Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads

The funding is intended for further expansion and product innovation at Adbrain.
Detailing their plans for product innovation to ExchangeWire, Gareth Davies, CEO, Adbrain, explained: “Today’s marketers face challenges, not just tracking customers across devices, but also targeting, measuring and connecting the customer across channels, such as email and offline, and integrating with their existing marketing technology stack. Therefore, the focus for our product innovation will be solving customer identity across channels and martech platforms, in addition to our existing cross-device solution.”
International expansion is also in the cards, both within Europe, but also further afield overseas: “From a customer standpoint, we’re excited to continue serving our customers in the US and EMEA, but we’ll be launching customer device maps in many new markets, such as Canada, Australia, France, Italy and Spain”, Davies adds.
As a first step, Adbrain simultaneously announced the appointment of Jason Atlas as CTO, leading the strategic development of Adbrain’s technological offerings.