MARTECH

ChannelAdvisor becomes ‘advanced partner’ with Amazon – here’s what it means

ChannelAdvisor | August 26, 2022 | Read time : 02:00 min

Advanced Partner Status
ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions, today announced it has earned Advanced Partner status within Amazon’s Advertising Partner Network, a global community of agencies and tool providers that help advertisers achieve their business goals using Amazon Advertising products.

The Partner Network enables partners to further develop their capabilities, engage more deeply with Amazon Advertising and grow their businesses. Advanced Partner status within the network is granted based on demonstrating expertise, engaging with Amazon Ads and delivering results for advertisers. This achievement qualifies companies for added benefits, including access to select beta programs, tailored training on campaign strategies and new product releases.

“Amazon Ads is a key way for brands and retailers to reach today’s consumers,” said Link Walls, VP Digital Marketing Strategy at ChannelAdvisor.

“Amazon Ads is a key way for brands and retailers to reach today’s consumers,” said Link Walls, VP Digital Marketing Strategy at ChannelAdvisor. “We were privileged to join the Partner Network when it launched last year and this recognition reinforces the strength of our ongoing partnership with Amazon. As an Advanced Partner, we are able to provide the support brands and retailers need to drive growth.”

About ChannelAdvisor
ChannelAdvisor provides brands and retailers with the ability to boost visibility and increase sales using Amazon’s full suite of advertising opportunities. Whether using advance automation features or working with digital marketing experts, ChannelAdvisor customers benefit from both experience and technology to find success on Amazon. To learn more, visit https://www.channeladvisor.com/amazon-advertising/

Spotlight

CDK wanted to share what made their company a great place to work. With a variety of options on the table, they chose LifeGuides to capture testimonials from their employees, and answers to very specific questions that candidates had. This information was collected via the LifeGuides platform which was able to capture answers from employees across the country via surveys sent to employee emails. CDK employees responded with text answers, along with authentic video content. Click here to see an example of their content. Using a technology platform to build this content insured a large diversity of perspectives, along with a large and easy to update base of employer branding content. The end product resulted in detailed guides about working at CDK that are mobile and search optimized.


