CHANNEL PARTNERSHIPS

CallTower Expands Channel Partnership Team

CallTower | October 12, 2022 | Read time : 04:00 min

Channel Partnership Team
CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the additions of Global Director of OEM Alliances, Jessica Flannery-Ball and Partner Marketing Strategist, Madison Doner.

In her over 20 years of direct and channel sales experience, Jessica Flannery-Ball has built a reputation of integrity, discipline, and passion.  She is known to approach partners and customers from a place of curiosity, aiming to understand how they transact to ensure their goals are met. She strives to build partnerships based on mutual respect and understanding and prides herself on being a strategic thinker, seeking to understand how to bring more value and strengthen partnerships. Jessica was a 2020 Avant Hustle Award Winner for Top Channel Manager. In her previous position, she was actively involved in ERGs, serving as Co-Chair of the Mom Support Group (sub-ERG of WISE Leaders).

In her newest role as Global Director at OEM Alliances at CallTower, she will bring her expertise in Demand Gen and Enablement to develop plans that outline how the partners she supports can maximize their potential together. She will strategically sell and market to the Global Community, drive increased CallTower adoption, and increase marketplace knowledge & sales conversion through joint selling efforts.

Madison Doner began her career in communications as a journalist in the fast-paced environment of local news. Upon receiving her Bachelor of the Arts in Journalism as well as Global and International Studies from the State University of New York at Oswego, Madison started her career at the NBC affiliate in Missoula, Montana as a news reporter and anchor. In 2021, she took on a similar role at an ABC affiliate in Virginia, where she built relationships with government officials while covering the gubernatorial race.

In joining CallTower as our Partner Marketing Strategist, Madison will be strategically marketing and aligning sales team members within the Master Agent community, fast-tracking CallTower adoption, and increasing marketplace knowledge and sales conversion through tactical efforts. Madison is focused on driving sales growth through Master Agent alliances, executing events with CallTower connections and growing the organization.

“We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio.

“We are excited to have Jessica and Madison join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “Their addition to our team is instrumental as we continue to build upon our channel partner relationships and grow the CallTower family.”

About CallTower
Since its inception in 2002, CallTower has evolved into a global cloud-based, enterprise-class Unified Communications, Contact Center and Collaboration solutions provider for growing organizations worldwide. CallTower provides, integrates and supports industry-leading solutions, including Microsoft® Teams Direct Routing, Operator Connect, Office 365, GCC High Teams Audio Conferencing and PSTN, Cisco® Webex Calling / UCM, Cisco® CCPP, CT Cloud UCaaS, CT Cloud Meeting powered by Zoom and four contact center options, including Five9 for business customers.

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MARTECH, CHANNEL PARTNERSHIPS

Acceleration Partners Strengthens Its Influencer Offerings with Strategic Acquisitions

Acceleration Partners | December 06, 2022

Acceleration Partners (AP), the leading global partnership marketing agency, today announced it is bolstering its influencer marketing offerings with the acquisition of Influencer Response, one of the industry's first direct response-focused influencer agencies, and Volt Agency, a boutique performance marketing firm specializing in the growth of direct-to-consumer (DTC) businesses. Influencer Response and Volt had previously merged in May of 2022. The deal makes Acceleration Partners the world's only agency with the ability to deliver end-to-end affiliate, influencer, and partnership services at scale. "The depth of our newly combined offerings is unmatched in the industry. Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities," said Matt Wool, CEO of Acceleration Partners. "The depth of our newly combined offerings is unmatched in the industry. Beyond the immediate enhancements to our influencer practice, this acquisition significantly increases our capacity to support new and existing customers with a full range of outcome-driven marketing opportunities," said Matt Wool, CEO of Acceleration Partners. Influencer Response and Volt both bring significant strengths to the Acceleration Partners platform. These include Volt's unique influencer amplification capabilities, which marry influencer content with powerful paid social strategies to drive additional awareness and maximize impact across channels, and Influencer Response's advanced influencer program management capabilities that enable brands to effectively run and measure large-scale influencer campaigns. "Influencer and affiliate marketing are converging now more than ever. We're excited to join forces with Acceleration Partners to improve our collective value by offering a full suite of integrated solutions that help brands take their performance-based programs to the next level," said Josh Butowsky, Founder of Influencer Response. "We are thrilled to have the opportunity to partner with Acceleration Partners and offer our expertise in influencer amplification," said Ryan Waranauskas, founder of Volt. "By joining under one company, we are creating a one-stop shop with the potential to revolutionize partnership marketing." About Acceleration Partners Founded in 2007, Acceleration Partners is the recognized leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the "Best Affiliate and Partner Marketing Agency" category. Acceleration Partners manages programs in 40+ countries for more than 170 brands including Target, GoToMeeting, Noom, ButcherBox, and Reebok. Acceleration Partners' fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including "Best Agency" and "Best Team in Performance Marketing ("Performance Marketing Awards"), US Changemakers ("PerformanceIN"), "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).

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CHANNEL PARTNERSHIPS

Bango launches first European e-distribution partnership for McAfee

Bango, McAfee | November 30, 2022

Bango announces that McAfee, a global leader in online protection, has launched its e-distribution business in Europe through the Bango Platform, partnering initially with Onestream. Onestream – an independent broadband, mobile and wi-fi solutions provider in the UK – will offer and bundle McAfee’s security products as part of its broadband packages, to acquire and retain more customers. The Bango Platform enables merchants to standardize e-distribution and remove the complexity of promoting products through online distribution channels. E-distribution standardizes the technical and commercial model for selling digital subscriptions through channel partners. One integration with Bango opens up a world of channel partners, increasing access to new customers. Channel partners like Onestream can quickly and easily launch with a range of merchants that are pre-integrated to the Bango Platform. In a matter of weeks, a channel partner can provide a variety of third-party subscription offers and bundles to entice new customers and keep their services sticky. With Bango e-distribution technology, Onestream simply purchases the McAfee licenses directly from Bango in real-time and delivers them as compelling customer offers. “Making the online world a more secure and enjoyable place for consumers is our goal. Our partnership with Bango delivers greater expansion of our security products to customers across the world, quickly, easily and cost effectively.” - Vonny Gamot, Head of EMEA at McAfee. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “The Bango Platform provides the quickest way to launch a creative and diverse range of product offers and bundles to excite customers. I’m delighted that Bango is enabling McAfee and Onestream to bring online safety to more customers.” - Anil Malhotra, CMO at Bango.

