Martech
Impartner | September 15, 2023
Impartner has reaffirmed its leadership by securing the top position in G2's 2023 Fall Report for Partner Management, maintaining its number-one ranking.
This recognition spans all categories, including Overall Partner Management, Enterprise, and Mid-Market customer reviews, mirroring the results from the previous quarter. G2, the world's largest and most trusted software review platform, solidifies Impartner's status as the leading performer in channel marketing.
Dave R. Taylor, Impartner CMO, remarked, "Impartner basks in the ongoing recognition of day-to-day users, along with the recent top rankings from analyst groups." He added, "Our partner management solutions have evolved into the de facto' go-to' standard for companies starting or scaling their partner ecosystems. Today's G2 report validates our hard work and the value we bring to our users."
[Source: Cision PR Newswire]
Impartner has sustained its leadership standing on the Through-Channel Marketing Grid Report for six quarters while also becoming a leader in the recently introduced Partner Ecosystems Platforms Grid category during the summer season. Furthermore, the company has retained its top rank in Overall Partner Management for six consecutive months. Additional insights from the report indicate that Impartner boasts a 4.5 out of 5-star rating based on over 400 G2 reviews. Besides, an impressive 91% of Impartner customers are inclined to recommend the platform and an equally high percentage express satisfaction with the ease of conducting business with Impartner.
Following the previous quarter's G2 report, Impartner has completed the development of two significant product updates. The first is the introduction of the Partner Marketplace, which facilitates direct connections between vendors and potential customers by enabling qualified channel partners to feature themselves prominently on the vendor's primary website, thereby promptly generating demand. Additionally, Impartner has launched a novel Partner Referral solution featuring referral link generation. This innovative influencer marketing technology is a pivotal tool, unlocking many go-to-market selling strategies for reseller networks spanning various industries.
About Impartner
Impartner is one of the industry's swiftest-growing and most distinguished suppliers of channel management technologies. This includes its foremost offerings of Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which play a pivotal role in assisting companies across the globe in the effective management of their partner relationships, the cultivation of demand through partner networks, and the expedited enhancement of revenue and profitability via indirect sales channels.
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Martech
PR Newswire | October 06, 2023
Impartner, the fastest-growing and most award-winning provider of reseller and partner management technologies, is excited to announce Solutions Marketplace, a directory of partner products and services offered by a client's channel partners. This latest product release will allow ecosystem partners to amplify each other's brands and reach a wider audience without requiring professional services or engineering resources to configure and deploy a marketplace.
Just like Partner Marketplace released earlier this year, the new Solutions Marketplace is enabled on a client's public website using an embedded code snippet. PRM Administrators can create configuration settings in minutes and leverage multiple routing options and custom workflows to drive lead generation. Key benefits to Solutions Marketplace include:
Self-Configurable– Clients can set result card content, filters and listing page layouts, including standard and custom solution attributes.
Content Management– Users have full control over the content that partners include in their Solution listings with a defined review and approval process. Partners manage their solution content from the partner portal, where they can add images, videos, downloadable files, links to external content, and other solution attributes the client defines.
Lead Generation– Marketplace visitors viewing a Solution listing can complete a form to connect directly with the partner offering the solution. Customizable workflows can automatically create a PRM Lead or sync to a CRM with this data.
Today, more than ever, customers are demanding fully integrated solutions, said Gary Sabin, VP of Product Management at Impartner. Solution Marketplace is the watering hole that our customers use to bring integrated solutions to market. Vendors can drive demand for solutions that integrate pieces of technology from several ecosystem partners.
To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here.
About Impartner
Impartner is the fastest-growing, most award-winning provider of partner management technologies, including its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.
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Martech
GlobeNewswire | September 29, 2023
CISO Global (NASDAQ: CISO), an industry leader as a managed cybersecurity and compliance provider, has launched a channel sales partnership program to extend its reach through value added resellers (VARs), managed services providers (MSPs), and strategic partners. Available in the U.S. and Latin America, where CISO Global has a large presence, the new program is aimed at providing the full complement of CISO Global services to end-user customers through an extended network of partners that will be serviced and supported by the CISO Global team.
The program is structured by type of engagement and extends to multiple partnership models, including reseller, referral/mutual referral, and strategic. Each partnership tier has a corresponding level of support and financial compensation.
CISO Global offers a comprehensive portfolio of cybersecurity and risk management services and solutions, said Deb Smith, Chief Financial Officer for CISO Global. We believe in the strategic value of opening our portfolio to other organizations so they can strengthen their cybersecurity posture through our integrated approach, solutions portfolio, and focus on compliance. This strategy is effective in providing optimal protection from the increase in cyberattacks facing the industry.
