CHANNEL PARTNERSHIPS

ChannelAdvisor Named the #1 Channel Management Provider by Digital Commerce 360 for Ninth Consecutive Year

ChannelAdvisor | November 05, 2020

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced it is the #1 channel management vendor for the ninth consecutive year, the #3 search engine marketing vendor, and a leading provider of online advertising services in Digital Commerce 360's 2021 Leading Vendors to the Top 1000 Retailers.
Digital Commerce 360's annual Top 1000 report has consistently recognized ChannelAdvisor as one of the most trusted e-commerce vendors capable of providing comprehensive support for top brands and retailers competing across global marketplaces, search engines, shopping sites, social media platforms, and more. Since 2001, the ChannelAdvisor platform has helped brands and retailers diversify their selling channels, manage inventory, optimize daily operations, leverage actionable analytics, and meet consumer fulfillment expectations. Currently, ChannelAdvisor enables channel management for 147 of Digital Commerce 360's Top 1000 ranked retailers.

Spotlight

Social media have had profound impacts on the modern world. Facebook, which remains by far the largest social media company, has 2.3 billion monthly active users worldwide (Facebook 2018). As of 2016, the average user was spending 50 minutes per day on Facebook and its sister platforms Instagram and Messenger (Facebook 2016). There may be no technology since television that has so dramatically reshaped the way people get information and spend their time.


Other News
CHANNEL PARTNERSHIPS

Medius inks channel partnership with US-based ERP consultancy Elire

Medius | June 02, 2022

Medius, a leading provider of autonomous accounts payable (AP) solutions, today announces a new channel partnership with US-based ERP consultancy Elire, Inc. Medius' suite of products automates the process of receiving, handling, approving, and paying an invoice, and simplifies the onboarding and managing of vendors. It enables organizations to better manage spend, reduce risk and fraud, and improve processes. The company is actively growing its channel and ISV partner programs to grow its reach and introduce a broader cross-section of customers to the benefits of AP automation. Elire is an IT consultancy with an offering that spans five core areas of expertise: Oracle Cloud, PeopleSoft, Treasury Services, Advisory Services and Managed Services. The company currently serves over 250 enterprise customers in North America in sectors including financial services, healthcare, government, and education. Its customers include business analysts focused on optimizing performance, as well as IT and finance decision makers focused on driving efficiencies. For Elire, the Medius channel partnership will accelerate its expansion into AP automation advisory, providing new, value-added services to its customer base, expanding its footprint in the CFO's office, and growing its revenues. Elire and its customers will benefit from Medius's best-in-class technology and market-leading AP automation expertise, insight and thought leadership. Jeff Swan, Chief Revenue Officer at Medius comments: "Elire's deep expertise in enterprise ERP systems means it is uniquely positioned to understand and unlock the benefits of AP automation for finance, IT, and other business leaders." Jeff Swan, Chief Revenue Officer at Medius comments: "Elire's deep expertise in enterprise ERP systems means it is uniquely positioned to understand and unlock the benefits of AP automation for finance, IT, and other business leaders. We welcome this partnership and look forward to bringing the extensive benefits of the Medius suite and ecosystem to Elire's customers in the US and beyond." Richard Merrill, Head of Delivery Services at Elire, Inc comments: "Our 17 years' experience specifying, deploying, upgrading, and optimizing ERP systems has enabled us to identify technology areas with the potential to transform critical business functions, as well as best-in-class software partners. AP automation is a new emerging category which will create major operational advantages for our customers and Medius stands out as the category's leading vendor."

