Blaze Verify Partners With Intercom to Provide Accurate and Reliable Email Verification

Blaze Verify | September 14, 2020

Blaze Verify, popular email verification solution, announces it has joined the Intercom App Partner Program to provide reliable email verification to Intercom users. The partnership provides users access to the easy-to-use and affordable list cleaning that Blaze Verify is known for directly in their Intercom Inbox or through their native integration, making a clean list easily accessible.
Intercom is the Conversational Relationship Platform that helps businesses build better customer relationships. Intercom's Messenger enables personal, conversational experiences between businesses and customers. Its accompanying management tools and automation provide customer interactions efficiently managed across channels.

Spotlight

When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course it depends on the level of consumer intent or demand for the new service, i.e. how many people are searching for products and services. The importance of search marketing today is shown by our new infographic created by JBH Marketing. It shows the importance of search drawing on the latest data from SimilarWeb on the level of consumer demand through searching and including practical advice and analysis from some of the top places to learn about search like Moz, Search Engine Land and Searchmetrics.


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CHANNEL PARTNERSHIPS

SecureAuth Strengthens Its Channel with Grupo TRC and SDG as New Channel Partners to Deliver Market-Leading Passwordless Continuous Authentication

SecureAuth, SDG Corporation, Grupo TRC | October 06, 2022

SecureAuth, a leader in next-gen authentication and access management, announces new partnerships with Grupo TRC and SDG. The SecureAuth Partner Program offers partners a differentiated and game-changing next-gen authentication solution with Arculix to jointly solve organizations’ identity security issues, partner enablement, and a true partnership. As a channel-first company, SecureAuth is aggressively investing in channel enablement programs to accelerate growth and bring its vision for authentication to a wider range of customers. Grupo TRC joins the SecureAuth Partner Program as both a value-added reseller (VAR) and services delivery partner in the EMEA region. With more than 30 years of experience in the telecommunications sector, Grupo TRC has expanded into other verticals and is dedicated to the integration of technology and networks. Its activity focuses on engineering, deployment and maintenance work in cybersecurity and various other technology disciplines. SDG Corporation is joining the SecureAuth Partner Program as a VAR and services delivery partner. Bringing over 20 years of experience partnering with global brands on complex business and IT challenges, SDG works with enterprises in need of strategic support and technology solutions. “Strategic channel partnerships are crucial to SecureAuth’s go-to-market success, and we are thrilled to welcome Grupo TRC and SDG Corporation as key partners in our global channel program,” said Mandeep Khera, CMO, SecureAuth. “Partners are an important part of SecureAuth’s ability to meet the demands of our enterprise customers with solutions, including our recently launched Arculix product. Expanding our global channel footprint with GTRC’s strong presence in EMEA and SDG Corporation’s deep connections in North America, APAC, and other geographies will help SecureAuth deliver rapid value to customers.” “We are delighted to partner with SecureAuth and provide benefits to our customers who require passwordless continuous authentication,” said Alfredo Estirado Co-Founder and CEO of Grupo TRC, a Madrid-based channel partner. “We are delighted to partner with SecureAuth and provide benefits to our customers who require passwordless continuous authentication,” said Alfredo Estirado Co-Founder and CEO of Grupo TRC, a Madrid-based channel partner. “As we create strategic alliances with leading IT manufacturers across Europe, we are capable of setting trends and defining future technology solutions, especially through Arculix’s unique capabilities with risk-based analytics and passwordless continuous authentication.” “We are pleased to formalize the partnership between SDG and SecureAuth, two recognized leaders in identity management and authentication,” stated Ajay Gupta, President, and Chief Executive Officer of SDG. “With more than two decades of access security experience, SDG architects, engineers, and support teams look forward to working with SecureAuth and its next-generation access management and authentication solution, Arculix™. Our partnership with SecureAuth further enhances our clients’ ability to manage and protect access to applications, systems, and data at scale, anywhere in the world.” Arculix, a next-gen authentication solution, is ideal for partners because of the critical role authentication and access management plays in securing the digital enterprise. SecureAuth’s passwordless, continuous authentication allows organizations to extend other identity providers (IdPs) like Microsoft, Ping, Okta, Forgerock – which provides a huge opportunity for channel partners to drive growth and differentiation in their identity and access management practice. About SecureAuth Corporation SecureAuth is a next-gen authentication and access management company that enables secure and passwordless continuous authentication experience for employees, customers and partners. With the only solution that can be deployed in the cloud and on-premise environments, SecureAuth manages and protects access to applications, systems and data at scale anywhere in the world. To find out more, please visit www.secureauth.com. About SDG Corporation SDG is a global IT risk management and cybersecurity solutions provider. SDG managed services and SaaS solutions deliver a comprehensive range of identity, cybersecurity, GRC, and cloud security capabilities that enable organizations to identify and mitigate cyber risk, protect cyber assets, and manage their business securely. To learn how SDG can help ensure the security and compliance of your technology and data infrastructure visit: www.sdgc.com. About Grupo TRC Grupo TRC is a union of several IT companies and two specialized divisions (focused in health software and defense technology), with more than 30 years of experience in the Telecommunications Sector. Its Group has consolidated its presence as a specialized software developer, cybersecurity and Cloud service provider and technology integrator, with a strong investment in R&D. If you would like to know more about the TRC Group’s activity, you can consult our website: www.gurpotrc.com.