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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CHANNEL PARTNERSHIPS

Pyramid Analytics Signs More UKI Channel Deals

Pyramid Analytics | December 02, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, continues to consistently execute on its strategy to rapidly expand channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) across the United Kingdom and Ireland (UKI). The London-based software company today announced new partnerships with Datazed Associates, Data Reply, and Digital Data Consultancy. Key Points: Pyramid Analytics signed deals with new partners serving the IT needs of mid-size and large enterprises across the UKI: Datazed Associates (Referral Partner); Digital Data Consultancy (Systems Integrator); and Data Reply (Consultancy, Systems Integrator). The channel partner programme is the backbone of Pyramid’s UKI operations, accounting for a significant segment of UK revenue. Pyramid Analytics is recognized for channel excellence. The company was a CRN Channel Awards 2022 finalist. To learn more about becoming a Pyramid partner in the UK and Ireland, contact Bill Clayton, Vice President, Global Partnerships, at clayton@pyramidanalytics.com. Meet Pyramid Analytics’ New Partners Datazed Associates is a boutique data consultancy specialising in data governance and data quality. The company’s network of experienced professionals has a strong track record in the insurance industry, having supported general insurers, Lloyd’s market firms, brokers and reinsurers. Data Reply is the Reply group company offering a broad range of advanced analytics and AI-powered data services. Data Reply operates across industries and business functions to achieve meaningful outcomes through effective use of data. Digital Data Consultancy provides consulting services in the areas of data management, data science, and digital experience. The company helps clients in retail, hospitality, healthcare, banking and consumer goods to master and reimagine their data, create new value, and differentiate and profit in the digital economy. Pyramid Analytics Delivers Value for Partners Partnerships are critical to Pyramid’s ability to scale growth. In turn, partners get access to the Pyramid Decision Intelligence Platform, an innovative augmented analytics platform which has garnered analyst accolades for its ability to transform businesses. Pyramid Partners benefit from a range of resources to help them effectively market, sell, and deliver the Pyramid Platform, integrated solutions, and services. These include the Pyramid Partner Portal, a one-stop shop for deal management, market education content, co-branded marketing materials, and interactive tools and resources, and; the Pyramid Learning Hub for self-guided and expert-led courses, and Pyramid Partner Certification programs. United Kingdom the World’s “Next Silicon Valley”? Jeremy Hunt, the UK’s Chancellor of the Exchequer, outlined a number of priorities in his Autumn Statement on 17 November. These included his plan to “turn the United Kingdom into the world’s next Silicon Valley.” Pyramid Analytics has operated and flourished in the UK for nearly five years and are proud of the company’s contribution to achieving this goal. The advanced analytics platform company has added three executives and numerous business development roles in its London office in 2022. 2022 has been momentous for Pyramid Analytics in the UKI: Pyramid executives, customers, partners, media and technology industry analysts celebrated a $120 million Series E funding round at a special event at Tower Bridge in May. Tom Warren, a veteran technology professional and former professional rugby player, was appointed Managing Director for the company’s UKI operations. Bill Clayton joined Pyramid in the new role of Vice President, Global Partnerships. He has more than 20 years of enterprise software experience. Clayton has held positions with global technology leaders including IBM and Oracle. He lives in the UK. Hayley Munro was appointed Vice President of Global Customer Success. This newly created role provides unified, company-wide management of this critical function under one executive. She lives in the UK. Decision Intelligence is the Next Big Data Analytics Innovation The next major innovation in analytics is Artificial Intelligence (AI). Applying AI across Data Prep, Business Analytics, and Data Science is what separates Decision Intelligence from traditional business intelligence tools such as Microsoft Power BI, Qlik, and Tableau. AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards. The Pyramid Decision Intelligence Platform delivers data-driven insights for anyone to make faster, more intelligent decisions. The Pyramid Platform provides instant access to any data, enables automated governed self-service for any person, and serves any analytics need, from the simple to the sophisticated. By uniquely combining Data Prep, Business Analytics, and Data Science with AI guidance in a single environment, the Pyramid Platform reduces cost and complexity while accelerating growth and innovation. This enables a strategic, organization-wide approach to Business Intelligence and Analytics. Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics: “Channel partnerships are an essential cornerstone of Pyramid’s growth strategy." Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics:“Channel partnerships are an essential cornerstone of Pyramid’s growth strategy. Our highly productive and effective work with channel partners has forged a host of mutually beneficial relationships that have driven growth for all involved across the UKI. Channel partners are at the core of Pyramid’s business model. The growth and expansion of the company is firmly embedded with our channel partners.” About Pyramid Analytics Pyramid is what’s next in analytics. The award-winning Pyramid Decision Intelligence Platform delivers insights for faster, optimized decisions by providing direct access to any data, enabling governed self-service for any person, and meeting any analytics need in a no-code environment. The Pyramid Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. This enables a strategic, enterprise-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.

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GovGenie is on a mission to democratize government opportunities for small, woman, veteran, and minority owned businesses.  Our objective is to change the disparities for small businesses in the $2 trillion government marketplace with federal, state, and local agencies.

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