Facebook’s Live Stream Traffic Spikes During COVID-19 Lockdowns

Facebook | March 30, 2020

  • With more people staying indoors for Covid-19, livestreamed programming has grown in popularity.

  • As a result, Facebook has shifted its focus towards live streaming as COVID-19 lockdowns lead to increased demand.

  • According to Bloomberg, the number of viewers have risen to 50% since Jan.

Facebook is abruptly shifting the focus of product development toward live streaming as COVID-19 lockdowns lead to increased demand.

FidjiSimo, head of the Facebook app, told Bloomberg over the weekend that Facebook Live is “exploding” right now.


This is a really unique moment. [Facebook has had to] adjust really quickly and really reshape our roadmap.

-FidjiSimo, head of Facebook app

The number of US users watching live video on Facebook has increased 50% since January, Bloomberg reports.


The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day. Maintaining stability throughout these spikes in usage is more challenging than usual now that most of our employees are working from home.

-Analytics Chief, Alex Schultz and Engineering Chief, Jay Parik

This is due, in no small part, to the fact that people around the world are stuck at home in a collective effort to prevent coronavirus from spreading.

Facebook is responding to the increased usage by accelerating the development of new features for Facebook Live.

Title of the document

Learn more: https://advertising.report/news/mark-zuckerberg-facebook-wants-tighter-regulation/4063

New Features for Facebook Live

Facebook plans to make live streaming video accessible to more people, as well as more lucrative for those broadcasting the video.

The following new features are said to be coming within weeks:

• Watch Facebook Live videos without a Facebook account
• Automatic closed captioning
• Expansion of digital tipping capabilities to more streamers
• Toll-free phone numbers for charity streams to take live callers

In addition to these features, Facebook is also rolling out a whole new dashboard for managing live broadcasts.

Facebook Live Producer

A new Facebook tool called Live Producer lets page managers take greater control of their live broadcasts.

Live Producer is designed for pages that broadcast live video with higher-end production equipment and software.

Managing Live posts, scheduling, and certain types of broadcast settings can be done from the left-hand column.

Functions such as Source Details and Stream Health, plus interactive features like Polls, are located in the top navigation bar.

A small stream preview is constantly available in the bottom right-hand corner. Or you can scroll up to reveal a much larger view of the stream.

Title of the document

Learn more: https://channel.report/news/facebook-bans-more-types-of-ads-in-response-to-covid-19/6671

Facebook Pauses Work on Other Projects

As Facebook works on developing these additions to Facebook Live, it’s halting work on other products such as those that encourage in-person gathering.

Part of this shift in focus has already begun with Facebook showing fewer event reminders to people.

Facebook Marketplace is also considered less important right now since it’s not a good time to be meeting up with others to exchange physical goods.

Some employees of Facebook who were assigned to work on the now-less important products have been reassigned to helping small-and-medium sized businesses during this uncertain time.

In fact, the company is said to be working “incredibly quickly” to develop new ways for users and small businesses to make money on the Facebook platform.

Facebook Live is Highest Priority

These projects are of higher priority right now than even Facebook’s own company revenue.

Facebook doesn’t stand to gain a lot by refocusing its efforts on live streaming, at least not yet.

Operating primarily on an ads-based business model, Facebook Live has yet to be developed into a money-making product like YouTube and Twitch have done with their platforms.

That’s why there’s an urgent need to further develop Facebook Live sooner than later.

With Facebook’s ad businesses taking a hit recently, it’s in the best interest of the company and its users if it looks for new revenue opportunities during this time.


Using AI technology, brands have the ability to tell data-driven stories at unparalleled scale and personalize content and experiences like never before. In this clip from Content Marketing World 2017, Paul Roetzer, CEO, PR 20/20, shares some insight into what marketers need to know about AI now.

