CHANNEL PARTNERSHIPS

Ermetic Launches Synergia Global Channel Partner Program

Ermetic | March 08, 2022

Ermetic, a leading cloud infrastructure security company announced the Ermetic Synergia Partner Program for IT service providers, systems integrators, consultants, MSPs/MSSPs and ISVs to deliver turn-key cloud security solutions that span cloud infrastructure entitlement management (CIEM) and cloud security posture management (CSPM) for AWS, Microsoft Azure and Google Cloud Platform environments.

The program has experienced early growth and global interest from foundational partners including Trace3, Marcum Technology, Cyberuptive, HI Tech Hui, SolCyber and Tecflair.

According to Gartner, the cloud security category is projected to be the fastest growing segment of the global information security and risk management market at a CAGR of 41.2%. The major factors driving the market include the increasing number of sophisticated cyber-attacks on cloud computing systems, and growing need for compliance with various standards, benchmarks and regulations.

The Ermetic Cloud Security platform detects and remediates excessive, risky privileges and resource misconfigurations (e.g. databases exposed to the internet) on a continuous basis by analyzing identities and permissions along with the configuration of network, storage and secrets assets. No other security solution reduces the cyber attack surface at scale across single and multi-cloud infrastructures with full stack visibility and control over multi-cloud infrastructure entitlements and configurations.

“We are experiencing high demand for our comprehensive identity-first cloud infrastructure security solution and have created a value-driven program to enlist security-oriented partners so we can all capitalize on this market opportunity,” said Shawn Larsen, Head of Channel and Alliances for Ermetic. “We are investing in partners by providing predictable sales incentives, technical resources for joint sales engagements, enablement training to expand partner capabilities and transparent opportunity collaboration to ensure their success.”

Ermetic Synergia Partner Program Details
The multi-tier Ermetic Synergia Partner Program includes the following elements to enable partners to succeed and capitalize on this fast growing market opportunity:
  • Enables partners to differentiate their offerings via Ermetic’s integrated, lifecycle approach to cloud native application protection (CNAAP) that combines CSPM and CIEM
  • Provides automation to remediate access risks and vulnerabilities, reducing the customer attack surface
  • Partner participation profitability and gamified incentives
  • Access to a Knowledge Base of sales assets, use cases and technical collateral
  • Deal registration to reduce channel conflict and provide opportunity protection
  • Sandbox license to Ermetic’s Cloud Security Platform to demonstrate use cases and capabilities to prospects and customers
  • Marketing support and market development funds for joint programs, events and Go-to Market initiatives
  • Dedicated sales and system engineering support for successful deployments
  • Partner enablement and training resources helping you crawl, walk and run on your own
  • Dedicated Partner Account Team
  • Differentiated partner levels, providing greater value based on engagement and joint opportunities

Top Market Opportunities
Three of the leading customer use cases that Ermetic channel partners can monetize are:

Continuous Cloud Security Risk Assessment & Least Privilege
Audit and remediate unnecessary, excessive and risky entitlements, and infrastructure misconfigurations. Perform routine assessment of configurations across cloud environments and audit compliance with leading standards and benchmarks including CIS Benchmark, NIST Cybersecurity Framework, AWS Well-Architected Framework, PCI-DSS, GDPR, HIPAA, SOC2 and more.

Deliver Managed Services with an Identity-first Security Approach
Deliver new or enhanced SOC 2 certified MSSP or Managed Detection and Response (MDR) capabilities. These include the ability to discover, monitor and manage all human and/or machine identities, assess their policies and permissions for risks/threats, detect anomalies such as sensitive data access, privilege escalation and deletion, and unusual resource access.

Zero Trust Access for DevOps
Enable clients to execute Zero Trust mandates using auto-generated access policy recommendations for DevOps that optimize security while supporting end user productivity through integration with leading CI/CD tools such as Slack, Jira, ServiceNow, Jenkins, Terraform and more. Implement Just-in-Time (JIT) or Privileged Identity Management (PIM) access which grants an identity only the entitlements it needs to accomplish a specific task and revokes them once the job is complete.

Ermetic Partner Testimonials

“We are helping clients from all verticals develop a cloud security strategy and implementation plan, because it has become a priority across most enterprises,” said Derek Smith, Director of Strategic Alliances for Trace3’s Cloud Solutions Group. “We see entitlement and configuration management as must-haves for securing the cloud attack surface, which is why we are offering these capabilities with Ermetic to our clients.”

“Ermetic has helped our clients drastically improve visibility into their cloud assets in a scalable, non-intrusive way, that supports their development, operations, and governance teams’ needs,” said Jaike Hornreich, CISA, GPEN, GWAPT, CICP, CCSFP, Senior Director of Cybersecurity and Privacy for Marcum Technology.

