CHANNEL PARTNERSHIPS

emfluence Marketing Platform Announces Integration with RapidStart CRM

Emfluence LLC | May 02, 2022

Emfluence LLC
emfluence, llc, a leading digital marketing automation platform announced its integration with RapidStart CRM which has over 70,000 global users. The integration will enable the users of the free and easy-to-use CRM system, built on the Microsoft Power Apps platform, to expand on its scope with the power of the emfluence Marketing Platform.

"The integration with RapidStart CRM means that the users of the CRM system will now have access to emfluence's marketing technology within an already familiar app," said David Cacioppo, emfluence President and CEO. "The integration between emfluence and RapidStart CRM gives businesses complete control over their data from the point of collection to how it's stored and shared across the organization and deployed as a marketing asset. This enables marketers to create, deploy and track online campaigns through email, workflows, SMS, Facebook, Instagram, LinkedIn, Twitter, landing pages, surveys, online forms, website tracking and contact scoring."

"The integration dramatically increases the scope of an already powerful CRM system, We are certified by Microsoft, listed as a 'Preferred Solution,' and currently ranked as the #1 solution in the AppSource marketplace."

Steve Mordue, RapidStart CRM CEO

As a "Preferred Solution," RapidStart CRM was selected by a team of Microsoft experts who assess cloud applications based on quality, performance, and ability to address customer needs in specific industry verticals or solution areas. Further highlighting the app's quality, RapidStart CRM also has the privileged position of being a "Prioritized Solution" for Microsoft's own field sales teams.

About emfluence
emfluence is a full-service digital marketing agency and marketing automation platform based in Kansas City, MO. emfluence works with clients to develop and execute ROI-driven digital strategies across Search Engine Marketing, Paid and Social Media, Creative and Content Development, Branding Services, Website Development, and a suite of in-house Marketing Automation Tools. Every service we provide for our clients is focused on driving quantifiable results.

Spotlight

Transactional emails are a digital marketer’s best friend.
They are typically the most relevant emails you can send to
your customers because they reflect what your contacts
have actually done – purchased, downloaded content,
signed up for a new account, entered a contest, etc.


Other News
CONTENT MARKETING

ZentrumHub Announces Strategic Partnership With WIHP, A Leading hotel marketing Company

channel Partnership | May 31, 2022

ZentrumHub, a leading Hotel aggregator API specialist, and WIHP, the Hotel marketing specialists, today announced a strategic partnership that will enable ZentrumHub' customers to get an easy access to metasearch channels and engines like Google Hotel Ads, TripAdvisor, Trivago, Bing Hotel Ads, etc. With WIHP's Meta I/O solution, ZentrumHub customers will now be able to better monitor and control their Metasearch distribution. ZentrumHub, as a start-up, is trying to make an impact in this space by providing its customers more and additional access to technologies that will add value to its clients business. This partnership is a great testimony of this core belief of the company and as next steps, will continue to add more partnerships in its kitty. ZentrumHub now offers more than 900,000 hotel inventory API to its customers with unique properties across the world, enabling their clients to provide a wide choice of hotels to their customers. "With the ever-growing demand for hotels, today's travellers want hotel searches to be quick and painless. With this partnership travel agencies using ZentrumHub Hotel API will be able to position their ads in metasearch engines and increase traffic to their reservation system driving more business." ZentrumHub CEO Sachin Singh Julio Selva, Vice President of Strategic Partnerships at WIHP, said, "Metasearch plays an important role in distributing hotels since 70% of users connect to them during a purchase journey. With Meta I/O, ZentrumHub can help their clients sell more on metasearch." About ZentrumHub: ZentrumHub turned its dream into reality in 2021 by accelerating its travel-tech venture and on a mission to be the fastest and smartest travel API hub in the world. ZentrumHub offers pre-integrated hotel booking API to over 50 leading hotel content suppliers. About WIHP: World Independent Hotels Promotion (WIHP) is a leading hotel marketing agency drawing on more than 20 years of experience and tracking. Having built over 5000 hotel websites and tracked the most efficient ones. With high-end marketing campaigns, WIHP provides global marketing services to the hospitality industry.

