MARKETING STRATEGY

Centrifuge Brand Marketing takes Industrial Brands to new Heights

channel | April 21, 2021

Centrifuge Brand Marketing has launched a modern, expanded platform that expresses its aim to propel industrial manufacturers to greater heights and reach their maximum industry potential with greater transparency. The Centrifuge team's experience in manufacturing marketing, brand strategy for industrial mergers and acquisitions, video production, and end-to-end website growth is highlighted on their comprehensive website.

“In the spirit of the baseball season, we have hit it out of the park with this website,” says Ken Jackson, creative direction's founder, and principal. “This new site highlights our depth of experience leading and directing companies through mergers and acquisitions; designing marketing strategies that achieve measurable results; developing tools and resources that help brands grow; and, of course, our highly experienced marketing team that makes it all possible for manufacturers trying to achieve their greater potential.”

Centrifuge was co-founded by John Barnett, principal of strategic services. “This new site reflects our evolution as a brand management firm,” says Barnett. “As our business grew, we extended our skills and experience while honing our insights-driven process for establishing our clients' brand identity and delivering their value to the market. Our website tells that story better than ever before.” The Centrifuge website outlines the firm's strategies in developing proven manufacturing marketing communications and brand identity systems through case studies, video, in-depth storytelling, and more.

The centrifuge has handled industrial marketing projects for a diverse range of clients, including Siemens, ARCH, New Millennium Building Systems, Perma-Column®, and others, including overall brand creation, sales tools, websites, videos, white papers, social media, and ad campaigns.

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MULTI CHANNEL MARKETING

Triton Pacific Securities Expands RIA Focus

Triton Pacific Securities | August 30, 2022

Triton Pacific Securities has recently expanded its Registered Investment Advisor ("RIA") capital markets team, adding Katie Hubbard as senior vice president of RIA Channel and Western Capital Markets. Hubbard brings over two decades of successful capital raising experience to the firm in this newly created role. Hubbard will be joining Andrew B. Hurvitz, vice president of Eastern Markets, and Kevin Kennedy, associate vice president, adding her extensive knowledge to the already robust and high capital raising RIA team. Hubbard has built institutional sales teams and raised over $15 billion for some of the most prestigious investment firms, including Blackrock, Empower, Carson Group and Walton Global. "Having known Katie for nearly 15 years, we believe she will be an impactful addition to Triton Pacific's capital markets team," says Brian Buehler, president and CEO of Triton Pacific Securities. "Having known Katie for nearly 15 years, we believe she will be an impactful addition to Triton Pacific's capital markets team," says Brian Buehler, president and CEO of Triton Pacific Securities. "Hubbard has an extensive network in the fee-based advisor space, experience with SEC-exempt Regulation D offerings, and a passion for helping advisors grow their portfolios." In Hubbard's previous role as senior manager of Wealth Advisory at Empower, she managed 40 retirement and wealth advisors and was recognized as "Sales Manager of the Year" in 2021. Prior to Empower, Hubbard was the national sales manager and partner at one of the largest RIAs in the country. At Hubbard's earlier role as vice president at BlackRock, she was responsible for capital raising and consulting independent advisors on portfolio construction using the Aladdin Risk platform. Hubbard graduated from University of Denver with a degree in Real Estate and Construction Management and earned her Master's in Finance from University of Colorado. Hubbard currently holds her Series 7, 63, 65, 24 and SIE FINRA licenses. About Triton Pacific Securities Triton Pacific Securities, founded in 2005, is the dealer manager of Triton Pacific Capital Partners, a Los Angeles-based private equity firm, and offers tax-advantage private equity investment programs to family offices and financial professionals and their accredited investors. The firm focuses on investing in established small- and mid-sized companies that show potential within industries that exhibit attractive fundamentals or significant structural changes poised for rapid growth and expansion.

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CHANNEL PARTNERSHIPS

Impartner Announces Partnership with Global IT Solutions Aggregator TD SYNNEX

Impartner, TD SYNNEX | September 05, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider is announcing partnership with TD SYNNEX, a global IT distributor and solutions aggregator formed through the merger of Tech Data and Synnex. Through this partnership, TD SYNNEX will offer Impartner's award-winning PRM and Through Channel Marketing Automation (TCMA) solutions to TD SYNNEX customers to help them accelerate revenue and profitability through indirect sales channels. Impartner products are the most awarded in the industry, including being selected as No. 1 and global winner on its Vendor Selection Matrix for Partner Management Automation (PMA) from analyst firm Research in Action and chosen as a leader in "The Forrester Wave™: Partner Relationship Management, Q4 2020." "TD SYNNEX is renowned for delivering industry-leading solutions and support worldwide, and we're excited to be part of their ecosystem to provide partner solutions for their customers' indirect channels," says Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner. "TD SYNNEX is renowned for delivering industry-leading solutions and support worldwide, and we're excited to be part of their ecosystem to provide partner solutions for their customers' indirect channels," says Mark Rogers, SVP of Global Strategic Accounts and Partnerships at Impartner. "The partnership expands Impartner's global reach through more than 300,000 TD SYNNEX resellers and partners, especially in key global industries in which TD SYNNEX specializes." Impartner solutions match the needs of any partner channel of any size and maturity, especially with the recently released PRO package that includes expanded capabilities focused on automation and scalability for mid-market companies. Impartner has also transformed partner experience with Impartner PX™, a lightning-fast, modern, consumerized interface designed from ground up to delight partners and accelerate channel revenue. "TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future," Cheryl Neal, VP New Vendor Acquisition and Global Solutions. "With Impartner added to our vast portfolio of vendor partners, we're able to enrich the breadth and depth of our offerings so customers can do great things with technology." With Impartner, TD SYNNEX now offers the best-in-class partner solutions through Impartner PRM and TCMA. Impartner provides an average of 32% growth in channel revenue and a 29% reduction in administrative costs in the first year of use. Customers also report other benefits – 78% say they have a competitive advantage and 77% report ROI payback in less than 18 months. For more information on how to purchase Impartner PRM and TCMA solutions, contact your TD SYNNEX representative. To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com. About TD SYNNEX TD SYNNEX ( NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We're an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX's 22,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 1,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

