Facebook's Expanding its Test of Keyword Alerts for Groups

Andrew Hutchinson | October 03, 2019

Facebook's Expanding its Test of Keyword Alerts for Groups
Facebook began testing a new keyword alerts feature for groups, which would provide another way for Facebook group admins to stay on top of relevant discussions within group interactions. Now Facebook has refined the process, and added some new features, which are now being tested among selected users The feature could be particularly handy for businesses who are looking to use groups to stay in touch with potential customers and opportunities, especially those within larger groups. By setting up specific alerts for product or intent-related keywords, admins would be able to ensure they never miss a relevant discussion, while businesses could also, theoretically, work with admins from large, popular groups to set up an alert system to let them know of relevant mentions, which they can tap into.

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It’s yesterday’s news that marketing and technology have become inextricably intertwined. Tectonic forces, enabled by technology, have fueled more disruption and competition for customer attention in the last five years than corporations experienced in the 50 years prior. On one hand, CM

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