MARKETING STRATEGY

C&L Aviation is Honeywell’s Newest Channel Partner

Honeywell, C&L Aviation | June 23, 2022

Newest Channel Partner
Honeywell Aerospace welcomes C&L Aviation Group as a channel partner. It allows the Bangor, Maine-based MRO to offer Honeywell's entire avionics product line. All NZ 6.1 FMZ-2000 FMS upgrades, DU875 LCD unit system upgrades, Primus Elite, RD-7000 weather radar systems, Laseref IV inertial reference systems, and CD-830 touchscreen display control units are included in this line.

“Honeywell is one of the most recognizable names in the industry and it’s an honor to partner with them and offer their full line of products to our customers,” said C&L Aviation Services avionics sales manager Charlie Carroll.

“Honeywell is one of the most recognizable names in the industry and it’s an honor to partner with them and offer their full line of products to our customers,” said C&L Aviation Services avionics sales manager Charlie Carroll. “We are excited to provide Honeywell’s latest technology to our customers to enhance their flying experience.

C&L Aviation Group's 200,000-square-foot Part 145 repair station provides Honeywell avionics installations, upgrades, and engineering services to customers. Through its parts sales division, the MRO also provides Honeywell avionics repairs, exchanges, and outright sales worldwide.

Spotlight

A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the openness of the internet with the security of cryptography to give everyone a faster, safer way to verify key information and establish trust.


Other News
CHANNEL PARTNERSHIPS

SecureAuth Strengthens Its Channel with Grupo TRC and SDG as New Channel Partners to Deliver Market-Leading Passwordless Continuous Authentication

SecureAuth, SDG Corporation, Grupo TRC | October 06, 2022

SecureAuth, a leader in next-gen authentication and access management, announces new partnerships with Grupo TRC and SDG. The SecureAuth Partner Program offers partners a differentiated and game-changing next-gen authentication solution with Arculix to jointly solve organizations’ identity security issues, partner enablement, and a true partnership. As a channel-first company, SecureAuth is aggressively investing in channel enablement programs to accelerate growth and bring its vision for authentication to a wider range of customers. Grupo TRC joins the SecureAuth Partner Program as both a value-added reseller (VAR) and services delivery partner in the EMEA region. With more than 30 years of experience in the telecommunications sector, Grupo TRC has expanded into other verticals and is dedicated to the integration of technology and networks. Its activity focuses on engineering, deployment and maintenance work in cybersecurity and various other technology disciplines. SDG Corporation is joining the SecureAuth Partner Program as a VAR and services delivery partner. Bringing over 20 years of experience partnering with global brands on complex business and IT challenges, SDG works with enterprises in need of strategic support and technology solutions. “Strategic channel partnerships are crucial to SecureAuth’s go-to-market success, and we are thrilled to welcome Grupo TRC and SDG Corporation as key partners in our global channel program,” said Mandeep Khera, CMO, SecureAuth. “Partners are an important part of SecureAuth’s ability to meet the demands of our enterprise customers with solutions, including our recently launched Arculix product. Expanding our global channel footprint with GTRC’s strong presence in EMEA and SDG Corporation’s deep connections in North America, APAC, and other geographies will help SecureAuth deliver rapid value to customers.” “We are delighted to partner with SecureAuth and provide benefits to our customers who require passwordless continuous authentication,” said Alfredo Estirado Co-Founder and CEO of Grupo TRC, a Madrid-based channel partner. “We are delighted to partner with SecureAuth and provide benefits to our customers who require passwordless continuous authentication,” said Alfredo Estirado Co-Founder and CEO of Grupo TRC, a Madrid-based channel partner. “As we create strategic alliances with leading IT manufacturers across Europe, we are capable of setting trends and defining future technology solutions, especially through Arculix’s unique capabilities with risk-based analytics and passwordless continuous authentication.” “We are pleased to formalize the partnership between SDG and SecureAuth, two recognized leaders in identity management and authentication,” stated Ajay Gupta, President, and Chief Executive Officer of SDG. “With more than two decades of access security experience, SDG architects, engineers, and support teams look forward to working with SecureAuth and its next-generation access management and authentication solution, Arculix™. Our partnership with SecureAuth further enhances our clients’ ability to manage and protect access to applications, systems, and data at scale, anywhere in the world.” Arculix, a next-gen authentication solution, is ideal for partners because of the critical role authentication and access management plays in securing the digital enterprise. SecureAuth’s passwordless, continuous authentication allows organizations to extend other identity providers (IdPs) like Microsoft, Ping, Okta, Forgerock – which provides a huge opportunity for channel partners to drive growth and differentiation in their identity and access management practice. About SecureAuth Corporation SecureAuth is a next-gen authentication and access management company that enables secure and passwordless continuous authentication experience for employees, customers and partners. With the only solution that can be deployed in the cloud and on-premise environments, SecureAuth manages and protects access to applications, systems and data at scale anywhere in the world. To find out more, please visit www.secureauth.com. About SDG Corporation SDG is a global IT risk management and cybersecurity solutions provider. SDG managed services and SaaS solutions deliver a comprehensive range of identity, cybersecurity, GRC, and cloud security capabilities that enable organizations to identify and mitigate cyber risk, protect cyber assets, and manage their business securely. To learn how SDG can help ensure the security and compliance of your technology and data infrastructure visit: www.sdgc.com. About Grupo TRC Grupo TRC is a union of several IT companies and two specialized divisions (focused in health software and defense technology), with more than 30 years of experience in the Telecommunications Sector. Its Group has consolidated its presence as a specialized software developer, cybersecurity and Cloud service provider and technology integrator, with a strong investment in R&D. If you would like to know more about the TRC Group’s activity, you can consult our website: www.gurpotrc.com.

