Facebook is working on a feature that will sorting out what users see on its platform, the tabbed newsfeed is on its way!

Facebook | February 21, 2020

If you are using Facebook since it first hit our little unconnected worlds, then you must know how much it has widened our horizons by making the world come together through a single platform. It’s safe to say that Facebook is the pioneer of social media platforms.
Every day we see hundreds or thousands of news, videos, pictures, and other stuff on our newsfeed making us wonder ‘what type of world we live in’ every time, but some of them are actually helpful in giving you a clear and better picture of the things going on around you.
With time, Facebook’s newsfeed has clustered so much that often we end up watching the same news 15th time. It is in time that Facebook is testing out a new feature to declutter the newsfeed and separate it in different tabs.

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Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Check out the infographic below to learn how to set your channel up for success. Once you're done with that, pop over to this article to learn How to Increase Your YouTube Subscribers.


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MARKETING STRATEGY

ShardSecure® Expands Growing Channel Partner Program with New Cybersecurity Partner Braxton-Grant Technologies

ShardSecure® | June 16, 2022

ShardSecure, inventor of the innovative Microshard™ technology that mitigates data security and privacy risks in the cloud, is delighted to announce a new strategic partnership in its Channel partner program with cybersecurity services company Braxton-Grant Technologies. Braxton-Grant provides compliance, managed security, training, and technical support services for clients in finance, government, healthcare, education, and more. An IT advisor with more than 20 years of experience, Braxton-Grant Technologies designs and implements custom cybersecurity solutions. Their customers in commercial and government sectors will benefit from the ShardSecure's Microshard technology to augment their data security and data privacy measures. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "Partnering with ShardSecure became a no-brainer after watching the product in action. Their ability to provide advanced data security in the cloud, on-prem, and in hybrid environments allows us to support most customer use cases. Braxton-Grant is looking forward to growing with ShardSecure as we help our customers protect their sensitive data." Microshard technology desensitizes sensitive data by digitally shredding it into microshards that are too small to contain sensitive data. Those microshards are then mixed with poison data and distributed to multiple, customer-owned storage locations of the customer's choosing. Its self-healing data also reverses unauthorized data deletion and tampering — including ransomware — for data at rest. Microsharding renders sensitive data unintelligible and of no value in the wrong hands, enabling that data for multi-cloud and hybrid-cloud environments to help ensure data security and privacy. The three-step Microshard process drastically mitigates the impact of a data breach. ShardSecure's self-healing data supports business continuity through its RAID-5-like ability to reconstruct data impacted by storage service outages. This approach protects against the effects of data loss and allows business operations to continue unaffected during an outage. "Our Channel partners are vital in helping us sustain our rapid growth. Braxton-Grant has been a respected, trusted advisor to their customers for a quarter of a century, and we are delighted to partner with their world-class team," said Bob Lam, CEO and Co-Founder of ShardSecure. "Through Braxton-Grant, we look forward to helping more customers achieve greater data security and resilience with our Microshard technology." About Braxton-Grant Technologies Braxton-Grant Technologies is a trusted IT advisor with more than 20 years of experience designing, developing, and implementing custom cybersecurity solutions. With a highly trained and certified sales and engineering team, it identifies the business solutions that work best for a company's industry and processes. About ShardSecure ShardSecure is changing the nature of data security. It believes that all organizations can easily and securely enjoy the benefits of cloud adoption without surrendering control of their data. Inventors of patented Microshard technology, ShardSecure cloud-enables sensitive data by desensitizing it in multi-cloud and hybrid-cloud environments.

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CHANNEL PARTNERSHIPS

Zenlayer Attends 2022 Channel Partners Conference & Expo

Zenlayer | April 01, 2022

The Zenlayer team is looking forward to attending the Spring 2022 Channel Partners Conference & Expo April 11-14 at the Venetian Resort & Expo in Las Vegas. The conference is celebrating its 25th anniversary this year with the theme, “The Best is Yet to Come.” And that is certainly a theme the Zenlayer team can identify with. Co-located with the MSP Summit, Channel Partners Conference & Expo 2022 will bring together the full spectrum of technology channels under one roof, including agents, MSPs, VARs, consultants, integrators, distributors, and suppliers, to build relationships and accelerate business growth. The event has grown into the largest channel event in the technology services community, attracting exclusive attendees who want to connect with new and current suppliers, learn about industry trends, discover innovative solutions, and network with peers. The Zenlayer team is excited to build new partnerships, share their innovative solutions and explore the latest industry trends at the Channel Partners Conference & Expo. The conference provides the opportunity to harness industry insight to further enable channel partners with innovative global cloud, connectivity, and content acceleration solutions in new emerging markets worldwide. It is the Zenlayer team’s mission to facilitate data access for every person and organization in every geography across the globe. Are you a provider that services the fin-tech, SaaS, media and entertainment, manufacturing or healthcare verticals? Or offer edge-related data center and network services in emerging markets? If so, we’d love to meet with you. Book a meeting with the Zenlayer team at the 2022 #CPExpo and discover why, when you partner with Zenlayer, the best is yet to come.

