Facebook's North American Ad Monetization Growth Is Breathtaking

facebook Marketing | October 11, 2016

It's been a couple of quarters since I looked closely at Facebook's (NASDAQ:FB) financials and monetization metrics. I checked in with the social network's figures today, and frankly I was blown away at the progress that it has made in terms of user monetization, particularly within its home turf of the U.S. and Canada. There's no other way to put this: Facebook is crushing it.

Spotlight

If you’re a shop owner, you know how much money and effort goes into getting people to visit your shop and see your products. Once you have their attention, once they add something to the cart, you’re almost there! Create your Free-Forever account https://bit.ly/3ARSXRh

But sadly, studies show that most online customers – 69.8% – abandon their shopping cart.
Yet, there’s a way to save some of those carts and bring more revenue to your shop! A smart automation scenario can help enhance the investment that goes into getting visitors interested and turn them into paying customers.


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CHANNEL PARTNERSHIPS

BigID Partner Program Drives Collaboration and Innovation for Data Across Security, Privacy, and Governance

BigID | September 17, 2022

BigID, the leading data intelligence platform for privacy, security, and governance, today announced partner program enhancements, highlighting its commitment to accelerating partner and customer success. The enhanced partner program will help BigID's 150+ partners extend and enrich their solutions and services - with program benefits that serve the broad partner ecosystem. "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "We're continuing to invest in our partner's success with a focus to support and enrich our expanding global partner networks to deliver joint solutions and add value for our customers." "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "Working with our technology partners to build a strong, integrated ecosystem is key to helping our customers solve complex security challenges efficiently. BigID is an innovative, emerging security technology vendor solving some of the hardest security issues with data security and recognizes that working with a broad range of ecosystem partners is a critical part of ensuring customer success," said James Young, Global Security Strategist at Splunk. "The team at BigID has been very collaborative and supportive in working with Splunk to build use case-based product integrations to solve data security problems for our customers." "BigID is phenomenal as a partner: we're able to team up in so many different areas from business to technology and everything in between," Said Sarah Branfman, MongoDB "The partnership between MongoDB and BigID continues to add value to our partners and customers so that we're truly better together." "We partnered with BigID because BigID complements AWS, and it enhances our overall capabilities - which is really good for customers," said Chintan Sanghavi, Solutions Architect, AWS. "Customers see the combined value of our platforms - having the collaboration and partnership with BigID reduces the barriers for customer adoption." "BigID takes care of a data problem for our customers," said Gerard McCann, Sr. Director, ISV Business Development. "SAP decided to not only partner with BigID, but SAP invested in BigID as a company because we saw the viability of a solution that could really help our customers that have multiple on-premise and cloud properties." "HPE is pleased to be an investor in BigID. HPE Ezmeral Data Fabric and HPE GreenLake for Data Fabric provide the industry's first true hybrid, multi-cloud data fabric solution." said Ron Reuben, Head of Product, HPE Ezmeral, Hewlett Packard Enterprise. "BigID provides a valuable addition to our growing partner ecosystem to help customers manage sensitive and complex data challenges." New partner program benefits include an advanced training and certification program from BigID University to accelerate partner impact, alongside additional go-to-market capabilities, marketplace status, and dedicated resources. "BigID recognizes the importance of our partners to the success of our clients. Customers need the expertise of consulting and channel partners to help them acquire the right technology and deploy it within their data landscape. We are committed to serving the needs of our partners to make our partner program a win-win-win for all involved," said Jon Mayer, VP of Consulting & Channel Partners. Iulia Stefoi-Sliver, VP of Technology Partnerships, added, "Additionally, our entire strategy is based on ensuring that BigID operates within the technology landscape of our customers and can provide exponential innovation by bringing BigID's expertise in data discovery together with adjacent tech to offer clients an end-to-end solution to fit within their modern data stack." Learn more at bigid.com/partners About BigID BigID's data intelligence platform enables organizations to know their enterprise data and take action for privacy, security, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has been recognized for its data intelligence innovation as a 2019 World Economic Forum Technology Pioneer, named to the 2021 Forbes Cloud 100, the 2021 Inc 5000 as the #19th fastest growing company and #1 in Security, a Business Insider 2020 AI Startup to Watch, and an RSA Innovation Sandbox winner. Find out more at https://bigid.com.

