Dentsu Aegis to Buy Data and Performance Marketing Agency Merkle

Merkle | August 08, 2016

Dentsu Aegis has signed a deal to acquire a majority stake in data and performance marketing agency Merkle as the network drives toward its goal of becoming a "100% digital economy business by 2020."
In the deal, which is expected to be complete by next month, Dentsu will buy shares from private equity firm Technology Crossover Ventures and other shareholders, while Merkle CEO David Williams, the management team and staffers will retain a "significant minority interest," according to an agency statement.

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MARTECH

Daon Partners with Neustar to Enhance Identity Proofing and Verification with ANI Validation Technology

Daon | August 29, 2022

Daon, the digital identity trust company, today announced a partnership with Neustar that enables Daon to provide an integrated solution for deterministic authentication through automatic number identification (ANI) validation. The solution is designed to reduce fraud and mitigate call spoofing — a method of scamming that undermines trust in the caller ID process. The partnership with Neustar will augment the Daon IdentityX® library of biometric algorithms with Neustar Authentication Plus and Account Link solutions. These solutions provide deterministic and probabilistic device and phone number identity proofing before the call is connected, providing contact centers the ability to provide a frictionless authentication experience. By integrating Neustar’s communication solutions, phone calls and devices used to make those calls will undergo real-time inspection to ensure accurate, secure caller-to-agent contact through ANI validation and ANI match. The partnership will save customers time and cost by significantly reducing agent-led verification. Neustar solutions leverage both ANI validation and matching to validate whether a call is coming from the device that owns the number or via a phone number match to a referenceable database. The process is completed almost instantly as calls reach the IVR through a passive process that doesn’t require active participation by the caller. "Customer contact centers are a critical engagement and trust point, and businesses must balance a seamless customer experience with strong authentication and validation," said Ralph Rodriguez, President & CPO at Daon. "Customer contact centers are a critical engagement and trust point, and businesses must balance a seamless customer experience with strong authentication and validation," said Ralph Rodriguez, President & CPO at Daon. "By incorporating Neustar's ANI validation and matching technology into our IdentityX contact center solution, we are better able to protect our customers from the onslaught of fraudsters. We want to provide our customers with solutions they can trust, and this partnership allows us to do just that." According to YouMail’s Robocall Index, in May 2022, call spoofing averaged 4.1 billion calls a month over the past year, equating to about 1,500 calls per second. Criminals often use call spoofing to replace their calling number with the number of a real customer. ANI matching and ANI validation work together to ensure a spoofed number will not be matched to a customer’s account. “Over the years, call spoofing has increased substantially, impacting both the customer experience and cost centers for many businesses,” said Tom McNeal, Vice President and General Manager of the Public Sector and Partner Channel at Neustar. “The partnership with Daon provides our mutual customers a more comprehensive and powerful solution to mitigate the damages of inbound call fraud by adding passive voice authentication to the workflow seamlessly enabling contact center representatives to focus on the needs of that customer instead of having to challenge their authenticity.” About Daon Daon, www.daon.com, is an innovator in developing and deploying biometric authentication and identity assurance solutions worldwide. Daon has pioneered methods for securely and conveniently combining biometric and identity capabilities across multiple channels with large-scale deployments that span financial institutions, insurance, telcos, travel and the public sector. Daon’s IdentityX® platform provides an inclusive, trusted digital security experience, enabling the creation, authentication and recovery of a user’s identity and allowing businesses to conduct transactions with any consumer, through any medium, with total confidence. Get to know us on Twitter and LinkedIn.

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CHANNEL PARTNERSHIPS

SecureAuth Strengthens Its Channel with Grupo TRC and SDG as New Channel Partners to Deliver Market-Leading Passwordless Continuous Authentication