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CMO STRATEGY

Marketers See Opportuanity To Optimize Outcomes In New Era Of Events, Says CMO Council Report

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to drive broader and deeper customer engagement. The new report, NextGen Events: Optimized for Outcomes, is based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK. The research was developed in partnership with Cvent, a market-leading meetings, events and hospitality technology provider. Key findings in the report include: Virtual events still matter: Virtual events continue to deliver tremendous reach and value, yet 64% of marketing leaders say their organizations are only moderately effective or not effective at executing virtual events In-person events remain the top choice to nurture relationships and drive conversions: 60% say restarting in-person/hybrid events is very important, even critical Event marketing has matured: 65% say learnings over the last two years will lead to a more holistic view of events that are better aligned to marketing outcomes In order to capitalize on the NextGen event channel opportunity, CMOs will need to craft a clear and comprehensive strategy that matches each different event with the right goals, while working closely with event planning teams to deliver a more immersive, engaging attendee experience – whether online or in-person. This means learning how to deliver engaging virtual events, re-thinking traditional event planning, encouraging cross-team collaboration, and optimizing the MarTech stack to maximize event program impact. With so much uncertainty, it has become even more important for organizations to have a clear understanding of all the events happening in their portfolio in order to gain complete control and a clear picture of what's happening now and what lies ahead. Through better management and with a focus on testing and learning, CMOs can ensure NextGen events are tied to business outcomes: brand awareness, lead generation, retention and loyalty." Donovan Neale-May, executive director of the CMO Council "The results from this new report highlight the significant impact the pandemic has had not just on meetings and events, but also on the roles and relationships between planners and marketers," said Cvent Chief Marketing Officer, Patrick Smith. "The digital transformation over the last two years has made events more measurable, enabling marketers to better understand the impact events have on their marketing efforts; and with the rise of virtual and hybrid events, the lines between event planning and digital marketing have blurred. This NextGen event channel means that marketing executives and planners need to work collaboratively, rather than in siloes, to better engage attendees. If they do this effectively, there is more potential to deliver greater event program impact and value across the organization." About the CMO Council The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). About Cvent Cvent Holding Corp. is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events.

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CONTENT MARKETING

Steinreich communications acquires leading south african digital marketing agency

Steinreich Communications | March 15, 2022

Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies. The acquisition serves as the agency's entrance to the African continent as it will now have a location in Durban. This presents a strategic opportunity as many of the firms' clients, particularly those in the Middle East, are expanding their businesses into Africa. Dan Chazen, founder and CEO of the Omniado Agency, will join Steinreich Communications as creative services director along with all the current members of his staff. He and his team will work with all the agency's clients across industries and sectors to provide design strategy and implementation for social media as well as video production. Prior to founding the Omniado Agency, Chazen served as managing director of Blackstone Media, one of the most dynamic billboard advertising agencies in South Africa. He worked on a broad group of clients in consumer products, retail and business-to-business sectors, including Adidas, Coca Cola, BMW and Mercedes. "Dan and the Omniado brand brings an unparalleled level of experience in the digital and design space that will be invaluable to our clients. We have worked together on a variety of joint accounts and share a similar vision which we are looking forward to executing on, together as one team, Additionally, our new location in South Africa provides a wonderful opportunity for our clients who have already expressed interest in developing their businesses in that market. President and CEO Stan Steinreich "I am thrilled about the tremendous opportunity we have to add a new dimension to the existing capabilities of the agency to offer a complete package of communications, marketing and creative services to our clients," said Chazen. "My team and I are very excited to be joining Steinreich Communications, one of the best in the industry. My team and I have already hit the ground running and are excited about the future." Through this acquisition, Steinreich Communications is bolstering its social media design, website development, video production, email marketing, special event support, and corporate identity branding capabilities for its clients. Founded in 2003, Steinreich Communications represents some of the world's leading corporations and consumer brands. It is one of the nation's fastest-growing, full-service public relations firms with offices in New York, New Jersey, Washington, Los Angeles, High Point, London, Frankfurt, Tel Aviv, Dubai and Durban.

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Spotlight

Many people think that starting a YouTube Channel and getting millions of subscribers are easy things to accomplish. This also goes along with the belief that every channel leads to high profit and earnings with little effort. Check out the infographic below to learn how to set your channel up for success. Once you're done with that, pop over to this article to learn How to Increase Your YouTube Subscribers.

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