Facebook announced to create an oversight board to facilitate content review decisions

Facebook | July 01, 2019

Facebook has finally decided to form a new content review board that will work independently without facing pressure, as Facebook was being criticized for not playing a good part in deciding and regulating the overall content.

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In this video, Lee Frederiksen will talk to you about how to develop a digital brand, and it's broken down into two parts.


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CHANNEL PARTNERSHIPS

Impartner Announces Partnership with Global IT Solutions Aggregator TD SYNNEX

Impartner, TD SYNNEX | September 05, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider is announcing partnership with TD SYNNEX, a global IT distributor and solutions aggregator formed through the merger of Tech Data and Synnex. Through this partnership, TD SYNNEX will offer Impartner's award-winning PRM and Through Channel Marketing Automation (TCMA) solutions to TD SYNNEX customers to help them accelerate revenue and profitability through indirect sales channels. Impartner products are the most awarded in the industry, including being selected as No. 1 and global winner on its Vendor Selection Matrix for Partner Management Automation (PMA) from analyst firm Research in Action and chosen as a leader in "The Forrester Wave™: Partner Relationship Management, Q4 2020." "TD SYNNEX is renowned for delivering industry-leading solutions and support worldwide, and we're excited to be part of their ecosystem to provide partner solutions for their customers' indirect channels," says Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner. "TD SYNNEX is renowned for delivering industry-leading solutions and support worldwide, and we're excited to be part of their ecosystem to provide partner solutions for their customers' indirect channels," says Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner. "The partnership expands Impartner's global reach through more than 300,000 TD SYNNEX resellers and partners, especially in key global industries in which TD SYNNEX specializes." Impartner solutions match the needs of any partner channel of any size and maturity, especially with the recently released PRO package that includes expanded capabilities focused on automation and scalability for mid-market companies. Impartner has also transformed partner experience with Impartner PX™, a lightning-fast, modern, consumerized interface designed from ground up to delight partners and accelerate channel revenue. "TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future," Cheryl Neal, VP New Vendor Acquisition and Global Solutions. "With Impartner added to our vast portfolio of vendor partners, we're able to enrich the breadth and depth of our offerings so customers can do great things with technology." With Impartner, TD SYNNEX now offers the best-in-class partner solutions through Impartner PRM and TCMA. Impartner provides an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of use. Customers also report other benefits – 78% say they have a competitive advantage and 77% report ROI payback in less than 18 months. For more information on how to purchase Impartner PRM and TCMA solutions, contact your TD SYNNEX representative. To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com. About TD SYNNEX TD SYNNEX ( NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We're an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX's 22,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

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CHANNEL PARTNERSHIPS

Market shifts and changing expectations keep technology vendor partner programs continually evolving, CompTIA research reveals

CompTIA | August 18, 2022

Relationships between technology vendors and their channel partners are on solid footing even as they work through issues related to compensation, communication and technical support, according to new research from CompTIA, the nonprofit association for the information technology (IT) industry and workforce. Two-thirds of IT businesses surveyed for CompTIA's "Partner Experience Trends 2022" characterize their current vendor partnerships as "very strong, growing in engagement" or "strong, steady in engagement." But there is a caveat. Partners today are far pickier in terms of who they work with and what that particular relationship experience should look like. "Channel partners enjoy far greater choice of vendors to align with in a marketplace that has expanded in the cloud era," said Carolyn April, senior director, industry analysis, at CompTIA. "Channel partners enjoy far greater choice of vendors to align with in a marketplace that has expanded in the cloud era," said Carolyn April, senior director, industry analysis, at CompTIA. "Greater choice means greater chance to find the most optimal fit. Proactive vendors understand that they need to step up their game and optimize the experience for partners or watch them go elsewhere." In the last two years, 50% of channel firms have dropped a vendor due to poor partner experience (PX) practices. While individual channel firms will have their own views on what's important, they are nearly unanimous in the belief that PX is a top priority. The CompTIA report reveals that 35% of channel firms say they will only work with vendors that offer a seamless partner experience, while 57% deem PX important enough that they will accept only slight deficiencies in it even from a vendor partner they are generating revenue from. "Ease of doing business covers many facets of the relationship, from swift technical support responses to transparent pricing and compensation information to effective communications in general," April said. "Each of these areas shows signs of improvement but remain works in progress." Nearly 40% of channel firms said vendors are reworking compensation models to reflect the changing marketplace where many channel partners are selling fewer products and more complex services. Channel partners still derive a significant amount of their overall revenue via vendor compensation. The shift to more cloud-based and services-oriented work has also raised expectations among channel partners for technical support from vendors that's readily available, easy to access and robust in answers and solutions. Nine in 10 partners say a vendor's technical support process is a significant or moderate priority for them. Effective vendor communication is another expectation of channel partners, with better than eight in 10 identifying it as a significant or moderate priority. Vendors have responded by offering diversified communications across multiple channels, social media, video and gamification. Vendors are altering other aspects of their partner programs to better align with changing expectations, whether it is adjusting compensation and benefits programs (cited by 38% of vendors), revamping how they find partners (33%) and adding training around consultative selling (30%). "Smart vendors are constantly looking for ways to proactively build partner interest and loyalty," April concluded. "They realize that the personal touch still matters." Channel partners include managed service providers (MSPs), commercial integrators, solution providers, value-added resellers (VARs) and other firms that market and sell technology solutions for a manufacturer or service provider via a partnering relationship. CompTIA's "Partner Experience Trends 2022" is the result of a survey of 400 U.S.-based IT businesses. Two research briefs on the survey are available at https://connect.comptia.org/content/research/partner-experience-trends-2022-research-brief and https://connect.comptia.org/content/research/partner-experience-2022-vendor-perspective. About CompTIA The Computing Technology Industry Association (CompTIA) is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world's economy. Through education, training, certifications, advocacy, philanthropy, and market research, CompTIA is the hub for unlocking the potential of the tech industry and its workforce. https://www.comptia.org/