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MARTECH

Code42 Appoints Key Leadership to Drive the Next Phase of Partner Growth

Code42 | October 31, 2022

Code42, Inc., the Insider Risk Management (IRM) leader, today announced that it has unified its channel, advisory and technology partner programs under the leadership of Ananth Appathurai, senior vice president of channel and alliance partners. This move unlocks the synergies between Code42’s advisory and technology ecosystem partners and its channel partners to make it easier to collaborate and deliver Insider Risk Management programs and solutions that fit the specific data protection needs of customers. “We have seen tremendous growth from our channel program over the past year. Running parallel to that growth, our advisory and technology partnerships have continued to deepen. We believe that the best experience we can provide for security teams unites these programs and enables us to deliver unparalleled value to our customers,” said Ananth Appathurai. “We have seen tremendous growth from our channel program over the past year. Running parallel to that growth, our advisory and technology partnerships have continued to deepen. We believe that the best experience we can provide for security teams unites these programs and enables us to deliver unparalleled value to our customers,” said Ananth Appathurai. Today, nearly half of business leaders are concerned about the lack of visibility into the types of valuable data – IP, source code, product plans and customer information – leaving their organizations. Code42 helps organizations speed detection and response to data exposed by insiders by giving security teams streamlined access to its flagship IRM products, the Code42® Incydr™ product and Code42 Instructor™ micro-learning solution, through its broad ecosystem of channel, advisory and technology partners. Creating strong alignment between Code42’s channel partners, who have high-growth practices with many of Code42’s technology partners, including CyberArk, LogRhythm, Okta, Palo Alto Networks, Rapid7, Splunk, Sumo Logic, Tines and others, will deliver important benefits for both buyers and partners: For security teams: Code42 is unifying the orchestration of all partners in its ecosystem based on security buyers’ technology stacks, preferred purchasing vendors and advisors, and level of expertise in managing insider risk. Incydr and Instructor continue to hold a valuable place in ecosystem partners’ portfolios, offering data protection solutions that integrate to cloud and email services, SOAR, SIEM, PAM and IAM platforms. For partners: As part of the Accelerate Partner Program, Code42 is committed to a 100% channel go-to-market strategy and is making it easier to enable sales of Incydr and Instructor through access to partner enablement, communications, marketing and incentives programs, and a solutions-led approach based on Incydr’s numerous technology integrations. Ananth added, “Code42’s continued investments in our channel and alliance partner programs signal our commitment to the important role that channel, technology and advisory partners play in the company’s future growth. I am looking forward to leading the expanded partner program and leveraging the reach and influence of our partners to help security teams solve their data protection needs.” Learn more about Code42’s Insider Risk Management Offering Code42 Incydr: The Industry’s Leading Data Security Product for Exfiltration Detection and Response Incydr is an Insider Risk Management solution that provides the visibility, context and controls needed to stop data leak and IP theft. Organizations utilize Incydr to detect and respond to data exposure and exfiltration from corporate computer, cloud and email systems. It deploys in hours so security teams can address material risk to the business in a matter of days and drive the secure work habits needed to decrease how often employees put data at risk in the future. Code42 Instructor: Education-Led Insider Risk Response Instructor improves Insider Risk awareness by focusing on the creation of holistic, security-oriented cultures. The solution delivers actionable, hyper-targeted and bite-sized lessons to end-users when they’re needed most, helping to change security behavior for the long term. The Instructor solution helps organizations rapidly mature their Insider Risk Management programs by incorporating data-driven Insider Risk behavioral guidance for end-users. Combining the Power of Incydr and Instructor Instructor works in tandem with Incydr, allowing security, compliance and education teams to immediately send corrective lessons triggered by employee actions that create risk for the business. For example, when Incydr flags file movement to an untrusted location, like an unauthorized cloud application, an Instructor video specifically explaining the correct activity is sent to educate the employee in real-time through the Incydr solution. About Code42 Code42 is the leader in Insider Risk Management (IRM), offering end-to-end data loss detection and response solutions. The Code42 Incydr product is native to the cloud and rapidly detects data exposure, loss, leak and theft as well as speeds incident response – all without lengthy deployments, complex policy management or blocking employee productivity. Accelerating the effectiveness of Insider Risk programs are the Code42 Instructor microlearning solution, and Code42’s full suite of expert services. With Code42, security professionals can protect corporate data and reduce insider risk while fostering an open and collaborative culture for employees. Designed to meet regulatory control requirements, Code42’s IRM solution is FEDRAMP authorized and can be configured for GDPR, HIPAA, PCI and other compliance frameworks. Innovative organizations, including the fastest-growing security companies, rely on Code42 to safeguard their ideas. Founded in 2001, the company is headquartered in Minneapolis, Minnesota, and backed by Accel Partners, JMI Equity, NewView and Split Rock Partners. Code42 has played a defining role in developing a vision and requirements for the IRM category – now recognized by Gartner, IDC and Forrester – and is a founding member of the annual Insider Risk Summit and Insider Risk Community. The Company has several offices across the United States and its clients include large multinational organizations, such as CrowdStrike, Exabeam, BAYADA Home Health Care, Lending Club, MacDonald-Miller, MACOM, North Highland, Ping Identity, Shape Technologies, Snowflake, University of Georgia, User Testing, UTEX and Xactly.

