Buy It or Build It: Join our LeadsCon webinar with Phonexa!

WorkBook6 | July 28, 2020

It is a pleasure to be making my blogging debut on WorkBook6's Happenings page. If we haven't already had the chance to meet, my name is Cailey Thorfinnson, and I've been the Chief of Staff for WorkBook6 since January 2020.

Today I'm very humbled and excited to share that the wonderful team at Phonexa has asked us to take part in their LeadsCon webinar, "Lead Management: Buy it or Build it?"

We are particularly excited about our participation in this event as it highlights our COO, Brett Kaufman, as one of the discussion panel participants. There's no area where Brett's impact is not felt throughout our company, including sales, partnership development, technology, finance, and both client and corporate marketing.

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CHANNEL PARTNERSHIPS

BlueCat announces all new business will flow through its worldwide channel partner program

BlueCat | June 09, 2022

BlueCat Networks, the Adaptive DNS™ company, today announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management (together known as DDI) solutions. All new business will flow through its channel partner program, effective immediately. “Our partners are experts at finding customers that see the value of protecting their network infrastructure, reducing risk, enabling digital innovation, and embracing hybrid cloud,” said Doug Popik, Senior Vice President of Worldwide Channel Sales. “Our partners are experts at finding customers that see the value of protecting their network infrastructure, reducing risk, enabling digital innovation, and embracing hybrid cloud,” said Doug Popik, Senior Vice President of Worldwide Channel Sales. “This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand.” Both new and existing partners will benefit from the following enhancements: Lucrative incentives and minimum-guaranteed margins; An expanded educational and certification process that will support customers by delivering implementation and support services for BlueCat technology; New toolkits to support sales in North America, Europe, the Middle East, and Latin America; Customized plug-and-play marketing campaigns and content that will enable partners to market BlueCat solutions to their existing and prospective customers; and a Revamped partner portal that makes it easier to access key product information and resources needed to close deals. “Success for our customers means having a resilient network that’s secure and flexible enough to innovate and adapt,” said Dennis Dahl, Executive Vice President of Strategic Partnership Engagement for Trace 3. “This program makes it easier to show customers how BlueCat’s solutions can tame the network complexity they’re facing, especially in the cloud.” “Network infrastructure is the bedrock of every enterprise and that’s what makes BlueCat’s increased commitment to its channel partner program so promising,” said Rolf-Peter Grumbach, Division Manager of Enterprise Networks & Solutions at Axians Deutschland. “We're eager to help our customers adopt hybrid cloud and tackle digital transformation with an industry leader in customer care and a pioneer in DNS management.” About BlueCat BlueCat is the Adaptive DNS™ company. The company’s mission is to help the world’s largest organizations thrive on network complexity, from branch to the enterprise to the cloud. To do this, BlueCat re-imagined DNS. The result – Adaptive DNS™ – is a dynamic, open, secure, scalable, and automated resource that supports the most challenging digital transformation initiatives, like adoption of hybrid cloud and rapid application development. Learn more at bluecatnetworks.com.

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CHANNEL PARTNERSHIPS

Zebra Technologies Introduces New PartnerConnect Public Sector Specialization Program for Channel Partners

Zebra Technologies | June 30, 2022

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced a new, vertical market specialization for government and education technology providers in North America. The Public Sector Specialization Program, developed as a strategic component of Zebra’s PartnerConnect program, will support federal, state and local government, as well as K-12, colleges and universities. Zebra’s Public Sector Specialization Program recognizes partner expertise and investment in government and education technology solutions. Qualified program members will have access to unique business-building benefits including growth incentives, go-to-market support, pre-qualified leads, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. “Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “By uniting Zebra’s innovative solutions with resellers’ expertise, local presence and unique capabilities, we can help public sector entities untangle complex technology needs to achieve new levels of productivity, accuracy, and speed that benefits their staff and constituents.” Zebra’s public sector solutions empower front-line personnel by enhancing communications, streamlining workflows and providing situational awareness to improve critical decision making and gain a performance edge. Agencies deploying school and facility security, warehouse management, eCitation, healthcare and inspections and maintenance solutions can leverage Zebra’s complete product portfolio and partner ecosystem to enhance operational efficiency, reducing time-consuming and error-prone administrative tasks. Zebra’s solutions adhere to the highest security standards while providing manageability and longevity, freeing resources for public service and enabling convenient and precise control of end user experiences. KEY TAKEAWAYS Zebra’s new North American PartnerConnect Public Sector Specialization Program will support government and education technology providers serving federal, state and local government, as well as K-12, colleges and universities. Qualified program members will have access to business-building benefits such as go-to-market support, pre-qualified leads, marketing funding, and growth incentives. The PartnerConnect program makes it easier for partners to work with Zebra and differentiate themselves while rewarding them for their commitment, competency and performance. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives. ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its affiliates.