“Public clouds will supersede the datacenter for our customers, representing just one facet of a general trend toward the dissolution of traditional perimeters,” said T David Emerson, CTO of SolCyber. “This trend requires a novel and comprehensive suite of controls around identity, configuration management, and endpoints, which represent the new attack surface. Ermetic provides crucial analysis of these modern infrastructure fixtures which is essential to delivering robust managed security to our customers.”

“Our cloud-first customers recognize the threat posed by over privileged identities, excessive entitlements and misconfigurations, but lack the visibility to proactively identify and remediate them, The Ermetic platform is a force multiplier technology that enables us to continuously detect and eliminate cloud security risks across single and multi cloud environments at scale using automation and analytics.”

David Phillips, CEO and Founder of Tecflair

About Ermetic
Ermetic helps prevent breaches by reducing the attack surface of cloud infrastructure and enforcing least privilege at scale in the most complex environments. The Ermetic SaaS platform provides comprehensive cloud security for AWS, Azure and GCP that spans both cloud infrastructure entitlements management (CIEM) and cloud security posture management (CSPM). The company is led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra and Target Global.

Spotlight

Content marketing to support an organisation’s strategic priorities has become a power tool for both private and public sector teams. Done well, content marketing can inform, educate and engage audiences effectively, and ultimately impact programme outcomes. Until recently, content marketing was seen as a “nice to have” in government. If an organisation was able to publish the occasional blog post or graphic on social media, that was a win. But more and more, the public sector is understanding the value that content marketing can have for reaching, engaging and motivating citizens to make better decisions and take positive action.


Other News
SEARCH ENGINE OPTIMIZATION

Keeping Pace with Google Algorithm Changes is Difficult Without a Specialist SEO Agency

Zib Digital | December 18, 2021

According to the leading SEO agency Sydney-wide, Zib Digital, staying on top of the search engine optimisation (SEO) best practice ensures a website will have the best chance at being seen by relevant audiences. With search engine algorithm changes happening all the time, keeping on top of the latest tricks is easier said than done. As Zib Digital explains, to connect with audiences online, it is critical for a business to have a smooth, intuitive website with a thoroughly clean back end, that serves up the information potential customers need, when they are searching for it. Search engines such as Google use algorithms to understand how best to serve audiences when they are searching online. Zib Digital says that for a website to rank well on a search engine results page (SERP), it needs to align with search engine best practices. The purpose of Google's algorithm updates is to improve user experience and help users find the information they are looking for, as quickly as possible. Each time an update to the algorithm is rolled out, Google reconsiders the SERP ranking of websites based on expertise, authoritativeness and trustworthiness. Zib Digital explains that Google updates the algorithm daily and changes are often minimal, but every so often, a more robust update is rolled out and adjusts rankings. SEO specialists, such as those in the Zib Digital team, spend the majority of their time researching and adjusting their practices to adhere to these changes. As the leaders in SEO Sydney-wide, Zib Digital keeps a close eye on website traffic and search rankings for their clients. In fact, the SEO masters at Zib Digital are usually aware of algorithm updates before they are even confirmed by Google.

Read More

CHANNEL PARTNERSHIPS

Anomali Appoints Chris Peterson as Vice President of Global Channel and Technology Partnerships

Anomali | January 14, 2022

Anomali, the leader in intelligence-driven extended detection and response (XDR) cybersecurity solutions, announced that Chris Peterson has been named Vice President of Global Channel and Technology Partnerships. Peterson brings more than 25 years of proven experience in building partner ecosystems at some of the world’s top cybersecurity and technology providers. At Anomali, he will lead channel and partner strategy as demand for our precision threat detection and comprehensive response solutions increases rapidly across the world. Anomali is adding seasoned executives to our unrivaled leadership team as we continue to experience extraordinary global demand for our solutions that effectively and efficiently stop not only breaches, but also advanced adversaries. Chris’ remarkable cybersecurity knowledge and history of working with the channel will help us to expand out to a wider range of customers who depend on partners for access to our efficient, high-performance product portfolio to solve their most significant security challenges. We are thrilled that Chris has joined the company. His expertise at helping partners to maximize value and security for their customers will open new and expansive opportunities for Anomali.” Ahmed Rubaie, CEO, Anomali Peterson has spent more than 25 years building and leading channel sales programs at top enterprise cybersecurity companies. Before Anomali, he was at Tenable, where he served as Vice President of Global Partnerships and was responsible for developing and implementing partner programs that contributed to its successful IPO in 2018. While at SourceFire, Peterson created, executed and grew the company’s global partner strategy into a $260 million business unit, leading to its 2013 acquisition by Cisco Systems. Earlier in his career, he served as Vice President of Worldwide Channels at ArcSight, where he helped to expand the Security Information and Event Management (SIEM) provider’s presence across the global partner and MSSP marketplace. Peterson is a member of the Forbes Business Development Council, has been named a CRN Channel Chief, executed numerous 5-Star rated Partner Programs for multiple years, and is recognized as an industry thought leader in his professional field. “Our relationships with hundreds of channel resellers, MSSPs, and global systems integrators are helping our joint customers to optimize existing security investments, increase efficiency, and to defend digital transformation projects against modern adversaries,” said Peterson. “I look forward to ramping Anomali’s partner program further, as it will open new opportunities to land our products and associated services into thousands of global public and private sector organizations that need to gain an advantage in the chaotic and high-risk threat landscapes they operate within.” Through the Anomali Partner program, Peterson and his team will help streamline customers’ access to the award-winning Anomali platform, which correlates more than 190 trillion threats per second to optimize all security solutions to provide a more refined and optimized extended detection and response (XDR) capability. Products include ThreatStream, our leading threat management platform, Lens, the only NLP-powered product that identifies all threats and IOCs in any web content to operationalize them across security infrastructures, and Match, our advanced global attacker detection and response solution that quickly identifies and responds to threats in real-time by automatically correlating all security telemetry data against active threat intelligence.

