CONTENT MARKETING

Caring Transitions and 919 Marketing Join Hands Together

Caring Transitions | June 24, 2021

Caring Transitions, the leading franchise organization focusing in senior relocation and transition services, joins hands with 919 Marketing, a great national franchise marketing and franchise PR agency, to assist enhancing it national reach and identification.

Caring Transitions, which is the leading choice for senior relocations, downsizing and estate sales, has more than 200 locations across the country. As the population of aging Americans heightens at a firm pace, the company is expecting to increase its customer base to reach families who require its exceptional services.

“We decided to enroll with 919 Marketing because of their capability to tell our story and share it with both national and local audiences,” said Ray Fabik, President of Caring Transitions. “The 919 team has decades of content marketing and public relations experience, therefore we know they are the right choice to make Caring Transitions the go-to for families looking for senior transition support.”

Through this partnership, Caring Transitions will benefit from the expertise of a national public relations and content marketing agency that prioritizes both strategy and storytelling. With intentional public relations efforts, 919 Marketing will aid reach, influence and convert new Caring Transitions customers throughout the United States.

Caring Transitions is a solutions-oriented company that works to make it easier for aging adults to downsize or to move into senior care facilities. The Caring Transitions experts are there every step of the way to help with packing, transporting family treasures and selling items that will no longer fit into the smaller space.

Its popular online estate auction platform, CTBIDS, puts Caring Transitions miles ahead of the competition. CTBIDS enables clients to liquidate their unique and everyday treasures. Whether clients are doing full-scale estate sales or just looking to find homes for a few unique items, CTBIDS makes this process simple and straightforward.

“Our team is excited to partner with a company that is making a national impact and does meaningful work,” says David Chapman, 919 Marketing Founder and CEO. “As an agency with more than 25 years of public relations and content marketing experience, we’re confident that we can leverage our expertise to help Caring Transitions make its mark on the national stage while also highlighting franchise owners in their local communities.”

To Know More About Caring Transitions

Caring Transitions, founded in 2006, is the most trusted and experienced national franchise specializing in senior relocation and transition services. With more than 200 locations throughout the United States, all owned and operated by Certified Relocation and Transition Specialists, Caring Transitions provides clients with supportive moves, auctions, rightsizing and transitions. This includes expert advice plus a well-executed transition plan beginning with the initial sorting of personal belongings through packing, unpacking, resettling, and selling of items to the final clearing and cleaning of the property.

Spotlight

A headless CMS architecture with a fully decoupled content production/database system and content delivery system offers many compelling benefits, particularly in evolving technical environments dealing with constantly morphing, emerging requirements from marketing and line-of-business departments. By adopting a headless CMS approach, firms can be well positioned to flexibly embrace whatever new devices, touchpoints, and software emerge. This report highlights trends that drive demand for new content delivery and approaches, and reveals what organizations should consider when shifting to a headless CMS architecture.


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CHANNEL PARTNERSHIPS

Liongard Named Best MSP Business Support by Channel Partner Insight

Liongard | June 01, 2022

Liongard, an automation platform for managed services providers (MSPs), today announced that it has been named Best MSP (managed services provider) Business Support by Channel Partner Insight US MSP Innovation Awards. The MSP Innovation Awards celebrate the dynamic companies who are serving as extraordinary examples of success in the American managed services market. Liongard was named the Best MSP Business Support for going above and beyond in providing tangible assistance to MSPs that has been invaluable over the past year, demonstrating a proven track record of raising the bar on support and collaboration with MSPs. Liongard was recognized for its innovation, forward thinking across the industry, as well as its proven track record for helping partners grow. Liongard has defined a new segment focused on unified visibility through automated data aggregation across an MSP’s operations. The company unlocks the intelligence hidden deep within IT systems to give MSPs an operational advantage that delivers both higher profits and an exceptional customer experience. “We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “We are honored to be recognized as the Best MSP Business Support for our team’s rock-star efforts,” said Joe Alapat, Liongard Founder and CEO. “This recognition is another validation of our team’s unwavering commitment, steadfast dedication and laser focus on innovation and excellence in serving our partners to help drive them to amazing outcomes.” About Liongard Liongard is the only automation platform that delivers unified visibility across the IT stack, transforming complex IT system data into a unified, actionable source of intelligence. Liongard is comprised of a passionate group of people from the MSP industry, committed to the continual improvement of its products and relationships with its partners. Nearly 2,000 of the best-run MSPs rely on Liongard to power the systems for their end customers every day. For more information, please visit www.liongard.com.

