Brainstorm IT appointed as a SYSPRO Australia channel partner

Brainstorm | September 21, 2020

Enterprise Resource Planning (ERP) specialist, SYSPRO has today announced that it has signed up a new enterprise software channel partner, BrainStorm IT to help achieve its ambitious growth goals.
Melbourne headquartered BrainStorm IT is a successful custom enterprise software development and consulting company that develops, implements and enhances enterprise software. Its team expertly consults on and implements ERP systems, specialising in integrating systems and developing bespoke custom enterprise software solutions for manufacturing, distribution and automotive companies across Australia.

Spotlight

This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 ecommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions.Read this report to learn:
- Top considerations when choosing an ecommerce SaaS platform
- Benchmarks on ecommerce processes.


Other News
MULTI CHANNEL MARKETING

Ansira Appoints Catie Cryder-Holoubek as Executive Vice President of Media

Ansira, Advent International | October 14, 2022

Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary channel, website, and advertising technology, today announced that Catie Cryder-Holoubek has joined the executive leadership team in the role of Executive Vice President of Media. She will report to Ansira's President Andy Arnold and will drive the operations of the company's media practice and partner with Product and Engineering teams on the proprietary ad-tech roadmap. "Catie's extensive expertise in media will provide an immediate and meaningful impact to Ansira's clients whose media programs are one of the significant ways they connect with partners and customers in their distributed ecosystems," said Arnold. "Catie's extensive expertise in media will provide an immediate and meaningful impact to Ansira's clients whose media programs are one of the significant ways they connect with partners and customers in their distributed ecosystems," said Arnold. "Catie will lead our talented media team and drive operational excellence for our clients while also providing the thought leadership that sets Ansira apart. I'm thrilled for Catie to join our executive team." Cryder-Holoubek most recently served as Chief Operations Officer at Pinnacle Advertising where she led a combined media team that planned, bought, optimized, and analyzed across all media channels with a scalable and innovative media methodology. She led her team to deliver new product launches, local media activation, national Super Bowl ads, and cross-channel marketing attribution utilizing first and third-party data sets for clients including Honda, Gander Outdoors, Garrett Popcorn Shops, and Weathertech. Cryder-Holoubek previously served as EVP, Media at Pinnacle during which time she crafted bespoke media plans to match her clients' desired customer journeys focusing on reaching an audience with an increasingly fragmented media consumption. Rounding out Cryder-Holoubek's experience was her work as Chicago Market Director of Digital Brand Strategies at 2060 Digital where she supported small- and medium-sized businesses by providing access to the expertise of certified teams and platforms to businesses that would have been "too small, not interesting" for larger agencies. "Ansira's media solutions, inclusive of the proprietary ad-tech, are industry-leading," remarked Cryder-Holoubek. "I am energized by the opportunity to join the Ansira team and drive success for this impressive roster of clients." Cryder-Holoubek joins Arnold on the Ansira executive team along with Chief Operating & Financial Officer Rudy Gonzalez, Chief Marketing Officer Kelly Jo Sands, Chief Product & Technology Officer Ed McLaughlin, and Executive Vice President Integrated Loyalty Sukumar Muthya. Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector. ABOUT ANSIRA: Ansira is an independent, global marketing technology and services firm that empowers companies operating in a distributed ecosystem to improve performance by realizing a connected marketplace. Ansira and its subsidiary Sincro enable brands and their agents, franchisees, dealers, and distributors to drive demand, create seamless customer experiences, and drive revenue through marketing services and proprietary technology platforms. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible. For more information on Ansira visit Ansira.com or LinkedIn, and to learn more about Sincro, visit SincroDigital.com or LinkedIn. ABOUT ADVENT INTERNATIONAL Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in over 395 private equity investments across 41 countries, and as of June 30, 2022, had $96 billion in assets under management. With 15 offices in 12 countries, Advent has established a globally integrated team of 270 private equity investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; health care; industrial; retail, consumer and leisure; and technology. For over 35 years, Advent has been dedicated to international investing and remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit AdventInternational.com or LinkedIn.

