DemandGen and Sigstr Awarded Partners of the Year at the 2019 EXPYs

Uberflip | September 19, 2019

Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and actionable learning and conversation on how they’re creating—and owning—the content experience. The Content Experience Awards (EXPY), presented by Uberflip are given to a select group of marketing teams who are taking content experience from beyond a buzzword to proving its impact on growing revenue. Instead of simply scaling up content production efforts, they are focusing on the experience to help educate, entertain, and inform their audience. Uberflip had the pleasure of honouring two partners with the Service and Technology Partner of the Year awards, Sigstr (technology) and DemandGen (service).

Spotlight

We hear (and use) phrases like “mobile marketing is the future” and “smartphones and tablets have infiltrated every corner of our lives,” but what do they mean? And does anybody know what the future holds? As smart and fun as it is to prepare for things to unfold a certain way, nobody knows what’s going to happen - especially in this age of advanced technology.


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CHANNEL PARTNERSHIPS

Zenlayer Attends 2022 Channel Partners Conference & Expo

Zenlayer | April 01, 2022

The Zenlayer team is looking forward to attending the Spring 2022 Channel Partners Conference & Expo April 11-14 at the Venetian Resort & Expo in Las Vegas. The conference is celebrating its 25th anniversary this year with the theme, “The Best is Yet to Come.” And that is certainly a theme the Zenlayer team can identify with. Co-located with the MSP Summit, Channel Partners Conference & Expo 2022 will bring together the full spectrum of technology channels under one roof, including agents, MSPs, VARs, consultants, integrators, distributors, and suppliers, to build relationships and accelerate business growth. The event has grown into the largest channel event in the technology services community, attracting exclusive attendees who want to connect with new and current suppliers, learn about industry trends, discover innovative solutions, and network with peers. The Zenlayer team is excited to build new partnerships, share their innovative solutions and explore the latest industry trends at the Channel Partners Conference & Expo. The conference provides the opportunity to harness industry insight to further enable channel partners with innovative global cloud, connectivity, and content acceleration solutions in new emerging markets worldwide. It is the Zenlayer team’s mission to facilitate data access for every person and organization in every geography across the globe. Are you a provider that services the fin-tech, SaaS, media and entertainment, manufacturing or healthcare verticals? Or offer edge-related data center and network services in emerging markets? If so, we’d love to meet with you. Book a meeting with the Zenlayer team at the 2022 #CPExpo and discover why, when you partner with Zenlayer, the best is yet to come.

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MARKETING STRATEGY

ModMed Launches AMP Marketing Services to Help Practices Attract New Patients, Manage Reputation and Improve Engagement

ModMed | March 24, 2022

At this year’s AAD Annual Meeting, ModMed will introduce its latest services designed to help physicians enhance their online presence, monitor and respond to patient reviews, sell products and services online and make it easier for dermatologists to market their practice overall. According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor's office to have a modern-looking website. Moreover, nearly three-quarters (74%) of respondents weigh online reviews heavily when selecting a new doctor. This data indicates that, while it is paramount for providers to provide quality care, they must also focus on building a strong online presence to help attract patients and provide consumers with the customer service experience they expect. ModMed AMP – which stands for Advertise, Market, Promote – offers a website design, reputation management, digital marketing and e-store package designed to help patients find a physician more easily and for practices to build and manage a strong online brand and reputation. “In today’s digital world, it’s not enough to simply have a website or social media account for occasional use. For physicians, attracting patients is an ongoing process that requires an ongoing online strategy, We recognized that between managing operations, caring for patients and keeping track of financials, many providers are overwhelmed and don’t have time for marketing. ModMed AMP offers four services that work together to help practices in their efforts to attract and maintain online attention and engagement.” Adam Kupperman, SVP of Specialty Business and GM of Dermatology and Plastic Surgery at ModMed Details of ModMed AMP include: Website Design & Management. Domain registration and hosting, customizable for the practice, self-service capabilities, integrated with EMA(R) and ModMed Pay. Includes Search Engine Optimization (SEO), specialty-specific content and blogging. Digital Marketing. Digital ad design, Google Pay-Per-Click advertising, and social network advertising that leads to optimized landing pages for campaign performance monitoring. Reputation Management. Our convenient review widget pulls certain patient reviews from the web to showcase on the AMP website. Practices can monitor, manage and respond directly to incoming reviews or choose to have the ModMed AMP team do this on their behalf. E-Store. E-commerce site that can be used to sell products and services online. Practices can advertise their store as a purchasing option for patients on Facebook and in digital marketplaces such as Amazon. “When you aren’t the only dermatology practice in your area, it can be hard to stand out from the competition. With ModMed AMP, we can help providers put their best foot forward and get noticed by current and prospective patients,” Kupperman added. About ModMed ModMed is transforming healthcare by placing doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. With our electronic health records (EHR) and practice management (PM) systems, and our revenue cycle management (RCM) services, our all-in-one solution empowers specialty medical practices to do their best work by providing clinical, financial and operational software solutions designed to enable better, more personalized patient care. Our staff physicians help to develop products and services for allergy, dermatology, gastroenterology, OBGYN, ophthalmology, orthopedics, otolaryngology, pain management, plastic surgery, podiatry and urology practices, as well as ambulatory surgery centers.

