Chatbots and automation tools for your customers and your agents

Comm100 | September 14, 2020

“Build once, deploy often.” Our credo ensures that you can leverage the power of your Comm100 AI Chatbot platform across live chat, social media, and SMS. That’s productivity you can count on.

You need more than just idle chit-chat – you need a virtual agent that can answer questions quickly and accurately, process transactions, and get things done without escalation. You need a powerful, integrated Comm100 AI chatbot for website, social media & SMS.

Spotlight

2015 is an important year as it marked a significant turn in the perception of email marketing in media and C-suite circles. This is not simply a claim; it is a trend that is supported by the evidence and recent research.


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CHANNEL PARTNERSHIPS

CoreSite and American Tower Data Center Solutions to Participate in Channel Partners Conference and Expo 2022

CoreSite | April 08, 2022

CoreSite, a leading hybrid IT solutions provider and subsidiary of American Tower Corporation (NYSE: AMT) (“American Tower”), announced it will be joining American Tower Data Center Solutions at the Channel Partners Conference and Expo 2022 April 11-14 in Las Vegas. The event is designed to connect partners with technology companies to advance their businesses and harness knowledge that accelerates new revenue and growth. Since creating the Core Partner Program, CoreSite has participated in events like the Channel Partners Conference and Expo for an opportunity to engage with its agents and partners and discuss how to grow their businesses by selling CoreSite’s data center and hybrid IT solutions. The Core Partner community includes agents, resellers, real estate brokers, solution partners and cloud partners. By including CoreSite's data center services in their sales portfolio, partners benefit from an additional revenue stream and enhanced customer retention. CoreSite has a dedicated channel team to enable partners’ success through training and marketing support. In addition, CoreSite offers individual programs that allow partners to work with the company as a referral partner or with a master agent. During the four-day event, CoreSite will be located on the expo floor at Booth #1431, and American Tower will have meeting space in Bellini #2004. Eric Watko, Vice President of Product Line Management at American Tower, will be participating in an informational session titled “How 5G and Edge Computing Are Transferring the Way We Work”, Tuesday, April 12, from 5 p.m. to 5:30 p.m. PT at the Venetian Level 2, Expo Center – Hall C, Booth 1849 in the Expo Theater. About CoreSite CoreSite, an American Tower company (NYSE: AMT), provides hybrid IT solutions that empower enterprises, cloud, network, and IT service providers to monetize and future-proof their digital business. Our highly interconnected data center campuses offer a native digital supply chain featuring direct cloud onramps to enable our customers to build customized hybrid IT infrastructure and accelerate digital transformation. For more than 20 years, CoreSite’s team of technical experts have partnered with customers to optimize operations, elevate customer experience, dynamically scale, and leverage data to gain competitive edge.

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CMO STRATEGY

Marketers See Opportuanity To Optimize Outcomes In New Era Of Events, Says CMO Council Report

CMO Council | February 02, 2022

Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council. Because of the extensive digital transformation across the meetings and events industry spurred by the pandemic, the NextGen events channel will span formats (e.g., virtual/webinar, in-person, hybrid) and types (e.g., conferences, trade shows, road shows, customer groups) and has the potential to drive broader and deeper customer engagement. The new report, NextGen Events: Optimized for Outcomes, is based on a survey of 150 global marketing leaders and in-depth interviews with executives from Equifax, GE Healthcare, HCL Software and GfK. The research was developed in partnership with Cvent, a market-leading meetings, events and hospitality technology provider. Key findings in the report include: Virtual events still matter: Virtual events continue to deliver tremendous reach and value, yet 64% of marketing leaders say their organizations are only moderately effective or not effective at executing virtual events In-person events remain the top choice to nurture relationships and drive conversions: 60% say restarting in-person/hybrid events is very important, even critical Event marketing has matured: 65% say learnings over the last two years will lead to a more holistic view of events that are better aligned to marketing outcomes In order to capitalize on the NextGen event channel opportunity, CMOs will need to craft a clear and comprehensive strategy that matches each different event with the right goals, while working closely with event planning teams to deliver a more immersive, engaging attendee experience – whether online or in-person. This means learning how to deliver engaging virtual events, re-thinking traditional event planning, encouraging cross-team collaboration, and optimizing the MarTech stack to maximize event program impact. With so much uncertainty, it has become even more important for organizations to have a clear understanding of all the events happening in their portfolio in order to gain complete control and a clear picture of what's happening now and what lies ahead. Through better management and with a focus on testing and learning, CMOs can ensure NextGen events are tied to business outcomes: brand awareness, lead generation, retention and loyalty." Donovan Neale-May, executive director of the CMO Council "The results from this new report highlight the significant impact the pandemic has had not just on meetings and events, but also on the roles and relationships between planners and marketers," said Cvent Chief Marketing Officer, Patrick Smith. "The digital transformation over the last two years has made events more measurable, enabling marketers to better understand the impact events have on their marketing efforts; and with the rise of virtual and hybrid events, the lines between event planning and digital marketing have blurred. This NextGen event channel means that marketing executives and planners need to work collaboratively, rather than in siloes, to better engage attendees. If they do this effectively, there is more potential to deliver greater event program impact and value across the organization." About the CMO Council The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). About Cvent Cvent Holding Corp. is a leading meetings, events, and hospitality technology provider with more than 4,000 employees and nearly 21,000 customers worldwide. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automate and simplify the entire event management process and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage millions of meetings and events.

