CONTENT MARKETING

Citrix Tops in Enterprise File Sharing and Cloud Content Management

Citrix | August 28, 2021

Whether they are working at home, in the office or on the road, employees need consistent, secure and reliable access to applications and information to perform at their best. And Citrix® Systems, Inc. (NASDAQ: CTXS) is among the top platforms companies can use to provide it. The company today announced it has again been named to the Constellation ShortList™ for Enterprise File Sharing and Cloud Content Management, a quarterly evaluation designed to help companies select the right technologies to share and manage content and accelerate business transformation.

“With the lines blurring between traditional content management and file sharing, it is essential for companies to leverage platforms that beyond cloud storage, enable content to be used within core business processes, and open the door to greater collaboration, productivity and results,” said Dion Hinchcliffe, Vice President and Principal Analyst, Constellation Research.

Citrix was among 40 vendors evaluated as part of the measure, and Citrix Workspace™ was identified as one of “8 Solutions to Know” for its ability to deliver critical transformation initiative requirements for early adopter and fast follower organizations.

Citrix Workspace is an all-in-one digital workspace solution that enables organizations to quickly and easily enable secure, distributed work from any location using any device. With Citrix Workspace, companies can remove the complexity and distractions associated with remote work and empower their employees with tools that allow them to efficiently collaborate and be their most productive.

“In today’s world of work, people should be able to work where, when, and how they want, and companies able to keep their information and data safe,” said Vishal Ganeriwala, Vice President, Product Marketing, Citrix. “Citrix Workspace is uniquely designed to deliver on both fronts, and we are pleased to be recognized by Constellation Research for our efforts.”

About Citrix

Citrix (NASDAQ: CTXS) builds the secure, unified digital workspace technology that helps organizations unlock human potential and deliver a consistent workspace experience wherever work needs to get done. With Citrix, users get a seamless work experience and IT has a unified platform to secure, manage, and monitor diverse technologies in complex cloud environments.

Spotlight

Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a listing in the yellow pages. There weren’t that many other choices. Some of those options are still acceptable for reaching a local market, but we’ve entered the information age, where content is king — as long as you get it shared everywhere that your local audience is looking. And where do they look now? On their cell phones. In Google. In online discussion groups. They’re looking for answers to problems as well as recent and relevant customer reviews. By now we all know that we need great content to be the foundation of our marketing efforts — content that’s suitable for all channels, from search to social. You need to talk about your story and solving your customer’s needs, or you won’t show up on prospective customers’ radar at all. And when I say “talk about” that doesn’t just mean audio or text — your communications could also take the form of visuals or infographics or videos of various lengths.


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MARKETING STRATEGY

Independent Research Firm Names Stensul a Vendor in Now Tech Email Marketing Report

Stensul | December 23, 2021

Stensul, the platform for collaborative email creation, is recognized in Forrester Research's "Now Tech: Email Marketing Vendors, Q4 2021" report in the workflow collaboration category, the first time the category appears. Stensul is honored to be acknowledged by Forrester. Our technology enables teams to address the major headache around email creation and collaboration. We are especially pleased to see a new category in their 'Now Tech' report that we believe reflects the ability of the Stensul Email Creation Platform to enhance collaboration around complex workflows." Noah Dinkin, Stensul's Founder and CEO Forrester describes the new workflow collaboration category in the Now Tech report as including "vendors that aid email creation among stakeholders like operations, designers, agencies, and brand and compliance teams. These vendors automate approvals and content permissions, store assets, and integrate with enterprise collaboration tools like Slack to speed the pace and quality of email message development." The Forrester report pointed out the pandemic prompted a 94% rise in email volume in 2020. The firm suggests that marketers may want to "prioritize integration capabilities" and notes that "vendors that connect easily to others give you the flexibility to assemble a best-of-breed suite and to accommodate present and future internal tech stack requirements." New Stensul integrations with Asana and Wrike are the two latest examples of that orientation. They join Stensul's increasing portfolio of deep integrations. They enhance collaboration, so teams can create better emails in less time. Email program performance increases once teams have more time to test, analyze, and optimize email strategy. "Creating an email is already a collaborative process, involving stakeholders across functions and management levels," Dinkin said. "Yet most companies are still suffering from not having a proper platform to support a collaborative way of working, often using disconnected single-purpose tools. The result is a painstakingly slow process that prevents companies from being more competitive in their market." Asana and Wrike join Stensul's existing integrations with Adobe Campaign, Marketo, and Workfront, Oracle Eloqua and Responsys, Salesforce Marketing Cloud, Iterable, Braze, Liveclicker, Slack, Microsoft Teams, and Microsoft Outlook, among others. About Stensul The Stensul Email Creation Platform dramatically reduces email creation time - by up to 90% - so teams can better focus on improving email performance. Stensul makes this possible by streamlining the collaboration process and simplifying email creation for all marketers, so they can create high-performing emails that drive stronger results. Stensul integrates with all leading ESPs/MAPs, including Marketo, Oracle Eloqua, Adobe Campaign, and Salesforce Marketing Cloud, as well as workflow platforms, image libraries, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding email problems include ASICS, BMW, Capital One, Clover Health, Greenhouse, and Yahoo, among others.