Read More

CHANNEL PARTNERSHIPS

Asia Pacific Channel Partners Select BlackBerry Jarvis to Secure IoT Software

BlackBerry Limited | March 21, 2022

BlackBerry Limited announced 13 channel partners (Distributors & Value Added Integrators) that will offer BlackBerry Jarvis 2.0 to companies that build secure, mission-critical systems in APAC. Whether in transportation, medical equipment or on the factory floor – BlackBerry Jarvis is key for industries that must adhere to strict regulations while managing complex supply chains and the escalating risk of security attacks on cyber and physical systems. BlackBerry Jarvis is a binary software composition analysis (SCA) and security testing tool, designed to detect and list open-source software and software licenses within embedded systems, as well as cybersecurity vulnerabilities and exposures. It performs a thorough scan of the software binary and produces a software bill of materials (SBOM), offering deep actionable insights in a fraction of the time it takes for security professionals to manually perform these tasks. Embedded software developers use BlackBerry Jarvis to demonstrate compliance to specific security standards and harden their systems to make them more resilient. Regulators can also use the tool to enforce compliance, verifying security claims by manufacturers and suppliers. "Asia Pacific is at a tipping point in how it protects infrastructure and industries against growing IoT security threats as digital automation continues to advance, As a leader in mission-critical solutions, BlackBerry QNX is excited to enable so many ecosystem partners to deliver BlackBerry Jarvis across more sectors, offering rapid, trusted intelligence to companies, developers and regulators that need to protect IP, address compliance issues and deploy security resources where they are needed most." Dhiraj Handa, VP, Asia Pacific, BlackBerry QNX The BlackBerry Jarvis partners include UPS Technology (Korea), KMS Technology Inc. (Korea), RT Solutions Inc. (Korea), Strategic Innovation Business Group, Macnica, Inc. (Japan), Hitachi Industry & Control Solutions, Ltd. (Japan), ISB Corporation (Japan), Nexty Electronics Corporation (Japan), SC Automotive Engineering Co., Ltd. (Japan), Gopalam Embedded Systems Pte Ltd (India), AdvanTrak Technologies Private Limited (India), Thunder Software Technology Co., Ltd. (China), Mcloudware Technology Co., Limited (Taiwan), and Nanjing Leading R&D Information Technology Limited (China). BlackBerry's partner news follows a spate of high-profile cyberattacks on critical infrastructure as networks and legacy systems are increasingly exposed by the convergence of information technology (IT) and operational technology (OT). In response, nations are introducing multiple safety and security standards for industries such as automotive, medical, industrial automation and rail. This shows no sign of slowing, with the Ponemon Institute1 finding that 9 out of 10 companies adopting IoT expect to experience a breach or attack caused by unsecured IoT devices in the next two years. Earlier this year, BlackBerry Jarvis was also recognized as "Best in Breed" among leading binary analysis solutions by an Internal Research & Development project (IRAD). The analysis was conducted on behalf of the United States Department of Defense (DoD) by The Aerospace Corporation, and recommends the most proficient binary analysis solutions on the market for embedded software, citing BlackBerry Jarvis as the most promising and robust after a rigorous assessment of all the key players. About BlackBerry BlackBerry provides intelligent security software and services to enterprises and governments around the world. The company secures more than 500M endpoints including 195M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety, and data privacy solutions, and is a leader in the areas of endpoint security, endpoint management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

Read More

CONTENT MARKETING

Illumine Energy Adopts ZINFI Channel Marketing Automation Platform to Create a Customized Workflow

