MARKETING DATA

Creative Shop Veteran Joins Leading Performance Marketing Agency, GainShare, as Company's Creative Director

GainShare | January 19, 2022

Leading performance marketing agency, GainShare, has appointed Jaime Groth Searle as the company's Creative Director. Groth Searle will lead creative strategy and development for GainShare as it continues to grow as a fully integrated performance creative agency.

With over 15 years of creative and marketing experience, Groth Searle brings a breadth of knowledge to GainShare having previously held positions at Arc, Wunderman Thompson, FCB, Havas and Mosaic. Her key focus will be evolving GainShare's performance creative approach, further expanding converged video and integrated marketing efforts across the customer journey and path to purchase.

We are thrilled to have Jaime join the GainShare team. Jaime brings with her a wealth of experience and a unique understanding of blending audience insights with platform best practices to produce creative that drives results."

Anna Fowles, EVP of Performance Creative at GainShare

Groth Searle is joining at a critical time for the business as converged TV becomes the focus of the market for 2022. "Consumer media consumption changes have gone into overdrive during the pandemic. Marketers must deliver seamless brand messaging and reach their target audience across more platforms and formats than ever before," said Cass Baker, President of GainShare.

GainShare continues to broaden their offerings to deliver fully integrated marketing and roll out a deeper set of capabilities across creative and DRTV, performance media and data and analytics. Groth Searle rounds out GainShare's DRTV creative legacy with a deep experience in digital media creative, allowing GainShare to continue to deliver on its unique blend of video production and expansive performance services.

"As a true performance marketing agency, GainShare utilizes quality performance tactics and strategic creative that drives response," said Groth Searle. "As a results-focused marketer, I'm excited to dig in and provide a wealth of unique business solutions to help clients thrive and to further GainShare's legacy as a premier performance marketing agency."

About GainShare
GainShare brings 35+ years of deep expertise and proven response-generating techniques to every aspect of performance marketing. With offices in Chicago and Toronto, we provide direct to consumer marketing services including strategy, creative, digital, media and analytics. We are scientific, creative, predictive marketers who are passionate about driving bottom-line measurable results that accelerate our clients' businesses. GainShare consistently over-delivers on acquisition and profit objectives—offering solutions that help our clients grow their brands and gain share of market.

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CONTENT MARKETING

Steinreich communications acquires leading south african digital marketing agency

Steinreich Communications | March 15, 2022

Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies. The acquisition serves as the agency's entrance to the African continent as it will now have a location in Durban. This presents a strategic opportunity as many of the firms' clients, particularly those in the Middle East, are expanding their businesses into Africa. Dan Chazen, founder and CEO of the Omniado Agency, will join Steinreich Communications as creative services director along with all the current members of his staff. He and his team will work with all the agency's clients across industries and sectors to provide design strategy and implementation for social media as well as video production. Prior to founding the Omniado Agency, Chazen served as managing director of Blackstone Media, one of the most dynamic billboard advertising agencies in South Africa. He worked on a broad group of clients in consumer products, retail and business-to-business sectors, including Adidas, Coca Cola, BMW and Mercedes. "Dan and the Omniado brand brings an unparalleled level of experience in the digital and design space that will be invaluable to our clients. We have worked together on a variety of joint accounts and share a similar vision which we are looking forward to executing on, together as one team, Additionally, our new location in South Africa provides a wonderful opportunity for our clients who have already expressed interest in developing their businesses in that market. President and CEO Stan Steinreich "I am thrilled about the tremendous opportunity we have to add a new dimension to the existing capabilities of the agency to offer a complete package of communications, marketing and creative services to our clients," said Chazen. "My team and I are very excited to be joining Steinreich Communications, one of the best in the industry. My team and I have already hit the ground running and are excited about the future." Through this acquisition, Steinreich Communications is bolstering its social media design, website development, video production, email marketing, special event support, and corporate identity branding capabilities for its clients. Founded in 2003, Steinreich Communications represents some of the world's leading corporations and consumer brands. It is one of the nation's fastest-growing, full-service public relations firms with offices in New York, New Jersey, Washington, Los Angeles, High Point, London, Frankfurt, Tel Aviv, Dubai and Durban.

