The Spur Group | October 29, 2019
Cohesity today announced the appointment of Bill Lipsin as vice president of global channel sales. In this role, Lipsin will accelerate the company’s rapidly growing channel partner ecosystem. Lipsin will be responsible for the company’s go-to-market strategy, channel programs, enablement, and distribution channels. Cohesity offerings are sold exclusively through channel partners. Lipsin brings more than 25 years of enterprise channel, sales, and marketing expertise to Cohesity. He was most recently a senior partner at The Spur Group, a leading consulting firm helping companies optimize channels, end-user sales, and business operations to rapidly increase revenues. Prior to joining The Spur Group, Lipsin was vice president of worldwide channels at NetApp, where he played a key role in empowering partners globally to grow revenues and deepen engagements with organizations across a wide array of industries. He also held senior channel leadership positions at Brocade and CA Technologies. Along with his deep industry experience, Lipsin has proven success in developing vibrant partner ecosystems that help partners deliver more value to customers. Throughout his career, he has led the development of global channel organizations and will be a key leader as Cohesity continues to expand its market presence and disrupt the data management market.
Wpromote | January 17, 2022
Wpromote was named one of the top 50 Best Places to Work in 2022 and awarded a Glassdoor Employees' Choice Award across all industries in the U.S. small and medium company category. The 14th annual Employees' Choice Award is based solely on elective, anonymous employee feedback about their job, work environment, and employer on Glassdoor, the worldwide leader on insights about jobs and companies.
"We don't believe great work is possible without a supportive culture that prioritizes a strong-work life balance," explains Wpromote CEO Mike Mothner. "Our people are the driving force behind our success as an organization and what we can achieve for our clients, and continuing to improve the way we work through employee feedback is a top focus. As a leader, this should be a no-brainer: a better work culture and investment in our employees' growth means people are more willing to try new things, take risks, and unlock their full potential."
Between pandemic disruption, "The Great Resignation," and a hyper-competitive job market, both retention and talent acquisition are particularly challenging for organizations across every industry. Marketing agencies in particular have struggled to retain employees. But 95% of reviewers on Glassdoor are willing to recommend Wpromote to a friend because investment in workplace improvement and culture is not a brand new priority and is constantly evolving based on multiple employee feedback mechanisms, including an annual employee engagement survey.
Some of the major differentiators mentioned in Glassdoor reviews include:
4.5 day workweek
Flexible work schedules and work from anywhere policies
Strong health benefits
100% paid parental leave
DEI initiatives, including ERG groups focused on helping to guide new policies and building a more diverse and inclusive environment
Learning and development opportunities, including dedicated mentorship program
"Wpromote is a great place to grow your career in digital marketing," one reviewer noted. "Everyone I have worked with has been very smart and creative, and the clients are high-profile and really interesting. This is honestly a top-tier agency because the corporate culture is so different from the norm. I love how you prioritize employee well-being and work-life balance."
On Glassdoor, current and former employees voluntarily and anonymously share insights and opinions about their work environments by sharing a company review, designed to capture a genuine and authentic inside look at what a specific job may be like at a particular company.
The world of work is rapidly evolving, fueled by the pandemic and now millions of workers reevaluating their expectations from employers. This year's Best Places to Work winners are leading the way by listening and responding to employee feedback and reimagining the employee experience to truly put their people first. It's inspiring to see these employers step up during the pandemic to expand and grow company cultures where employees feel supported and valued in and out of work. Congratulations to all of this year's Employees' Choice Award winners."
Christian Sutherland-Wong, Glassdoor chief executive officer
Glassdoor's Best Places to Work were determined using company reviews shared by U.S.-based employees between October 20, 2020 and October 18, 2021. To be considered for the U.S. small and medium company category, a company must have had fewer than 1,000 employees and have received at least 30 ratings across each of the nine workplace attributes (overall company rating, career opportunities, compensation and benefits, culture and values, diversity and inclusion, senior management, work-life balance, recommend to a friend and six-month business outlook) taken into account as part of the awards algorithm. The final list is compiled using Glassdoor's proprietary algorithm, led by its Economic Research Team, and takes into account quantity, quality and consistency of reviews.
Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive profitable growth. With 6 offices across the United States, we help leading brands like Whirlpool, TransUnion, Zenni, Adobe, and Frontier Airlines achieve not just performance increases but success against overall business objectives by taking a holistic approach that combines best-in-class expertise and proprietary technology. As the top Performance Marketing Agency in the latest Forrester Wave, we're proud we don't answer to anyone's interests but our clients.