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CHANNEL PARTNERSHIPS

Zebra Introduces New PartnerConnect Location and Tracking Specialization for Channel Partners

ZEBRA TECHNOLOGIES | October 13, 2022

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced the new PartnerConnect Location and Tracking Specialization for partners focused on selling RFID and real-time location systems (RTLS). Developed as a strategic component of Zebra’s award-winning PartnerConnect™ program, the new Location and Tracking Specialization provides resellers with the tools they need to drive RFID and RTLS sales and help businesses successfully deploy these solutions for transformational business benefits. Zebra’s Location and Tracking Specialization recognizes partner expertise and investment in passive and active RFID and RTLS technology solutions. Qualified program members will have exclusive access to business-building benefits including pre-qualified leads, growth incentives, discounts on stock RFID label offerings, go-to-market support, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry. Specialists in the program can sell and deploy location and tracking solutions while advanced specialists can sell and deploy at an enterprise-wide scale and deliver advanced integrations. "Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R). "Zebra’s new Location and Tracking Specialization provides us with a competitive advantage that will allow us to strategically grow our business while enabling us to build a deeper relationship with Zebra and our mutual customers deploying RFID and RTLS solutions,” said Gary Randall, Vice President of Sales and Marketing at American Barcode and RFID (AB&R). Zebra leverages decades of experience and innovation with location solutions ranging from passive RFID tags on packages to the active tracking of athletes in real time, helping turn edge data into business value. These location and tracking solutions support the tracking of inventory, assets, and people in retail stores, warehouses, distribution centers, manufacturing lines, hospitals and sports arenas. Zebra also offers the industry’s broadest, field-proven RFID portfolio of fixed and mobile readers, printers/encoders and tags. Zebra was recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Indoor Location Services for the past three years.1 “With Zebra’s location and tracking solutions, partners can empower businesses to sense what’s happening, analyze or anticipate the implications, and decide their best next-action in real time,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “Zebra’s new Location and Tracking Specialization exemplifies how the PartnerConnect program helps our partners differentiate themselves with their customers, while making it easier to work with us to grow their business and get rewarded for their commitment, competency and performance.” KEY TAKEAWAYS Zebra’s new PartnerConnect Location and Tracking Specialization supports partners selling RFID and RTLS solutions and recognizes their expertise and investment in these technology solutions. Qualified program members will have exclusive access to pre-qualified leads, growth incentives, go-to-market support and marketing funding. Zebra was recognized as a Leader in the 2022 Gartner Magic Quadrant for Indoor Location Services for the past three years. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. ABOUT ZEBRA TECHNOLOGIES Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 84% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s 100 Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

