CHANNEL PARTNERSHIPS

Diginius Named Microsoft Advertising Global Channel Partner of the Year 2022

Diginius | April 29, 2022

Diginius
Diginius, a London-based SaaS technology company specialising in digital marketing and e-commerce solutions, today announced that it has been named Microsoft Advertising Global Channel Partner of the Year 2022.

This distinguished accolade, which recognises excellence across the board as a Microsoft partner at a global level, builds on the title of Microsoft Europe Channel Partner of the Year 2021 awarded to Diginius earlier this year.

Contributing to this recognition was the Diginius proprietary Insight Bidding Engine platform, which provides clients with valuable online data on their PPC campaigns to drive leads and conversions, and is integrated with Microsoft Ads.

“Microsoft Advertising is honored to present Diginius with the Global Channel Partner of the Year 2021 award. The quality of nominations from this year’s partners was extraordinary, inspiring us with their incredible contributions to the industry, dedication to their clients’ growth and an untiring commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021 and look forward to the impactful work we will do together in the year ahead,” said Heidi Coffer, Director of Global Partner Marketing, Microsoft Advertising.

“We’re delighted to be recognised by Microsoft again as their partner in driving excellence in the digital marketing industry, now at a global level. We look forward to our continued collaboration in ensuring marketers and agencies have access to the insights and tools they need to maximise performance from their ad spend.”

Nate Burke, CEO and Founder of Diginius

Spotlight

ccording to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. By focusing on driving offline conversions from search, delivering personalized high-quality consumer experiences, and analyzing results, marketers can tap into the power of offline to convert consumers from shoppers into buyers and optimize marketing ROI.


Other News
MARTECH

Avaya Reshapes Partner Landscape with New Cloud Products for a Hybrid World

Avaya | July 01, 2022

From contact center apps to conversational AI software, Avaya and its channel partners are embracing cloud 3.0 with a series of new products that don’t disrupt a user’s existing systems. Rather, Avaya offers tools that are complementary for customers, the company said. At the Avaya Customer Experience Center in New York City Thursday, executives showcased products and a vision for their company. In one demonstration, an Avaya representative called a doctor’s office complaining of a knee injury. Avaya’s conversational AI bot responded to the representative, showed empathy regarding her faux injury and was able to follow the conversation well enough to send a text message scheduling the representative for a doctor’s visit. It was like Alexa or Siri but a little more gifted. Using the bot also wasn’t dependent on downloading an app. Avaya’s conversational AI software also recognizes languages, eliminating the need for contact centers, for instance, to hire bilingual agents. Karen Hardy is global VP of product management at Avaya. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Hardy said. “So, the technology road map has had to change. As Avaya looked at our road map, we had to look at what those employee and agent experiences needed to be, how immersive technology had to come into play.” However, these products – many of which offer low code, no code solutions – show they are useful beyond a remote-office setting. They may have ubiquitous applications for a greater hybrid world. For example, when Avaya placed its virtual agent in the front of a chain of grocery stores, the chain reported a $3 million increase in productivity. A New Era for Partners “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “We’re empowering them to introduce technologies to customers that solve business problems. However, these solutions don’t carry with them the prerequisites of a platform change.” Forcum added that from one sale, partners can keep adding new apps and services. A couple of years ago, Avaya introduced its subscription model. giving partners an opportunity to return to customers and have a different conversation. This enabled customers to experience a transformation to cloud and to Avaya’s OneCloud experience, the company said. These new cloud-based products and services on display build on that. “Our customers [and] our partners love this approach because it is arming them with new tools and new services to introduce to customers instead of trying to … blindly call customers to find those opportunities, such as asking them if they are moving to the cloud,” Forcum said.

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CHANNEL PARTNERSHIPS

Nextiva Introduces Enhanced Partner Program to Rapidly Accelerate Channel Success

