Multi Channel Marketing

Enzu Launches a True "Partner-First" Channel Program

"Partner-First" Channel Program
ENZU, the "Born in the Cloud" provider of private cloud, infrastructure, and managed services and home of the TruCloud® platform, is excited to announce the launch of its new Channel Partner headed by industry veteran, Dustin Young.

"I've wanted to build a true Partner-First program for some time now, and Enzu has given me that opportunity. I have long asked how do I build a program that has listened to what partners truly want? With our straightforward agreement, channel integration, and transparent PRM, I believe this program is closer to that than any I have built before." Enzu Channel Chief, Dustin Young said.

"I've wanted to build a true Partner-First program for some time now, and Enzu has given me that opportunity. I have long asked how do I build a program that has listened to what partners truly want? With our straightforward agreement, channel integration, and transparent PRM, I believe this program is closer to that than any I have built before." Enzu Channel Chief, Dustin Young said.

For Partners, the Enzu ecosystem creates a simplified commission structure and provides opportunity protection for one year after an opportunity may cancel, allowing the partner to re-earn that business and keep getting paid. The program also utilizes a Partner Relationship Management platform directly connected to our corporate Salesforce solution. This means full transparency on every opportunity, including deal-flow notifications, contract access, timelines, and seller/partner joint input. No more wondering what notes have been made about your prospect and where it is in the process with a provider.

Why Enzu? Why Now?
The Edge-Computing/Bare-Metal space is exploding. Enabled by the growth of containerization, WEB3, Blockchain, and all high-performance computing needs around the globe.

Enzu, with its already 40+ data centers and reach around the globe, is positioned to build these services in more markets. This will help the partner community to enable their customers to have Edge services where they need them most.

"While the hyper-scalers enable services in primary markets. Enzu has primary, secondary, and tertiary markets covered today. We also build-to-order for clients trying to solve problems in regions that are challenging for them. In a hybrid-computing, low-latency demanding world, we believe we build solutions with less compromise and more performance." Dustin said.

Enzu also enables the data center network service layers in organizations like CoreSite and DRT. This expands the reach for your existing customers to maintain their current primary location and achieve a global presence that keeps critical services, such as ERP and Manufacturing, close to the end-user. In some cases, this means right on the customer premise as well.

"We are building a modern cloud-computing platform that expands the previous data-center-centric model closer to the end-user. Enabling Private-Cloud cores with replicated edge-computing services, all backed up by DR strategies that meet client needs based on where that data needs to exist. Does your customer need some data to stay in the country or region it resides? Our solution has your customer covered. We truly want to enable the partner community to build the infrastructure their customers want, need, and are required to build," said Art Schloerb, EVP, Global Sales.

About Enzu
Enzu, home of the TruCloud® Platform, fuels growth and innovation for organizations by delivering expert capabilities in Bare-Metal, Edge Computing, Private and Hybrid Cloud Solutions, Disaster Recovery, and Security. The TruCloud® Platform is a user-friendly console that provides IT leaders visibility and control from any device, anywhere in the world, to scale business needs quickly, with multiple layers of security and redundancy built in. With a presence in more than 40 data centers globally and availability in over 300 more, Enzu provides services when and where you need them.

Enzu, Born in the Cloud, is driven by a passion for helping companies make intelligent technology decisions to accelerate their business growth and transformation while understanding the unique challenges that companies face throughout their cloud journey. Enzu services are purpose-built to deliver flexible, scalable, and affordable Infrastructure-as-a-Service solutions for your individual needs. All backed by our premium customer support with unmatched SLAs.

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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

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