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CHANNEL PARTNERSHIPS

Pyramid Analytics Expands European Systems Integration Channel With Amplifi Partnership

Amplifi, Pyramid Analytics | September 21, 2022

Pyramid Analytics (Pyramid), a pioneering decision intelligence platform provider, and Amplifi, a specialist consultancy providing Advisory, Delivery and Support services for data management, data governance and data quality, today announced a partnership from Big Data LDN, the UK’s largest data and analytics conference. Expanding channel partnerships with complementary technology companies, independent software vendors (ISV), consulting firms, value-added resellers (VAR) and systems integrators (SI) is a strategic priority. Pyramid has expanded its Alliances team and partner recruitment capabilities, invested in partner training and development, and launched joint go to market programs. Key Points: Amplifi provides a portfolio of services across the data management spectrum: Strategy & Advisory; Implementation & Integration; and Managed Services & Support. Partnership enables Amplifi to broaden its service portfolio to include top-rated augmented and prescriptive analytics with the Pyramid Decision Intelligence Platform. Pyramid continues to build a roster of SI and VAR partners to extend market reach and scale. Pyramid is a CRN Channel Awards 2022 finalist in the Emerging Vendor of the Year category which recognises new and emerging organisations which have successfully supported the growth of their channel partners in the UK. To learn more about becoming a Pyramid partner in the UK & Ireland, contact bill.clayton@pyramidanalytics.com. Pyramid Analytics Demonstrates its Commitment to and Value for Channel Partners Channel partners are critical for Pyramid’s ability to continue to grow in a scalable manner, in turn offering them access to pioneering innovative technology that can transform their business. Pyramid understands that for outstanding growth to be achieved for the company and for its channel partners, its partners should be thoroughly supported with training to develop in-depth knowledge and insights. Pyramid’s partner portal is vital in delivering learning, development and growth value for Pyramid and its partners. Decision Intelligence is the Next Big Data Analytics Innovation The next major innovation in analytics is Artificial Intelligence (AI). Applying AI across Data Prep, Business Analytics, and Data Science is what separates Decision Intelligence from traditional business intelligence tools such as Microsoft Power BI, Qlik, and Tableau. AI lowers the skills barrier by automating the highly technical work needed to prepare and analyze data and create and share reports and dashboards. The Pyramid Decision Intelligence Platform delivers data-driven insights for anyone to make faster, more intelligent decisions. The Pyramid Platform provides instant access to any data, enables automated governed self-service for any person, and serves any analytics need, from the simple to the sophisticated. By uniquely combining Data Prep, Business Analytics, and Data Science with AI guidance in a single environment, the Pyramid Platform reduces cost and complexity while accelerating growth and innovation. This enables a strategic, organization-wide approach to Business Intelligence and Analytics. Quotes Bill Clayton, Vice President of Global Partner Sales, Pyramid Analytics: “Amplifi has a proven record of building solid data foundations for customers in a variety of industries. This partnership brings additional vertical expertise and services to Pyramid customers across the UKI and Europe. Importantly, analytics is the catalyst that turns data into intelligent decisions. The combination of the data infrastructure architected, deployed, and managed by Amplifi and the decision intelligence capabilities of the Pyramid Platform are highly complementary and will deliver added value to joint customers.” Mike Evans, Chief Innovation Officer at Amplifi: “Our partnership with Pyramid Analytics is a strategic step for Amplifi as we advance our capabilities and services along the Data Value Chain. Until now, our focus has been on the foundational management of data – from data strategy through to implementation of MDM, PIM and data governance frameworks. Mike Evans, Chief Innovation Officer at Amplifi: “Our partnership with Pyramid Analytics is a strategic step for Amplifi as we advance our capabilities and services along the Data Value Chain. Until now, our focus has been on the foundational management of data – from data strategy through to implementation of MDM, PIM and data governance frameworks. Being able to offer the Pyramid Decision Intelligence Platform to operate on top of that foundation means we’re able to provide increased value to our customers when they’re making business decisions with their data.” About Amplifi Amplifi is the go-to consultancy for Enterprise organizations that want their success to be driven by data. We establish and deliver data strategies that enable global brands to manage, govern and analyse their most important data so they can innovate, grow and succeed. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry leading B2B and B2C companies through its global offices in North America, the UK and Northern Europe. About Pyramid Analytics Pyramid is what’s next in analytics. Our unified decision intelligence platform delivers insights for anyone to make faster, more informed decisions. It provides direct access to any data, enables governed self-service for any person, and serves any analytics need in a no-code environment. The Pyramid Decision Intelligence Platform uniquely combines Data Prep, Business Analytics, and Data Science in a single environment with AI guidance, reducing cost and complexity while accelerating growth and innovation. The Pyramid Platform enables a strategic, organization-wide approach to Business Intelligence and Analytics, from the simple to the sophisticated. Schedule a demo. Pyramid Analytics is incorporated in Amsterdam and has regional headquarters in global innovation and business centers, including London, New York City, and Tel-Aviv. Our team lives worldwide because geography should not be a barrier to talent and opportunity. Investors include H.I.G. Growth Partners, Jerusalem Venture Partners (JVP), Sequoia Capital, and Viola Growth. Learn more at Pyramid Analytics.