Read More

MARKETING ANALYTICS

Klaviyo Unveils New Marketing Automation Innovations with Personalized Benchmarks Tool and Conversational SMS

businesswire | March 30, 2021

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS marketing platform helps online brands to communicate with customers in fast, casual format. The Personalized Benchmarks tool is built natively into Klaviyo’s platform and evaluates the performance of online businesses in comparison to other similar brands. The function was born out of customer requests asking for performance feedback. Previously solved manually via customer service representatives, Klaviyo developed technology to automate and scale these data-driven insights.

Read More

MARKETING DATA

PostcardMania Posts New C-Level Executive, Chief Experience Officer, in Renewed Push to Continually Improve Campaign Results

PostcardMania | February 15, 2022

PostcardMania, the $83.9MM small business-focused marketing company, has announced a new C-level executive role, its Chief Experience Officer, to further improve client experience and campaign results with the firm. This move will help PostcardMania better leverage its marketing technologies and customer service platforms to meet the needs of clients seeking to maximize campaign results, value and efficiency. This new client-centric role will be filled by 12-year PostcardMania veteran, Jackie Payson Wirsing, who began with the company in 2010 as Director of New Products. In this role, she worked with Chief Marketing Officer Sarah Kicinski to implement new digital products, integrating them into PostcardMania's flagship multi-channel marketing product, Everywhere Small Business. Their efforts, coupled with the product's accessibility to small business owners, made Everywhere Small Business a nationally recognized product. Wirsing then transitioned to Director of Process Improvements, where she worked directly with Founder/CEO Joy Gendusa. In this role, she streamlined internal processes to improve efficiencies for staff and clients alike. This experience will prove valuable moving forward as Chief Experience Officer. In a continued push to become the nation's top results-driven marketing company for US-based small businesses, Wirsing's primary responsibilities will be twofold: Client Experience: Wirsing will focus on making the customer journey with PostcardMania as streamlined and efficient as possible to ensure clients save time without sacrificing results. A 2017 study revealed that 72% of small business owners feel overwhelmed by all of the roles and responsibilities they have to take on every week, putting time at a premium for business owners. Campaign Success: Wirsing will lead efforts to help ensure client campaigns are met with success and a positive return on investment, a pivotal role in PostcardMania's core purpose — to help small businesses grow through effective marketing. Her team will work closely with PostcardMania's developers and its Success Department to implement new and improve existing technologies to attain this goal. Our dedication to making sure every client's campaign is set up for success is what sets PostcardMania apart from other marketing companies. Every single member of our team understands our purpose and plays their part in making it happen. In this new role, I'll have guiding hand in figuring out how I can help each department and division work more effectively and efficiently towards that goal, and that's exciting." She continued, "I'm all about our small business clients at the end of the day and helping them make their goals a reality with affordable marketing that generates results." Jackie Payson Wirsing When asked for comment, Gendusa said, "This new position was a natural evolution for PostcardMania that stems from our central purpose — to give small businesses access to marketing technology that helps them expand their businesses and allows them to focus on what they do best — whether that be practicing as a dentist, running a swimming pool company, or anything in between!" PostcardMania's growth has skyrocketed over the last two years, with earnings up 31% in 2021 and nearly 100 new hires added since May 2020, establishing the company as the Tampa metro's largest marketing company in 2021. AboutPostcardMania PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together.

Read More

Spotlight

Content marketing to support an organisation’s strategic priorities has become a power tool for both private and public sector teams. Done well, content marketing can inform, educate and engage audiences effectively, and ultimately impact programme outcomes. Until recently, content marketing was seen as a “nice to have” in government. If an organisation was able to publish the occasional blog post or graphic on social media, that was a win. But more and more, the public sector is understanding the value that content marketing can have for reaching, engaging and motivating citizens to make better decisions and take positive action.

Resources