Facebook Seen In Strong Position To Maintain Internet Ad Dominance

facebook Marketing | October 10, 2016

Needham analyst Laura Martin raised her Q3 revenue and non-GAAP earnings estimates by 5%, to $6.85 billion and 97 cents. She maintained a buy rating and price target of 150 on Facebook stock.

Facebook recently disclosed it now has 4 million advertisers, up from 3 million a mere five months ago.

Facebook is set to report Q3 earnings after the market close Nov. 2. The consensus is revenue of $6.9 billion up 53% year over year, maintaining a string of double-digit growth going back more than four years. Analysts polled by Thomson Reuters expect earnings per share minus items to rise 68%, to 96 cents.

Facebook stock fell a fraction, to 128.88, in the stock market today. Facebook hit a new high of 131.98 on Sept. 7, and it broke out of a flat base at a 128.43 buy point on Sept. 6, though shares haven't done much since then.

IBD'S TAKE: Investors should focus on buying leading stocks in an industry group. Among social networks, there's no doubt that Facebook is a leader, with an IBD Composite Rating of 99, the highest possible. It's also an IBD Leaderboard stock. Facebook is holding above its 50-day moving average but hasn't made much progress after a breakout at 128.43 last month.

Spotlight

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MARTECH

Nextgen Group acquires stake in Sydney IT channel digital marketing firm Elastic Digital

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a commissioned review by analyst firm Forrester, which found that investments in digital marketing capabilities and expanded reach would help the company remain a differentiated market maker. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “As a result of the Forrester (Jay McBain) review we decided to double down on our digital marketing capability with a more scalable model that supports our geographical and services expansion. The Elastic Digital model has that in spades. “Our vendors and partners need that, and our Nextgen services businesses, such as oSpace and Optima need that type of GTM model. This gives us a tighter alignment with the rapidly growing enterprise cloud, software, and cybersecurity markets.” Nextgen will transition Bang into Elastic Digital and adopt Elastic as its lead agency brand, citing its global activities, recognition and relevance. Elastic Digital founder and managing director Cameron Avery will join Nextgen’s leadership team as its chief marketing officer, replacing Bang founder Martin Mason, who will continue scaling back his workload and take a new role as strategic consultant. Avery as CMO will be responsible for Nextgen’s global digital marketing strategies and execution across the distribution and channel service businesses. Acting Bang managing director Janice Tong has also been named APAC head of strategic marketing services, and will also report directly to Avery. Nextgen head of corporate marketing services Nick Love will also report to Avery. Commenting on the acquisition, Avery said, “After 10 years in Silicon Valley I was surprised to find a company with a vision as strong as the Nextgen Group’s when I returned to Australia. Their model gives enterprise cloud, software, and cybersecurity companies the tools they need to investigate, start up or rapidly expand in AsiaPac. This is a completely new and fresh approach.” “Elastic Digital’s demonstrated digital marketing capabilities in target industries will serve to strengthen and enhance their already impressive model.”

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CMO STRATEGY

Tiger Pistol Hires Industry Veteran Sarah Cucchiara for Newly Created Role

Tiger Pistol | September 02, 2022

Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. With experience in B2B and B2C, across multiple industries, Cucchiara developed strategies, campaigns, and tactics to optimize budgets and resources to meet each company's goals and objectives. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah has shown time and again to be an essential part of any team she is on. Her highly-strategic and goal-oriented mindset allows her to address clients' goals and implement partner strategies to ensure long-term client and partner success." At Tiger Pistol, Cucchiara will use her expertise to deepen and expand key partnerships, develop strategies to leverage partners in new ways, and implement strategies demonstrating the value in, and performance from, the Tiger Pistol Collaborative Advertising Platform™ to secure client retention and loyalty. "A number of my past roles have traditionally placed me in the buyer's seat," said Cucchiara. "My role at Tiger Pistol offers a unique opportunity to bring this different perspective to the team. Tiger Pistol has seen much success in 2022, and it's important that we leverage this success in our growth efforts as much as in our client retention efforts. This starts with bridging the sales and marketing and client management departments to develop and implement strategies that enhance partner relationships, show value long-term, and grow our client base." Prior to Tiger Pistol, Cucchiara served as SVP of Channel Marketing Strategy at BrandMuscle, a leading TCMA provider, where she worked with clients to optimize their local channel marketing programs to better activate partners on behalf of brands. Sarah's experience has been both client and agency-side for brands like Hallmark, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance. About Tiger Pistol Tiger Pistol, the most award-winning collaborative advertising platform, makes high performance social advertising simple and scalable for clients and their partners, removing the barriers to customer acquisition, sales growth, and partner loyalty. Tiger Pistol's Collaborative Advertising Platform™ utilizes advanced technology and automation to unite enterprise brands, resellers, or agencies with their partners to acquire and engage new customers within their local communities. As a Meta (formerly Facebook) Business Partner, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in 22 global markets with more than 700,000 campaigns published annually. Learn more by visiting TigerPistol.com, or following on Twitter, Facebook, or LinkedIn.