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CHANNEL PARTNERSHIPS

Sempre Joins Renishaw Channel Partner Programme

Sempre, Renishaw | April 04, 2022

Renishaw has announced the appointment of The Sempre Group, UK-based industrial metrology provider, to its Channel Partner Programme. The partnership agreement between the two companies sees Sempre become a Premium Partner, providing access to the portfolio of Renishaw’s Equator gauging system, CMM and calibration products. The company serves OEM and end user customers throughout the UK and Ireland in market sectors including aerospace, automotive and medical. Launched in 2021, the Renishaw Channel Partner Programme aims to continually enhance levels of local customer service and product support throughout the Europe, Middle East, and Africa (EMEA) sales region. Partner companies are carefully selected on the basis of their sector-specific experience and expertise in a range of cutting-edge metrology and manufacturing disciplines. The programme comprises three different levels of commercial partnership and a dedicated partner portal provides a complete suite of up-to-date technical, marketing and sales support resources. Jim Mangan, Managing Director of The Sempre Group said, “The Sempre Group has made several steps to better serve its UK and Irish customers — we’ve launched new products and services, as well as opened a dedicated Irish facility in County Dublin." Jim Mangan, Managing Director of The Sempre Group said, “The Sempre Group has made several steps to better serve its UK and Irish customers — we’ve launched new products and services, as well as opened a dedicated Irish facility in County Dublin. Becoming a premium partner is a real endorsement of our team — Renishaw carefully selects its partners based on expertise and knowledge of particular regions, something that we hold in very high esteem. We are now in an even stronger position to provide on-the-ground support and a high-quality product offering, giving manufacturers a competitive edge in the global market.”

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MARKETING STRATEGY

Qumu Works with F33.ai to Accelerate Presence in Google Cloud Marketplace

Business Wire | April 21, 2022

Qumu Corporation a leading provider of cloud-based enterprise video technology, today announced it is joining forces with F33.ai to accelerate Qumu’s presence in the Google Cloud Marketplace. F33’s deep expertise in helping software companies deploy, market and grow Cloud Marketplace solutions will help drive greater awareness and consumption of Qumu’s Video Engagement Platform by enterprise customers across all industries. Qumu’s presence in the Google Cloud Marketplace will allow it to reach IT buyers who are looking for integrated solutions that are vetted by Google to power their enterprise video needs. The Marketplace also provides simplified procurement processes for organizations ready to purchase enterprise-grade cloud solutions. “We are delighted to work with F33 as a go-to partner for all things Google Marketplace. Through this partnership, our focus will be on enabling enterprises to leverage the benefits of enterprise video and identifying exciting new use cases to fuel innovation, achieve business goals and accelerate digital transformation,” Rose Bentley, President and CEO of Qumu Greg Wasmuth, Chief Revenue Officer of F33, noted, “We are witnessing a video-first transformation in communication and are glad to support Qumu in their journey to Google Cloud Marketplace. Our proven methodology will accelerate Qumu’s ability to get products listed on the marketplace as quickly as possible. The sooner they can transact on the Marketplace, the sooner enterprises can take advantage of one of the best video engagement platforms on the market.” Today, Qumu leverages the power of Google Cloud as an IaaS and PaaS leader providing a future-proof platform with powerful data and analytics, along with best-in-class practices to Qumu customers. “With a solid foundation as a current Google Cloud customer, it has become evident that by expanding our partnership with Google and working with F33 to enter Google Marketplace, we’ll grow our reach and ability to provide enterprise video solutions that meet future customers’ needs and ambitions in our new work from wherever whenever world,” Bentley said. About Qumu Corporation Qumu is a leading provider of best-in-class tools to create, control, deliver, experience and analyze live and asynchronous video at scale. Backed by an experienced team of software and video experts, Qumu’s software enables globally distributed organizations to drive employee, customer and partner engagement, modernizing business by providing more efficient and effective ways to communicate and collaborate. About F33.ai F33.ai helps software companies accelerate revenue growth through Google Cloud Marketplace. F33’s Core Publishing solution gets their customers up and running quickly on the Marketplace. Then their Partner Marketing team can create and implement a GTM strategic plan to market ‘to’ Google and then ‘with’ Google. Software companies can get the most from their Google partnership with F33’s deep knowledge of Google Cloud Marketplace combined with their digital and traditional marketing expertise.

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Spotlight

We hear (and use) phrases like “mobile marketing is the future” and “smartphones and tablets have infiltrated every corner of our lives,” but what do they mean? And does anybody know what the future holds? As smart and fun as it is to prepare for things to unfold a certain way, nobody knows what’s going to happen - especially in this age of advanced technology.

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