Other News

Yooz Welcomes New Channel Partner Lead to Continue Its Strategic Growth Initiative

Yooz | May 23, 2022

Accounts Payable (AP) automation market leader Yooz announced the company has another addition to its leadership team, naming Jennifer Andreas as the North American Head of Channel Partnerships. In her new position, Jennifer is responsible for continuing to foster current Yooz valued partnerships and the Finance and Accounting ecosystems, such as system integrators with a prime focus on Sage, Sage Intacct, Microsoft, NetSuite ERP integrators, ISVs in the ERP sector, digital payment and DMS space, and major CPA firms throughout the US. Additionally, Jennifer is working to develop and identify new partnerships that expand and solidify the Yooz foothold as the top AP automation solution in the market. Creating and maintaining valued partnerships and strengthening a brand’s market presence are areas in which she has excelled for almost 30 years. “The experience and knowledge Jennifer brings with her is going to help propel Yooz to a wholly new level, She has a proven record of applying her vast understanding of the channel and using it to help propel brand recognition/market reach. I am looking forward to collaborating with her as she puts her plan in motion, and I am extremely excited about what is to come.” Cody Manning, NORAM Chief Sales Officer Andreas brings a wealth of knowledge and experience in all aspects of partnership, development and strategy in IT and change management, believing that the way to real success is developing a true mutually beneficial relationship that helps both sides meet and surpass their growth targets. This idea of investing in partnerships and realizing mutual value a trademark of her work - ties directly into Yooz’s core values of striving for excellence and sharing a customer-centric ambition. It is one of the one of the primary factors behind her decision to join the Yooz family and a key factor in her fit as a team member. “I’m looking forward to locking arms with Yooz leadership to build something that will directly impact the company’s growth over the next 1-2 years and beyond,” said Andreas. “I’m thrilled at the prospect of working with a company that places the same emphasis and value on partnerships as I have developed throughout my career, understanding and uniquely fostering valuable relationships with each partnership.” One of Andreas’ immediate areas of focus will be addressing partnerships in specific verticals such as construction, manufacturing, distribution, automotive and hospitality. Her primary goal is to help organizations understand that they can significantly benefit from the time and cost ROI of seamlessly-integrated automation, while also strengthening their supply chains for a wider economic reach through the support and help of solid, mutually beneficial partnerships. About Yooz Yooz provides the smartest, most powerful and easiest-to-use cloud-based Purchase-to-Pay (P2P) automation solution. It delivers unmatched savings, speed and security with affordable zero-risk subscriptions to more than 4,000 customers and 200,000 users worldwide. Yooz’s unique solution leverages Artificial Intelligence and RPA technologies to deliver an amazing level of automation with extreme simplicity, traceability and end-to-end customizable features. It integrates seamlessly with more than 250 financial systems, exceeding any other solution on the market. Yooz is a fast-growing, award-winning, SaaS innovator that is the perfect fit for mid-size organizations across all sectors. It has been recognized as a Great Place to Work®, 10 Best Cloud Solution Provider by Industry Era, Best of SaaS Showplace (BoSS) by THINKstrategies, Top 10 Accounting Solution Provider by CFO Tech Outlook, and Top 50 Company to Watch by Spend Matters.

Read More


BlackBerry Hunting for EMEA Partners After Program Re-Launch

BlackBerry | August 05, 2022

BlackBerry is on the hunt for new EMEA partners. The recruitment drive follows the re-launch of its partner program in the region. Last year BlackBerry secured 92% of its EMEA sales through partners. Now it is looking to enlist new strategic partners and regional specialists to help customers prevent cyber breaches. Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners. Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners. “Our UK channel partner roster has grown by 40% over the last 12 months and we continue to welcome new additions. With new senior leadership hailing from channel organizations, partners will notice the determined focus on ‘enablement.’” Conrad said partners work side-by-side with BlackBerry sales teams. They can also access “a highly competitive rebate program at 12% independent of any discount.” Growing MSSP Business The BlackBerry 2022 Threat Report found SMBs at particular risk, experiencing 11-13 attacks every day. Amid the growing threat landscape, BlackBerry announced in June it had updated its partner program. This included new marketing incentives, a global hiring campaign to boost partner support and a revamped curriculum of training, tools and enablement resources. The updates also include ways to help managed security service providers (MSSPs) tap into demand from SMBs for 24x7x365 managed Extended Detection and Response (XDR) services. “This is a market that industry experts expect will grow globally from $22.45 billion in 2020 to $77.01 billion by 2030. We’re thinking differently on MSSP licensing models and making new, innovative offers available through BlackBerry channel partners,” said Conrad. This, he said, will help them “to stay competitive and secure customers.” Doubling Channel Team Headcount BlackBerry already secures over 500 million endpoints worldwide. Conrad said now it aims to “equip, educate and enable” its partners on BlackBerry’s Cylance endpoint cybersecurity suite. Earlier this year, BlackBerry relaunched its redesigned Partner Hub. It also opened the new Quantum Lab, where EMEA partners can bring prospects and customers into BlackBerry’s own cyberattack simulation suite. It has introduced a complimentary additional security layer to apply on top of existing solutions to partners. As well as preventing breaches and malware, this enables partners to upsell their base even if customers already have existing, non-BlackBerry solutions for Endpoint Protection Platform / Endpoint Detection and Response (EDR). BlackBerry has also committed to significantly increasing the size of its channel team. It aims to double employee headcount in roles such as partner management, customer success and channel enablement. This is “to ensure partners have the technical and sales support to compete and win in the crowded EDR/XDR market.”

