CONTENT MARKETING

CivicScience, Media and Tech Titans Join Forces to Launch New Digital Ad Platform

CivicScience | August 16, 2021

Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future. The startup will be seeded with an initial investment of $15 million and run by accomplished industry leaders. The new venture is supported by strategic investors including Thomas Tull, founder of Legendary Entertainment, Jeff Wilke, former CEO of Worldwide Consumer at Amazon, and The NPD Group.

Built on CivicScience's fast-growing, industry-leading market intelligence platform, the new company will leverage first-party, privacy-compliant data from over 100 million survey respondents and relationships with hundreds of leading digital publishers and Fortune 500 advertisers who use the CivicScience platform. As privacy regulations and the elimination of third-party cookies accelerate, the company is uniquely positioned to deliver ethical, consumer-friendly advertising on the open web.

"There are few things skyrocketing faster in our data today than people's privacy concerns," said CivicScience CEO John Dick. "The beauty of this solution is that it won't just protect people's privacy, it will actively engage and empower them in the advertising process."

By relying on the billions of permissioned, self-reported poll responses CivicScience gathers every year inside the content of premium publishers, the new company will power high-fidelity, anonymized ad targeting that is fully privacy-compliant and not dependent on third-party cookies. As publishers work to expand their own first-party data capabilities, this new platform is designed to allow them to compete more readily with the walled gardens for advertising dollars.

"The biggest advertisers in the world use insights from CivicScience to guide their strategy," said Jeff Wilke. "Enabling them to activate their marketing directly in a privacy-forward way, while supporting quality publishers, is a natural, exciting next step."

"Media companies need to reinvent their advertising capabilities as privacy rules rapidly evolve," said Thomas Tull. "What CivicScience can do with its massive dataset, engaged user base, and trusted brand relationships gives them a tremendous opportunity to lead the market in this new age." 

The new company will be headed by Doug Lauretano as CEO. A 20-year veteran of media and technology, he brings a breadth of experience from Fortune, CNN, WSJ Digital Network, and, most recently, Media.net, where he led efforts to launch and build a new business as SVP & GM.

As part of a new corporate structure, Zachary Nippert has been promoted from chief commercial officer to lead CivicScience's market intelligence business, which will increase its scope in collaboration with the new advertising business to provide insight and media activation to the world's leading brands and media companies.

Spotlight

Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app. Web, mobile, in-store — it’s all the same for customers. Marketing experiences are mashups that blend seamlessly together. And mobility is at the forefront of it all, with mobile devices and wearable technologies increasingly blurring the lines between our digital and physical worlds. Consumers have adapted to all this technology and the power it puts in their hands and on their wrists.


Other News
MARKETING STRATEGY

ShardSecure® Expands Growing Channel Partner Program with New Cybersecurity Partner Braxton-Grant Technologies

ShardSecure® | June 16, 2022

ShardSecure, inventor of the innovative Microshard™ technology that mitigates data security and privacy risks in the cloud, is delighted to announce a new strategic partnership in its Channel partner program with cybersecurity services company Braxton-Grant Technologies. Braxton-Grant provides compliance, managed security, training, and technical support services for clients in finance, government, healthcare, education, and more. An IT advisor with more than 20 years of experience, Braxton-Grant Technologies designs and implements custom cybersecurity solutions. Their customers in commercial and government sectors will benefit from the ShardSecure's Microshard technology to augment their data security and data privacy measures. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "'Forward thinking' and 'leading edge' describe the ShardSecure platform for protecting data," said Braxton-Grant CTO Claude Braxton. "Partnering with ShardSecure became a no-brainer after watching the product in action. Their ability to provide advanced data security in the cloud, on-prem, and in hybrid environments allows us to support most customer use cases. Braxton-Grant is looking forward to growing with ShardSecure as we help our customers protect their sensitive data." Microshard technology desensitizes sensitive data by digitally shredding it into microshards that are too small to contain sensitive data. Those microshards are then mixed with poison data and distributed to multiple, customer-owned storage locations of the customer's choosing. Its self-healing data also reverses unauthorized data deletion and tampering — including ransomware — for data at rest. Microsharding renders sensitive data unintelligible and of no value in the wrong hands, enabling that data for multi-cloud and hybrid-cloud environments to help ensure data security and privacy. The three-step Microshard process drastically mitigates the impact of a data breach. ShardSecure's self-healing data supports business continuity through its RAID-5-like ability to reconstruct data impacted by storage service outages. This approach protects against the effects of data loss and allows business operations to continue unaffected during an outage. "Our Channel partners are vital in helping us sustain our rapid growth. Braxton-Grant has been a respected, trusted advisor to their customers for a quarter of a century, and we are delighted to partner with their world-class team," said Bob Lam, CEO and Co-Founder of ShardSecure. "Through Braxton-Grant, we look forward to helping more customers achieve greater data security and resilience with our Microshard technology." About Braxton-Grant Technologies Braxton-Grant Technologies is a trusted IT advisor with more than 20 years of experience designing, developing, and implementing custom cybersecurity solutions. With a highly trained and certified sales and engineering team, it identifies the business solutions that work best for a company's industry and processes. About ShardSecure ShardSecure is changing the nature of data security. It believes that all organizations can easily and securely enjoy the benefits of cloud adoption without surrendering control of their data. Inventors of patented Microshard technology, ShardSecure cloud-enables sensitive data by desensitizing it in multi-cloud and hybrid-cloud environments.

