England’s Euro 2016 defeat most tweeted TV moment of the year

| December 14, 2016

England’s Euro 2016 defeat most tweeted TV moment of the year
In a year that will go down in history as one of the most unpredictable of recent times, it is perhaps only fitting that England’s shock defeat to footballing minnows Iceland was the most tweeted about TV event of 2016. The UEFA European Championship game, screened on ITV1 on 27 June, generated 2.1 million tweets from 585,000 unique authors, over a million more tweets than the next most tweeted about sporting event, the Euros clash between England and Wales earlier in the competition. Data supplied by Kantar Media’s Twitter TV ratings tool shows sport attracted the most tweets of any TV category in the UK this year. Between 1 January and 5 December 2016, 57.3 million tweets were authored about sport, versus 42.4 million for all other TV shows including entertainment, current affairs and drama.

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