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CHANNEL PARTNERSHIPS

Three GoTo Partner Leaders Named on CRN’s 2022 Women of the Channel List

GoTo | May 20, 2022

GoTo, the only flexible work company that makes it easy for small and midsized businesses to connect and support customers and employees with products such as GoTo Connect and GoTo Resolve, today announce that CRN, a brand of The Channel Company, has named three of GoTo’s partner leaders to its Women of the Channel list for 2022. Recognized leaders include Amanda Jardine, Vice President of Channel Marketing, Erin Skoch, Senior Director of Partner Management, and Melissa Van Dover, Director of Channel Marketing. With an aim to empower its growing ecosystem of partners with more ways to attract customers and grow their businesses, our Women of the Channel played a major role in the evolution of GoTo’s new Partner Network, which launched alongside the company rebrand from LogMeIn earlier this year. Bringing over 15 years of experience in all facets of channel marketing to the team, Amanda Jardine leads by example with her proven expertise in team building and management, partner recruitment and performance product marketing, and event management. Erin Skoch, now on her third consecutive Women of The Channel award win, works with GoTo’s Channel Managers and Partner Community in growing revenue through partner relationships, and assisting them in meeting their growth and revenue goals. Lastly, Melissa Van Dover, combines five years of digital marketing and brand development experience to drive GoTo’s continued goal to connect and engage with its clients – all while claiming the title of Amazon best-selling author. “The awards given to these incredible leaders in our company are so well deserved. As our new partner program expands across the globe, each of these women have played an integral role in driving GoTo’s communications and support products onward and upward while using their leadership skills and creativity to contribute to the channel, This award from CRN is a true testament to their commitment to growth and innovation to meet the unique needs of GoTo partners.” Michael Day, VP of global partner sales at GoTo GoTo is excited to be celebrating its innovative team members with such an honorable award while expanding across the globe with its channel partners. Each team member, including these women, have played a critical part in restructuring GoTo’s partner network to be able to scale with growth and align their performance with benefits and additional revenue opportunities. About GoTo: GoTo’s flexible-work software including GoTo Connect, GoTo Resolve, Rescue, Central, and more is built for small and midsize business IT departments, but powerful enough for the enterprise. GoTo software is designed to support end-users' unified communications & collaboration (UCC) and IT management & support needs, and nearly 800K customers contribute to the more than 1 billion people joining meetings, classes, and webinars through GoTo’s UCC products, and half a billion connections on the company's remote access and support tools. By building its secure, easy-to-use software, GoTo is committed to ensuring the time at work is well spent so that time outside of work is better spent. With over 3,000 global employees and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and beyond. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace.

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CHANNEL PARTNERSHIPS

Scality revamps channel program, positioning partners for accelerated growth

Scality | July 05, 2022

Scality channel executives announced today that they've bolstered the company's partner program with new training enablement, incentives, additional support and renewed focus. These additions will position partners for accelerated growth as market trends indicate increased demand for multi-cloud and hybrid data flow strategies. Click to Tweet: @Scality channel executives revamp partner program with new focus, support and incentives https://scality.com/press-releases/scality-revamps-partner-program #channel To better support partners, Scality is rolling out an updated partner program that includes new sales and product enablement paths, deal protection and a partner portal. The program is structured to support growth so that new partners, coming in as a Scality Select Partner, have everything they need to start to build their practice and pipeline with Scality. Resources such as co-brandable campaign kits, market development funds and joint business planning are available right out of the gate. As the partnership grows, additional benefits such as higher margin protection, rebates and incentives will be made available, and partners will have the opportunity to be promoted to a Scality Elite or Global Elite Partner. Partners also will be able to earn competency badges to highlight their areas of expertise and differentiate themselves within the ecosystem. This new program, coupled with the introduction of Scality ARTESCA last year, sets Scality partners up to offer true scalability to their customers and manage their data everywhere. ARTESCA uniquely combines lightweight, cloud-native object storage design with true enterprise-grade capabilities, providing a solution for both small footprints at the edge and scalability for the data center. Starting from 50TB and up, partners can now land more customers with Scality, and grow with the needs of their customers' business. To reward partners for identifying and closing new deals in this segmentation, Scality has launched a new ARTESCA challenge program that offers incentives and includes the potential to win a trip to Mauritius. More information about this program is available here. Melissa Lyons, senior director of channels for Americas, Scality, said: "There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs. Melissa Lyons, senior director of channels for Americas, Scality, said: "There has never been a better time to partner with Scality. As we are seeing more and more customers repatriating some cloud-based workloads back on-premises, our partners are in a great position to help them rotate to a hybrid strategy that can optimize their object storage and reduce costs. This, combined with the expanded market opportunity ARTESCA brings to the table and a partner program structure that makes it easier for partners to work with us, will undoubtedly lead to incremental revenue opportunities for our partners." Frederic Saldes, head of alliances and channel for EMEA, Scality, said: "We've seen great success with the land-and-expand approach at Scality. In fact, 85% of customers expand their footprint with us and half of them do it within 12-18 months of the initial purchase. With our 100% channel strategy, partners are in a great position to capitalize on this expansion revenue and leverage our best-in-class support, training and other enablement to help them do so." About Scality Scality® storage propels companies to unify data management no matter where data lives — from edge to core to cloud. Our market-leading file and object storage software protects data on-premises and in hybrid and multi-cloud environments. With RING and ARTESCA, Scality's approach to managing data across the enterprise accelerates business insight for sound decision-making and maximum return on investment. To compete in a data-driven economy, IT leaders and application developers trust Scality to build sustainable, adaptable solutions. Scality is recognized as a leader by Gartner and IDC. Follow us @scality and LinkedIn. Visit www.scality.com, or subscribe to our company blog.

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