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CHANNEL PARTNERSHIPS

Lantronix Announces 2022 SmartEdge Channel Partner Program Award Winners

Lantronix | September 01, 2022

Lantronix Inc. (NASDAQ: LTRX), a global provider of secure turnkey solutions for the Industrial Internet of Things (IoT) and the Intelligent IT market, today announced the winners of its SmartEdge™ Partner Program Awards, highlighting its best channel partners of 2022. Winners were named in three regions: North America; Asia Pacific; and Europe, Middle East and Africa. Awards were given for Partner of the Year, Newcomer, Innovation and Software/Services. The winners are: North America SmartEdge Partner of the Year: WWT Smartedge Newcomer: Softchoice Canada SmartEdge Innovation: Charter Telecom SmartEdge Software/Service: SHI Asia Pacific (APAC) SmartEdge Partner of the Year: ADT SmartEdge Newcomer: PSI SmartEdge Innovation: Sapply SmartEdge Software/Service: Bay Datacom Europe/Middle East/Africa (EMEA) SmartEdge Partner of the Year: Atlantik Elektronik SmartEdge Newcomer: SOL SmartEdge Innovation: Linkwave SmartEdge Software/Services: Data Equipment “We are pleased to honor this year’s SmartEdge Partner Program winners, all of which have exceeded our program requirements and expectations in driving sales and building long-term relationships with our mutual customers,” said Roger Holliday, VP of Worldwide Sales at Lantronix. About the SmartEdge Partner Program Lantronix’s SmartEdge Partner Program was designed to help Value-Added Resellers (VARs) and Systems Integrators (SIs) drive revenues by differentiating their offerings with Lantronix’s innovative Industrial Internet of Things (IoT), Remote Environment Management (REM), Out-of-Band Management (OOBM) and Mobility/Connectivity solutions. For more information on the Lantronix SmartEdge Partner Program, visit www.lantronix.com/partners. About Lantronix Lantronix Inc. is a global provider of secure turnkey solutions for the Internet of Things (IoT) and Remote Environment Management (REM), offering Software as a Service (SaaS), connectivity services, engineering services and intelligent hardware. Lantronix enables its customers to accelerate time to market and increase operational up-time and efficiency by providing reliable, secure and connected Intelligent Edge IoT and Remote Management Gateway solutions.

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Spotlight

When I'm asked by people who are starting new businesses where they should focus their online marketing, search marketing is usually near the top of the recommendation. Of course it depends on the level of consumer intent or demand for the new service, i.e. how many people are searching for products and services. The importance of search marketing today is shown by our new infographic created by JBH Marketing. It shows the importance of search drawing on the latest data from SimilarWeb on the level of consumer demand through searching and including practical advice and analysis from some of the top places to learn about search like Moz, Search Engine Land and Searchmetrics.

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