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MARTECH

SonicWall Earns Prestigious 2022 CRN Annual Report Card Award for Enterprise Network Security

SonicWall, The Channel Company | August 22, 2022

SonicWall today announced that CRN, a brand of The Channel Company, named the cybersecurity leader as one of the winners in the Enterprise Network Security category of the 2022 CRN Annual Report Card (ARC) Awards. This award honors the industry's top technology vendors for success in providing high levels of satisfaction for channel partners through innovative products, services and partner programs. "As a 100% channel company, we remain completely committed to delivering our partners and customers with the absolute best products and support to face today's increasingly complicated security challenges," said SonicWall President and CEO Bob VanKirk. "As a 100% channel company, we remain completely committed to delivering our partners and customers with the absolute best products and support to face today's increasingly complicated security challenges," said SonicWall President and CEO Bob VanKirk. "We're excited to be recognized by CRN, especially knowing that they celebrate best-in-class vendors that are committed to driving partner growth and demonstrating outstanding channel performance. SonicWall is uniquely positioned to help partners, including MSSPs, evolve and help facilitate their growth." With 37 years of history, CRN's ARC Awards recognize best-in-class vendors devoted to boosting IT channel growth through innovation in technology and partner strategy. Through the ARC Awards — known as one of the most prestigious honors in the IT industry — solution providers offer key feedback that commends technology manufacturers for designing channel-friendly product offerings, developing strong partner programs, and building long-term successful relationships with solution providers. SonicWall's SecureFirst Partner Program and its industry-leading security products help partners and MSSPs exceed customer demands. More than 17,000 active SonicWall partners help protect our customers every day, and because of them SonicWall is one of the unquestioned leaders in the cybersecurity space. The ARC Awards are based on an invitation-only research survey conducted by The Channel Company. Responses from 3,000 solution providers across North America were evaluated in this year's survey, rating 82 vendor partners across four criteria: product innovation, support, partnership, and managed cloud services. Scores were awarded in 25 major product categories in technology areas that are critical to channel partner success. "It's our pleasure to honor vendors that consistently deliver top-performing products and services to establish and foster successful channel partner relationships," said Blaine Raddon, CEO, The Channel Company. "In addition to highlighting our winners, CRN's Annual Report Card Awards provide vendors with actionable feedback and insight into their current standing with partners that can be incorporated into their channel strategies in the future." Winners will be featured throughout The Channel Company's XChange 2022 conference, taking place August 21-23 in Denver, Colorado. Coverage of the CRN 2022 ARC results can be found online at www.CRN.com/ARC and will be featured in the October 2022 issue of CRN Magazine. About SonicWall SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile and unsecure. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across boundless exposure points and increasingly remote, mobile and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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MULTI CHANNEL MARKETING

Allevia Technology Partners with FluentStream to Enhance Service Offering and Revenue Stream

FluentStream | September 14, 2022

FluentStream, the fastest-growing unified communications-as-a-service (UCaaS) provider for small and mid-size organizations, today announced that Allevia Technology has joined its partner program. As a result, Allevia has upgraded 100% of its customers to FluentStream. The company now offers FluentStream’s UCaaS services to its new customers and provides support to customers who have already transitioned to FluentStream. Allevia Technology, based in Maryville, Tennessee, provides on-site and remote technical support for devices, services and networks to more than 400 customers across numerous industries. The company also builds websites, provides telecom analysis, and offers affordable, high-speed internet to local businesses and residents. “We're not a UCaaS provider, but we partnered with FluentStream, which provides technology and services we feel comfortable selling to our customers,” said Stefan Wilson, Founder, Allevia Technology. “We're not a UCaaS provider, but we partnered with FluentStream, which provides technology and services we feel comfortable selling to our customers,” said Stefan Wilson, Founder, Allevia Technology. “You know, when you can look a customer in the eye and tell them this is the solution we use, it’s easier for a customer to believe that we know what we’re talking about. We support it, we sell it and we use it every day.” FluentStream’s centralized dashboard is a critical element that makes it possible for Allevia to support its VoIP customers. The ease of service provisioning provided by the FluentStream dashboard is essential to Allevia being able to efficiently support its customers’ changing preferences and requirements. Additionally, FluentStream’s 24/7 US-based customer service enables Allevia to provide quality support for its phone customers. “One of our key tenets is to provide outstanding service to our customers and partners so they can optimally operate their businesses,” said Cass Gilmore, CEO, FluentStream. “In maintaining this commitment, we were able to expand our customer relationship with Allevia into a channel partnership, and as a result, we have been able to help Allevia expand its service offering and enhance its revenue stream.” For more information about Allevia’s partnership with FluentStream, see the case study at www.fluentstream.com/partner-program/allevia. About FluentStream FluentStream is a cloud communications company that simplifies and automates how small to medium-sized businesses communicate with their customers. FluentStream enables service, sales and other professionals to deliver an exceptional customer experience from any device or location. Inc. 5000 has consecutively recognized FluentStream as one of the fastest-growing private companies, and BuiltIn named FluentStream one of the best places to work. For more information, visit www.fluentstream.com and connect on Linkedin.

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MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

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Spotlight

If you’re a shop owner, you know how much money and effort goes into getting people to visit your shop and see your products. Once you have their attention, once they add something to the cart, you’re almost there! Create your Free-Forever account https://bit.ly/3ARSXRh

But sadly, studies show that most online customers – 69.8% – abandon their shopping cart.
Yet, there’s a way to save some of those carts and bring more revenue to your shop! A smart automation scenario can help enhance the investment that goes into getting visitors interested and turn them into paying customers.

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