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MARTECH

Kajeet Launches Private 5G Channel Partner Program

Kajeet | October 27, 2022

Kajeet®, a world-class provider of private wireless and managed IoT connectivity, today announced the launch of its national channel partner program to address the growing demand for private wireless networks for education and enterprise customers. The new program is designed to make it easy for IT vendors, system integrators, managed service providers (MSPs), value added resellers (VARs) and consultants to capitalize on Private 5G's growth and increase their revenues. Private 5G is one of the biggest and fastest growing business opportunities. According to J.P. Morgan, Private 5G will generate $180B annually by 2030. Kajeet's Channel Partner Program ensures partners have everything they need to take full advantage of the growth of private wireless. Kajeet provides the network solution, services, and business support that its channel partners need to deliver innovative new Private 5G services, grow their revenue and build and maintain strong customer relationships. "To keep up with the increasing demand for Private 5G solutions, we are aggressively focusing on a value-added channel program to help us scale our go-to-market efforts," said Derrick Frost, SVP & GM of Private Wireless at Kajeet. "Our partners are excited about the Kajeet Private 5G Platform and the growth of our business, led by our innovative and groundbreaking software and a strong combination of leading technology partners like Google and Samsung." Kajeet helps its partners capitalize on the growing demand for Private 5G by providing: Innovative & Flexible End-to-End Solution: Channel partners are provided with a turnkey Private 5G solution, including hardware, software, professional design, and installation services across licensed, unlicensed, and CBRS spectrum Cloud & Managed Services: Kajeet cloud-hosted platform and managed network services offering includes 24x7x365 carrier-class NOC services and Tier 1 customer call center support World-Class Technology Partners: Kajeet has partnered with leading providers such as Google, Samsung, Airspan and Baicells to provide channel partners with a best-of-breed Private 5G solution Co-Marketing & Sales Support: Channel partners are provided technical and marketing materials, as well as sales call support, deal registration, market development funds (MDF) and quarterly attainment bonuses Several newly signed partners are already bringing high-quality private wireless broadband to underserved students and neighborhoods and opening new opportunities in cities, Tribal communities, and enterprise markets. "Kajeet has helped us connect thousands of Native American families across the nation with Internet access and data services. We are thrilled with the capabilities and access the new PLTE offers for everyone within these communities. The future is bright with Kajeet," says Thomas Merryman of JTM Enterprises. According to Mike Baker, CEO of RocNet Supply, Inc., "We are very excited about our new partnership with Kajeet. This collaboration allows us to provide much-needed Private LTE and 5G solutions to RocNet's large network of ISPs, municipalities, and enterprise customers. Combined with RocNet's unparalleled customer service and support, the Kajeet solution will continue to disrupt Private 5G." According to Mike Baker, CEO of RocNet Supply, Inc., "We are very excited about our new partnership with Kajeet. This collaboration allows us to provide much-needed Private LTE and 5G solutions to RocNet's large network of ISPs, municipalities, and enterprise customers. Combined with RocNet's unparalleled customer service and support, the Kajeet solution will continue to disrupt Private 5G." To become a Kajeet partner, please visit Private5G.Kajeet.com About Kajeet Kajeet® is a leading IoT connectivity services provider that enables thousands of schools, healthcare providers, government organizations, and world-class enterprises to better connect with their students, employees, and customers. Kajeet's Private 5G Platform simplifies private wireless, allowing education and enterprise customers to easily build and manage their own private wireless networks.