SecureAuth, SDG Corporation, Grupo TRC | October 06, 2022

SecureAuth, a leader in next-gen authentication and access management, announces new partnerships with Grupo TRC and SDG. The SecureAuth Partner Program offers partners a differentiated and game-changing next-gen authentication solution with Arculix to jointly solve organizations’ identity security issues, partner enablement, and a true partnership. As a channel-first company, SecureAuth is aggressively investing in channel enablement programs to accelerate growth and bring its vision for authentication to a wider range of customers. Grupo TRC joins the SecureAuth Partner Program as both a value-added reseller (VAR) and services delivery partner in the EMEA region. With more than 30 years of experience in the telecommunications sector, Grupo TRC has expanded into other verticals and is dedicated to the integration of technology and networks. Its activity focuses on engineering, deployment and maintenance work in cybersecurity and various other technology disciplines. SDG Corporation is joining the SecureAuth Partner Program as a VAR and services delivery partner. Bringing over 20 years of experience partnering with global brands on complex business and IT challenges, SDG works with enterprises in need of strategic support and technology solutions. “Strategic channel partnerships are crucial to SecureAuth’s go-to-market success, and we are thrilled to welcome Grupo TRC and SDG Corporation as key partners in our global channel program,” said Mandeep Khera, CMO, SecureAuth. “Partners are an important part of SecureAuth’s ability to meet the demands of our enterprise customers with solutions, including our recently launched Arculix product. Expanding our global channel footprint with GTRC’s strong presence in EMEA and SDG Corporation’s deep connections in North America, APAC, and other geographies will help SecureAuth deliver rapid value to customers.” “We are delighted to partner with SecureAuth and provide benefits to our customers who require passwordless continuous authentication,” said Alfredo Estirado Co-Founder and CEO of Grupo TRC, a Madrid-based channel partner. “We are delighted to partner with SecureAuth and provide benefits to our customers who require passwordless continuous authentication,” said Alfredo Estirado Co-Founder and CEO of Grupo TRC, a Madrid-based channel partner. “As we create strategic alliances with leading IT manufacturers across Europe, we are capable of setting trends and defining future technology solutions, especially through Arculix’s unique capabilities with risk-based analytics and passwordless continuous authentication.” “We are pleased to formalize the partnership between SDG and SecureAuth, two recognized leaders in identity management and authentication,” stated Ajay Gupta, President, and Chief Executive Officer of SDG. “With more than two decades of access security experience, SDG architects, engineers, and support teams look forward to working with SecureAuth and its next-generation access management and authentication solution, Arculix™. Our partnership with SecureAuth further enhances our clients’ ability to manage and protect access to applications, systems, and data at scale, anywhere in the world.” Arculix, a next-gen authentication solution, is ideal for partners because of the critical role authentication and access management plays in securing the digital enterprise. SecureAuth’s passwordless, continuous authentication allows organizations to extend other identity providers (IdPs) like Microsoft, Ping, Okta, Forgerock – which provides a huge opportunity for channel partners to drive growth and differentiation in their identity and access management practice. About SecureAuth Corporation SecureAuth is a next-gen authentication and access management company that enables secure and passwordless continuous authentication experience for employees, customers and partners. With the only solution that can be deployed in the cloud and on-premise environments, SecureAuth manages and protects access to applications, systems and data at scale anywhere in the world. To find out more, please visit www.secureauth.com. About SDG Corporation SDG is a global IT risk management and cybersecurity solutions provider. SDG managed services and SaaS solutions deliver a comprehensive range of identity, cybersecurity, GRC, and cloud security capabilities that enable organizations to identify and mitigate cyber risk, protect cyber assets, and manage their business securely. To learn how SDG can help ensure the security and compliance of your technology and data infrastructure visit: www.sdgc.com. About Grupo TRC Grupo TRC is a union of several IT companies and two specialized divisions (focused in health software and defense technology), with more than 30 years of experience in the Telecommunications Sector. Its Group has consolidated its presence as a specialized software developer, cybersecurity and Cloud service provider and technology integrator, with a strong investment in R&D. If you would like to know more about the TRC Group’s activity, you can consult our website: www.gurpotrc.com.

