Facebook's Expanding its Test of Keyword Alerts for Groups

Social Media Today | October 03, 2019

Facebook began testing a new keyword alerts feature for groups, which would provide another way for Facebook group admins to stay on top of relevant discussions within group interactions. Now Facebook has refined the process, and added some new features, which are now being tested among selected users The feature could be particularly handy for businesses who are looking to use groups to stay in touch with potential customers and opportunities, especially those within larger groups. By setting up specific alerts for product or intent-related keywords, admins would be able to ensure they never miss a relevant discussion, while businesses could also, theoretically, work with admins from large, popular groups to set up an alert system to let them know of relevant mentions, which they can tap into.

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CHANNEL PARTNERSHIPS

Horizon3.ai Drives Global Partner-First Approach with Expansion of Partner Program

Horizon3.ai | September 28, 2022

Horizon3.ai, a cybersecurity firm focused on autonomous penetration testing, today announced it has expanded its partner program to include new rewards, incentives, training, and tools to help partners drive more recurring revenue. The mission of the Horizon3.ai Partner Program is to drive growth opportunities for partners and position them as trusted advisors for their clients. Leading this charge is Jennifer Lee, newly appointed Head of Channel Sales. In this role, Jennifer will be responsible for the strategy and execution of Horizon3.ai’s global channel program. Horizon3.ai’s award-winning autonomous pentesting platform, NodeZero, enables partners to help clients continuously verify their security posture by identifying any exploitable risks and weaknesses across all attack surfaces – hybrid, on-premises and in the cloud. Over the last year, the Horizon3.ai Partner Program has seen tremendous growth, adding partners across the US, and recently expanding internationally, with new partners in Canada, LATAM, EMEA and APAC. As the new Head of Channel Sales, Jennifer brings more than 20 years of experience driving joint sales within the Channel Partner community and will oversee the strategy and execution of the program as it continues to expand. In this role, she’ll be responsible for ensuring GTM alignment and maximizing the program’s value for partners. “The driving force behind creating our new partner program really aligns with our channel-first commitment and how we go-to-market,” said Snehal Antani, CEO and co-founder of Horizon3.ai. "Autonomous pentesting enables the next-generation of security assessments. With NodeZero, partners can help customers continuously verify their security postures. Horizon3.ai’s business strategy is built on the concept of enabling partners to create high value, high margin businesses on top of our platform.” “The Horizon3.ai Partner Program enables partners to leverage the industry’s most advanced, comprehensive penetration testing available. By using NodeZero, partners can help their clients find and fix attack vectors before attackers can exploit them, then verify any issue is resolved,” said Lee. “We’re excited that this expansion further deepens our footprint with MSPs, MSSPs, Resellers and Consulting Partners across the globe, opening up new market and recurring revenue opportunities to better position them for success.” "Most MSSPs and VARs don’t have the talent for pentesting, and trying to staff this position can be incredibly difficult,” said Christopher Prewitt, CTO of Inversion6. “Partnering with Horizon3.ai has been a game changer for us, as it's allowed us not only to perform new services for our customers, but also provide a product where customers can pentest their own network – both internally and externally. With NodeZero, the outcomes we provide to customers are special, unique and effective. It allows us to provide better analysis on systemic issues to customers, so they truly understand what needs to be fixed.” Driving New Market Opportunity with More Incentives and Rewards Horizon3.ai is upskilling and empowering channel partners with financial incentives and professional certifications that position them for rapid growth. Benefits of the Horizon3.ai Partner Program include: Partner Portal – a one-stop shop that offers on-demand support and training as well as the tools needed to simplify deal registration and provide superior and knowledgeable partner support. The portal also enables partners to manage their pipeline, quickly leverage Horizon3.ai resources and sales tools, and gain access to marketing campaigns; Deal protection and increased margins – partners can easily grow their business with high margin opportunities through the deal registration program. These levels of margin are available only to the partner with the approved deal registration. This ensures deal and renewal protection for the partner; Partner Certification training – in-person and virtual trainings are available for sales professionals, technical sales support, and operators to achieve certifications with the industry’s top penetration testing platform, helping drive new recurring revenue opportunities; Partner incentives – deeper discounts and sales incentives available for partners that meet specific commitments, like the completion of the Horizon3.ai Partner Certification training Joint marketing opportunities – partners are given priority in joint marketing opportunities with Horizon3.ai, such as sales campaigns, sponsorship opportunities, events, and more; Additional sales, marketing, and technical resources – resources are available to ensure solution competency and enable partners to articulate value and better meet customers’ needs. Join theCUBE and Horizon3.ai on September 27 at 12 p.m. EDT for the session, “Horizon3.ai Drives Global Partner-First Approach.” Tune in to learn why the program is designed to be an easy win for partners. Read more about the Horizon3.ai Partner Program. About Horizon3.ai Horizon3.ai’s mission is to help you find and fix attack vectors before attackers can exploit them. NodeZero, our autonomous penetration testing solution, is an unlimited, self-service SaaS offering that is safe to run in production, available on-demand, and requires no persistent or credentialed agents. See your enterprise through the eyes of the attacker, identify your ineffective security controls, and ensure your limited time and resources are spent fixing problems that matter. Not just a compliance checkbox; this is effective security. Founded in 2019 by industry and US National Security veterans, Horizon3.ai is headquartered in San Francisco, CA.