Read More

CHANNEL PARTNERSHIPS

CallTower Continues to Grow Global Channel Sales Team

CallTower | November 14, 2022

CallTower, an international leader in delivering cloud-based enterprise-class unified communications, contact center and collaboration solutions has expanded its Channel Partnership team with the addition of Global Director of OEM Alliances, Chuck Ward. Chuck Ward is a channel sales professional known for developing valuable strategic relationships and driving growth. In his 20-year technology career, he has a proven track record of working effectively with multiple partner types within the channel and developing partner programs to increase awareness and adoption with the top sellers in the industry. He prides himself on being a trusted resource for his partners and creating strategic initiatives that bring value to their organization. Chuck has received multiple channel awards for creating innovative partner development programs and executing business strategies. In his newest role as Global Director of OEM Alliances at CallTower, Chuck will bring his expertise in partner development to create strategic plans on how the partners he supports can accelerate results together. He will strategically develop, market, and sell to the Global Community, drive increased CallTower adoption, also increase marketplace knowledge and sales conversion through joint selling efforts. Ward joins CallTower’s additional Global Director of OEM Alliances Jessica Flannery-Ball in this role. She joined CallTower in October and brings over 20 years of direct and channel sales experience to the team. “We are excited to have Chuck join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “We are excited to have Chuck join the CallTower Channel team”, says CallTower’s Chief Revenue Officer, William Rubio. “His addition to our team is instrumental as we continue to grow the CallTower family globally.” “Chuck will be a great asset to our Global Channel team”, says CallTower’s Vice President of Global Channel Sales, Andy Ramos. “His ability to build meaningful relationships with partners and knowledge of the technology services distribution community will be beneficial to the team as we explore more global opportunities About CallTower Since its inception in 2002, CallTower has evolved into a global cloud-based, enterprise-class Unified Communications, Contact Center and Collaboration solutions provider for growing organizations worldwide. CallTower provides, integrates and supports industry-leading solutions, including Microsoft® Teams Direct Routing, Operator Connect, Office 365, GCC High Teams Audio Conferencing and PSTN, Cisco® Webex Calling / UCM, Cisco® CCPP, CT Cloud UCaaS, CT Cloud Meeting powered by Zoom and four contact center options, including Five9 for business customers.

Read More

MULTI CHANNEL MARKETING

Sinch and Zapier expand partnership to deliver the widest range of messaging to businesses - seamlessly

Sinch, Zapier | September 23, 2022

New integration enables Zapier customers to connect existing business apps and processes to messaging channels with Sinch’s Conversation API STOCKHOLM, Sweden, and INDIA – September 22, 2022 – Sinch, a global leader in cloud communications and mobile customer engagement, today announced its latest integration with Zapier, an automation platform, to bring the widest range of messaging channels to the 5000+ business apps that Zapier supports through Sinch’s Conversation API (https://zapier.com/apps/sinch/integrations). Small and medium-sized businesses already use Sinch's MessageMedia, SimpleTexting, and ClickSend products to send SMS messages. The extended integration increases the scope for businesses of all sizes to send messages via messaging channels like WhatsApp, Telegram, or Facebook Messenger. Sinch’s Conversation API enables businesses to build, enrich and optimize omnichannel interactions with a single integration. With just a few clicks, Zapier’s millions of users — comprising sales and marketing teams, HR departments, and more — can now build simple, automated logic flows between their existing marketing apps and processes and Sinch’s Conversation API to send and receive messages via messaging channels like WhatsApp, SMS, Facebook Messenger or Instagram. This makes it much easier — and faster — for businesses to start using new messaging channels at scale. Without Sinch and Zapier, integrating new messaging channels and creating automation triggers within a business’ existing processes would require considerable time and effort from a development team, drawing on company resources and slowing down momentum. Example use cases for the integration include: Sending WhatsApp messages to a list of opted-in customers stored on Google Drive Payment confirmation messages sent via SMS when a customer makes a purchase using a brand’s Shopify instance Creation of a Zendesk ticket when a customer messages a brand via Instagram DMs With the widest range of channels on the market, and more channels to come, Sinch’s Conversation API positions Zapier users to provide true omnichannel communications to their customers and internal teams, increasing engagement and conversions. “Messaging channels are immensely important for today’s businesses — they’re where customers are most active, and where they want to connect with their preferred brands and service providers,” said Jon Campbell, Director of Rich Messaging at Sinch. “Our expanded partnership with Zapier provides users with easy access to those channels from a single integration point, reducing headaches for IT departments and laying the groundwork for a true omnichannel conversational messaging strategy.” Sinch’s MessageMedia integrated with Zapier in 2018, so that users can easily connect with other apps and automate repetitive tasks, such as sending SMS calendar notifications. Users don't need to be a developer and signup is free. Learn more about the Conversation API integration, and try it for yourself, here: https://zapier.com/apps/sinch/integrations. For more about Sinch’s MessageMedia integration, see https://integrations.messagemedia.com. About Sinch Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has a local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO: SINCH. Visit us at sinch.com.

