Facebook Groups to Allow Connect Via Messenger with Fellow Members without Adding Them

Facebook | March 05, 2020

Can you tell how many Facebook groups you have joined so far? Surely, you cannot share the exact figure as there must be numerous especially if you are on Facebook from a long time. Around 1.4 billion users are already members of Facebook groups and more than 10 percent of the total groups on Facebook have proved to be meaningful for its users. Facebook groups allow users to be more interactive than Facebook pages and set up a group for likeminded people or fan clubs where people can talk on a certain subject or share their experiences, depending upon what is the purpose of the group.

Spotlight

Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you might need to do this: You don’t get enough traffic from Google AdWords. It could be that your brand is new and it needs more awareness or having a small niche with a tight set of keywords.


Other News
MARKETING STRATEGY

ShardSecure® Expands Growing Channel Partner Program with New Cybersecurity Partner Braxton-Grant Technologies

ShardSecure® | June 16, 2022

ShardSecure, inventor of the innovative Microshard™ technology that mitigates data security and privacy risks in the cloud, is delighted to announce a new strategic partnership in its Channel partner program with cybersecurity services company Braxton-Grant Technologies. Braxton-Grant provides compliance, managed security, training, and technical support services for clients in finance, government, healthcare, education, and more. An IT advisor with more than 20 years of experience, Braxton-Grant Technologies designs and implements custom cybersecurity solutions. Their customers in commercial and government sectors will benefit from the ShardSecure's Microshard technology to augment their data security and data privacy measures. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "Partnering with ShardSecure became a no-brainer after watching the product in action. Their ability to provide advanced data security in the cloud, on-prem, and in hybrid environments allows us to support most customer use cases. Braxton-Grant is looking forward to growing with ShardSecure as we help our customers protect their sensitive data." Microshard technology desensitizes sensitive data by digitally shredding it into microshards that are too small to contain sensitive data. Those microshards are then mixed with poison data and distributed to multiple, customer-owned storage locations of the customer's choosing. Its self-healing data also reverses unauthorized data deletion and tampering — including ransomware — for data at rest. Microsharding renders sensitive data unintelligible and of no value in the wrong hands, enabling that data for multi-cloud and hybrid-cloud environments to help ensure data security and privacy. The three-step Microshard process drastically mitigates the impact of a data breach. ShardSecure's self-healing data supports business continuity through its RAID-5-like ability to reconstruct data impacted by storage service outages. This approach protects against the effects of data loss and allows business operations to continue unaffected during an outage. "Our Channel partners are vital in helping us sustain our rapid growth. Braxton-Grant has been a respected, trusted advisor to their customers for a quarter of a century, and we are delighted to partner with their world-class team," said Bob Lam, CEO and Co-Founder of ShardSecure. "Through Braxton-Grant, we look forward to helping more customers achieve greater data security and resilience with our Microshard technology." About Braxton-Grant Technologies Braxton-Grant Technologies is a trusted IT advisor with more than 20 years of experience designing, developing, and implementing custom cybersecurity solutions. With a highly trained and certified sales and engineering team, it identifies the business solutions that work best for a company's industry and processes. About ShardSecure ShardSecure is changing the nature of data security. It believes that all organizations can easily and securely enjoy the benefits of cloud adoption without surrendering control of their data. Inventors of patented Microshard technology, ShardSecure cloud-enables sensitive data by desensitizing it in multi-cloud and hybrid-cloud environments.

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CONTENT MARKETING

Cooler Screens Builds Visionary Leadership and Advisory Teams for Accelerated Growth