Read More


ZentrumHub Announces Strategic Partnership With WIHP, A Leading hotel marketing Company

channel Partnership | May 31, 2022

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an impact in this space by providing its customers more and additional access to technologies that will add value to its clients business. This partnership is a great testimony of this core belief of the company and as next steps, will continue to add more partnerships in its kitty. ZentrumHub now offers more than 900,000 hotel inventory API to its customers with unique properties across the world, enabling their clients to provide a wide choice of hotels to their customers. "With the ever-growing demand for hotels, today's travellers want hotel searches to be quick and painless. With this partnership travel agencies using ZentrumHub Hotel API will be able to position their ads in metasearch engines and increase traffic to their reservation system driving more business." ZentrumHub CEO Sachin Singh Julio Selva, Vice President of Strategic Partnerships at WIHP, said, "Metasearch plays an important role in distributing hotels since 70% of users connect to them during a purchase journey. With Meta I/O, ZentrumHub can help their clients sell more on metasearch." About ZentrumHub: ZentrumHub turned its dream into reality in 2021 by accelerating its travel-tech venture and on a mission to be the fastest and smartest travel API hub in the world. ZentrumHub offers pre-integrated hotel booking API to over 50 leading hotel content suppliers. About WIHP: World Independent Hotels Promotion (WIHP) is a leading hotel marketing agency drawing on more than 20 years of experience and tracking. Having built over 5000 hotel websites and tracked the most efficient ones. With high-end marketing campaigns, WIHP provides global marketing services to the hospitality industry.

Read More


Zebra Technologies Introduces New PartnerConnect Public Sector Specialization Program for Channel Partners

Zebra Technologies | June 30, 2022

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced a new, vertical market specialization for government and education technology providers in North America. The Public Sector Specialization Program, developed as a strategic component of Zebra’s PartnerConnect program, will support federal, state and local government, as well as K-12, colleges and universities. Zebra’s Public Sector Specialization Program recognizes partner expertise and investment in government and education technology solutions. Qualified program members will have access to unique business-building benefits including growth incentives, go-to-market support, pre-qualified leads, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. “Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “By uniting Zebra’s innovative solutions with resellers’ expertise, local presence and unique capabilities, we can help public sector entities untangle complex technology needs to achieve new levels of productivity, accuracy, and speed that benefits their staff and constituents.” Zebra’s public sector solutions empower front-line personnel by enhancing communications, streamlining workflows and providing situational awareness to improve critical decision making and gain a performance edge. Agencies deploying school and facility security, warehouse management, eCitation, healthcare and inspections and maintenance solutions can leverage Zebra’s complete product portfolio and partner ecosystem to enhance operational efficiency, reducing time-consuming and error-prone administrative tasks. Zebra’s solutions adhere to the highest security standards while providing manageability and longevity, freeing resources for public service and enabling convenient and precise control of end user experiences. KEY TAKEAWAYS Zebra’s new North American PartnerConnect Public Sector Specialization Program will support government and education technology providers serving federal, state and local government, as well as K-12, colleges and universities. Qualified program members will have access to business-building benefits such as go-to-market support, pre-qualified leads, marketing funding, and growth incentives. The PartnerConnect program makes it easier for partners to work with Zebra and differentiate themselves while rewarding them for their commitment, competency and performance. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives. ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its affiliates.

Read More


Using AI technology, brands have the ability to tell data-driven stories at unparalleled scale and personalize content and experiences like never before. In this clip from Content Marketing World 2017, Paul Roetzer, CEO, PR 20/20, shares some insight into what marketers need to know about AI now.