MARKETING STRATEGY

Centrifuge Brand Marketing takes Industrial Brands to new Heights

channel | April 21, 2021

Centrifuge Brand Marketing has launched a modern, expanded platform that expresses its aim to propel industrial manufacturers to greater heights and reach their maximum industry potential with greater transparency. The Centrifuge team's experience in manufacturing marketing, brand strategy for industrial mergers and acquisitions, video production, and end-to-end website growth is highlighted on their comprehensive website.

“In the spirit of the baseball season, we have hit it out of the park with this website,” says Ken Jackson, creative direction's founder, and principal. “This new site highlights our depth of experience leading and directing companies through mergers and acquisitions; designing marketing strategies that achieve measurable results; developing tools and resources that help brands grow; and, of course, our highly experienced marketing team that makes it all possible for manufacturers trying to achieve their greater potential.”

Centrifuge was co-founded by John Barnett, principal of strategic services. “This new site reflects our evolution as a brand management firm,” says Barnett. “As our business grew, we extended our skills and experience while honing our insights-driven process for establishing our clients' brand identity and delivering their value to the market. Our website tells that story better than ever before.” The Centrifuge website outlines the firm's strategies in developing proven manufacturing marketing communications and brand identity systems through case studies, video, in-depth storytelling, and more.

The centrifuge has handled industrial marketing projects for a diverse range of clients, including Siemens, ARCH, New Millennium Building Systems, Perma-Column®, and others, including overall brand creation, sales tools, websites, videos, white papers, social media, and ad campaigns.

Spotlight

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A small, unknown company named Cambridge Analytica is said to have performed the miracle.


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CHANNEL PARTNERSHIPS

Zenlayer Attends 2022 Channel Partners Conference & Expo

Zenlayer | April 01, 2022

The Zenlayer team is looking forward to attending the Spring 2022 Channel Partners Conference & Expo April 11-14 at the Venetian Resort & Expo in Las Vegas. The conference is celebrating its 25th anniversary this year with the theme, “The Best is Yet to Come.” And that is certainly a theme the Zenlayer team can identify with. Co-located with the MSP Summit, Channel Partners Conference & Expo 2022 will bring together the full spectrum of technology channels under one roof, including agents, MSPs, VARs, consultants, integrators, distributors, and suppliers, to build relationships and accelerate business growth. The event has grown into the largest channel event in the technology services community, attracting exclusive attendees who want to connect with new and current suppliers, learn about industry trends, discover innovative solutions, and network with peers. The Zenlayer team is excited to build new partnerships, share their innovative solutions and explore the latest industry trends at the Channel Partners Conference & Expo. The conference provides the opportunity to harness industry insight to further enable channel partners with innovative global cloud, connectivity, and content acceleration solutions in new emerging markets worldwide. It is the Zenlayer team’s mission to facilitate data access for every person and organization in every geography across the globe. Are you a provider that services the fin-tech, SaaS, media and entertainment, manufacturing or healthcare verticals? Or offer edge-related data center and network services in emerging markets? If so, we’d love to meet with you. Book a meeting with the Zenlayer team at the 2022 #CPExpo and discover why, when you partner with Zenlayer, the best is yet to come.

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CONTENT MARKETING

OneScreen.ai Partners With Evertreen to Help Offset Carbon Footprint in Outdoor Advertising

OneScreen.ai | April 22, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static or digital billboards, wall murals, bus and airport signs, and more. “From individuals and businesses to industries and countries, it’s our responsibility to reduce greenhouse gas emissions and support our planet, Whether for Earth Day or any day, we are taking various steps to care for our people, our company, and our planet and are particularly excited to be working with Evertreen to plant trees on behalf of our employees and customers to help offset their carbon footprint.” Sam Mallikarjunan, co-founder and CEO of OneScreen.ai OneScreen.ai began this campaign by planting a tree for each of its 48 employees and will continue planting a tree for each additional new hire. The company plans to add future integrations to allow OOH campaigns that are powered through its platform to be carbon neutral. High concentrations of greenhouse gases, specifically carbon dioxide, raise the average surface temperature of the planet, causing various life-threatening impacts, including rising sea levels, intense storms, and food scarcity. According to Evertreen, if a digital billboard 1) measures 667 square feet, 2) is displayed for nearly 54 hours, and 3) generates 263,822 impressions by car, it produces 12,170,804 grams of carbon dioxide. Approximately 81 trees offset this carbon footprint. Evertreen trees are planted directly by local farmers to help fight global warming and desertification, create new ecosystems, and reduce industrial impact and pollution. Satellite tracking provides continuous updates on growth status, photosynthetic activity, presence of dry and infertile soil, and more. The company aims to protect and restore forests on a massive scale, creating livelihoods for people living in extreme poverty. Friday, April 22, 2022 marks the 52nd anniversary of the first Earth Day. This year also marks the 150th anniversary of National Arbor Day celebrated on Friday, April 29, 2022. About OneScreen.ai, Inc. OneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home (OOH) ads – from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory. Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai earned a Great Place to Work Certification in 2022.

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MARKETING DATA

Semrush Named a Leader in 19 Categories in G2’s Winter 2022 Report

Semrush | December 24, 2021

Leading online visibility management SaaS platform Semrush earned high accolades in the Winter 2022 Report from peer-to-peer review site G2, whose users have ranked the platform in the leader quadrant across 19 product categories this quarter. G2 is the world’s largest peer-to-peer software review site, featuring thousands of reviews of business software and services based on user ratings and social data. G2 aims to be a trusted source that helps every business professional in the world make better technology decisions. This quarter’s ranking marks the 7th consecutive quarter that Semrush has been rated in the leader quadrant in Competitive Intelligence, SEO, Local SEO, Content Analytics, Local Listing Management, Search Advertising, Social Media Analytics, Market Intelligence, Content Creation, Marketing Analytics, Media Monitoring and Social Media Monitoring categories. In addition, it is the 4th consecutive quarter in which Semrush has been named a leader in 18 categories. We are extremely grateful to our awesome customers for their support, confidence and trust in Semrush’s ever-expanding product suite. Their trust and feedback has been crucial in taking each of our tools to the next level, helping to transform Semrush from a single-point solution into a comprehensive digital marketing platform that handles essentially all marketing missions from SEO to content management. This recognition from G2 is a badge of honor for our entire team, motivating us to continue enhancing and expanding the platform to provide solutions needed by marketers all over the world.” Olga Andrienko, Vice President of Brand Marketing at Semrush Semrush’s comprehensive toolkit allows customers to understand trends, derive unique and actionable insights to improve their websites and social media pages, and distribute highly relevant content to their targeted customers across a variety of digital channels. Semrush empowers companies to improve their online visibility across key channels through a holistic strategy. About Semrush Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 79,000 paying customers, is headquartered in Boston and has offices in Pennsylvania, Texas, Czech Republic, Cyprus, Poland and Russia. About G2 G2, the world's leading business solution review platform, leverages 1M+ user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than three million people visit G2's site to gain unique insights.

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MARKETING DATA

Ruby Ribbon's C-Suite Executive Team Grows With the Hiring of Dana Long as Chief Marketing Officer

Ruby Ribbon | February 07, 2022

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Spotlight

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A small, unknown company named Cambridge Analytica is said to have performed the miracle.

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