Cooler Screens | May 19, 2022

In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world's largest digital media platform for retail. Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in bricks-and-mortar retail and the new leadership team will enable this mission. "This is retail media 2.0., and with a world-class team of accomplished innovators in place we are poised to not only bring the digital and physical worlds together and transform omnichannel marketing but also create an industry gold standard. This collapses the consumers' path to purchase into a few feet of retail space and a few seconds as opposed to traditional sequential ads that require much longer periods of time and much more physical space to drive sales," Cooler Screens Cofounder and CEO Arsen Avakian New Team Members Will Bring the Science of E-Commerce to Physical Retail Cooler Screens' leadership team additions include Lindell Bennett from Amazon as chief revenue officer and Shelly Schaffer as chief financial officer. Additionally, Cooler Screens' Chief Customer Experience and Operating Officer John Gomez was promoted and will take on additional responsibilities as president while retaining his former responsibilities. As chief revenue officer, Bennett brings extensive experience building new teams and businesses, while also launching new technologies and products. He will focus on helping brands capture the attention of customers already in the aisle, to build brand equity and increase sales simultaneously. His goals include establishing an insights-led revenue organization, strengthening the direct sales team, expanding distribution of Cooler Screens through programmatic partnerships, helping agency partners activate new in-store media opportunities and developing deeper omnichannel measurement for brands. "I spent over a decade helping define something new: the nascent retail media landscape," Bennett explained. "This experience is important because, at Cooler Screens, we are redefining the in-store experience by meeting customers where they are at – in the aisle – and finding new ways to help them make decisions while there. The question is, how do we make the experience better for customers while also providing an opportunity for brands to stand out? That's a question that I want to help answer, because there is a huge opportunity here for brands, not just in terms of messaging, but also in terms of measurement. I can't wait to help unlock this potential." In just over ten years at Amazon, Bennett held a number of US roles, leading enterprise CPG, running the mid-market and pioneering the enterprise cable and wireless business. He also spent time in Asia, leading the mid-market and enterprise sales teams for Japan, while also launching Amazon's first ad sales team in China. Additionally, he started and led the task force that built Amazon's narrative and reporting framework and was a key contributor to its brand-building and omnichannel measurement suites. As chief financial officer, Schaffer brings more than three decades of experience in financial and strategic planning, investor relations, business development, compliance and governance to her role at Cooler Screens, where she will be instrumental in accelerating and broadening growth across the ecosystem of retailers, brands, agencies, resellers and programmatic partners. Her extensive background has focused on technology and software, online platforms and branded consumer products in public, private and venture-backed companies, including The Coca Cola Company, Support.com, Yahoo, Mercury Interactive, Catalina Marketing, Nestle and more. Gomez, now Cooler Screens' president, chief consumer experience officer and COO, executed Cooler Screens' expansion in Walgreens, Kroger, Giant Eagle, Chevron, and CVS stores. Prior to joining Cooler Screens, he was president and CEO of KKR-owned Cardenas Markets, where he doubled the size of the $1 billion-plus food retailer. He also held the positions of EVP of operations, marketing and merchandising at Trader Joe's and chief operating officer at Argo Tea. New Advisory Board Members Will Inform Cooler Screen's Cutting-Edge Strategy Three leading growth and innovation experts will join the startup's advisory board: Andrew Appel, former president and CEO of the predictive analytics service IRI; Andrew Hill, chief data officer of global CPG marketer Unilever; and John Clavadetscher, who is transitioning from his full-time role as Cooler Screens' president and chief commercial officer. Appel, who was president and CEO of IRI for nine years, brings substantial experience in data and analytics to Cooler Screens advisory board. At IRI, he led the company's transformation from an insights provider to delivering growth as a technology focused Big Data global company. Over his approximately six years at Aon, Appel was CEO of two multi-billion-dollar divisions and was promoted to COO in his last year at the organization. Hill is responsible for Unilever's global data, advanced analytics, and information agenda spanning the full enterprise. He was named DataIQ's most influential person in data for 2022, as well as data visionary. Prior to coming to Unilever, he spent 20 years at global customer data science company Dunnhumby in leadership roles across North America and Europe. "Starting from the C-suite and advisory board and throughout the entire organization, Cooler Screens has assembled a team of innovators with a sure footing in uncharted terrain," Avakian said. "Their forward-looking leadership will put our technology at the service of consumer trust and the user experience. This is the team that can bring the data-driven science of e-commerce to retail, fusing these two channels to enable true omnichannel marketing." About Cooler Screens Cooler Screens is creating the world's largest in-store digital media and merchandising platform for retail. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context, and content. Cooler Screens has brought innovation, transparency, and relevancy to the channel with its audience-based point of decision platform that puts customer privacy first with certified identity-blind technology. With 90% of food, beverage and health category purchases still taking place in physical stores, Cooler Screens enables retailers to quantify and improve consumer experiences and allows brands to drive sales and build brand equity by connecting with consumers at the first moment of truth. Retail partners span grocery, drug, and convenience stores, including Walgreens, Kroger, Giant Eagle, Chevron, and CVS.

