CHANNEL PARTNERSHIPS

BlueCat announces all new business will flow through its worldwide channel partner program

BlueCat | June 09, 2022

channel partner program
BlueCat Networks, the Adaptive DNS™ company, today announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management (together known as DDI) solutions.

All new business will flow through its channel partner program, effective immediately.

“Our partners are experts at finding customers that see the value of protecting their network infrastructure, reducing risk, enabling digital innovation, and embracing hybrid cloud,” said Doug Popik, Senior Vice President of Worldwide Channel Sales.

“Our partners are experts at finding customers that see the value of protecting their network infrastructure, reducing risk, enabling digital innovation, and embracing hybrid cloud,” said Doug Popik, Senior Vice President of Worldwide Channel Sales. “This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand.”

Both new and existing partners will benefit from the following enhancements:
  • Lucrative incentives and minimum-guaranteed margins;
  • An expanded educational and certification process that will support customers by delivering implementation and support services for BlueCat technology;
  • New toolkits to support sales in North America, Europe, the Middle East, and Latin America;
  • Customized plug-and-play marketing campaigns and content that will enable partners to market BlueCat solutions to their existing and prospective customers; and a
  • Revamped partner portal that makes it easier to access key product information and resources needed to close deals.

“Success for our customers means having a resilient network that’s secure and flexible enough to innovate and adapt,” said Dennis Dahl, Executive Vice President of Strategic Partnership Engagement for Trace 3. “This program makes it easier to show customers how BlueCat’s solutions can tame the network complexity they’re facing, especially in the cloud.”

“Network infrastructure is the bedrock of every enterprise and that’s what makes BlueCat’s increased commitment to its channel partner program so promising,” said Rolf-Peter Grumbach, Division Manager of Enterprise Networks & Solutions at Axians Deutschland. “We're eager to help our customers adopt hybrid cloud and tackle digital transformation with an industry leader in customer care and a pioneer in DNS management.”

About BlueCat
BlueCat is the Adaptive DNS™ company. The company’s mission is to help the world’s largest organizations thrive on network complexity, from branch to the enterprise to the cloud. To do this, BlueCat re-imagined DNS. The result – Adaptive DNS™ – is a dynamic, open, secure, scalable, and automated resource that supports the most challenging digital transformation initiatives, like adoption of hybrid cloud and rapid application development. Learn more at bluecatnetworks.com.

Spotlight

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, particularly email marketing: Millennials.


Other News
CHANNEL PARTNERSHIPS

Impartner Announces Keynote Speakers For its Annual Channel Summit ImpartnerCON 2022

Impartner | August 23, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced today that channel industry icon Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems will be a keynote speaker at its annual customer summit, ImpartnerCON 2022, to be held on Oct. 19-21, in Salt Lake City, UT. Additional speaker highlights include Maria Chien, VP Research Director at Forrester, Janet Schijns, CEO of JS Group and Jared Fuller, Founder of PartnerHacker among others that Impartner will continue to announce leading up to the event. Now in its sixth year, ImpartnerCON is one of the world's largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. This year's event, titled Odyssey, is focused on the next phase of channel ecosystem evolution to provide guests a truly unique and educational experience. Channel innovators and executives from companies of all sizes and industries will learn how to optimize their digital transformation and partner experience from presentations made by well-known industry analysts, leading channel organizations and Impartner executives. "ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry—driving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner. "ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry—driving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner. "We are thrilled about this year's speaking line up and have even more to excite our attendees than before." Jay McBain is an accomplished speaker, author and innovator in the IT industry. McBain is the Chief Analyst of Channels, Partnerships & Ecosystems at Canalys and has served previously at companies such as Forrester, Channel Mechanics, ChannelEyes and Autotask. McBain was named the 2021 Channel Influencer of the Year by Channel Partners Magazine and has been recognized by many esteemed award programs like the Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro and more. Maria Chien is an industry thought leader in B2B channels. Chien has more than 20 years of experience and is an authority in channel marketing, channel readiness, partner enablement, partner program design and field marketing. She is currently the VP, Practice Leader of Channel Marketing Strategies at Forrester, and has previously served in channel leadership roles at companies like Sirius Decisions and Sun Microsystems. Janet Schijns Janet Schijns is a proven leader in partnerships, channels, alliances, and technology. Janet is the CEO and Co-Founder of JS Group, a go to market acceleration firm dedicated to achieving results in the Channel Megacosm. Additionally, Janet serves as Board of Directors for AvePoint, and Ninjio, was formerly EVP and CMSO at Office Depot, and Chief Channel Executive and Chief Marketing Technologist for Verizon. Jared Fuller Jared Fuller is an entrepreneur and student of B2B markets. He serves on multiple advisory boards ranging from Universities to Venture Backed SaaS startups. Jared hosts PartnerUp, The Partnerships Podcast and is the Co-Founder & Chief Ecosystem Officer of PartnerHacker. Previously, Jared held executive GTM & partner positions at PandaDoc and Drift, both now known B2B SaaS Unicorns. For more details on the ImpartnerCON 2022 conference agenda and speakers visit https://wow.impartner.com/impartnercon22-Splash.html. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