Nextiva | April 18, 2022

Nextiva, a leading cloud communications company, today unveiled NextivaONE, its new partner program designed to support increasing opportunities for channel partners and customers. The NextivaONE partner program is built for partners of all types, allowing them to keep pace with the rapidly changing UCaaS and CCaaS markets while expanding their service portfolios and building their revenue streams with Nextiva solutions. Building beyond the existing Nextiva partner program, NextivaONE puts an increased emphasis on simplicity, flexibility, and value. The program was built on the principle of enabling partners to succeed using their preferred growth models and aligning Nextiva resources to support their success. NextivaONE will be rolling out over the course of 2022, with new features becoming immediately available to partners. Key NextivaONE partner program benefits include: Partner onboarding, enablement, and exclusive product access: When a partner joins NextivaONE, they gain access to an array of business and technical training, certification courses, and resources, such as product and administrator platform training, implementation and support training for Nextiva products. Moreover, NextivaONE partners can be granted beta access to the newest Nextiva products. Designated partner team: NextivaONE offers an expanded set of dedicated team members for partners, including account managers, sales engineers, enterprise solutions architects, deal desk resources, partner support, and co-marketing. This assigned team gives partners end-to-end deal support to facilitate closing deals faster and with more support than ever. Renewed portal experience: The NextivaONE partner portal is now more powerful and easy to use than ever before. Partners can quickly register deals, create and submit quotes, receive automatic approval within set parameters, and close deals. Expanded partner marketing and demand gen support: NextivaONE now offers an array of marketing services and benefits to NextivaONE partners, including Market Development Funds (MDF) to execute marketing activities geared toward building awareness of Nextiva solutions in their client and prospect base, driving leads, and winning new business. “Every partner has their own strategy for gaining and growing customers. NextivaONE emphasizes flexibility to allow partners to win business the way that works best with their model, and puts dedicated support behind them at every turn, NextivaONE embraces Nextiva partners as an extension of the Nextiva team, with the commitment to invest in their customers to ensure they get the best experience and the signature Nextiva Amazing Service.” Marc Stein, Global Vice President of Sales and Nextiva Channel Chief What partners are saying "The reliability of the Nextiva platform has always been a major attraction to us. We deal with a lot of big companies, but none more enjoyable than Nextiva. It's amazing to deal with a company that knows what I want, reacts when I need it, and comes through with an exceptional product." - Kelly Green, General Manager at AVIT. "What differentiates Nextiva is their willingness to work together in a spirit of true partnership. We've found them to be very easy to work with, incredibly competitive in the market, and continuing to innovate as they move along." - Mike Jones, CEO at Trace Advisors. About Nextiva Nextiva is the Connected Communications company that helps businesses, including their customer service, sales and marketing teams achieve higher productivity and deliver better customer engagement. Nextiva’s cloud-based platform brings together business communications applications, intelligence, and automation to help companies build deeper connections with customers and manage all conversations and relationships in one place. Nextiva is named a Customer’s Choice in Gartner Peer Insights for UCaaS. Today, more than 100,000 businesses depend on Nextiva with 4B conversations and 12B minutes of talk time flowing through its communication networks each year. Based in Scottsdale, Arizona, Nextiva is ranked a Best Place to Work by Glassdoor.

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CONTENT MARKETING

Quad Expands Partnership With Package InSight to Help Brands Better Understand the Impact of Design on Consumer Behavior

Quad | April 14, 2021

Quad/Graphics, Inc. (NYSE: QUAD) today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSight, a trusted source of consumer research, uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation, to study package performance, consumer attention and shelf impact. The organization uses a strict methodology to provide marketers with the proprietary data they need to optimize ROI on brand creative. This complements Quad’s existing measurement and analytics capabilities, giving brands and marketers an end-to-end view of the customer journey.

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CONTENT MARKETING

PureB2B Launches PurePredict, Uses Multi-Source Intent Data to Change the Future of Demand Generation

PureB2B | February 16, 2021

PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI. "Marketers today are being challenged with owning more of the funnel - not only on MQLs but pipeline and revenue as well - and it is harder than ever before to identify who the correct buyer is and the best time to engage them. Intent data was once viewed as the answer to these problems, but it's become fragmented and costly, often limiting marketers to single types of intent, which leaves significant gaps in either validity or scale," explained Christopher Rack, President of PureB2B. "Our mission is to optimize demand generation, so we knew it was time to reimagine intent data and super-charge the analytics behind it - and that's exactly what we have accomplished with PurePredict." PurePredict combines contact-level intent AND company-level social media intent triggers AND domain-level consumption trends to provide the most accurate buying predictions available in the market today: 1. First Party Intent Data - Delivers Contact-Level Content Consumption and Behavioral Trends 2. Trigger-Based Intent - Delivers Insights from Millions of Online Interactions across Social Media, SaaS Review Platforms and Technology Forums 3. Content Engagement - Identifies User and Account Based Content Interactions across 600,000 Websites and more than 7,000 Topics Historically, most intent providers have captured one-off buying signals, labeling the person or their company as "trending." PurePredict's 3-layered fusion of intent data takes into account the prospect's entire research journey, and the synthesis of that data eliminates the false positives and over-promising currently flooding the intent market. Unlike older intent taxonomies that are fairly limited to vague categories such as "IT security" or "HR", PurePredict drills down to thousands of topics and keywords like "Phishing" or "Payroll Processing." By combining first party and third party content consumption and web trigger sources, PureB2B seamlessly tracks over 600,000 sites and three million companies, while still maintaining high thresholds of valid intent engagement. PureB2B, a Demand Science company, also expects to integrate additional categories of intent data beyond First-Party, Trigger-Based and Content Engagement in the coming months. About PureB2B As a pioneer in B2B technology, PureB2B has spent years optimizing its approaches to discovering and engaging with business professionals, resulting in a global audience of more than 125 million technology buyers. The combination of these audiences, PureB2B's comprehensive suite of demand generation solutions, and innovative PurePredict™ technology provide customers with the ability to identify and engage with their target personas at every stage of the buyer journey. About Demand Science Demand Science is a global buyer intelligence platform with an integrated B2B solution suite that drives sales and marketing growth for the world's largest technology and B2B companies. Leveraging decades of experience in B2B demand generation, predictive analytics, data and market intelligence, Demand Science delivers innovative products and services through PureB2B, Klarity, and Cobena to amplify the sales and marketing capabilities of businesses globally.

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Spotlight

ccording to Comscore, 78% of local searches on mobile devices led to a purchase within 24 hours. Of those purchases, 73% were done in a physical store, 16% occured over the phone, and only 11% online. By focusing on driving offline conversions from search, delivering personalized high-quality consumer experiences, and analyzing results, marketers can tap into the power of offline to convert consumers from shoppers into buyers and optimize marketing ROI.

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