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MARKETING ANALYTICS

Mobile Marketing Analytics Platform Adjust Appoints New CEO

Adjust | February 03, 2022

Adjust, the mobile marketing analytics platform announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO Paul H. Müller will continue with the company in an advisory capacity. Adjust is the leading global analytics platform it is today thanks to Paul's vision, tenacity and passion for the industry. Bobby started with Adjust very early and has been fiercely dedicated to the product and the innovation of it ever since. He is passionate about meeting customers' needs — keeping them at the center of everything Adjust does — and has natural leadership ability. All of this makes him the perfect person to lead Adjust in this next chapter." Adam Foroughi, Co-Founder and CEO of AppLovin, which acquired Adjust last year Adjust has grown its customer base by over 30% in the past year, positioning the company well for continued accelerated growth under Dussart's leadership as Adjust's new CEO. Most recently, Dussart served as the Chief Customer Officer (CCO), leading Adjust's vast global client services organization, which ensures customers have all the tools and technical support they need for long-term success. He joined Adjust in 2014, as one of the company's early team members, and has played an instrumental role in Adjust's transition from being a standalone mobile measurement partner (MMP) to the platform that powers marketers' decision-making, while becoming a go-to for clients as CCO. "Bobby has been a valuable and trusted partner since the formation of Adjust, with his unique mix of expertise at the intersection of technology development, customer success, and operational management," commented Müller. "He has an acute understanding of clients' needs, why they choose Adjust over other MMPs, and how Adjust's products are actually built, making him perfectly positioned to execute our vision of becoming the single set of solutions that empower mobile marketers in every aspect of their job." "Adjust is at an exciting and evolutionary point in our company journey. I look forward to this next chapter as we continue to develop innovative solutions that continue to address the needs of mobile marketers today — bringing added value to even more businesses across the globe, including accelerated growth in China and Southeast Asia, and continued leadership in EMEA and Japan," said Dussart. Dussart has held several roles during his 8-year tenure at Adjust, including serving as the Head of Solutions and Integrations and as Vice President of Support — all laser focused on supporting Adjust's customers and understanding the intricacies of Adjust's products to ensure they meet marketers' evolving needs. Prior to joining the company, he held positions in software development at LaCIME Research Lab and BonGo Innovations, among others. Dussart holds a Master of Science degree in electronic and communications from Technological University Dublin, as well as a master's in telecommunications and network engineering from IMT Nord Europe, one of the best-known public engineering schools in France. About Adjust Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support. In 2021, Adjust was acquired by AppLovin, a leading marketing platform providing developers with a powerful, integrated set of solutions to grow their mobile apps.

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MARTECH

Holder Launches Out of High Alpha, Powering Customer Data for the Tokenized World

Holder, High Alpha | June 21, 2022

Holder, a web3 CRM and marketing automation platform, is announcing its public launch today. The platform leverages crypto wallet data, social and community insights and first-party data to help web3 businesses understand their customers and build better relationships. Holder is the first CRM to focus exclusively on tokenized commerce, web3 communities and non-fungible token (NFT) projects, an industry that saw over 200X growth from 2020 to 2021 and is expected to grow by $147 billion from 2021 to 2026. The company is led by CEO and Co-Founder Drew Beechler, and is the first web3 business to launch out of High Alpha. Beechler is a tenured marketing executive and brand-builder, previously leading the marketing organization at High Alpha since its inception. He also comes to the role with deep experience in both CRM and marketing technology platforms, with a background at ExactTarget and Salesforce and having started numerous marketing and sales software startups during his time at High Alpha. “The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “The world is becoming increasingly tokenized. The web3 industry is going to continue to explode, and these communities, projects and businesses need new tools and technology to truly connect with their customers,” said Beechler. “Nothing like our platform exists today to help web3 companies harness the power of their on-chain customer data. We believe we can be one of the single-most impactful pieces of technology for web3 businesses to grow, understand and engage with their customers for years to come.” The Holder platform consists of three main components: a wallet data platform, a web3 CRM and a workflow and automation engine to power marketing and community-building. Today, Holder is primarily serving tokenized communities, decentralized autonomous organizations (DAOs), web3 software companies and NFT projects, including those being launched from enterprise consumer brands. “We believe there is a massive opportunity to build breakout software companies that serve the web3 industry,” said Kristian Andersen, Partner at High Alpha. “We are already seeing the demand for enterprise-grade tools that reimagine the way we sell, market and support customers in a decentralized world.” Early Holder launch partners include NFT projects and DAOs such as Woodies, Krause House, The Tick3t, PixelBeasts, JUMP DAO, mems and BitlectroLabs (Dreamers and Dreamloops), along with projects launched by consumer brands like Cameo Pass. "We are always looking for ways to get a better pulse on our community and engage with them in more ways than one," said Oliver Maroney, the GM of Web3 at Cameo and Co-Founder of Cameo Pass. "Web3 is about community, so a platform that can give us more tools to help us manage our community just made too much sense." Holder is currently in private beta with a number of launch partners and plans to release the product publicly later this year. Holder is currently adding companies to their beta waitlist and hiring across engineering and customer success. Learn more and sign up at holder.xyz. About Holder Holder is a web3 CRM and marketing automation platform that powers customer data for the tokenized world. The platform helps web3 communities, decentralized autonomous organizations (DAOs) and other NFT projects, including those from enterprise consumer brands, capture, understand and engage with their communities. For more information visit holder.xyz. About High Alpha High Alpha, based in Indianapolis, is a leading venture studio that conceives, launches and scales next-generation B2B SaaS companies. The High Alpha portfolio includes leading cloud companies Attentive, SalesLoft, Zylo, Terminus, The Mom Project, Lessonly, LogicGate, MetaCX, Socio and more. For more information visit highalpha.com or follow on Twitter @highalpha.