Read More

CHANNEL PARTNERSHIPS

Cenntro Electric Announces Strategic Action to End Channel Partner Distribution in the US

Cenntro Electric Group | August 16, 2022

Cenntro Electric Group Limited (NASDAQ: CENN), a leading EV technology company with advanced, market-validated electric commercial vehicles, today announced a strategic action to assemble its Metro product in-house and market Metro directly to its own distributors in the United States. Cenntro will now have full control over the production and sale of the Metro EV model and will end channel partner distribution in the US. In 2017, Cenntro introduced the Metro, a low-speed EV in the US. Five years later, the Metro is now distributed in more than 26 countries and has achieved homologation in more than 32 countries. The Metro is a unique light electric commercial vehicle designed to meet a multitude of urban delivery needs and services. Cenntro began trial production of Metro in 2017 and as of December 31, 2021, has produced more than 3,700 vehicles. Currently, Metro is sold in Europe, Japan, Korea, Singapore and Israel. Since 2018, the vehicle has been sold through channel partners in the US but will now be sold directly by Cenntro. "The Metro was Cenntro's launch vehicle," said Peter Wang, Cenntro's Chairman and CEO. "The Metro was Cenntro's launch vehicle," said Peter Wang, Cenntro's Chairman and CEO. "We have been very pleased by its global market acceptance. Now, we will assemble and distribute our Metro product directly in US to assure the product quality, reduce the overhead, improve customer satisfaction and enhance our brand recognition." The Metro’s sleek dimensions, short turning radius and generous cargo capacity caters perfectly to the demands of urban logistics. The Metro’s advanced components and full vehicle design have been repeatedly tested in computer simulations with real-world crash tests to ensure the vehicle’s safety. The Metro offers a low maintenance costs and high energy efficiency. About Cenntro Electric Group Cenntro Electric Group Ltd. (or "Cenntro") (NASDAQ: CENN) is a leading designer and manufacturer of electric light and medium-duty commercial vehicles. Cenntro’s purpose-built ECVs are designed to serve a variety of organizations in support of city services, last-mile delivery, and other commercial applications. Cenntro plans to lead the transformation in the automotive industry through scalable, decentralized production, and smart driving solutions empowered by the Cenntro iChassis. As of December 31, 2021, Cenntro has sold or put into service more than 3,700 vehicles in over 25 countries across North America, Europe, and Asia. For more information, please visit Cenntro’s website at: www.cenntroauto.com.

Read More

MARTECH

Blueshift Launches AI Recommendations Recipes for Marketers

Blueshift | September 06, 2022

Blueshift, the leading Smart Hub platform for intelligent customer engagement, today announced at the company's Engage 2022 conference the launch of the industry's first collection of 100+ pre-built AI Recommendations Recipes for marketers. The new recipes, together with Blueshift's industry-leading Recommendations Studio, provide unparalleled ease of use for marketers for hyper-personalized customer engagement, enabling them to recommend content, products, and offers that are based on each customer's individual behavior, as well as the behavior of similar customers. Today's consumers demand personalization across all engagement channels and interaction touch points, and the use of AI has become key for marketers to successfully scale their efforts. In fact, studies show that marketing campaigns featuring AI recommendations are 116% more effective, driven by 22% higher click rates and 209% higher conversion rates. Over the last 12 months, marketers have hyper-personalized more than 10 billion messages using Blueshift's Recommendation Studio, which is built using patented technology. Furthermore, Blueshift customers have reported significant business results from using recommendations, including 131% higher sales and 384% higher lead volumes. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "With today's release of AI Recommendations Recipes, we are excited to bring accessible AI directly in the hands of marketers," said Manyam Mallela, Co-Founder and Chief AI Officer at Blueshift. "We are empowering a new generation of marketers who are data artists, combining the art of marketing with the power of AI and data science." The new capabilities for AI Recommendations Recipes unveiled today empower marketers to: Get started quickly with 100+ pre-built AI marketing recipes: Marketers now have a great starting canvas, pre-loaded with configurations for common use cases like abandoned carts, newsletter feeds based on affinities, cross-merchandising based on the wisdom of the crowds, trending content or changes to catalogs, and more. These recipes can be easily edited to get the recommendations just right for each use case. Personalize each message using drag-and-drop simplicity: Once the recommendation scheme using out-of-the-box recommendation recipes have been built, marketers can use a newly released drag-and-drop interface to insert them into emails, SMS, push notifications, in-app messages, or any creatives for their campaigns. Additionally, it's easy to suppress repetitive recommendations and to include seasonal and business promotions alongside predictive content. Analyze and optimize with advanced reporting: New in-depth reporting on advanced recommendation analytics enables marketers to optimize campaigns by using the best-performing recommendations, while also gaining visibility into which items are being recommended to each user and which ones users are engaging with. Retailers, ecommerce providers, and digital media and over-the-top (OTT) companies are especially poised to benefit from these new capabilities provided by AI Recommendations Recipes. For instance, retailers can design customer journeys with highly relevant content and recommendations in real time based on the shopper's affinities, search and browse activity and purchase history. Streaming service providers can use advanced AI to precisely match millions of viewers with hundreds of thousands of media content catalog items and engage them with daily content feeds that are auto optimized based on prior activity. About Blueshift San Francisco-based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America.