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MARKETING STRATEGY

ZENVIA launches Marketing Campaign Manager solution

ZENVIA | April 11, 2022

Zenvia Inc. the leading cloud-based CX communications platform in Latin America empowering companies to transform their existing communications with end customers along their life cycle, today announced the launch of its new marketing campaign product, ZENVIA Campaign. Managing marketing campaigns across various channels is a task that can be difficult for many companies. That's the reason behind the launching of ZENVIA Campaign. Unlike other tools on the market, this feature was developed to offer multichannel communication throughout the entire user journey. Companies can now interact with consumers using a combination of direct and indirect channels, allowing users to react to the brand's actions in the channel they are most active in, effectively contributing to the campaign's success. For example, companies can initiate the first contact through WhatsApp and preset another message at a scheduled period to be sent through a different available channel. "This flow prevents the user from becoming saturated, contributing to a better experience. It is possible to orchestrate the journey so that messages always arrive at the most opportune moment. With the possibility of integrating different channels, the campaign also becomes more efficient," explains Bruno Tonetto, head of ZENVIA Campaign business unit. ZENVIA Campaign also allows to manage the contact base within the platform, regardless of the channel used. Companies will be able to exclude and include new consumers in a list, making it easier to segment the target audience at a particular stage of the campaign. This feature offers autonomy to managers, as they can select customer profiles for a specific channel and, later on, include or exclude them from the automation rules. The launch is aligned to ZENVIA's strategy of leveraging organic growth through the introduction of new SaaS products to its growing client base. ZENVIA Campaign is first being introduced in the Brazilian market and will be rolled out to Latin American countries until the end of the second quarter of 2022. About ZENVIA ZENVIA is driven by the purpose of empowering companies to create unique experiences for customer communications through its unified end-to-end platform. ZENVIA empowers companies to transform their existing customer communications from non-scalable, physical, and impersonal interactions into highly scalable, digital first and hyper contextualized experiences across the customer journey. ZENVIA's unified end-to-end CX communications platform provides a combination of (i) SaaS focused on campaigns, sales teams, customer service and engagement, (ii) tools, such as software application programming interfaces, or APIs, chatbots, single customer view, journey designer, documents composer and authentication, and (iii) channels, such as SMS, Voice, WhatsApp, Instagram and Webchat. Its comprehensive platform assists customers across multiple use cases, including marketing campaigns, customer acquisition, customer onboarding, warnings, customer services, fraud control, cross-selling and customer retention, among others. ZENVIA's shares are traded on Nasdaq, under the ticker ZENV.

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MARKETING DATA

PostcardMania Posts New C-Level Executive, Chief Experience Officer, in Renewed Push to Continually Improve Campaign Results

