Ekinops and ALEF enter into Distribution Partnership

EKINOPS | September 29, 2020

EKINOPS a leading supplier of optical transport, branch routing and software-defined solutions, today announces that it has signed a new channel partner agreement with ALEF Distribucija ADRIA which will meet increasing demand for seamless, open and high-capacity networks across the Adriatic region, where Ekinops has secured a number of new customer wins over the past 12 months.
ALEF Adriatic, part of the ALEF Group, is a value-added distributor of ICT (Information and Communications Technology) and networking solutions operating based in Belgrade, Serbia. ALEF Group is one of the largest and strongest distributors in Eastern Europe.

Spotlight

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.During our most recent #SMTLive Twitter chat, we discussed the best approaches to social media design on a budget, and before closing out the chat, I asked all the participants to share their top tip for social media design. We got a lot of responses, but they all essentially fell under the same three categories.


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CRM

SugarCRM Awarded “Best CRM Platform” in CX Today’s Inaugural CX Awards

SugarCRM | February 22, 2022

SugarCRM announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a panel of distinguished CX analysts, practitioners, and thought leaders. According to CX Today, “CX is evolving at an unprecedented rate. Low-code, AI-infused innovations are powering a digital revolution, which is taking the industry by storm. Not resting on their laurels, innovative technology providers strive to keep up with the fast-paced expectations of modern customers. In doing so, they enable their clients to harness new capabilities that differentiate customer experiences.” The Sugar platform enables businesses to create profitable customer relationships by delivering highly relevant and personalized CX throughout the customer journey. With SugarPredict, sales, marketing, and customer service professionals can work smarter, not longer, with machine learning and predictive analytics improving the odds of success. We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards. This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.” Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM About SugarCRM SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier. Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR.

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CHANNEL PARTNERSHIPS

ZINFI and Channelnomics Announce Strategic Partnership to Provide Channel Solutions to Mid-Market and Enterprise Organizations

ZINFI Technologies, Channelnomics | April 05, 2022

ZINFI Technologies, Inc., a leading provider of Unified Channel Management solutions, and Channelnomics, a business strategy and research firm that helps companies improve the performance of their direct and indirect channels, are pleased to announce a global strategic partnership designed to create an integrated channel management optimization solution. The collaborative partnership will leverage ZINFI's industry-leading channel automation platform and Channelnomics' deep expertise in go-to-market strategy, program development, and growth consulting capabilities. With automation playing an increasingly critical role in every aspect of channel-based organizations, companies recognize that they need to accelerate the deployment of digital solutions to ensure they effectively automate profitable growth via distributed channel networks. The ZINFI-Channelnomics partnership brings together world-class expertise in channel strategy and program development, workflow automation, and revenue optimization capabilities as organizations make the transformation to building high-performing channels. "The ZINFI-Channelnomics partnership represents a powerful combination of strategic planning, program planning, and delivery automation capabilities. Companies can improve indirect productivity, locally and globally, by deploying channel management best practices from Channelnomics in combination with ZINFI's state-of-the-art channel automation platform," said Sugata Sanyal, founder and CEO of ZINFI. "The ZINFI-Channelnomics partnership represents a powerful combination of strategic planning, program planning, and delivery automation capabilities. Companies can improve indirect productivity, locally and globally, by deploying channel management best practices from Channelnomics in combination with ZINFI's state-of-the-art channel automation platform," said Sugata Sanyal, founder and CEO of ZINFI. "Channelnomics offers deep expertise in partner programs, organization and workflow design, incentives management, partner enablement, and go-to-market intelligence. With their guidance in the deployment of channel best practices, our customers can leverage ZINFI's channel automation platform to dramatically reduce time to ROI and maximize returns." "A common challenge facing channel leaders and organizations is the translation of go-to-market programs and policies into efficient and effective automated workflows. Partnering with ZINFI will enable Channelnomics to extend its leading channel strategy and program design services into actionable processes and effective management that produces real, profitable results, "said Larry Walsh, founder and CEO of Channelnomics. "Working as a unified team, ZINFI and Channelnomics can help customers unlock the vast potential of an intelligent digital channel strategy. The alignment of Channelnomics and ZINFI's core capabilities will allow organizations engaged in indirect marketing and selling to scale predictably, rapidly, and profitably around the world." ZINFI's Unified Channel Management software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI's modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements. Channelnomics offers a portfolio of research and channel development services, including channel and go-to-market strategy consulting, channel digital transformation planning and development, partner and customer experience management, rewards and incentive design, channel performance diagnostics, channel team and partner enablement services, quantitative and qualitative research services, and strategic content support. Channelnomics's expertise and experience in channel development, management, and optimization enable businesses around the world to identify and capitalize on the scale and capabilities of various channel routes to market. In April 2020, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of "Product innovation roadmap," "Pricing strategy," "Supporting products and services" and "Number of employees." The report states, "…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology." The report also notes ZINFI's "…strong workflow and collaboration tools that optimize processes among ZINFI's agency partners, partners' enterprise customers, and ZINFI's in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management." Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the "Product innovation roadmap" criterion in the "Strategy" category and in the "Partner co-selling and co-marketing" criterion in the "Current offering" category. ZINFI also tied for the highest score among the participants in the "Partner performance and incentives" criterion (4.4 out of 5). About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages. About Channelnomics Channelnomics believes exceptional insights enable channel professionals to turn vision into reality. Channelnomics is a business strategy and research firm focused on connecting channel professionals with the people and insights that enable them to continually evolve and operationalize their strategy. Channelnomics' industry experts work with clients to provide the evidence they need to validate and structure their strategy. Their clients, in turn, benefit from improved GTM performance, faster time to market, and better return on partner relationships. By looking at the technology market from the viewpoint of vendors, partners, and end users, Channelnomics is uniquely positioned to develop route-to-market strategies with an innovative, insightful, and inspired flair.

