Customer Experience
JFrog | September 13, 2023
JFrog Limited has unveiled a novel global channel program during its inaugural Partner Day event. This program facilitates customer integration of JFrog solutions through third-party entities while concurrently seeking to establish fresh revenue streams for both JFrog and its collaborative partners.
The JFrog Global Partner Program structures itself around a co-selling approach, avoiding using a pyramid or tiered partner program, such as gold, silver, and bronze, which would require substantial initial investments. The method enables partners to gain knowledge and experience by closely collaborating with JFrog's solutions engineering, professional services, marketing, and support teams. This 'customer-first' strategy allows partners to establish and expand their practices while expediting their time-to-revenue.
Tali Notman, Chief Revenue Officer at JFrog, mentioned that JFrog is rapidly expanding its presence in the enterprise sector, offering both on-premises and cloud solutions. The company's foundation is built on robust community support, and it has established itself as a pioneer in the DevOps and security fields. She further expressed enthusiasm about the future, anticipating how JFrog's growth will continue to flourish through collaboration with trusted third-party partners.
Additionally, Kelly Hartman, Senior Vice President of Global Channels and Alliances at JFrog, articulated the company's objective of delivering value to partners through access to their solutions and expertise, which has garnered trust from numerous Fortune 100 companies worldwide.
Meanwhile, JFrog's Partner Program offers partners a range of options to create customer value, including co-selling, reselling, or selling to US government agencies, each supported by dedicated pre- and post-sales programs. These program options are currently available, with an easy-to-use partner portal for streamlined engagement. Additionally, the program introduces new incentives and deal structures to enhance revenue generation, assigns dedicated partner managers for seamless onboarding, provides engaged support from JFrog's sales and technical teams for qualified opportunities, offers curated sales and specialized training on the JFrog Platform, furnishes co-branded marketing kits to stimulate interest and create new opportunities, and grants access to an expanded resource library of product and sales enablement assets.
About JFrog
JFrog Ltd. is one of the leading software companies with a mission to revolutionize software delivery by realizing its 'Liquid Software' vision. Its Software Supply Chain Platform acts as a unified system of record, empowering organizations to efficiently build, manage, and securely distribute software, ensuring its availability, traceability, and tamper-proof nature. With integrated security features, JFrog helps identify, protect, and remediate against threats and vulnerabilities.
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Channel Partnerships
Flyhomes | October 13, 2023
Flyhomes has announced its forthcoming expansion of innovative home buying and selling offerings to lenders and brokers. The leadership of this expansion initiative will be entrusted to Eric Meadow, who assumed the role of Vice President of Partnerships at Flyhomes in the wake of the acquisition of assets from his former organization, Home Sale Assured.
This expansion will be carried out in a structured manner by introducing the Flyhomes Guaranteed Backup Contract, an innovative 'buy before you sell' solution. Subsequent launches will encompass a comprehensive array of lending solutions tailored for third-party originators and their prospective homebuyers. These services will be available through Flyhomes and Flyhomes' affiliated lender, Flyhomes Mortgage.
Eric Meadow, VP of Partnerships at Flyhomes, stated, The long-term vision for the partner channel is to have our full suite of products available through third-party origination or distributed sales channels.
[Source – Business Wire]
Tushar Garg, Co-Founder and CEO at Flyhomes, articulated the real estate vision: simplifying purchasing and selling homes, reducing stress, and enhancing affordability. He shared that since the inception of Flyhomes, the company has revolutionized how people participate in real estate transactions. Furthermore, he mentioned that the exclusive products and services, designed to facilitate the closing of over $6 billion in home sales, will soon be accessible to lenders and brokers. While exceptional real estate professionals continue to excel, providing a distinctive client experience amidst current market challenges necessitates access to innovative financial tools and resources.
About Flyhomes
Flyhomes aims to establish the best home buying and selling experience globally. Whether one is in the process of buying, selling, or both, the company offers a consolidated platform for comprehensive education, expert guidance, and advanced technology. Regardless of the real estate journey stage, the home-buying approach instills confidence in the search, fosters decisiveness in decisions, and facilitates transparent negotiations. In tandem with innovative financial products, such as the 'Flyhomes Cash Offer' and 'Buy Before You Sell' programs, the objective is to simplify the transition to a new residence, making it convenient and efficient.
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Marketing Strategy
PR Newswire | October 04, 2023
Corero Network Security (LON: CNS), the specialists in distributed denial of service (DDoS) protection solutions, today unveiled its "partner-first" go-to-market strategy and enhanced partner program. Effective October 1, all new Corero business globally will be sold in collaboration with its channel partners.
Today, the majority of Corero new business is conducted with partners. The next stage in the go-to-market strategy will focus on investing in strategic partnerships and driving Corero's growth plans through them.
Our partnerships play an integral role in our success, and we are committed to investing in these relationships, said Tanya Alfonso, Chief Revenue Officer at Corero Network Security. Partners will enjoy high satisfaction and recurring revenue. Working hand in hand, we can accelerate the momentum we are seeing today.
Incorporating partner feedback, Corero's revamped partner program includes:
Turnkey marketing campaigns for lead generation
Simplified two-tiered program with clear partner deal discounts
New partner portal with enhanced collaboration on leads and opportunities
Corero subject matter expert sales support
"Strengthening our ties with our channel partners is not just a strategy; it's a commitment to mutual growth and customer satisfaction, with our customers ultimately benefiting," said Erik Britt-Webb, Vice President of Strategic Alliances and Channel at Corero Network Security.
Speaking on behalf of Netceed, one of Corero's best channel partners, James DeCoe, Senior Vice President of Products, Procurement, and Technology, said, "Netceed has a long-term relationship with Corero. They are among our most successful security partnerships. Their values and commitment to partnership are underscored by their strategy of only servicing customers through partners and the addition of their enhanced partner portal. Netceed is proud to continue our strong partnership together with Corero."
To learn more or become a partner, visit www.corero.com/partners.
About Corero Network Security
Corero Network Security is a leading provider of DDoS protection solutions, specializing in automatic detection and protection solutions with network visibility, analytics, and reporting tools. Corero's technology protects against external and internal DDoS threats in complex edge and subscriber environments, ensuring internet service availability. With operational centers in Marlborough, Massachusetts, USA, and Edinburgh, UK, Corero is headquartered in London and listed on the London Stock Exchange's AIM market (ticker: CNS). For more information, visit: https://www.corero.com.
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Marketing Data
PR Newswire | October 18, 2023
Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites.
The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber.
Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades.
Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services:
HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences.
WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises.
Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications.
HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn.
Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services.
"This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible."
About Plume
Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.
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