Read More

MULTI CHANNEL MARKETING

CareJourney Unveils Rapidly Growing Channel Partner Program, Extending Access to its Industry-leading Healthcare Provider Performance Data

CareJourney | September 30, 2022

CareJourney, a market leader in provider cost and quality data, today announced its growing partner program that combines the power of CareJourney’s national-level performance dataset with the solutions and expertise of its best-in-class partners to improve healthcare delivery and patient care. Built on CareJourney’s powerful healthcare analytics platform, key network and clinical insights can now be integrated directly into partner products, services, workflows, and systems. The insights gained can help drive incremental value for their customers and recognize more revenue from enhanced offerings. It gives CareJourney channel partners and their customers a better understanding of their competitive landscape, as well as the data intelligence they need to develop high performing networks or expand into new markets. “J2 Health was founded to provide a centralized solution to the fragmented process of network design,” said Josh Poretz, CEO and Founder of J2 Health. “Through our partnership with CareJourney, we not only are able to provide our customers with a clear pathway to adequacy but also, by incorporating provider cost and outcomes performance, allow them to optimize for high performing networks all around.” “The CareJourney partner program grew out of a shared interest with select organizations, leaders in their fields, who were seeking to accelerate the pace of innovation in improving cost and quality of care for their customers,” said Nik Kubasek, Vice President of Partnerships at CareJourney. “We’re thrilled to see the rapid pace of adoption of our analytics across multiple segments, helping our partners deliver better value, insights, and functionality to their customers.” Designed for Multiple Market Segments The partnership program includes a number of existing partnerships, offering opportunities across multiple market segments that support a variety of use cases. Healthcare Technology Companies: Integrate robust provider cost and quality metrics into existing products and services to help improve price transparency and enhance provider performance. Learn how the CareJourney Provider Performance app on the Salesforce AppExchange is empowering Salesforce Health Cloud users. Consulting and Advisory Firms: Tap into national provider performance insights to generate deeper market insights and enrich client engagements. Read how Guidehouse leverages CareJourney data to support health system needs. Healthcare Consumer Applications: Empower patients to make more informed healthcare decisions with insights that enable them to discover and select the most relevant and best performing doctors for their particular needs. Population Health and Value-Based Care: Integrate cost and quality benchmarking data into existing platforms to strengthen referral patterns and help optimize network performance. Learn how COPE Health Solutions integrated CareJourney provider utilization benchmarks into their Population Health and Network Management platform to provide unmatched analytic capabilities in support of value-based initiatives. Healthcare Research: Access deep, accurate analytics built on top of longitudinal claims data to further research initiatives. CareJourney’s provider-level medicare claims analytics support studies like Doximity’s Physician Compensation and COVID-Related Retirement Report.

Read More

Spotlight

This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 ecommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions.Read this report to learn:
- Top considerations when choosing an ecommerce SaaS platform
- Benchmarks on ecommerce processes.

Resources