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SOCIAL MEDIA MARKETING

Parag Agrawal: Talk of the Town-The New CEO of Twitter

Twitter | December 01, 2021

India-born, tech-savvy Parag Agrawal has been appointed as the new CEO of Twitter. All set to take Twitter to the next level by strategizing policy and strengthing campaigns. Twitter announced one of the biggest news of the decade that an Indian, Parag Agarwal, the IIT-Bombay graduate, is the new CEO of Twitter. He joined Twitter as a software engineer in 2011. Later on, he was appointed as a chief technology officer in 2017. He was also part of top tech companies like Google, Microsoft, and Adobe. Jack Dorsey, the former CEO of Twitter, has handed over the reign to Parag Agarwal. He has been a part of the organization for over a decade. He managed machine learning, revenue, consumer engineering and assisted with audience growth. Parag handled the 'Bluesky' project marvelously, the decentralized program which was introduced in 2019. In addition, Parag incredibly managed products strategy, promotional strategy, and the large-scale password security issue during his career. On the appointment of Parag as the CEO of Twiter, Dorsey said, "He's been my choice for some time given how deeply he understands the company and its needs. He has been behind every critical decision that helped turn this company around, not only that, Agrawal has been around when the company was nothing like it is today and had fewer than a thousand employees." Parag has committed himself to enhance Twitter's potential by maintaining data security, designing effective campaigns, and utilizing cutting-edge technologies. As a result, the company expects a tangible result with its CEO change, taking Twitter to the next level as all other social platforms compete to be the best. Amidst receiving millions of congratulatory posts, netizens spiced up his previous tweets by creating various types of memes. This increased audience engagement as he mentioned social issues unbiased and fearlessly.