Read More

MARTECH

DTEX Systems and GuidePoint Security Partner to Deliver Human-Centric Insider Threat Intelligence and Security Solutions

DTEX Systems, GuidePoint Security | September 12, 2022

DTEX Systems, the Workforce Cyber Intelligence & Security Company, today announced a strategic partnership with GuidePoint Security, a leading cybersecurity solutions provider. With DTEX, GuidePoint’s customers will gain the real-time contextual behavioral intelligence needed to answer the Who, What, When, Where, Why and How related to any potential insider threat situation, compromised account event, or data loss scenario without invading an employee’s personal privacy. “Workforce Cyber Intelligence & Security is more important than ever in today’s digital, distributed, and remote B2B environment. The security perimeter has evaporated, raising the stakes for insider risk detection and threat mitigation,” said Brian Stoner, Vice President, Worldwide Channel and Alliances, DTEX Systems. “Workforce Cyber Intelligence & Security is more important than ever in today’s digital, distributed, and remote B2B environment. The security perimeter has evaporated, raising the stakes for insider risk detection and threat mitigation,” said Brian Stoner, Vice President, Worldwide Channel and Alliances, DTEX Systems. “The future of data loss prevention and protection is human-centric, not data-centric. Together, GuidePoint and DTEX will help organizations better understand the human element impacting their security risk posture to develop more effective and efficient threat management programs without infringing on employee privacy.” DTEX InTERCEPT is a first-of-its-kind Workforce Cyber Security solution that brings together the capabilities of Insider Threat Management, User and Entity Behavior Analytics, Digital Forensics, and Zero Trust Behavioral DLP in an all-in-one lightweight, cloud-native platform. Its patented DMAP+ technology continuously collects and synthesizes hundreds of unique elements of enterprise telemetry from data, machines, applications, and people to surface dynamic ‘Indicators of Intent’ that offer insight into anomalous, abnormal behavior and related events. Unlike data-centric DLP and UEBA tools or intrusive employee monitoring solutions, DTEX’s next-gen platform collects application metadata only, eliminating the need to scan files, capture email or website content, monitor electronic conversations, record screens, or log keystrokes. In only a few months of partnership, GuidePoint Security and DTEX have been selected as the solution providers of choice for some of the world’s most well-known brands in the financial services and digital communications markets. Leveraging DTEX’s solutions, GuidePoint’s consultants provide customers with a comprehensive overview of their insider risk, identify gaps in coverage/policy, and develop roadmaps to help them achieve their objectives. To learn more about DTEX’s global partner ecosystem, please visit: https://www.dtexsystems.com/company/partners/ About DTEX Systems DTEX Systems helps hundreds of organizations worldwide better understand their workforce, protect their data, and make human-centric operational investments. Its Workforce Cyber Intelligence & Security platform brings together next-generation Zero Trust DLP, UEBA, digital forensics, user activity monitoring and insider threat management in one scalable, cloud-native platform. Through its patented and privacy-compliant meta-data collection and analytics engine, the DTEX platform surfaces abnormal behavioral ‘indicators of intent’ to mitigate risk of data and IP loss, enabling SOC enrichment with human sensors and empowering enterprises to make smarter business decisions quickly. To learn more about DTEX Systems, please visit www.dtexsystems.com. About GuidePoint Security GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions. GuidePoint’s unmatched expertise has enabled a third of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk. Learn more at www.guidepointsecurity.com.

Read More

Spotlight

In recent years, marketing has gone through a drastic shift. Businesses now turn to the Internet to promote their products and generate more leads. Incidentally, there’s one demographic in particular that is best reached via digital channels, particularly email marketing: Millennials.

Resources