Read More

MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

Read More

CHANNEL PARTNERSHIPS

Malwarebytes Signals ‘Channel-first’ Ethos in EMEA and APAC with Programme and Product Enhancements

Malwarebytes | October 19, 2022

Malwarebytes, a global leader in real-time cyberprotection, is expanding its channel presence in EMEA with a new management team structure and offerings for the success of its channel partners. Over the last year, Malwarebytes achieved 250% MSP partner growth as part of its move to rapidly grow the company’s MSP programme, and is enhancing its channel programme for similar VAR partner growth. A range of localized training and programme additions, including a new Partner Experience Centre (PXC), are now available to channel partners worldwide. The PXC provides partners with a 360-degree, digital-first online portal to evaluate potential cybersecurity challenges and business opportunities for customers deploying Malwarebytes solutions and determines the investment of time and budget required. Advanced product briefings and training before public announcements, as well as channel-exclusive co-marketing materials and sales promotions, supports Malwarebytes channel partners in growing their businesses. As a result, partners and customers build mutual trust and can create a gameplan to maximize the full benefits from Malwarebytes’ market-leading solutions with rapid return-on-investment. “Currently the majority of our licence sales in EMEA and APAC come through our VAR channel partners and we will continue to expand our partnership activities. By fundamentally focusing our sales efforts and resources, we are demonstrating that we are channel friendly and channel-first in EMEA and APAC,” said Philip Walsh, Channel Accounts Sales Leader, EMEA and APAC. “Currently the majority of our licence sales in EMEA and APAC come through our VAR channel partners and we will continue to expand our partnership activities. By fundamentally focusing our sales efforts and resources, we are demonstrating that we are channel friendly and channel-first in EMEA and APAC,” said Philip Walsh, Channel Accounts Sales Leader, EMEA and APAC. “The rapid growth in our channel partner programme over the last year is just the beginning.” Matthew Gleeson, Director of Sales, APAC, said, “We are redefining the way Malwarebytes goes to market in APAC. We want to be an unequivocal extension of partners’ teams and for partners to feel embedded within our team. While sometimes we directly engage with customers through our technical support or customer success teams, as we expand our partner programme all commercial opportunities will be passed directly to the partners themselves – we know that partners know their customers best.” Malwarebytes already counts several household name channel partners across EMEA and APAC as customers, including Softcat in the UK, SoftwareOne in Germany, and Lafi in France, and is dedicated to collaborating with partners to bring maximum value to customers. In APAC, Malwarebytes counts The Executive Centre in Hong Kong and PETStock in New Zealand as customers.

Read More

CHANNEL PARTNERSHIPS

IAMCP Joins ITX Channel Partner Initiative

IAMCP | November 03, 2022

The International Association of Microsoft Channel Partners (IAMCP), a professional association of more than 1,700 Microsoft partners globally, has joined the ITX Channel Partner initiative to offer M&A services to IAMCP members seeking the sale of their Microsoft practice. The ITX Channel Partner (ICP) initiative brings sellers and buyers of IT-enabled businesses together. Since its launch in May 2022, the ICP has created a community of over one million IT professionals by leveraging publications, podcasts, webinars, and social media communities. The partnership with IAMCP marks ITX’s 11th collaboration. IAMCP members will now have access to more than 50,000 global buyers of IT-enabled businesses. Celebrating its 25th anniversary, ITX (a martinwolf company) has completed more than 230 transactions in 20 countries, and sold more Microsoft Channel Partners than anyone in the industry. Recent Microsoft deals include: Quanitq (Avanade), ebecs (DXC), The Pavlik Group (Sylogist), BroadPoint (Velosio), and Adoxio (KPMG). Since 1994, the IAMCP has worked to bring together Microsoft Partners in an effort to leverage joint strength — bringing world class solutions to clients — while strengthening ties to Microsoft. The IAMCP currently has over 80 chapters in over 40 countries. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “The partnership between ITX and IAMCP allows more opportunities for the Microsoft community,” says Eddie Bader, president for the Americas with IAMCP. “Adding a trusted M&A services partner to our community provides value for our entire membership and ecosystem and we can now offer educational information on how to grow, as well as how to exit.” About ITX IT ExchangeNet (ITX), a martinwolf company, was founded in 1998 by technology CEOs and M&A professionals. As a firm, martinwolf provides M&A advisory services for IT-enabled transactions spanning $5 to 500 million. martinwolf has a proprietary network of more than 50,000 global IT decision makers. The ITX M&A Marketplace focuses on smaller companies (below $30 in value) that are historically ignored by large investment banks and M&A advisors. Specific segments of the IT industry served include: Microsoft Channel Partners, Managed IT Services, MSSPs, software as a Service (SaaS), Hosting, Infrastructure as a Service (IaaS), Cyber Security, IT Services, Software Development, as well as Oracle, ServiceNow, and Salesforce channel partners.

Read More

Spotlight

A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the openness of the internet with the security of cryptography to give everyone a faster, safer way to verify key information and establish trust.

Resources