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CHANNEL PARTNERSHIPS

Digitate Expands Partner Program Globally to Maximize Value for Channel Partners and Customers

Digitate | April 07, 2022

Digitate, a leading provider of autonomous enterprise software for IT and business operations, today announced new benefits, incentives, and program opportunities for its fast-growing, global partner ecosystem. The new Elevate Partner Program will enable partners to increase profitability and accelerate their growth with Digitate, as more organizations supercharge their digital transformation with AIOps. “We see exponential growth opportunities as more organizations seek to automate IT and business operations to improve efficiency and resilience while gaining competitive advantage,” said Lou Sassano, Global Head, Channels, at Digitate, and a 2022 CRN Channel Chief. “Our network of global partners is a critical element fueling our continued momentum and scale. We are committed to further supporting growth through the addition of more partnerships and alliances, new programs, and additional resources. This will not only help our partners uncover new revenue opportunities, but also accelerate digital transformation for their customers, powered by Digitate’s ignioTM line of AI-powered products and solutions.” The Elevate Partner Program underscores Digitate’s commitment to and investment in the rapid scaling and growth of its global ecosystem of value-added resellers, system integrators, and technology partners. It enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability through engaging with potential customers and accelerating their transitions into autonomous enterprises. The program also provides sales and support coverage in key major markets including the Americas, Europe, UK, MEA, and India. Digitate is targeting unprecedented channel growth of 130% year-over-year within its partner ecosystem, with a goal in 2022 of increasing net-new customer sales by 50% over the previous year. CEO of TVS Next, said: "We are always looking for ways to push the speed barrier and reduce time to value for our customers. Speed is at the core of everything we do, and our partnership with Digitate helps us take it even further. We are excited to have Digitate as our partner to fulfill this endeavor. Our combination of engineering, intelligence, and experience, when brought together harmoniously, brings a level of speed and outcomes that is unmatched by others. Adding ignio to our process has brought it to another level of performance." Speaking about his company’s partnership with Digitate, Vinod Krishnan, CEO of TVS Next, said: "We are always looking for ways to push the speed barrier and reduce time to value for our customers. Speed is at the core of everything we do, and our partnership with Digitate helps us take it even further. We are excited to have Digitate as our partner to fulfill this endeavor. Our combination of engineering, intelligence, and experience, when brought together harmoniously, brings a level of speed and outcomes that is unmatched by others. Adding ignio to our process has brought it to another level of performance." The Elevate Partner Program provides a valuable business proposition for partners, incorporating a lucrative software license structure that provides a recurring, compounding revenue stream, as well as a significant professional services opportunity. Other vendors typically either do not allow renewals through partners and take those deals direct, or they offer lower margin discounts on renewals through the partners. Sayantan Dev, President at Redington Value, added: “Digitate leverages machine learning and AI to intelligently manage IT and business operations and brings great value to our channel partners across the region. This will allow them to deliver lines of innovation to help customers transform their enterprise business operations, enable the digital enterprise, and achieve new business performance levels. Our strategic partnership with Digitate will bring flexibility to deliver the right customer experience for our ecosystem.” Looking ahead, Digitate is focused on further expanding the Elevate Partner Program by continuing to recruit partners, building a library of robust enablement content, developing new demand generation campaigns, and more. “We are encouraged by the great momentum we are seeing, and we look forward to the continued expansion of our partner network. This is a perfect set of offerings for regional systems integrators and solutions providers operating in a software sales and services business model, with expertise in areas such as AI/ML, IT operations management, monitoring, IT infrastructure management, and service management,” said Sassano. The Elevate Partner Program has also been recognized by CRN®, a brand of The Channel Company, in its 2022 Partner Program Guide. CRN’s annual Partner Program Guide is the ultimate list of the most notable partner programs from industry-leading technology vendors that provide innovative products and services through the IT channel. About Digitate Digitate is a leading software provider bringing agility, assurance, and resiliency to IT and business operations. Digitate’s flagship product, ignio™, is an award-winning AIOps solution that reimagines the enterprise business landscape with its distinctive closed-loop approach. It combines context, insights, and intelligent automation to autonomously resolve and prevent issues. Our customers span multiple industries and include global enterprises that are leaders and innovators. To stay up to date on ignio™ news and learn how our clients across the globe have benefited from our innovative solutions, visit us at www.digitate.com and follow Digitate on Twitter and LinkedIn.

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Spotlight

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.During our most recent #SMTLive Twitter chat, we discussed the best approaches to social media design on a budget, and before closing out the chat, I asked all the participants to share their top tip for social media design. We got a lot of responses, but they all essentially fell under the same three categories.

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