Facebook Tests Replacing 'Share' with 'Message' Option on News Feed Posts
Andrew Hutchinson | August 04, 2018
The new format would likely see a reduction in public post sharing, further shrinking already low organic reach numbers. And while the option does move in line with broader trends shifting towards private messaging, the impacts could be significant - if, in fact, Facebook does go ahead with a broader push. On that front, we don't have a lot to go on as yet. But as noted, it does make some sense. Various reports have shown that private messaging is on the rise, with the big four messaging apps now seeing more active users than the big four social platforms.