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CHANNEL PARTNERSHIPS

Nullafi Announces New Channel Partner Program

Nullafi | August 03, 2022

Nullafi, a fast-growing provider of data security software, today announced the launch of its new channel partner program. Nullafi offers resellers and MSSPs valuable data security solutions, programs, training, and enablement they need to drive revenue and help customers improve their security posture, drive agility in their business, and give them a competitive advantage. The Nullafi Channel Partner Program consists of four tiers – Platinum, Gold, Silver, and Authorized, with a range of program benefits customized to each tier. Earlier this year, the company announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to detect and redact data across applications. At the same time, the company appointed Walter Specht to the executive leadership team at Nullafi as Vice President of Channel Sales. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “It’s an ideal solution to help resellers and MSSPs secure their customers’ data while procuring new business and developing new revenue streams. We’re thrilled to launch the new Channel Partner Program with world-class benefits and incentives.” Nullafi intelligently recognizes and obfuscates sensitive data in transit, before it gets to the user’s device, no matter where it originates, what field it’s in, or how it’s labeled. In recognition of its innovation, Nullafi has now been awarded nine patents from the United States Patent & Trademark Office (USPTO). “The NXGN team is excited to partner with Nullafi,” said Jimmy Merlo, Vice President of Customer Advisory Services at NXGN, a leading technology advisory firm. "Nullafi has created a great program to help us solve our customers’ Zero Trust needs together. As organizations leverage more applications, their data, including their customers’ sensitive information, continues to be proliferated across the multiple vectors. Nullafi sits in a unique position where it is able to mask sensitive data, all while keeping data integrity. As organizations implement Zero Trust security solutions, Nullafi will play an integral role in how they manage their data.” To learn more about the Nullafi Channel Partner Program: Visit the company’s partner page Read the Partner Program Overview View the product data sheet and corporate overview If you’d like to enable your customers to protect sensitive data within any application so that their users see only the data they need to see, please request a Nullafi demo today. About Nullafi Nullafi is a fast-growing provider of data security software that helps customers quickly, easily, and comprehensively detect and redact sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading—all while allowing business to continue without interruption. With Nullafi, users see only the data they need to see, giving organizations unprecedented control over data access. The company serves primarily mid-market companies, technology resellers, and application developers in North America. With rave reviews from analysts, multiple patents granted, and key partnerships already established, Nullafi is well-positioned to transform data security as we know it. For more information, visit www.nullafi.com.

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MARTECH

Evolution Measurement appointed USA and Canada sales channel partner for DMA

Evolution Measurement | August 08, 2022

Evolution Measurement are proud to announce that they have been appointed as channel partner for Italian flight test instrument manufacturer, D. Marchiori Srl. (DMA) in the USA and Canada. DMA design and manufacture test equipment for aircraft systems and components such as: RVSM compliant Air Data Test Sets and Systems; Pitot-Static adapters and air data accessory kits, fly-by-wire flight control surface movement analysers; tachometer test sets; absolute pressure calibration standards and transfer standards; tilt tables and equipment designed to customer specifications. They also produce laboratory and production grade instruments as well as a comprehensive range of flight-line instruments. DMA’s precision aircraft ground test equipment is used in over 80 countries worldwide by established overhaul bases, civil airlines and general aviation and DMA are unique in being the only manufacturer to produce both test sets and a complete range of pitot-static adapters. Evolution Measurement’s Managing Director, Paul Crowhurst said, “Always delighted to be working with DMA, their flight test equipment is truly world class and we are excited to present the product range to our customers. We have detailed experience of this vibrant market and we’re looking forward to growing DMA’s presence in the USA and Canada.” Evolution Measurement’s Managing Director, Paul Crowhurst said, “Always delighted to be working with DMA, their flight test equipment is truly world class and we are excited to present the product range to our customers. We have detailed experience of this vibrant market and we’re looking forward to growing DMA’s presence in the USA and Canada.”

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Spotlight

Google AdWords has been the leading PPC network for the last 15 years because of the number of searches, sites on the GDN, and their continued leadership in the digital space. Even with this, it is easy to think AdWords should be at the forefront of every PPC plan, but there are scenarios when you should look to alternatives for results. There are three main reasons you might need to do this: You don’t get enough traffic from Google AdWords. It could be that your brand is new and it needs more awareness or having a small niche with a tight set of keywords.

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