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MARTECH

ChannelAdvisor becomes ‘advanced partner’ with Amazon – here’s what it means

ChannelAdvisor | August 26, 2022

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today announced it has earned Advanced Partner status within Amazon’s Advertising Partner Network, a global community of agencies and tool providers that help advertisers achieve their business goals using Amazon Advertising products. The Partner Network enables partners to further develop their capabilities, engage more deeply with Amazon Advertising and grow their businesses. Advanced Partner status within the network is granted based on demonstrating expertise, engaging with Amazon Ads and delivering results for advertisers. This achievement qualifies companies for added benefits, including access to select beta programs, tailored training on campaign strategies and new product releases. “Amazon Ads is a key way for brands and retailers to reach today’s consumers,” said Link Walls, VP Digital Marketing Strategy at ChannelAdvisor. “Amazon Ads is a key way for brands and retailers to reach today’s consumers,” said Link Walls, VP Digital Marketing Strategy at ChannelAdvisor. “We were privileged to join the Partner Network when it launched last year and this recognition reinforces the strength of our ongoing partnership with Amazon. As an Advanced Partner, we are able to provide the support brands and retailers need to drive growth.” About ChannelAdvisor ChannelAdvisor provides brands and retailers with the ability to boost visibility and increase sales using Amazon’s full suite of advertising opportunities. Whether using advance automation features or working with digital marketing experts, ChannelAdvisor customers benefit from both experience and technology to find success on Amazon. To learn more, visit https://www.channeladvisor.com/amazon-advertising/

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MULTI CHANNEL MARKETING

Triton Pacific Securities Expands RIA Focus

Triton Pacific Securities | August 30, 2022

Triton Pacific Securities has recently expanded its Registered Investment Advisor ("RIA") capital markets team, adding Katie Hubbard as senior vice president of RIA Channel and Western Capital Markets. Hubbard brings over two decades of successful capital raising experience to the firm in this newly created role. Hubbard will be joining Andrew B. Hurvitz, vice president of Eastern Markets, and Kevin Kennedy, associate vice president, adding her extensive knowledge to the already robust and high capital raising RIA team. Hubbard has built institutional sales teams and raised over $15 billion for some of the most prestigious investment firms, including Blackrock, Empower, Carson Group and Walton Global. "Having known Katie for nearly 15 years, we believe she will be an impactful addition to Triton Pacific's capital markets team," says Brian Buehler, president and CEO of Triton Pacific Securities. "Having known Katie for nearly 15 years, we believe she will be an impactful addition to Triton Pacific's capital markets team," says Brian Buehler, president and CEO of Triton Pacific Securities. "Hubbard has an extensive network in the fee-based advisor space, experience with SEC-exempt Regulation D offerings, and a passion for helping advisors grow their portfolios." In Hubbard's previous role as senior manager of Wealth Advisory at Empower, she managed 40 retirement and wealth advisors and was recognized as "Sales Manager of the Year" in 2021. Prior to Empower, Hubbard was the national sales manager and partner at one of the largest RIAs in the country. At Hubbard's earlier role as vice president at BlackRock, she was responsible for capital raising and consulting independent advisors on portfolio construction using the Aladdin Risk platform. Hubbard graduated from University of Denver with a degree in Real Estate and Construction Management and earned her Master's in Finance from University of Colorado. Hubbard currently holds her Series 7, 63, 65, 24 and SIE FINRA licenses. About Triton Pacific Securities Triton Pacific Securities, founded in 2005, is the dealer manager of Triton Pacific Capital Partners, a Los Angeles-based private equity firm, and offers tax-advantage private equity investment programs to family offices and financial professionals and their accredited investors. The firm focuses on investing in established small- and mid-sized companies that show potential within industries that exhibit attractive fundamentals or significant structural changes poised for rapid growth and expansion.

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CMO STRATEGY

Tiger Pistol Hires Industry Veteran Sarah Cucchiara for Newly Created Role

Tiger Pistol | September 02, 2022

Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. With experience in B2B and B2C, across multiple industries, Cucchiara developed strategies, campaigns, and tactics to optimize budgets and resources to meet each company's goals and objectives. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah has shown time and again to be an essential part of any team she is on. Her highly-strategic and goal-oriented mindset allows her to address clients' goals and implement partner strategies to ensure long-term client and partner success." At Tiger Pistol, Cucchiara will use her expertise to deepen and expand key partnerships, develop strategies to leverage partners in new ways, and implement strategies demonstrating the value in, and performance from, the Tiger Pistol Collaborative Advertising Platform™ to secure client retention and loyalty. "A number of my past roles have traditionally placed me in the buyer's seat," said Cucchiara. "My role at Tiger Pistol offers a unique opportunity to bring this different perspective to the team. Tiger Pistol has seen much success in 2022, and it's important that we leverage this success in our growth efforts as much as in our client retention efforts. This starts with bridging the sales and marketing and client management departments to develop and implement strategies that enhance partner relationships, show value long-term, and grow our client base." Prior to Tiger Pistol, Cucchiara served as SVP of Channel Marketing Strategy at BrandMuscle, a leading TCMA provider, where she worked with clients to optimize their local channel marketing programs to better activate partners on behalf of brands. Sarah's experience has been both client and agency-side for brands like Hallmark, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance. About Tiger Pistol Tiger Pistol, the most award-winning collaborative advertising platform, makes high performance social advertising simple and scalable for clients and their partners, removing the barriers to customer acquisition, sales growth, and partner loyalty. Tiger Pistol's Collaborative Advertising Platform™ utilizes advanced technology and automation to unite enterprise brands, resellers, or agencies with their partners to acquire and engage new customers within their local communities. As a Meta (formerly Facebook) Business Partner, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in 22 global markets with more than 700,000 campaigns published annually. Learn more by visiting TigerPistol.com, or following on Twitter, Facebook, or LinkedIn.

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Spotlight

Last October, we asked you to participate in Search Engine Journal’s second annual survey on the state of digital marketing. We wanted to know how you work, what you spend, and how you measure success. We received answers from more than 230 digital marketers and after months of analyzing data, the results are finally in!

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