Coronavirus, George Floyd Protests and the Post OfficeAll Fuel Increased Consumer Expectations

Brand Keys | June 15, 2020

The Fragrance Industry has recently acknowledged the need to learn to better measure the emotions, insights and expectations of today’s “bionic” consumers. Today, these industry targets are more visually and brand literate than ever before. Their values shift months – and sometimes years – ahead of focus group articulations and “trends” too invasive to ignore. These consumers have more gate keeping power than ever before, and more choices than gate keeping power, all of which makes it more and more difficult for business-as-usual approaches to bring the brand “magic” back to a new generation of fragrance consumers.

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In this ReachLocal Remarks video, CEO Sharon Rowlands discusses what local businesses should look for in a digital marketing company. Small and medium sized businesses can set themselves apart from their competitors by choosing an advertising and marketing partner that delivers results that go beyond clicks, prove it with reporting, and help it to grow with expert service and data.


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MARKETING STRATEGY

ShardSecure® Expands Growing Channel Partner Program with New Cybersecurity Partner Braxton-Grant Technologies

ShardSecure® | June 16, 2022

ShardSecure, inventor of the innovative Microshard™ technology that mitigates data security and privacy risks in the cloud, is delighted to announce a new strategic partnership in its Channel partner program with cybersecurity services company Braxton-Grant Technologies. Braxton-Grant provides compliance, managed security, training, and technical support services for clients in finance, government, healthcare, education, and more. An IT advisor with more than 20 years of experience, Braxton-Grant Technologies designs and implements custom cybersecurity solutions. Their customers in commercial and government sectors will benefit from the ShardSecure's Microshard technology to augment their data security and data privacy measures. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "Partnering with ShardSecure became a no-brainer after watching the product in action. Their ability to provide advanced data security in the cloud, on-prem, and in hybrid environments allows us to support most customer use cases. Braxton-Grant is looking forward to growing with ShardSecure as we help our customers protect their sensitive data." Microshard technology desensitizes sensitive data by digitally shredding it into microshards that are too small to contain sensitive data. Those microshards are then mixed with poison data and distributed to multiple, customer-owned storage locations of the customer's choosing. Its self-healing data also reverses unauthorized data deletion and tampering — including ransomware — for data at rest. Microsharding renders sensitive data unintelligible and of no value in the wrong hands, enabling that data for multi-cloud and hybrid-cloud environments to help ensure data security and privacy. The three-step Microshard process drastically mitigates the impact of a data breach. ShardSecure's self-healing data supports business continuity through its RAID-5-like ability to reconstruct data impacted by storage service outages. This approach protects against the effects of data loss and allows business operations to continue unaffected during an outage. "Our Channel partners are vital in helping us sustain our rapid growth. Braxton-Grant has been a respected, trusted advisor to their customers for a quarter of a century, and we are delighted to partner with their world-class team," said Bob Lam, CEO and Co-Founder of ShardSecure. "Through Braxton-Grant, we look forward to helping more customers achieve greater data security and resilience with our Microshard technology." About Braxton-Grant Technologies Braxton-Grant Technologies is a trusted IT advisor with more than 20 years of experience designing, developing, and implementing custom cybersecurity solutions. With a highly trained and certified sales and engineering team, it identifies the business solutions that work best for a company's industry and processes. About ShardSecure ShardSecure is changing the nature of data security. It believes that all organizations can easily and securely enjoy the benefits of cloud adoption without surrendering control of their data. Inventors of patented Microshard technology, ShardSecure cloud-enables sensitive data by desensitizing it in multi-cloud and hybrid-cloud environments.

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CHANNEL PARTNERSHIPS

Two Appian Executives Honored with 2022 CRN Channel Chief Recognition

Appian | February 09, 2022

Appian announced that CRN, a brand of The Channel Company, has named both Marc Wilson, Appian Chief Partner Officer, and Shawn Toldo, Appian Global Vice President - Channel Partners, to the CRN 2022 Channel Chiefs list. CRN's annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership. Marc Wilson, a founder of Appian, oversees the company's global strategic partnerships. Marc is a leading expert in the real-world application of low-code app development, artificial intelligence, robotic process automation, and business process management. He has worked with hundreds of enterprise clients to maximize the business impact delivered by the Appian Low-Code Platform. "Meeting the demand for our platform and solutions requires a global ecosystem of expert partners," he said. "Our partners' Appian programs are expanding rapidly, and we take seriously our responsibility to make sure those programs deliver at the highest level of quality. I'm very proud of the work my team does to support and enable our global network." Shawn Toldo has extensive experience transforming go-to-market strategies and operating models to execute at scale with partners. At Appian, he is responsible for global channel strategy, indirect revenue, and enabling partner capabilities. Shawn's team is accountable for leading channel partner sales, recruitment, activation, and overall partner productivity. He said: "Appian has a deep organizational commitment to helping our partners sell, develop, and deliver world-class solutions. Our partners are exceptional in driving innovation and delivering transformational value for our mutual customers." A panel of CRN editors selected the honorees for their channel dedication, industry stature, and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programs, and partnerships. CRN's 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies. We're thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success." Blaine Raddon, CEO of The Channel Company About Appian Appian is the unified platform for change. We accelerate customers' businesses by discovering, designing, and automating their most important processes. The Appian Low-Code Platform combines the key capabilities needed to get work done faster, Process Mining + Workflow + Automation, in a unified low-code platform. Appian is open, enterprise-grade and trusted by industry leaders. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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CHANNEL PARTNERSHIPS

