eMarketer Cuts Alibaba Ad Forecast, As Search Business Struggles Amid Pandemic

Despite a downgrade to our ad forecast in China, digital ad spending will still grow 5.0% this year.  But there will be a power swap among the major platforms, as Tencent becomes the No. 2 publisher, displacing Baidu.  And top player Alibaba will remain No. 1, but with lowered expectations.

Spotlight

Flexibility and efficiency are both paramount for manufacturers as countless industries go green, with economic and market volatility and shifting customer expectations prompting many organizations to reconfigure their business models to remain competitive. These drastic changes mean manufacturers must adopt new innovative techn


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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Dom Nicastro | April 03, 2020

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Spotlight

Flexibility and efficiency are both paramount for manufacturers as countless industries go green, with economic and market volatility and shifting customer expectations prompting many organizations to reconfigure their business models to remain competitive. These drastic changes mean manufacturers must adopt new innovative techn

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