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CONTENT MARKETING

Illumine Energy Adopts ZINFI Channel Marketing Automation Platform to Create a Customized Workflow

ZINFI Technologies | May 04, 2022

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced Illumine Energy, a top player in the renewable energy market in India and the UAE, has launched its channel marketing automation platform to automate product registration and warranty documentation processes and to boost the confidence of prospective customers. Illumine offers comprehensive products and services for large-scale renewable energy markets, with a special emphasis on solar energy, and is a leading provider in a very competitive regional market. Illumine's recent adoption of ZINFI software was motivated by the skepticism of many customers in the region around product warranties. Illumine offers a 25-year warranty on solar panels installed for its projects—a key differentiator in a market where product information like serial numbers is often compiled manually and where detailed, quality warranty documents are rare. Illumine began using ZINFI's channel marketing automation platform to automate and customize its workflow for gathering serial numbers, manufacturing information, batch numbers, installation site and date, and other information digitally. The information is now scanned from individual panels at the project site using a mobile device connected to the ZINFI platform. After scanning, Illumine makes the data directly available to customers, and can create detailed and individualized warranties for customers instantly. Having this capability in an easy-to-use platform like ZINFI's gives Illumine a significant advantage over competitors. "It's really fantastic," says Anwar Babu, Chief Technical Officer at Illumine. "It's easy for any employee to collect the data, and when we are talking about our product warranty with prospects we can log into the platform and show them how other customers are accessing and using the information." "Illumine Energy is a great example of how organizations of all sizes and in a broad range of industries are implementing ZINFI software to automate processes that are crucial to their own unique sales and marketing motions, ZINI's platform is modular, flexible and quite easy to use, so our customers can start small with minimal investment and add new capabilities as their business grows and their requirements evolve." Sugata Sanyal, founder and CEO of ZINFI In April 2020, ZINFI was named a leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 report, receiving the highest possible (5 out of 5) scores in the criteria of "Product innovation roadmap," "Pricing strategy," "Supporting products and services" and "Number of employees." The report states, "…what sets ZINFI apart is its commitment to modularity, which makes it equally appropriate for a small to medium-size business (SMB) that is automating its channel management for the first time or a large global manufacturer that is filling gaps or transforming its channel technology." The report also notes ZINFI's "…strong workflow and collaboration tools that optimize processes among ZINFI's agency partners, partners' enterprise customers, and ZINFI's in-house multilingual (14 languages) partner marketing concierge services for lead, campaign, and MDF management." Later in 2020, ZINFI was also named a leader in another Forrester report: The Forrester Wave™: Partner Relationship Management Q4 2020 report, where ZINFI received 5 out of 5 (the highest possible) scores in the "Product innovation roadmap" criterion in the "Strategy" category and in the "Partner co-selling and co-marketing" criterion in the "Current offering" category. ZINFI also tied for the highest score among the participants in the "Partner performance and incentives" criterion (4.4 out of 5). ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About Illumine Energy Established in the year 2012, Illumine is a top player in the development, acquisition and long-term management of large-scale solar projects and smart energy solutions. We operate in both the centralized energy market and the evolving distributed energy market around the India and UAE. We manage the design, engineering, product procurement, documentation, installation and maintenance of power plants. We have one of the largest footprints of clean energy projects in India, including the largest portfolio of installed solar rooftop projects in the country. Our solar power plants currently generate more than 3 megawatts of energy, and we are in the process of constructing plants that will generate an additional 750 kilowatts of energy. Our company is unique in focusing on project sales, providing energy auditing and turnkey solutions, and helping customers make profitable investments. Illumine is continually investing in new technologies and product offerings with a focus on pure solar economics. About ZINFI Technologies ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) innovation, enables vendors and their channel partners to achieve profitable growth predictably and rapidly on a worldwide level. Headquartered in Silicon Valley, USA and founded by channel veterans with extensive global channel management experience, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying an easy-to-use, comprehensive and innovative state-of-the-art SaaS Unified Channel Management automation platform that streamlines and manages the entire partner lifecycle through three core state-of-the-art SaaS applications partner relationship management, channel marketing management and channel sales management. In 26 countries, these three core UCM SaaS applications are locally supported by ZINFI's global marketing services team members.