Structured to be simple and easy, the program provides onboarding to partners through a series of training programs and sales enablement resources and tools designed to support business development efforts. The range of program benefits includes:
Marketing development funds
Ongoing sales and technical training
Dedicated channel account managers to support all aspects of the partnership
Business development experts to support the customer sales lifecycle, help with proposals, project kick-offs and project management
Significant reseller discounts, referral commissions and finders’ fees
Channel marketing manager support with virtual and in-person events
Partner portal that will launch in the first quarter of 2024
Each end-user client can collaborate with CISO Global and their IT partner as desired to develop tailor-made solutions to strengthen their security posture.
“We are excited to align with CISO Global,” said Vinay Riwat, head of channel for Cigniti, the world’s leading AI and IP-led digital assurance and digital engineering services company. “With their comprehensive portfolio, we are now able to offer products and services that ensure business risk assurance across software development lifecycle through embedded security in digital platforms and secured enterprise infrastructure. We know that enterprises require much more comprehensive protection these days to even begin to level up in this area, and this is an important opportunity for us to add value to our current customers.”
“We are committed to helping the industry accelerate its ongoing push to enhance the effectiveness of cybersecurity in the marketplace,” added CISO Global CEO David Jemmett. “This program leverages our IP, enabling us to bring a more holistic experience to more organizations that are looking for new and strategic ways to solve today’s cybersecurity crisis.”
About CISO Global
CISO Global (NASDAQ: CISO), based in Scottsdale, Arizona, is an industry leader as a managed cybersecurity and compliance provider. The company is rapidly expanding by acquiring world-class cybersecurity, secured managed services and compliance companies with top-tier talent that utilize the latest technology to create innovative solutions to protect the most demanding businesses and government organizations against continuing and emerging security threats and compliance obligations. For more information about the company, visit us on LinkedIn, Twitter or at www.ciso.inc.
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Marketing Analytics
AdCellerant | September 20, 2023
On September 19, 2023, AdCellerant, a frontrunner in digital marketing and tech solutions, has released its latest whitepaper, ‘AI-Powered Solutions at AdCellerant: Enhancing Success Together.’ This comprehensive document delves into the transformative role of artificial intelligence (AI) and generative AI (GenAI) in reshaping the digital advertising landscape.
Brock Berry, CEO and Co-Founder of AdCellerant, reportedly remarked,
In a world where AI is no longer just a buzzword but a driving force for innovation, AdCellerant is dedicated to harnessing AI's potential to empower businesses. We are charting a course towards a future that will not only redefine digital advertising but also influence industries worldwide.
[Source – Cision PR Newswire]
Key Points from the Whitepaper:
1. The AI Revolution: The whitepaper spotlights the adoption of GenAI, which has been embraced by over 100 million U.S. users, surpassing the early adoption rate of smartphones by a remarkable 62.7%. McKinsey & Company projects GenAI's economic value to range from $2.6 trillion to $4.4 trillion, with marketing and customer relations expected to boost global output by $400 billion annually.
2. AdCellerant's Vision for the AI Era: AdCellerant's vision goes beyond technology adoption; it embodies change that aligns with partners' goals, ideas, and aspirations. GenAI is an extension of AdCellerant's commitment to delivering impactful results, award-winning customer service, and continuous innovation.
3. Integration of AI: AI is seamlessly integrated into AdCellerant's product offerings, setting new industry standards for insights, strategies, and outcomes. The whitepaper showcases real-world examples of AI utilization with products like Meta, Google Ads, and The Trade Desk.
4. Balancing AI and the Human Touch: AdCellerant emphasizes the synergy between AI and human interaction. While GenAI provides insights and solutions, AdCellerant partners receive dedicated account management, operations focused on campaign enhancement, and opportunities to contribute to technology and solutions innovation.
About AdCellerant
AdCellerant, headquartered in Denver, Colorado, was founded in 2013 and operates in the advertising services industry. The company specializes in digital advertising, including services like search, SEM, SEO, digital display advertising, real-time bidding, social media, video, email, digital strategy, media planning, technology, and advertising technology. AdCellerant offers businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies, with a focus on achieving results and growth for businesses of all sizes. Its proprietary technology, Ui.Marketing, connects businesses with their ideal customers at the right time, streamlining the entire campaign management process within a user-friendly platform.
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