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CHANNEL PARTNERSHIPS

CallTower Expands Channel Partnership Team

CallTower | October 12, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the additions of Global Director of OEM Alliances, Jessica Flannery-Ball and Partner Marketing Strategist, Madison Doner. In her over 20 years of direct and channel sales experience, Jessica Flannery-Ball has built a reputation of integrity, discipline, and passion. She is known to approach partners and customers from a place of curiosity, aiming to understand how they transact to ensure their goals are met. She strives to build partnerships based on mutual respect and understanding and prides herself on being a strategic thinker, seeking to understand how to bring more value and strengthen partnerships. Jessica was a 2020 Avant Hustle Award Winner for Top Channel Manager. In her previous position, she was actively involved in ERGs, serving as Co-Chair of the Mom Support Group (sub-ERG of WISE Leaders). In her newest role as Global Director at OEM Alliances at CallTower, she will bring her expertise in Demand Gen and Enablement to develop plans that outline how the partners she supports can maximize their potential together. She will strategically sell and market to the Global Community, drive increased CallTower adoption, and increase marketplace knowledge & sales conversion through joint selling efforts. Madison Doner began her career in communications as a journalist in the fast-paced environment of local news. Upon receiving her Bachelor of the Arts in Journalism as well as Global and International Studies from the State University of New York at Oswego, Madison started her career at the NBC affiliate in Missoula, Montana as a news reporter and anchor. In 2021, she took on a similar role at an ABC affiliate in Virginia, where she built relationships with government officials while covering the gubernatorial race. In joining CallTower as our Partner Marketing Strategist, Madison will be strategically marketing and aligning sales team members within the Master Agent community, fast-tracking CallTower adoption, and increasing marketplace knowledge and sales conversion through tactical efforts. Madison is focused on driving sales growth through Master Agent alliances, executing events with CallTower connections and growing the organization. “We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “Their addition to our team is instrumental as we continue to build upon our channel partner relationships and grow the CallTower family.” About CallTower Since its inception in 2002, CallTower has evolved into a global cloud-based, enterprise-class Unified Communications, Contact Center and Collaboration solutions provider for growing organizations worldwide. CallTower provides, integrates and supports industry-leading solutions, including Microsoft® Teams Direct Routing, Operator Connect, Office 365, GCC High Teams Audio Conferencing and PSTN, Cisco® Webex Calling / UCM, Cisco® CCPP, CT Cloud UCaaS, CT Cloud Meeting powered by Zoom and four contact center options, including Five9 for business customers.

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CHANNEL PARTNERSHIPS

Auxilius adds industry veteran Sharon Langan as VP, Channel & Strategic Partnerships

Auxilius | September 09, 2022

Today, Auxilius announces that Sharon Langan will be joining the organization as Vice President of Channel & Strategic Partnerships. In this newly formed role, she will be responsible for business development, channel and strategic partner relationships, and community building across the biopharma finance and accounting discipline. Sharon brings decades of industry experience to Auxilius, having served as Global Practice Leader of Finance and Life Sciences at Informa Connect (previously CBI) for the past 20 years. During this time, she was responsible for product commercialization, marketing, event production, content curation, sales enablement, and public relations. She also founded the Life Sciences Finance & Accounting Congress, an industry-leading network and forum for Chief Financial Officers and their teams. She started her career in the Audit and Assurance function at Deloitte and received her Bachelor's in Business and Accounting at Assumption University. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The relationships and network that Sharon has built in this industry speak volumes. Sharon is passionate and deeply committed to empowering finance and accounting leaders," said Adam Weisman, CEO and co-founder of Auxilius. "The contributions Sharon has made to this community are remarkable, and I'm incredibly proud that she has decided to join the Auxilius team." "I have spent years alongside the biotech and finance accounting community, understanding the unique problems they face, the importance of the work they do, and the passion they bring to their organizations. Auxilius gives this community something new: a comprehensive, real-time, actionable view of their R&D and clinical trial spend," said Sharon. "Biotechs aim to get life-saving therapies to patients consistently and cost effectively. We're here to help them do so." About Auxilius Auxilius was purpose-built by a team with decades of experience at the intersection of finance and healthcare to address the unique operational, financial, and accounting needs of clinical trials. The company helps biotechs accomplish more by augmenting manual clinical business operations and FP&A/accounting processes with intuitive software works with a company's existing tech stack to scale alongside their portfolio. This allows companies conducting clinical trials to take control over trial costs and clinical vendors, to manage financial risk, and to optimize spend in pursuit of trial targets. The company is backed by notable investors including Bain Capital Ventures, Renegade Partners, and XYZ Venture Capital. To learn more, please visit www.auxili.us.

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Spotlight

CDK wanted to share what made their company a great place to work. With a variety of options on the table, they chose LifeGuides to capture testimonials from their employees, and answers to very specific questions that candidates had. This information was collected via the LifeGuides platform which was able to capture answers from employees across the country via surveys sent to employee emails. CDK employees responded with text answers, along with authentic video content. Click here to see an example of their content. Using a technology platform to build this content insured a large diversity of perspectives, along with a large and easy to update base of employer branding content. The end product resulted in detailed guides about working at CDK that are mobile and search optimized.

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