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CHANNEL PARTNERSHIPS

Ingram Micro Cloud Now Offers Google Cloud Platform, Google Workspace and Chrome Enterprise Portfolio in Southeast Asia

Ingram Micro Cloud | July 08, 2022

Ingram Micro Cloud today announced it is now offering Google Cloud Platform (GCP), Google Workspace and Chrome Enterprise to its reseller network across Singapore, Indonesia, Malaysia, and Thailand. Ingram Micro Cloud is making its distinctive Google Cloud offerings – previously launched in the US, UK, Canada and France – exclusively available to its network in these markets for the first time. The move bolsters the global offering of Ingram Micro’s Cloud Marketplace, with partners now having the ability to leverage Ingram Micro Cloud to grow their Google Cloud Platform, Google Workspace and Chrome Enterprise businesses. Google Cloud and Ingram Micro Cloud are working together to advance channel partners’ current skills and offerings, and develop new resources to support partners in managing end customers. Ingram Micro Cloud also covers a wide range of partner enablement and support initiatives to help partners build GCP, Google Workspace and Chrome Enterprise practices through its partner programs, which provide end-to-end engagement models for Ingram Micro Cloud to enable systems integrators (SIs) and independent software vendors (ISVs). Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings. Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings.” Paradell continues, “Ingram Micro Cloud is incredibly excited to partner with Google Cloud, and in turn provide our reseller partners across Southeast Asia with exclusive access to our Google Cloud Platform, Google Workspace and Chrome Enterprise portfolio. With this announcement, we show our commitment to ensuring our partners have access to the best cloud productivity, collaboration and infrastructure solutions, services, and enablement benefits that allow them to unlock the digital opportunity uptake in this region, which is one of the fastest growing in the world.” As a result of this expanded relationship with Google Cloud, Ingram Micro Cloud expects its vast partner network to have new opportunities to meet customer needs, while expanding their IaaS businesses. The news comes amid a boom in the global IaaS market, with Gartner reporting 40.7% growth in worldwide IaaS public cloud services in 2020 and market researchers predicting that the industry will reach $74.63 billion by 2025. “We’ve been experiencing unprecedented demand from businesses as they embrace the cloud to drive resilience, innovation and growth. This surge in cloud deployments means that the need for highly-skilled partners to advance our customers’ digital transformation goals has never been greater,” said Ruma Balasubramanian, managing director, Southeast Asia at Google Cloud. “With Ingram Micro Cloud’s proven experience in establishing and scaling successful Google Cloud practices, SIs and ISVs can gain significant opportunities to deliver high-value implementation and professional services, vertical solutions, and digital transformation expertise. We are proud that our partners have seen impressive growth across virtually every facet of their business, and our collaboration with Ingram Micro Cloud is part of our commitment toward providing the region’s partner ecosystem with the products, services, training and go-to-market support that’s needed to accelerate our joint momentum.” For further information about Ingram Micro Cloud’s Google Cloud offerings, visit our IaaS landing page. About Ingram Micro Cloud Ingram Micro Cloud brings together innovators and problem solvers to help the world accomplish more. It facilitates and manages the cloud’s complex digital value chain—all powered by CloudBlue technology. With unmatched global reach, easy access to automated go-to-market and integration tools, deep technical expertise, and a curated selection of scalable SaaS and IaaS solutions, Ingram Micro Cloud helps vendors, resellers, and managed service providers by offering More as a Service. Detailed information is available at www.ingrammicrocloud.com.

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CHANNEL PARTNERSHIPS

Versa Networks ACE Partner Program Wins 2022 Visionary Spotlight Award for Channel Deployments of the Year