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CHANNEL PARTNERSHIPS

Anomali Appoints Chris Peterson as Vice President of Global Channel and Technology Partnerships

Anomali | January 14, 2022

Anomali, the leader in intelligence-driven extended detection and response (XDR) cybersecurity solutions, announced that Chris Peterson has been named Vice President of Global Channel and Technology Partnerships. Peterson brings more than 25 years of proven experience in building partner ecosystems at some of the world’s top cybersecurity and technology providers. At Anomali, he will lead channel and partner strategy as demand for our precision threat detection and comprehensive response solutions increases rapidly across the world. Anomali is adding seasoned executives to our unrivaled leadership team as we continue to experience extraordinary global demand for our solutions that effectively and efficiently stop not only breaches, but also advanced adversaries. Chris’ remarkable cybersecurity knowledge and history of working with the channel will help us to expand out to a wider range of customers who depend on partners for access to our efficient, high-performance product portfolio to solve their most significant security challenges. We are thrilled that Chris has joined the company. His expertise at helping partners to maximize value and security for their customers will open new and expansive opportunities for Anomali.” Ahmed Rubaie, CEO, Anomali Peterson has spent more than 25 years building and leading channel sales programs at top enterprise cybersecurity companies. Before Anomali, he was at Tenable, where he served as Vice President of Global Partnerships and was responsible for developing and implementing partner programs that contributed to its successful IPO in 2018. While at SourceFire, Peterson created, executed and grew the company’s global partner strategy into a $260 million business unit, leading to its 2013 acquisition by Cisco Systems. Earlier in his career, he served as Vice President of Worldwide Channels at ArcSight, where he helped to expand the Security Information and Event Management (SIEM) provider’s presence across the global partner and MSSP marketplace. Peterson is a member of the Forbes Business Development Council, has been named a CRN Channel Chief, executed numerous 5-Star rated Partner Programs for multiple years, and is recognized as an industry thought leader in his professional field. “Our relationships with hundreds of channel resellers, MSSPs, and global systems integrators are helping our joint customers to optimize existing security investments, increase efficiency, and to defend digital transformation projects against modern adversaries,” said Peterson. “I look forward to ramping Anomali’s partner program further, as it will open new opportunities to land our products and associated services into thousands of global public and private sector organizations that need to gain an advantage in the chaotic and high-risk threat landscapes they operate within.” Through the Anomali Partner program, Peterson and his team will help streamline customers’ access to the award-winning Anomali platform, which correlates more than 190 trillion threats per second to optimize all security solutions to provide a more refined and optimized extended detection and response (XDR) capability. Products include ThreatStream, our leading threat management platform, Lens, the only NLP-powered product that identifies all threats and IOCs in any web content to operationalize them across security infrastructures, and Match, our advanced global attacker detection and response solution that quickly identifies and responds to threats in real-time by automatically correlating all security telemetry data against active threat intelligence.

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Spotlight

Social media have had profound impacts on the modern world. Facebook, which remains by far the largest social media company, has 2.3 billion monthly active users worldwide (Facebook 2018). As of 2016, the average user was spending 50 minutes per day on Facebook and its sister platforms Instagram and Messenger (Facebook 2016). There may be no technology since television that has so dramatically reshaped the way people get information and spend their time.

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