Impartner Wins BIG Innovation Award for Transformative Partner Experience Solution

Impartner | February 14, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), announced it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. The company was recognized for its recently released Impartner PX PartnerExperience—a revolutionary PRM interface with a lightning-fast, modern, consumerized interface designed from the ground up to delight partners and accelerate channel revenue. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need to dig through marketing-driven websites to find information. With Impartner PX, vendors can instantly configure partner experiences using Impartner PXStudio™, a robust suite of "opinionated" drag-and-drop, widget-based tools that capture best practices honed in thousands of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more. Impartner's new PX interface is available in the company's Emerge and Ignite packages for SMBs and emerging companies, and will extend to the company's complete set of packages for corporations of all sizes later mid-year — from the smallest to the largest of enterprises. Today, with the accelerating digital transformation, you're competing for eyeballs, mindshare and revenue, and great partner experiences deliver more prospects and customers. Impartner provides a 'single pane of glass' view of leads, training, program status, MDF allocations, and more, leveraging decades of experience and best practices—everything you need to provide a better customer and partner experience. Customers work with those that make it easy to do business with; Impartner PX makes it easy." Gary Sabin, Impartner VP of Product Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions. "Innovation is driving growth in the global economy," said Maria Jimenez, chief operating officer of the Business Intelligence Group. "We are thrilled to be honoring Impartner as they are one of the organizations leading this charge and helping humanity progress." About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.

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CHANNEL PARTNERSHIPS

Acceleration Partners Expands its Global Partnership Marketing Services with Acquisition of Grovia

Acceleration Partners | May 05, 2022

Acceleration Partners, the leading global partnership agency, announced the acquisition of Grovia. The Seattle-based company strengthens Acceleration Partners' existing suite of partnership marketing services with a powerful recruitment platform that helps companies discover high-quality affiliates, influencers and publishers at scale. "Technology is a critical element of our growth plan. Grovia's technology enables us to take an innovative step forward by enhancing our ability to find, recruit and activate new revenue-generating partners at a global scale while maintaining our personalized approach. I'm excited to welcome the Grovia team to Acceleration Partners and look forward to the great work we'll do together," Matt Wool, CEO of Acceleration Partners Grovia's platform intelligently recommends personalized partner prospects, prioritizing those that attract visitors with high purchase intent. The technology is a strong fit with Acceleration Partners' existing suite of solutions and services, which includes partner program design, strategy, recruitment, management, and optimization. Combining capabilities enhances Acceleration Partners' ability to meet the end-to-end needs of customers – from smaller organizations just getting started with affiliate marketing to full-service Fortune 500 enterprises that need a fully scoped and managed affiliate and partnership program. "Since its founding, Grovia's focus has been on building the future of partners connection," said Ian Brodie, Co-Founder and CEO of Grovia. "Acceleration Partners' expertise, global footprint and powerful performance data will accelerate our pursuit and make sustainable partner program growth more achievable for companies worldwide." The Grovia deal marks the third acquisition for Acceleration Partners since partnering with Mountaingate Capital two years ago. In January 2021, Acceleration Partners joined forces with Streamline Marketing. A few months later, the company acquired the affiliate program management business of R.O.EYE. The extraordinary growth trajectory has continued with ongoing leadership team expansion, including the promotion of Matt Wool to CEO last December. About Acceleration Partners Acceleration Partners is the recognized leader in partnership marketing and a five-time International Performance Marketing Award (IPMA) winner in the "Best Performance Marketing Agency" category. Acceleration Partners manages programs in more than 40 countries for more than 170 brands including Target, Stitchfix, Noom, Redbubble, and GoToMeeting. Acceleration Partners' global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing areas, including affiliate, influencer, content, mass media, and B2B partner marketing. About Mountaingate Capital Mountaingate Capital, based in Denver, CO, is a private equity firm that specializes in building and empowering companies with strong growth potential and engaged leadership teams. The firm was launched by a team of partners with deep investment expertise in four distinct market sectors: marketing services, business/industrial services, specialty distribution and specialty manufacturing.

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Spotlight

In this ReachLocal Remarks video, CEO Sharon Rowlands discusses what local businesses should look for in a digital marketing company. Small and medium sized businesses can set themselves apart from their competitors by choosing an advertising and marketing partner that delivers results that go beyond clicks, prove it with reporting, and help it to grow with expert service and data.

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