ZINFI Technologies | May 04, 2022

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced Illumine Energy, a top player in the renewable energy market in India and the UAE, has launched its channel marketing automation platform to automate product registration and warranty documentation processes and to boost the confidence of prospective customers. Illumine offers comprehensive products and services for large-scale renewable energy markets, with a special emphasis on solar energy, and is a leading provider in a very competitive regional market. Illumine's recent adoption of ZINFI software was motivated by the skepticism of many customers in the region around product warranties. Illumine offers a 25-year warranty on solar panels installed for its projects—a key differentiator in a market where product information like serial numbers is often compiled manually and where detailed, quality warranty documents are rare. Illumine began using ZINFI's channel marketing automation platform to automate and customize its workflow for gathering serial numbers, manufacturing information, batch numbers, installation site and date, and other information digitally. The information is now scanned from individual panels at the project site using a mobile device connected to the ZINFI platform. After scanning, Illumine makes the data directly available to customers, and can create detailed and individualized warranties for customers instantly. Having this capability in an easy-to-use platform like ZINFI's gives Illumine a significant advantage over competitors. "It's really fantastic," says Anwar Babu, Chief Technical Officer at Illumine. "It's easy for any employee to collect the data, and when we are talking about our product warranty with prospects we can log into the platform and show them how other customers are accessing and using the information." "Illumine Energy is a great example of how organizations of all sizes and in a broad range of industries are implementing ZINFI software to automate processes that are crucial to their own unique sales and marketing motions, ZINI's platform is modular, flexible and quite easy to use, so our customers can start small with minimal investment and add new capabilities as their business grows and their requirements evolve." Sugata Sanyal, founder and CEO of ZINFI In April 2020, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of "Product innovation roadmap," "Pricing strategy," "Supporting products and services" and "Number of employees." The report states, "…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology." The report also notes ZINFI's "…strong workflow and collaboration tools that optimize processes among ZINFI's agency partners, partners' enterprise customers, and ZINFI's in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management." Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the "Product innovation roadmap" criterion in the "Strategy" category and in the "Partner co-selling and co-marketing" criterion in the "Current offering" category. ZINFI also tied for the highest score among the participants in the "Partner performance and incentives" criterion (4.4 out of 5). ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About Illumine Energy Established in the year 2012, Illumine is a top player in the development, acquisition and long-term management of large-scale solar projects and smart energy solutions. We operate in both the centralized energy market and the evolving distributed energy market around the India and UAE. We manage the design, engineering, product procurement, documentation, installation and maintenance of power plants. We have one of the largest footprints of clean energy projects in India, including the largest portfolio of installed solar rooftop projects in the country. Our solar power plants currently generate more than 3 megawatts of energy, and we are in the process of constructing plants that will generate an additional 750 kilowatts of energy. Our company is unique in focusing on project sales, providing energy auditing and turnkey solutions, and helping customers make profitable investments. Illumine is continually investing in new technologies and product offerings with a focus on pure solar economics. About ZINFI Technologies ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.

Read More

MARKETING ANALYTICS

WiSA Wave Marketing Program Continues to Drive and Grow Consumer Traffic to WiSA and Member Websites

WiSA | April 14, 2021

WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA’s analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021. WiSA Wave has shown significant web traffic growth quarter to quarter and year over year. Nearly 140,000 visitors were driven to websites for WiSA or brands and retailers in Q1 2021 versus over 34,000 in Q1 2020, representing a 234% increase. In Q1 2021, nearly 18% of all WiSA website visitors continued their journey to a member or retailer website to learn more about or buy a WiSA Certified™ product. Even with WiSA Wave exposing a large number of new, in-market enthusiasts to the category, organic, direct and referral traffic remains strong in the 18%-21% range, reinforcing the growing awareness of WiSA. “We are constantly working with our members to add value to their initiatives through advancements in technology, product development support, distribution, category and product marketing, and consumer awareness,” said Tony Ostrom, President of WiSA. “Over the next year, we will grow the wireless home cinema category through effective consumer outreach and communication, education, increased distribution of WiSA Certified solutions from WiSA members, and the continued expansion of WiSA Certified and WiSA Ready™ products.”

Read More

Spotlight

Transactional emails are a digital marketer’s best friend.
They are typically the most relevant emails you can send to
your customers because they reflect what your contacts
have actually done – purchased, downloaded content,
signed up for a new account, entered a contest, etc.

Resources