rapid growth. Braxton-Grant has been a respected, trusted advisor to their customers for a quarter of a century, and we are delighted to partner with their world-class team," said Bob Lam, CEO and Co-Founder of ShardSecure. "Through Braxton-Grant, we look forward to helping more customers achieve greater data security and resilience with our Microshard technology." About Braxton-Grant Technologies Braxton-Grant Technologies is a trusted IT advisor with more than 20 years of experience designing, developing, and implementing custom cybersecurity solutions. With a highly trained and certified sales and engineering team, it identifies the business solutions that work best for a company's industry and processes. About ShardSecure ShardSecure is changing the nature of data security. It believes that all organizations can easily and securely enjoy the benefits of cloud adoption without surrendering control of their data. Inventors of patented Microshard technology, ShardSecure cloud-enables sensitive data by desensitizing it in multi-cloud and hybrid-cloud environments.

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CONTENT MARKETING

Steinreich communications acquires leading south african digital marketing agency

Steinreich Communications | March 15, 2022

Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies. The acquisition serves as the agency's entrance to the African continent as it will now have a location in Durban. This presents a strategic opportunity as many of the firms' clients, particularly those in the Middle East, are expanding their businesses into Africa. Dan Chazen, founder and CEO of the Omniado Agency, will join Steinreich Communications as creative services director along with all the current members of his staff. He and his team will work with all the agency's clients across industries and sectors to provide design strategy and implementation for social media as well as video production. Prior to founding the Omniado Agency, Chazen served as managing director of Blackstone Media, one of the most dynamic billboard advertising agencies in South Africa. He worked on a broad group of clients in consumer products, retail and business-to-business sectors, including Adidas, Coca Cola, BMW and Mercedes. "Dan and the Omniado brand brings an unparalleled level of experience in the digital and design space that will be invaluable to our clients. We have worked together on a variety of joint accounts and share a similar vision which we are looking forward to executing on, together as one team, Additionally, our new location in South Africa provides a wonderful opportunity for our clients who have already expressed interest in developing their businesses in that market. President and CEO Stan Steinreich "I am thrilled about the tremendous opportunity we have to add a new dimension to the existing capabilities of the agency to offer a complete package of communications, marketing and creative services to our clients," said Chazen. "My team and I are very excited to be joining Steinreich Communications, one of the best in the industry. My team and I have already hit the ground running and are excited about the future." Through this acquisition, Steinreich Communications is bolstering its social media design, website development, video production, email marketing, special event support, and corporate identity branding capabilities for its clients. Founded in 2003, Steinreich Communications represents some of the world's leading corporations and consumer brands. It is one of the nation's fastest-growing, full-service public relations firms with offices in New York, New Jersey, Washington, Los Angeles, High Point, London, Frankfurt, Tel Aviv, Dubai and Durban.

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MARTECH

Pipedrive Launches Campaigns Feature To Enhance Product Functionalities

Pipedrive | June 13, 2022

Pipedrive, a CRM software company, expanded its product suite with new marketing campaign management capabilities. Campaigns by Pipedrive is designed to bring sales and marketing into one revenue management platform so users can access every aspect of their email marketing campaigns in one location. This new functionality aims to provide businesses with full transparency across their sales and marketing teams for greater visibility into revenue, campaign data, pipelines, etc. Key features of Campaigns by Pipedrive include: One platform to support sales and marketing teams with lead generation, CRM and email marketing in one place; One database to unify contact lists with bulk import options and to keep all customer interactions by sales and marketing teams in one area; A Campaign builder, which offers slick, customizable email templates based on performance and intuitive “drag-n-drop” options; Targeting options to filter the right contacts for more precise audience segmentation; Insight functionalities forreal-time audience/campaign engagement reports; and Email marketing automation to help set up fully automated lead qualification flows and customer relationship nurturing sequences. (This functionality will be available later this summer). “There is a clear gap and need in the market today for an integration of the sales and marketing businesses,” said Shaun Shirazian, Chief Product Officer at Pipedrive, in a statement. “There is a clear gap and need in the market today for an integration of the sales and marketing businesses,” said Shaun Shirazian, Chief Product Officer at Pipedrive, in a statement. “Organizations’ bottom lines are more important than ever before — especially as we emerge from the pandemic — and companies are always looking for ways to optimize their business and reduce costs. By bringing sales and marketing teams seamlessly onto one revenue management platform, we are giving our customers the tools they need to align their business targets to drive revenue for the whole business. It’s exactly what our customers have been asking for and we are excited to introduce it to the market today.”

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Balbix Hires Virsec Systems, Tech Mahindra Vet as Channel Leader

Balbix, Virsec Systems | June 14, 2022

Balbix, a security automation provider, has appointed Saurabh Sharma as vice president of strategic alliances and channels. Sharma plans to deliver more than 50% of the company’s revenue through its partners. He’ll do so by expanding its network with GSIs, MSSPs and VARs. He’ll help Balbix partners add security posture automation to their portfolios to reduce their customers’ cyber risk. By investing in new routes to market, Balbix aims to accelerate its momentum. In March, the company announced its $70 million Series C funding round. Its funding now totals more than $100 million. “With the exploding attack surface, SIs and MSPs are struggling to mitigate vulnerabilities and manage risk for their customers,” Sharma said. “Customers … have begun to demand more automation and proactive cybersecurity posture management. Partners that add Balbix to their portfolio will deliver reduced risk to customers at lower costs, as well as actionable insights for improved decision making.” Previous Roles with Virsec Systems, Tech Mahinda Sharma brings over 22 years of experience in sales, business development, alliances and strategy. Before Balbix, he was Virsec Systems‘ vice president of strategic partnerships. There, he opened new revenue streams via partnerships with leading GSIs and VARs. Before that, he worked at Tech Mahindra for over a decade, most recently as vice president of its communications business. Balbix allows partners to help their customers by providing automated capabilities. Those include asset inventory, vulnerability management and cyber risk quantification in dollars. Partners can extend their portfolios and gain new revenue streams delivering services around these technologies. “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. Gaurav Banga is Balbix‘s founder and CEO “We are excited to welcome Saurabh to the Balbix team as we expand our partner ecosystem and accelerate adoption of our technology,” he said. “Saurabh has a track record of building win-win models for partners and technology vendors stemming from his experience working at both a world-leading GSI and at technology vendors where he partnered with top GSIs, MSPs and MSSPs.”

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Spotlight

Facebook advertising allows businesses to place custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. Facebook ads can appear in your target audience’s News Feed or the right column of Facebook on desktop, as well as News Feed on mobile.

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