Glassdoor is revolutionizing how people everywhere find jobs and companies they love by providing deeper workplace transparency. Professionals turn to Glassdoor to research ratings, reviews, salaries and more at millions of employers, and to Fishbowl by Glassdoor to engage in candid workplace conversations. Companies use Glassdoor to post jobs and attract talent through employer branding and employee insights products. Glassdoor is a subsidiary of Recruit Holdings, a leading global technology company, and a part of its fast-growing HR Technology business unit.
Influ2 | October 27, 2021
This financing enables Influ2 to help B2B marketers create even more effective campaigns through new capabilities that directly engage buying groups
New York, New York-- Influ2, the first Person-Based Advertising (PBA) platform, today announced its Series A funding of $8 million, led by Rally Ventures. Cofounded by Dmitri Lisitski, Chief Executive Officer, and Vladimir Mikhalko, Chief Technology Officer, Influ2 is purpose-built for B2B marketers to amplify their enterprise reach and revenue. The platform serves ads to specific decision-makers via display and social networks and captures their engagement at an individual level. The results returned from these campaigns arm sales teams with tangible person-based insights to help them drive engagement with their target accounts.
Through its PBA solution, Influ2 helps B2B marketers break open the black box of online advertising. And, powered by this technology, this investment enables Influ2 to build an end-to-end Buying Group Marketing (BGM) solution. This solution will give businesses the ability to monitor engagement and sentiment across buying groups to help them provide personalized sales and marketing experiences that reflect where targets are in their purchasing journeys.
"At the heart of ABM is a buying group that ultimately makes the decisions. That's why we developed Influ2. To give B2B marketers the power to reach key decision-makers at their target accounts,” said Dmitri Lisitski, CEO and Cofounder of Influ2. "This investment will help Influ2 extend beyond advertising, allowing marketers to achieve more precision by extending their Buying Group Marketing approach more holistically across their programs."
Rally Ventures, a leading U.S.-based venture capital firm focused on early-stage business technology, led this round of funding, along with a personal investment from Ryan Barretto, President of Sprout Social. While Influ2 will primarily make a heavy investment in product development, this funding will also support its continued U.S. and team expansion.
“I first connected with Influ2 in 2019 and have traced its trajectory since then. Influ2 experienced five times revenue growth in 2020, which was especially impressive given the pandemic. With more than 40 new customers brought on board this year alone, it’s clear that marketers are embracing the platform,” said Charles Beeler, Managing Director at Rally Ventures. “The Influ2 team is doing incredible work, and we’re confident in this growth investment and look forward to supporting the development of this new BGM solution and the next step in their journey.”
“For brands to successfully drive engagement, revenue and a healthy ROI - they need to ensure that their advertising is delivering the right message to the right buyer at the right time,” said Ryan Barretto, President of Sprout Social. “Influ2 has built a product that empowers marketers to do just that, and I’m excited to support their vision and continued innovation."
Influ2’s platform serves multiple unicorn start-up companies, such as Amplitude, Papaya Global and Optimove, and their success is driven by their willingness to embrace innovative new approaches offered by platforms like Influ2.
“Legacy targeting methods weren’t working for us, and before Influ2, we were showing ads to targets that our salespeople weren’t talking to — and this was due to a misalignment between sales and marketing,” said Marcus Akerland, Senior Manager of Performance Marketing at Amplitude. “With Influ2, we were able to see who was engaging with our ads on a person-by-person level, revealing if our campaigns were reaching our intended targets and buying groups. Not only did this information support better sales and marketing alignment, it also helped us to develop more effective campaigns and increase our marketing ROI overall.”
To learn more about Influ2 or to request a demo, visit: influ2.com.
Influ2 is a Person-Based Advertising platform for B2B companies that is purpose-built for B2B marketers who want to amplify their enterprise reach and revenue. It serves ads to specific decision-markers via display and social networks and provides sales with person-based and buying group insights that drive engagement within their target accounts. Where attention is finite, Influ2 helps you get in front of and drive engagement with people that want to engage with you. For more information, visit influ2.com.
PR Manager for Influ2
Three Ships | April 13, 2020
As the CEO of Three Ships, a digital media company that operates a network of rating and reviews websites, my team has access to real-time data on how consumers have responded to North Carolina’s “stay at home” order.
The impact is severe. Searches for Raleigh restaurants have all but fallen to zero. Searches for Crabtree Valley Mall are down 57%. Searches in Raleigh-Durham for “dry cleaning” are down 71%, “hair salon” are down 76%, and “RDU Airport” are down 82%. Searches for “med spa” fell 84% from early March to late March, and they have now dropped to essentially nothing.
Similar to companies such as LendingTree or Priceline, my business uses a performance marketing business model which gives us complete visibility into how different companies are converting website traffic into sales. This data can help us better understand the economic impact of COVID-19 and inform the way business and community leaders prepare for exit.