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MARTECH

Blueshift Launches AI Recommendations Recipes for Marketers

Blueshift | September 06, 2022

Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced at the company's Engage 2022 conference the launch of the industry's first collection of 100+ pre-built AI Recommendations Recipes for marketers. The new recipes, together with Blueshift's industry-leading Recommendations Studio, provide unparalleled ease of use for marketers for hyper-personalized customer engagement, enabling them to recommend content, products, and offers that are based on each customer's individual behavior, as well as the behavior of similar customers. Today's consumers demand personalization across all engagement channels and interaction touch points, and the use of AI has become key for marketers to successfully scale their efforts. In fact, studies show that marketing campaigns featuring AI recommendations are 116% more effective, driven by 22% higher click rates and 209% higher conversion rates. Over the last 12 months, marketers have hyper-personalized more than 10 billion messages using Blueshift's Recommendation Studio, which is built using patented technology. Furthermore, Blueshift customers have reported significant business results from using recommendations, including 131% higher sales and 384% higher lead volumes. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "We are empowering a new generation of marketers who are data artists, combining the art of marketing with the power of AI and data science." The new capabilities for AI Recommendations Recipes unveiled today empower marketers to: Get started quickly with 100+ pre-built AI marketing recipes: Marketers now have a great starting canvas, pre-loaded with configurations for common use cases like abandoned carts, newsletter feeds based on affinities, cross-merchandising based on the wisdom of the crowds, trending content or changes to catalogs, and more. These recipes can be easily edited to get the recommendations just right for each use case. Personalize each message using drag-and-drop simplicity: Once the recommendation scheme using out-of-the-box recommendation recipes have been built, marketers can use a newly released drag-and-drop interface to insert them into emails, SMS, push notifications, in-app messages, or any creatives for their campaigns. Additionally, it's easy to suppress repetitive recommendations and to include seasonal and business promotions alongside predictive content. Analyze and optimize with advanced reporting: New in-depth reporting on advanced recommendation analytics enables marketers to optimize campaigns by using the best-performing recommendations, while also gaining visibility into which items are being recommended to each user and which ones users are engaging with. Retailers, ecommerce providers, and digital media and over-the-top (OTT) companies are especially poised to benefit from these new capabilities provided by AI Recommendations Recipes. For instance, retailers can design customer journeys with highly relevant content and recommendations in real time based on the shopper's affinities, search and browse activity and purchase history. Streaming service providers can use advanced AI to precisely match millions of viewers with hundreds of thousands of media content catalog items and engage them with daily content feeds that are auto optimized based on prior activity. About Blueshift San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America.

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CMO STRATEGY

Tiger Pistol Hires Industry Veteran Sarah Cucchiara for Newly Created Role

Tiger Pistol | September 02, 2022

Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. With experience in B2B and B2C, across multiple industries, Cucchiara developed strategies, campaigns, and tactics to optimize budgets and resources to meet each company's goals and objectives. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah adds immense value to the Tiger Pistol team, bringing extensive experience in digital advertising, cross-channel approaches, and veteran thought leadership," said Paul Elliott, CEO of Tiger Pistol. "Sarah has shown time and again to be an essential part of any team she is on. Her highly-strategic and goal-oriented mindset allows her to address clients' goals and implement partner strategies to ensure long-term client and partner success." At Tiger Pistol, Cucchiara will use her expertise to deepen and expand key partnerships, develop strategies to leverage partners in new ways, and implement strategies demonstrating the value in, and performance from, the Tiger Pistol Collaborative Advertising Platform™ to secure client retention and loyalty. "A number of my past roles have traditionally placed me in the buyer's seat," said Cucchiara. "My role at Tiger Pistol offers a unique opportunity to bring this different perspective to the team. Tiger Pistol has seen much success in 2022, and it's important that we leverage this success in our growth efforts as much as in our client retention efforts. This starts with bridging the sales and marketing and client management departments to develop and implement strategies that enhance partner relationships, show value long-term, and grow our client base." Prior to Tiger Pistol, Cucchiara served as SVP of Channel Marketing Strategy at BrandMuscle, a leading TCMA provider, where she worked with clients to optimize their local channel marketing programs to better activate partners on behalf of brands. Sarah's experience has been both client and agency-side for brands like Hallmark, Helzberg Diamonds, Purina, GE, Diageo, Chase, and Nationwide Insurance. About Tiger Pistol Tiger Pistol, the most award-winning collaborative advertising platform, makes high performance social advertising simple and scalable for clients and their partners, removing the barriers to customer acquisition, sales growth, and partner loyalty. Tiger Pistol's Collaborative Advertising Platform™ utilizes advanced technology and automation to unite enterprise brands, resellers, or agencies with their partners to acquire and engage new customers within their local communities. As a Meta (formerly Facebook) Business Partner, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in 22 global markets with more than 700,000 campaigns published annually. Learn more by visiting TigerPistol.com, or following on Twitter, Facebook, or LinkedIn.

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