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CHANNEL PARTNERSHIPS

BigID Partner Program Drives Collaboration and Innovation for Data Across Security, Privacy, and Governance

BigID | September 17, 2022

BigID, the leading data intelligence platform for privacy, security, and governance, today announced partner program enhancements, highlighting its commitment to accelerating partner and customer success. The enhanced partner program will help BigID's 150+ partners extend and enrich their solutions and services - with program benefits that serve the broad partner ecosystem. "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "We're continuing to invest in our partner's success with a focus to support and enrich our expanding global partner networks to deliver joint solutions and add value for our customers." "Customers want interoperability, flexibility, and solutions that work across their ecosystem. BigID was designed as an open platform to extend and enrich data intelligence across the tech stack," said Dimitri Sirota, CEO and co-founder of BigID. "Working with our technology partners to build a strong, integrated ecosystem is key to helping our customers solve complex security challenges efficiently. BigID is an innovative, emerging security technology vendor solving some of the hardest security issues with data security and recognizes that working with a broad range of ecosystem partners is a critical part of ensuring customer success," said James Young, Global Security Strategist at Splunk. "The team at BigID has been very collaborative and supportive in working with Splunk to build use case-based product integrations to solve data security problems for our customers." "BigID is phenomenal as a partner: we're able to team up in so many different areas from business to technology and everything in between," Said Sarah Branfman, MongoDB "The partnership between MongoDB and BigID continues to add value to our partners and customers so that we're truly better together." "We partnered with BigID because BigID complements AWS, and it enhances our overall capabilities - which is really good for customers," said Chintan Sanghavi, Solutions Architect, AWS. "Customers see the combined value of our platforms - having the collaboration and partnership with BigID reduces the barriers for customer adoption." "BigID takes care of a data problem for our customers," said Gerard McCann, Sr. Director, ISV Business Development. "SAP decided to not only partner with BigID, but SAP invested in BigID as a company because we saw the viability of a solution that could really help our customers that have multiple on-premise and cloud properties." "HPE is pleased to be an investor in BigID. HPE Ezmeral Data Fabric and HPE GreenLake for Data Fabric provide the industry's first true hybrid, multi-cloud data fabric solution." said Ron Reuben, Head of Product, HPE Ezmeral, Hewlett Packard Enterprise. "BigID provides a valuable addition to our growing partner ecosystem to help customers manage sensitive and complex data challenges." New partner program benefits include an advanced training and certification program from BigID University to accelerate partner impact, alongside additional go-to-market capabilities, marketplace status, and dedicated resources. "BigID recognizes the importance of our partners to the success of our clients. Customers need the expertise of consulting and channel partners to help them acquire the right technology and deploy it within their data landscape. We are committed to serving the needs of our partners to make our partner program a win-win-win for all involved," said Jon Mayer, VP of Consulting & Channel Partners. Iulia Stefoi-Sliver, VP of Technology Partnerships, added, "Additionally, our entire strategy is based on ensuring that BigID operates within the technology landscape of our customers and can provide exponential innovation by bringing BigID's expertise in data discovery together with adjacent tech to offer clients an end-to-end solution to fit within their modern data stack." Learn more at bigid.com/partners About BigID BigID's data intelligence platform enables organizations to know their enterprise data and take action for privacy, security, and governance. Customers deploy BigID to proactively discover, manage, protect, and get more value from their regulated, sensitive, and personal data across their data landscape. BigID has been recognized for its data intelligence innovation as a 2019 World Economic Forum Technology Pioneer, named to the 2021 Forbes Cloud 100, the 2021 Inc 5000 as the #19th fastest growing company and #1 in Security, a Business Insider 2020 AI Startup to Watch, and an RSA Innovation Sandbox winner. Find out more at https://bigid.com.

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MARTECH

Trust Software Launches B2B Checkout Platform for TikTok Marketing Partners

Trust Software | September 19, 2022

Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible payment terms, streamlined billing, and payment-integrated loyalty programs. Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible payment terms, streamlined billing, and payment-integrated loyalty programs. Market is launching specifically for the marketing ecosystem – ad platforms, agencies, marketplaces, and SaaS – allowing businesses to offer their customers flexible payment terms, get paid faster, and build integrated loyalty programs that can increase sales and retention. While Market is exclusively offered to TikTok marketing partners today, they will quickly be expanding to other partner programs over the coming weeks. "Market solves a real problem for the TikTok partner ecosystem. Marketing partners get paid faster to increase cash flow, while brands buy now and pay later to invest in growth. It is a rare win-win within the marketing ecosystem." said David Shaw, Director of Monetisation Partnerships at TikTok. "Market solves a real problem for the TikTok partner ecosystem. Marketing partners get paid faster to increase cash flow, while brands buy now and pay later to invest in growth. It is a rare win-win within the marketing ecosystem." said David Shaw, Director of Monetisation Partnerships at TikTok. Borow continues, "As one of the largest global advertising platforms, we are excited to support TikTok marketing partners. These are businesses doing incredible things in marketing and we want to help simplify their billing and payments process so they can spend more time building great products." About Trust Software Trust Software builds marketing payment products, including Market, the recently launched B2B checkout platform built for the marketing ecosystem. Founded by a team of Snap alums, Trust Software is headquartered in Los Angeles and is backed by Lerer Hippeau, Lightspeed Venture Partners, Manta Ray, Sapphire Sport, Upfront Ventures, and Upper90. Learn more at https://www.trustsoftware.co/ and http://getmarket.com/.

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