Versa Networks | July 13, 2022

Versa Networks, the recognized secure access service edge (SASE) leader, today announced that ChannelVision Magazine has named its Versa ACE (Accelerate, Captivate, Engage) Partner Program as a winner of the 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category. This year’s honorees are recognized for innovative solutions and their commitment to adapt to a changing workplace. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “The competition this year will be remembered for the applicants’ unique approaches to solving issues and creating solutions that answer the call of partners and end users. We had a record number of total entries, which made this year’s competition tougher than ever.” Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s formal global channel partner program for VARs, SIs, SPs and MSPs. The program expands the ecosystem of highly engaged Versa partners delivering unique customer value through the differentiated Versa SASE and Versa Titan solutions. The program provides formalized sales, pre-sales, and technical training focused on enabling partners to build specialties and become SASE Specialized and/or Titan Specialized. The program offers partners the industry’s first SASE accreditation. Versa ACE partners are rewarded for achieving competency and expertise in their specialty areas and are eligible for discounts, sales and marketing benefits to open new revenue opportunities. “The Versa ACE Partner Program educates and equips partners around the industry’s leading SASE solution available to deliver the best secure access deployments for their clients,” said John Atchison, Head of Global Channel Marketing with Versa. “It is an honor to be recognized for channel deployments of the year with this Visionary Spotlight Award. Our comprehensive program enables partners to capitalize on the rapidly growing SASE market opportunity and become their clients’ full-service provider of the industry’s leading SASE solutions. Versa ACE partners benefit from a program structure which fosters a synergistic relationship for growth, new opportunities, and prosperity both today and into the future.” The Versa ACE Partner Program provides partners with a ramp to revenue plan which enables them to quickly onboard and successfully start generating pipeline within 90 days. Included in the ramp-up resources is enablement through Versa Academy, a global learning platform. The program structure requires that partners complete the prescriptive sales, pre-sales and technical training and certifications to successfully facilitate customer engagements that deliver unique customer value. The program was created to generate new recurring revenue opportunities and increase profitability and margins through the creation of new partner value-added services, enabling partners to differentiate themselves from their competitors. For more information or to join the Versa ACE Partner Program, visit https://versa-networks.com/partners/. Versa SASE delivers tightly integrated services via the cloud, on-premises, or as a blended combination of both via Versa Operating System (VOS™) with a Single-Pass Parallel Processing architecture and managed through a single pane of glass. Versa began delivering SASE services such as VPN, Secure SD-WAN, Edge Compute Protection, Next-Generation Firewall, Next-Generation Firewall as a Service, Secure Web Gateway (SWG), and Zero Trust Network Access (ZTNA) more than five years ago. Versa uniquely provides contextual security based on user, role, device, application, location, security posture of the device, and content. As the leader in SASE, the fastest growing security and networking category, and executing on SASE services for years, Versa is the only solution proven to deliver the industry’s leading and differentiated architecture for high performance and security. Dell’Oro Group listed Versa as the 2021 SASE market share leader with 84-percent market share for the unified category in its 4Q21 Network Security Quarterly Report; and Frost and Sullivan ranks Versa as the #2 worldwide market share leader in SASE. Gartner has identified Versa SASE as having the most SASE components out of all 56 vendors Gartner evaluated. Enterprise Management Associates (EMA) also found that Versa SASE has the most SASE supported functions, as published in its industry report. About the Visionary Spotlight Awards ChannelVision’s annual Visionary Spotlight Awards competition was created to highlight channel and service provider innovation in communications. The awards honor outstanding products, services, and deployments across numerous technology categories. Visionary Spotlight Award winners exemplify this goal, showcasing the communications industry’s overall innovation, capacity for future-thinking execution, creativity, and feature set differentiation; and offering channel partners a cornucopia of opportunities to boost their roles as trusted providers. For more information about the Visionary Spotlight Awards program, click here or contact Berge Kaprelian at berge@bekabusinessmedia.com. About Versa Networks Versa Networks, the leader in SASE, combines extensive security, advanced networking, industry-leading SD-WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers, and via the simplified Versa Titan cloud service designed for Lean IT. Thousands of customers globally with hundreds of thousands of sites trust Versa with their networks, security, and clouds. Versa Networks is privately held and funded by Sequoia Capital, Mayfield, Artis Ventures, Verizon Ventures, Comcast Ventures, Liberty Global Ventures, Princeville Capital, RPS Ventures and Triangle Peak Partners. For more information, visit https://www.versa-networks.com or follow Versa Networks on Twitter @versanetworks.

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CHANNEL PARTNERSHIPS

ArchTIS adds i-Sprint to its channel partner program

ArchTIS, i-Sprint | June 07, 2022

ArchTIS has added identity and transaction software protection provider i-Sprint Innovations to its channel partner program to resell archTIS’ NC Protect to customers in the Asia Pacific region. NC Protect provides data-centric security across Microsoft 365 applications including SharePoint Online, Office, OneDrive, Exchange and Teams, as well as SharePoint on-premises, Yammer and file shares. NC Protect scored a spot on Microsoft’s Azure Marketplace and Azure Government Marketplace last month. The Canberra-based ASX-listed vendor said in an announcement that the partnership would allow i-Sprint to use NC Protect solutions to support enterprise, government and defence clients in Asia Pacific and to securely access and collaborate on sensitive and classified data. ArchTIS Asia Pacific general manager Matthew Kluken said he was excited to help i-Sprint expand its data security solutions portfolio and offerings for the financial services industry and other security-sensitive organizations with NC Protect. “We have quickly shown how i-Sprint can empower their customers to safeguard sensitive and confidential information with our first new joint client. We would also like to thank Austrade who was fundamental in facilitating the partnership.” “We have quickly shown how i-Sprint can empower their customers to safeguard sensitive and confidential information with our first new joint client. We would also like to thank Austrade who was fundamental in facilitating the partnership.” ArchTIS chief operating officer Kurt Mueffelmann said i-Sprint had also secured its first NC Protect customer to secure Microsoft 365 files under the Microsoft IP-Co Sell Program. “The addition of i-Sprint as a strong partner in Singapore, along with an immediate customer win, validates archTIS’ global strategy to develop key partners with existing customers looking to enhance their security with data-centric solutions.” “As a Microsoft Co-sell win, it also creates partner-to-partner linkage with Microsoft for a joint customer needing to extend the ability to secure access and file sharing using NC Protect for M365.” i-Sprint vice president and chief technology officer Albert Ching said that by partnering with archTIS, i-Sprint would be able to provide advanced information protection and secure collaboration for Microsoft 365 and file sharing solutions in Asia Pacific markets. “Companies are providing a remote or hybrid working arrangement for employees. Collaboration and sharing of files have become the normal way of doing work. We see a demand from our customers and markets for a solution to protect such work norms."

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Spotlight

A headless CMS architecture with a fully decoupled content production/database system and content delivery system offers many compelling benefits, particularly in evolving technical environments dealing with constantly morphing, emerging requirements from marketing and line-of-business departments. By adopting a headless CMS approach, firms can be well positioned to flexibly embrace whatever new devices, touchpoints, and software emerge. This report highlights trends that drive demand for new content delivery and approaches, and reveals what organizations should consider when shifting to a headless CMS architecture.

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