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CONTENT MARKETING

Cooler Screens Builds Visionary Leadership and Advisory Teams for Accelerated Growth

Cooler Screens | May 19, 2022

In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world's largest digital media platform for retail. Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in bricks-and-mortar retail and the new leadership team will enable this mission. "This is retail media 2.0., and with a world-class team of accomplished innovators in place we are poised to not only bring the digital and physical worlds together and transform omnichannel marketing but also create an industry gold standard. This collapses the consumers' path to purchase into a few feet of retail space and a few seconds as opposed to traditional sequential ads that require much longer periods of time and much more physical space to drive sales," Cooler Screens Cofounder and CEO Arsen Avakian New Team Members Will Bring the Science of E-Commerce to Physical Retail Cooler Screens' leadership team additions include Lindell Bennett from Amazon as chief revenue officer and Shelly Schaffer as chief financial officer. Additionally, Cooler Screens' Chief Customer Experience and Operating Officer John Gomez was promoted and will take on additional responsibilities as president while retaining his former responsibilities. As chief revenue officer, Bennett brings extensive experience building new teams and businesses, while also launching new technologies and products. He will focus on helping brands capture the attention of customers already in the aisle, to build brand equity and increase sales simultaneously. His goals include establishing an insights-led revenue organization, strengthening the direct sales team, expanding distribution of Cooler Screens through programmatic partnerships, helping agency partners activate new in-store media opportunities and developing deeper omnichannel measurement for brands. "I spent over a decade helping define something new: the nascent retail media landscape," Bennett explained. "This experience is important because, at Cooler Screens, we are redefining the in-store experience by meeting customers where they are at – in the aisle – and finding new ways to help them make decisions while there. The question is, how do we make the experience better for customers while also providing an opportunity for brands to stand out? That's a question that I want to help answer, because there is a huge opportunity here for brands, not just in terms of messaging, but also in terms of measurement. I can't wait to help unlock this potential." In just over ten years at Amazon, Bennett held a number of US roles, leading enterprise CPG, running the mid-market and pioneering the enterprise cable and wireless business. He also spent time in Asia, leading the mid-market and enterprise sales teams for Japan, while also launching Amazon's first ad sales team in China. Additionally, he started and led the task force that built Amazon's narrative and reporting framework and was a key contributor to its brand-building and omnichannel measurement suites. As chief financial officer, Schaffer brings more than three decades of experience in financial and strategic planning, investor relations, business development, compliance and governance to her role at Cooler Screens, where she will be instrumental in accelerating and broadening growth across the ecosystem of retailers, brands, agencies, resellers and programmatic partners. Her extensive background has focused on technology and software, online platforms and branded consumer products in public, private and venture-backed companies, including The Coca Cola Company, Support.com, Yahoo, Mercury Interactive, Catalina Marketing, Nestle and more. Gomez, now Cooler Screens' president, chief consumer experience officer and COO, executed Cooler Screens' expansion in Walgreens, Kroger, Giant Eagle, Chevron, and CVS stores. Prior to joining Cooler Screens, he was president and CEO of KKR-owned Cardenas Markets, where he doubled the size of the $1 billion-plus food retailer. He also held the positions of EVP of operations, marketing and merchandising at Trader Joe's and chief operating officer at Argo Tea. New Advisory Board Members Will Inform Cooler Screen's Cutting-Edge Strategy Three leading growth and innovation experts will join the startup's advisory board: Andrew Appel, former president and CEO of the predictive analytics service IRI; Andrew Hill, chief data officer of global CPG marketer Unilever; and John Clavadetscher, who is transitioning from his full-time role as Cooler Screens' president and chief commercial officer. Appel, who was president and CEO of IRI for nine years, brings substantial experience in data and analytics to Cooler Screens advisory board. At IRI, he led the company's transformation from an insights provider to delivering growth as a technology focused Big Data global company. Over his approximately six years at Aon, Appel was CEO of two multi-billion-dollar divisions and was promoted to COO in his last year at the organization. Hill is responsible for Unilever's global data, advanced analytics, and information agenda spanning the full enterprise. He was named DataIQ's most influential person in data for 2022, as well as data visionary. Prior to coming to Unilever, he spent 20 years at global customer data science company Dunnhumby in leadership roles across North America and Europe. "Starting from the C-suite and advisory board and throughout the entire organization, Cooler Screens has assembled a team of innovators with a sure footing in uncharted terrain," Avakian said. "Their forward-looking leadership will put our technology at the service of consumer trust and the user experience. This is the team that can bring the data-driven science of e-commerce to retail, fusing these two channels to enable true omnichannel marketing." About Cooler Screens Cooler Screens is creating the world's largest in-store digital media and merchandising platform for retail. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context, and content. Cooler Screens has brought innovation, transparency, and relevancy to the channel with its audience-based point of decision platform that puts customer privacy first with certified identity-blind technology. With 90% of food, beverage and health category purchases still taking place in physical stores, Cooler Screens enables retailers to quantify and improve consumer experiences and allows brands to drive sales and build brand equity by connecting with consumers at the first moment of truth. Retail partners span grocery, drug, and convenience stores, including Walgreens, Kroger, Giant Eagle, Chevron, and CVS.