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MARKETING STRATEGY

GetResponse Launches Enhanced Ecommerce Marketing Automation Solution

GetResponse | May 16, 2022

GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation helps online store owners scale their businesses in an automated manner increasing revenue and sales. "Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to us through countless customer interviews that we needed to expand our Ecommerce automation solution, Inspired by this insight, we pushed our existing Ecommerce integrations to a new level and added additional features to better equip business owners to drive revenue seamlessly." Daniel Brzeziński, Vice President, COO and Head of Product at GetResponse The following set of enhanced features allow users to harness the power of automation to grow their Ecommerce stores: One-click integrations with leading Ecommerce platforms: Populate product inventory and customer data in GetResponse (no coding experience required). Advanced segmentation: Information on customer purchases, order history, and behavior on sites enables building segments for specific groups of customers and creating precisely- targeted marketing campaigns that convert. Quick transactional emails: Send automated purchase confirmations and trigger automated abandoned cart emails that remind customers about unfinished purchases. Promo codes: Synchronize promo codes from ecommerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders, or automation messages. Product recommendations: The Product Recommendations Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behavior. The automation populates the section within an email with specific products relevant to each recipient on the list. Popups: Used to grab website visitors' attention, popups significantly increase site conversions and sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific conditions on how they work. Prebuilt automation templates: Welcome new contacts, recommend products, recover lost sales, and use behavioral targeting easily with prebuilt templates and playbooks. Omnichannel: Utilize email, web push notifications, SMS, and popups for complete multichannel customer engagement campaigns that enhance sales growth. About GetResponse Founded in 1997, GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, live chats, webinars, paid ads, and more.

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CHANNEL PARTNERSHIPS

WWE Names Seth Zaslow Senior Vice President, Head of Investor Relations

WWE | January 11, 2022

WWE announced the appointment of Seth Zaslow as Senior Vice President, Head of Investor Relations. He succeeds longtime WWE finance executive Michael Weitz in this role. In addition to continuing to oversee financial planning and analysis, Weitz will add responsibility for the treasury function, capital markets and corporate development projects. Both executives will report directly to WWE Chief Financial & Administrative Officer Frank A. Riddick III. Zaslow will be responsible for leading the Company’s investor relations program. He will serve as the primary liaison between WWE and the investment community overseeing all aspects of investor relations programs and initiatives. Zaslow brings over 20 years of experience in various investor relations and finance roles. Prior to his appointment, he served as the head of investor relations for Virgin Galactic Holdings, Inc. and AMC Networks Inc., where he oversaw the creation of the investor relations function for both companies. Earlier in his career, Zaslow held various senior financial and operational roles at Cablevision Systems Corporation and Time Warner Inc. (predecessor to WarnerMedia). He holds a Masters of Business Administration from Columbia Business School and a Bachelors of Science in Accounting from Binghamton University. “I’m delighted to be joining the talented people at WWE. In partnership with the executive leadership team, this position will play an important role in driving long-term shareholder value,” said Zaslow. I’m excited to have Seth join our team. He has a wealth of investor relations, finance and media industry experience and will be integral in communicating our strategy and investment story to the investment community.” Frank A. Riddick III, Chief Financial & Administrative Officer of WWE Weitz has led the financial planning and investor relations functions for WWE since joining the company in 2006 and supported key strategic initiatives including the renewal of WWE’s key content agreements, launch of WWE Network and implementation of WWE’s share repurchase program. Prior to joining WWE, he served in various senior positions at Time Warner Inc. and Dun & Bradstreet. “Working closely with Michael for many years, I have great confidence in his abilities. He has tremendous knowledge of the company and I look forward to him taking on these expanded responsibilities,” said Riddick. About WWE WWE, a publicly traded company, is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India, and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.

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Spotlight

2015 is an important year as it marked a significant turn in the perception of email marketing in media and C-suite circles. This is not simply a claim; it is a trend that is supported by the evidence and recent research.

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