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CHANNEL PARTNERSHIPS

Altair Names Decision Network as Data Analytics Channel Partner for France

Altair | September 13, 2022

Altair, a global leader in computational science and artificial intelligence (AI), announced that Decision Network has joined Altair’s growing channel partner network. Decision Network, which has offices in Paris, Lille, Rennes, and Toulouse, France, will offer all of Altair’s data analytics solutions to its customers in France. Decision Network has major customers in sectors like banking, insurance, industry, and public service, and offers expertise, consulting and training focused on data. “We’re very excited to add Decision Network to our channel partner community,” said François Weiler, managing director, Altair France. “We’re very excited to add Decision Network to our channel partner community,” said François Weiler, managing director, Altair France. “Their SAS language expertise and their work related to the integration of Altair SLC in complex environments makes Decision Network a trusted partner that will grow Altair’s data analytics business in France.” “Decision Network, a group of experts with more than 20 years of data experience, was the first technical partner of WPS in France 15 years ago. This solution helps users implement, evolve, and maintain their data analytics projects – from the IT department to business services – through its consulting, expertise, optimization, and training activities. This partnership allows us to perpetuate and reinforce our actions to modernize our customers’ data architecture,” said Gilles Fontanini, Decision Network. About Altair Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future.

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MULTI CHANNEL MARKETING

Znode and Luminos Labs Drive Innovation with Strategic Partnership

Luminos Labs, Znode | August 19, 2022

Znode, the enterprise ecommerce platform, announces a strategic partnership with Luminos Labs, a digital commerce systems integrator. Znode is designed for B2B ecommerce with a list of native features for manufacturers and distributors. Luminos Labs has over 12 years of experience delivering complex ecommerce re-platforming to businesses. “Luminos Labs is excited to partner with Znode. The ecommerce platform is unique in that it combines native B2B functionality, true multi-channel and multi-store capabilities, and is built with an API first architecture,” says Matt Wozniak, Head of Sales at Luminos Labs. “Luminos Labs is excited to partner with Znode. The ecommerce platform is unique in that it combines native B2B functionality, true multi-channel and multi-store capabilities, and is built with an API first architecture,” says Matt Wozniak, Head of Sales at Luminos Labs. “Znode solves for fast-to-market MVP implementations, as well as complex B2B ecommerce and multi-channel scenarios.” Tom Flierl, VP of Sales and Marketing at Znode, a product of Amla Commerce, says, “Luminos Labs has a solid consulting team, global resources, and a record of delivering successful implementations. Znode customers will certainly benefit from this experience.” Visit luminoslabs.com for information on the digital commerce systems integrator. For more information on the Znode ecommerce platform, visit znode.com. About Luminos Labs Luminos Labs is a computer software company providing ecommerce software and application development solutions. Luminos Labs helps distributors, manufacturers, and retailers implement and integrate best-of-breed digital commerce ecosystems that attract, convert, and retain more customers. About Znode Znode is a multi-channel, multi-store B2B ecommerce platform developed to provide manufacturers and distributors the ability to centralize management of all ecommerce channels. Znode offers a rich set of native features to easily manage content, site search, product information, and catalogs. Created for the unique needs of B2B ecommerce, Znode’s native B2B functionality supports account-based pricing, account-based catalogs, and many more native B2B features. The headless platform is composable with over 1,200 API endpoints allowing for greater extensibility, easier integrations, and consistent updates. Znode is a product of Amla Commerce.

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Spotlight

Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!       This data-rich infogram offers actionable insight into: Which devices consumers are using to shop online How you can engage with consumer across multiple devices such as mobile phones, tablets, lap tops, and desk tops. Creating a more seamless online shopping experience.

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