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CHANNEL PARTNERSHIPS

Veytec Becomes a Netformx Channel Partner

Netformx | April 23, 2022

Netformx (An Orchestra Group Company), a leader in automation tools for Cisco partner operations and incentive optimization for Solution providers and distributors, announced today that Veytec has become a Netformx national channel partner. Veytec is an innovative, one-stop regional Premier Cisco Partner that designs, implements, and maintains converged communication networks for small and mid-sized clients. In 2021, Veytec became one of the first 20 US Cisco partners and the first regional partner to achieve Cisco Advanced Customer Experience (CX) certification. Netformx SuccessXpert™ was an essential tool in Veytec’s ability to quickly pass the CX Advanced Specialization audit. Veytec’s certification gained so much attention from the industry that other Cisco partners asked Veytec to help them do the same. The resulting Veytec CX Practice Development service helps teams get CX certified and to pass the Advance Specialization audit. Now a US reseller of Netformx SuccessXpert, Veytec incorporates the solution in its practice to help partners satisfy Cisco Specialized Advanced audit tooling requirements to maximize their Lifecycle Incentive (LCI) rewards. Based on Netformx’ vast expertise in building automation tools for Cisco partners, SuccessXpert can be used out of the box without requiring custom development. Tight API integration with multiple Cisco platforms and database systems enables consolidation of customer and deal information. In a little more than a week of onboarding, SuccessXpert provides partners access to manage the Cisco requirements for CX tooling with dashboards, customer health scores, utilization metrics and more. Netformx Application Suite provides automation and insights to simplify the complexity of providing end-customers with future-ready IT solutions that increase profitability for Cisco partners and solution providers and leverage rewards and rebates. Users deliver a better customer experience from presales to renewal with ongoing access to consolidated, and digestible distributor and vendor data combined with applied logic to ensure users have the right data at the right time to deliver value to the customer throughout their digital transformation journey. “We know from experience how essential Netformx SuccessXpert is to rapidly pass Cisco’s Advanced Specialization audit, so we are excited to become a Netformx channel partner and to incorporate SuccessXpert in our CX services practice” Pat Henson, VP of Operations at Veytec About Netformx, an Orchestra Group Company Netformx cloud-based applications simplify how Cisco partners and IT Solution Providers can increase profitability from Lifecycle Incentives, VIP rebates, CSPP/SPP, and more throughout the sales cycle. We merge our deep expertise of Cisco programs with complete, consolidated, and digestible data from distributors and numerous Cisco platforms to deliver the right data to the right people at the right time. Business outcomes are further enhanced with timely insights to manage customer success and renewals. Netformx users globally leverage our Suite of Applications to offer a better customer experience and help them to be future-ready. This is done through optimized and accurate proposals, ongoing in-depth analysis to efficiently manage the customer lifecycle, and at-a-glance insights into customer network assets, software subscriptions, and support contracts. Netformx customers include AT&T, Bell Canada, ConvergeOne, Insight, Optus, NTT, SyCom, Technologent, Telstra, and Veytec. About Veytec Results Driven and Relationship Focused. Veytec is committed to: A Culture of service, Continuity of Customer Care and Comprehensive Technical Expertise. For more than 40 years, our organization has helped businesses and SLED organizations solve complex challenges through the adoption of integrated technology solutions. We are a long time Cisco Partner with Advanced Specializations in Data Center, Enterprise Networking, Collaboration and Security. For the past two years, Veytec has transformed (along with Cisco) to embrace Lifecycle Selling. Through this transformation, our CX practice has become our “Go-To-Market” approach. We are now working with the Cisco Channel teams and Netformx to train other partners on the tools that our team uses and which helped us become one of the first truly Advanced CX Partners in the US.

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Spotlight

Read the white paper to learn how transforming your document-based processes can take your business forward in three key areas: customer experience, business partnerships and internal productivity. You’ll discover how companies like yours made the switch, enabling them to: Eliminate friction and complexity of manual processes Me

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