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MARTECH

Evolution Measurement appointed USA and Canada sales channel partner for DMA

Evolution Measurement | August 08, 2022

Evolution Measurement are proud to announce that they have been appointed as channel partner for Italian flight test instrument manufacturer, D. Marchiori Srl. (DMA) in the USA and Canada. DMA design and manufacture test equipment for aircraft systems and components such as: RVSM compliant Air Data Test Sets and Systems; Pitot-Static adapters and air data accessory kits, fly-by-wire flight control surface movement analysers; tachometer test sets; absolute pressure calibration standards and transfer standards; tilt tables and equipment designed to customer specifications. They also produce laboratory and production grade instruments as well as a comprehensive range of flight-line instruments. DMA’s precision aircraft ground test equipment is used in over 80 countries worldwide by established overhaul bases, civil airlines and general aviation and DMA are unique in being the only manufacturer to produce both test sets and a complete range of pitot-static adapters. Evolution Measurement’s Managing Director, Paul Crowhurst said, “Always delighted to be working with DMA, their flight test equipment is truly world class and we are excited to present the product range to our customers. We have detailed experience of this vibrant market and we’re looking forward to growing DMA’s presence in the USA and Canada.” Evolution Measurement’s Managing Director, Paul Crowhurst said, “Always delighted to be working with DMA, their flight test equipment is truly world class and we are excited to present the product range to our customers. We have detailed experience of this vibrant market and we’re looking forward to growing DMA’s presence in the USA and Canada.”

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CHANNEL PARTNERSHIPS

Three GoTo Partner Leaders Named on CRN’s 2022 Women of the Channel List

GoTo | May 20, 2022

GoTo, the only flexible work company that makes it easy for small and midsized businesses to connect and support customers and employees with products such as GoTo Connect and GoTo Resolve, today announce that CRN, a brand of The Channel Company, has named three of GoTo’s partner leaders to its Women of the Channel list for 2022. Recognized leaders include Amanda Jardine, Vice President of Channel Marketing, Erin Skoch, Senior Director of Partner Management, and Melissa Van Dover, Director of Channel Marketing. With an aim to empower its growing ecosystem of partners with more ways to attract customers and grow their businesses, our Women of the Channel played a major role in the evolution of GoTo’s new Partner Network, which launched alongside the company rebrand from LogMeIn earlier this year. Bringing over 15 years of experience in all facets of channel marketing to the team, Amanda Jardine leads by example with her proven expertise in team building and management, partner recruitment and performance product marketing, and event management. Erin Skoch, now on her third consecutive Women of The Channel award win, works with GoTo’s Channel Managers and Partner Community in growing revenue through partner relationships, and assisting them in meeting their growth and revenue goals. Lastly, Melissa Van Dover, combines five years of digital marketing and brand development experience to drive GoTo’s continued goal to connect and engage with its clients – all while claiming the title of Amazon best-selling author. “The awards given to these incredible leaders in our company are so well deserved. As our new partner program expands across the globe, each of these women have played an integral role in driving GoTo’s communications and support products onward and upward while using their leadership skills and creativity to contribute to the channel, This award from CRN is a true testament to their commitment to growth and innovation to meet the unique needs of GoTo partners.” Michael Day, VP of global partner sales at GoTo GoTo is excited to be celebrating its innovative team members with such an honorable award while expanding across the globe with its channel partners. Each team member, including these women, have played a critical part in restructuring GoTo’s partner network to be able to scale with growth and align their performance with benefits and additional revenue opportunities. About GoTo: GoTo’s flexible-work software including GoTo Connect, GoTo Resolve, Rescue, Central, and more is built for small and midsize business IT departments, but powerful enough for the enterprise. GoTo software is designed to support end-users' unified communications & collaboration (UCC) and IT management & support needs, and nearly 800K customers contribute to the more than 1 billion people joining meetings, classes, and webinars through GoTo’s UCC products, and half a billion connections on the company's remote access and support tools. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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MARTECH

Giganet expands offering via channel partner programme

Giganet | August 02, 2022

UK ISP, Giganet is expanding business opportunities in the channel market with the introduction of a number of new FTTP and Ethernet offerings, thanks to its new Channel Partner Programme. The move follows a £250 million-pound investment in the ISP from Fern Trading last year, and a number of initiatives including a multi-year agreement with global supply chain solutions provider, Anixter to support the expansion of full fibre, and investment in training and development. The ISP was also one of a number to commit to helping customers during the cost-of-living crisis by freezing prices for consumers in 2022. The launch of the Channel Partner Programme will see the ISP combine the power of its own infrastructure, CityFibre and Openreach, to generate a wave of new Business FTTP and Ethernet products for the channel market, which the company says will offer exciting business opportunities for Telecoms resellers, MSPs and ISPs. Paul North, head of channel at Giganet, explained: ‘One of the best things about being a nimble provider means we’re not held back by legacy revenues, systems, or technology. Giganet won’t be offering any copper-based services, we’re full fibre all the way and so we’re leading with a bold partner programme that’s focused on the rapidly expanding FTTP opportunity. It’s no secret that our vision is to become the best ISP in the UK, we’re here to disrupt the industry. We make it our mission to make broadband easier for our customers, and we extend that ethos to our partners by giving them the ability to utilise these powerful infrastructures. Our initial product is a Business FTTP proposition over the CityFibre and Openreach networks, designed for the SME market, and we can’t wait to get going.’ Giganet said that it will add more products and services to its portfolio in due course.

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Spotlight

Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app. Web, mobile, in-store — it’s all the same for customers. Marketing experiences are mashups that blend seamlessly together. And mobility is at the forefront of it all, with mobile devices and wearable technologies increasingly blurring the lines between our digital and physical worlds. Consumers have adapted to all this technology and the power it puts in their hands and on their wrists.

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