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CHANNEL PARTNERSHIPS

IAMCP Joins ITX Channel Partner Initiative

IAMCP | November 03, 2022

The International Association of Microsoft Channel Partners (IAMCP), a professional association of more than 1,700 Microsoft partners globally, has joined the ITX Channel Partner initiative to offer M&A services to IAMCP members seeking the sale of their Microsoft practice. The ITX Channel Partner (ICP) initiative brings sellers and buyers of IT-enabled businesses together. Since its launch in May 2022, the ICP has created a community of over one million IT professionals by leveraging publications, podcasts, webinars, and social media communities. The partnership with IAMCP marks ITX’s 11th collaboration. IAMCP members will now have access to more than 50,000 global buyers of IT-enabled businesses. Celebrating its 25th anniversary, ITX (a martinwolf company) has completed more than 230 transactions in 20 countries, and sold more Microsoft Channel Partners than anyone in the industry. Recent Microsoft deals include: Quanitq (Avanade), ebecs (DXC), The Pavlik Group (Sylogist), BroadPoint (Velosio), and Adoxio (KPMG). Since 1994, the IAMCP has worked to bring together Microsoft Partners in an effort to leverage joint strength — bringing world class solutions to clients — while strengthening ties to Microsoft. The IAMCP currently has over 80 chapters in over 40 countries. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “Adding a trusted M&A services partner to our community provides value for our entire membership and ecosystem and we can now offer educational information on how to grow, as well as how to exit.” About ITX IT ExchangeNet (ITX), a martinwolf company, was founded in 1998 by technology CEOs and M&A professionals. As a firm, martinwolf provides M&A advisory services for IT-enabled transactions spanning $5 to 500 million. martinwolf has a proprietary network of more than 50,000 global IT decision makers. The ITX M&A Marketplace focuses on smaller companies (below $30 in value) that are historically ignored by large investment banks and M&A advisors. Specific segments of the IT industry served include: Microsoft Channel Partners, Managed IT Services, MSSPs, software as a Service (SaaS), Hosting, Infrastructure as a Service (IaaS), Cyber Security, IT Services, Software Development, as well as Oracle, ServiceNow, and Salesforce channel partners.

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MARTECH

AMC Networks And Roku Expand Partnership, Bringing A Broad Range Of New & Exclusive Content To The Roku Channel

AMC Networks, Roku | November 04, 2022

AMC Networks and Roku today announced an expanded partnership that will feature AMC Networks’ high-quality content and targeted streaming services across The Roku Channel’s broad and growing ecosystem. The agreement includes the addition of 11 free ad-supported streaming (FAST) channels created and programmed by AMC Networks to The Roku Channel, including an exclusive channel, AMC Showcase, which will feature many of AMC’s signature dramas including Mad Men. The global multi-year agreement will continue to make AMC Networks’ targeted streaming services like AMC+, Shudder and Acorn TV available to viewers through Premium Subscriptions on The Roku Channel. Through the expanded partnership, AMC Network’s HIDIVE anime service will also launch as a Premium Subscription on The Roku Channel at a later time. Roku will also bring users of The Roku Channel an expanded lineup of ad-supported video on demand (AVOD) content from AMC Networks, most notably movies and popular reality shows from WE tv. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms. We are thrilled to be in business with Roku and to have expanded this key partner relationship for years to come.” “The Roku Channel is thrilled to announce its expanded relationship with longtime partner AMC Networks,” shared Rob Holmes, Vice President, Programming, Roku, “Everyday, audiences come to The Roku Channel for easy access to a wide range of entertainment options. We are constantly working to enhance our programming portfolio to meet the needs of our users. Through this multi-faceted expansion of our partnership, we are pleased to provide our audiences with even more top content, plus exclusive programming, from AMC Networks, and look forward to connecting AMC Networks with viewers across The Roku Channel’s programming ecosystem.” Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q3 2022. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs. About AMC Networks AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films and RLJE Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business. About Roku Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.

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In this whitepaper we are going to help you to create the best performing Facebook ads. Making ad creatives is challenging because you need to work on multiple ingredients like visuals, copy and a call to action button. How can you deal with those three to create the best ads for your audience?

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