PostcardMania | February 15, 2022

PostcardMania, the $83.9MM small business-focused marketing company, has announced a new C-level executive role, its Chief Experience Officer, to further improve client experience and campaign results with the firm. This move will help PostcardMania better leverage its marketing technologies and customer service platforms to meet the needs of clients seeking to maximize campaign results, value and efficiency. This new client-centric role will be filled by 12-year PostcardMania veteran, Jackie Payson Wirsing, who began with the company in 2010 as Director of New Products. In this role, she worked with Chief Marketing Officer Sarah Kicinski to implement new digital products, integrating them into PostcardMania's flagship multi-channel marketing product, Everywhere Small Business. Their efforts, coupled with the product's accessibility to small business owners, made Everywhere Small Business a nationally recognized product. Wirsing then transitioned to Director of Process Improvements, where she worked directly with Founder/CEO Joy Gendusa. In this role, she streamlined internal processes to improve efficiencies for staff and clients alike. This experience will prove valuable moving forward as Chief Experience Officer. In a continued push to become the nation's top results-driven marketing company for US-based small businesses, Wirsing's primary responsibilities will be twofold: Client Experience: Wirsing will focus on making the customer journey with PostcardMania as streamlined and efficient as possible to ensure clients save time without sacrificing results. A 2017 study revealed that 72% of small business owners feel overwhelmed by all of the roles and responsibilities they have to take on every week, putting time at a premium for business owners. Campaign Success: Wirsing will lead efforts to help ensure client campaigns are met with success and a positive return on investment, a pivotal role in PostcardMania's core purpose — to help small businesses grow through effective marketing. Her team will work closely with PostcardMania's developers and its Success Department to implement new and improve existing technologies to attain this goal. Our dedication to making sure every client's campaign is set up for success is what sets PostcardMania apart from other marketing companies. Every single member of our team understands our purpose and plays their part in making it happen. In this new role, I'll have guiding hand in figuring out how I can help each department and division work more effectively and efficiently towards that goal, and that's exciting." She continued, "I'm all about our small business clients at the end of the day and helping them make their goals a reality with affordable marketing that generates results." Jackie Payson Wirsing When asked for comment, Gendusa said, "This new position was a natural evolution for PostcardMania that stems from our central purpose — to give small businesses access to marketing technology that helps them expand their businesses and allows them to focus on what they do best — whether that be practicing as a dentist, running a swimming pool company, or anything in between!" PostcardMania's growth has skyrocketed over the last two years, with earnings up 31% in 2021 and nearly 100 new hires added since May 2020, establishing the company as the Tampa metro's largest marketing company in 2021. AboutPostcardMania PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They have been featured on the Inc. 500 and 5,000 lists as well as Forbes.com, Entrepreneur, Inc. Magazine, and more. PostcardMania offers fully integrated, results-based marketing campaigns that seamlessly bring online and offline channels together.

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SOCIAL MEDIA MARKETING

One World Universe, Inc. in Negotiations with Social Media Director

One World Universe | January 03, 2022

One World Universe, Inc., a publicly traded company that invests in sports related businesses, distressed assets, business opportunities within emerging industries such as the Metaverse and providing humanitarian efforts in over 185 countries, announced they starting off the new year by hiring a Social Media Director and having their investment in their Apocalyptic Apes NFTs already double since Friday. Based on the successful influx of newly created businesses and intellectual properties, the company has found it imperative to bring on an experienced individual to manage the company’s social media public accounts. These accounts range from NFT projects, to subsidiaries, from Discord to Instagram to Twitter. As we grow, so will our team of savvy individuals who are amazing at what they do, knowing their role and sharing the same vision and drive to be successful. Our social media presence is a critical puzzle piece in running as a business, as they are the voice of the company to keep shareholders and the investment community updated with the latest news, events, and happenings. We look forward to officially welcoming our new Director later this week.” Jerry C. Craig, CEO of OWUV On Friday, One World Universe bought 10 Apocalyptic Apes NFTs based on speculation that the minor tiered NFTs, which are a derivative of the famous Bored Ape Yacht Club and Mutant Apes that go for big money on the OpenSea.io marketplace, would increase in value as if these apes were a more affordable option for ape enthusiasts. This investment has quickly paid off as the floor price has doubled already in the last few days. The company stated that profit taking with these NFTs will be reinvested in additional LAND purchases in the Metaverse game ‘the Sandbox’ or other up-and-coming NFT collections. About One World Universe, Inc. One World Universe is a California corporation whose mission driven business is implementing global humanitarian efforts through the profits generated from the sales of products and services to improve people's lives living in the harshest environments and their communities. Our company has contributed valuable resources such as access to (PPE) personal protective equipment, medications, vaccines, and educational support programs where play and basic necessities are essential.

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Spotlight

Who would have predicted that small businesses would need to become online marketing savvy to grow? As recently as 10 years ago, you could get the word out about your business quickly using ads on television and radio, posting flyers, or having a listing in the yellow pages. There weren’t that many other choices. Some of those options are still acceptable for reaching a local market, but we’ve entered the information age, where content is king — as long as you get it shared everywhere that your local audience is looking. And where do they look now? On their cell phones. In Google. In online discussion groups. They’re looking for answers to problems as well as recent and relevant customer reviews. By now we all know that we need great content to be the foundation of our marketing efforts — content that’s suitable for all channels, from search to social. You need to talk about your story and solving your customer’s needs, or you won’t show up on prospective customers’ radar at all. And when I say “talk about” that doesn’t just mean audio or text — your communications could also take the form of visuals or infographics or videos of various lengths.

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