CHANNEL PARTNERSHIPS

BlackBerry Upgrades Channel Partner Program

BlackBerry | June 14, 2022

Channel Partner Program
To help managed security service providers (MSSPs) deliver managed eXtended detection and response (XDR) services to small and medium-sized businesses (SMBs), BlackBerry has upgraded its BlackBerry Partner Program.

The upgraded program includes:
  • New Products and Services: MSSPs can integrate CylanceGUARD, CylancePERSONA and CylanceGATEWAY into their managed security services to secure customer environments.
  • Support: BlackBerry has increased the size of its channel team and doubled employee headcount in partner management, customer success, channel enablement and other roles.
  • New Seller Compensation: BlackBerry now provides seller compensation on MSSP deals.
  • Training: New BlackBerry Cyber Security Administrator (BCSA) technical training for MSSPs to teach their employees how to configure, manage and troubleshoot BlackBerry unified endpoint security (UES) products.
  • New Marketing Incentives: BlackBerry has expanded its “Protect and Earn” partner incentive program and provides MSSPs with cash-based rewards based on a qualifying closed deal’s total contract value.
  • New Pricing: BlackBerry is offering flexible licensing and pricing options to MSSPs.
  • Additional Business Development Support: MSSPs can access demand generation and sales support, proposal-based marketing funds, case studies and other tools and resources to drive business development.
BlackBerry’s top 20 MSSPs have shown a spectacular growth of more than 50% year over year, and the company wants to focus more on its MSSP partners. As a result, BlackBerry is all set to further extend its managed security services market reach.

MSSPs can capitalize on a rapidly growing global XDR services market that is expected to expand from nearly $22.5 billion in 2020 to $77 billion by 2030 according to industry analyst Allied Market Research.

BlackBerry wants to invest in strengthening its partner program and may look to promote its Cylance brand to its MSSPs and other channel partners.

Spotlight

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The most recent statistics show that video content isn't just effective -- the demand for it is growing at an impressively rapid pace. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI?


Other News
CHANNEL PARTNERSHIPS

ZINFI Maintains Its Position as a “Leader” in the Fall 2022 G2 Grid® Report for Partner Management Software

ZINFI | October 11, 2022

ZINFI Technologies, Inc., the leader in Unified Channel Management (UCM) solutions encompassing partner relationship management (PRM) and through-channel marketing automation, today announced that G2.com, Inc., the largest software marketplace, has again named ZINFI as a “Leader” in the Fall 2022 G2 Grid Report for Partner Management Software. ZINFI has earned a position in G2’s leaders’ quadrant in multiple consecutive quarters dating back to 2019. In addition to earning leadership status in the latest G2 report, ZINFI currently holds the #1 G2 Satisfaction Score as well as the #1 Usability Score in G2’s real-time rankings for the partner management software covering all market segments and regions. The G2 Satisfaction and Usability scores encompass a broad range of criteria, including Ease of Use, Meets Requirements, Ease of Doing Business With, Ease of Setup, Quality of Support and Ease of Admin. ZINFI currently holds a G2 Star Rating of 4.8 out of 5. ZINFI’s performance in the Fall 2022 Grid Report is based on 225 validated user reviews from a broad range of verticals and company sizes. Industries represented in those reviews include Information Technology and Services (52 reviews), Renewables & Environment (29 reviews), Telecommunications (19 reviews), Computer Software (12 reviews) and Computer & Network Security (11 reviews). G2 rates products and vendors based on reviews gathered from its user community and aggregate data from online sources and social networks. The G2 Satisfaction Score is calculated using a proprietary algorithm that factors in real-user satisfaction ratings from review data, taking into account factors like the recency of a review, the amount of feedback provided, attribution, whether the reviewer is a current user and community engagement with the review. “G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “G2 ratings are very important to us because they are based exclusively on the perceptions and experiences of actual customers,” said Sugata Sanyal, founder & CEO of ZINFI. “The fact that we have consistently performed at a very high level across multiple criteria over a period of several years is a reflection of ZINFI’s unwavering commitment to customer satisfaction and the long-term perspective that guides our decision-making and our product roadmap. While we are pleased to be a proven perennial leader in partner management software and to have a broad base of satisfied customers, we continue to evolve and improve our offerings every day based on customer feedback and in response to rapid changes in the global marketplace.” ZINFI provides immense visibility to the content available on their partnered portals. Extremely user-friendly in navigating through the options available on the partnered websites. Clarity of content is the key to a successful website build and ZINFI proves this as it defines itself as 'Unified Channel Management is a cloud-based SaaS platform with Partner Relationship' and the offering of 24/7 accessibility." G2 Reviewer ZINFI’s Unified Channel Management (UCM) software encompasses state-of-the-art SaaS applications for partner relationship management, partner marketing management, partner sales management, partner portal management and portal administration management. These applications enable organizations selling via the channel to integrate the full spectrum of channel partner management activities—from recruitment, onboarding, training and certification to lead management, co-branded demand generation, sales performance and success, and on to fulfillment and renewal management. ZINFI’s modular design allows customers to enable and customize tools only as they need them to create solutions as simple or robust as their current business requirements. ZINFI continues to attract recognition for its partner relationship management solutions and receive acknowledgment as a leader from major analyst firms. ZINFI was named a leader in The Forrester Wave™: Partner Relationship Management Q4 2020 report, where it received 5 out of 5 (the highest possible) scores in the “Product innovation roadmap” criterion in the “Strategy” category and in the “Partner co-selling and co-marketing” criterion in the “Current offering” category. ZINFI also tied for the highest score among the participants in the “Partner performance and incentives” criterion (4.4 out of 5). ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Channel Marketing (UCM) automation platform. This allows any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc. the leader in Unified Channel Management (UCM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI’s state-of-the-art SaaS Unified Channel Management (UCM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI’s UCM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

Read More

CHANNEL PARTNERSHIPS

Bango launches first European e-distribution partnership for McAfee

Bango, McAfee | November 30, 2022

Bango announces that McAfee, a global leader in online protection, has launched its e-distribution business in Europe through the Bango Platform, partnering initially with Onestream. Onestream – an independent broadband, mobile and wi-fi solutions provider in the UK – will offer and bundle McAfee’s security products as part of its broadband packages, to acquire and retain more customers. The Bango Platform enables merchants to standardize e-distribution and remove the complexity of promoting products through online distribution channels. E-distribution standardizes the technical and commercial model for selling digital subscriptions through channel partners. One integration with Bango opens up a world of channel partners, increasing access to new customers. Channel partners like Onestream can quickly and easily launch with a range of merchants that are pre-integrated to the Bango Platform. In a matter of weeks, a channel partner can provide a variety of third-party subscription offers and bundles to entice new customers and keep their services sticky. With Bango e-distribution technology, Onestream simply purchases the McAfee licenses directly from Bango in real-time and delivers them as compelling customer offers. “Making the online world a more secure and enjoyable place for consumers is our goal. Our partnership with Bango delivers greater expansion of our security products to customers across the world, quickly, easily and cost effectively.” - Vonny Gamot, Head of EMEA at McAfee. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “The Bango Platform provides the quickest way to launch a creative and diverse range of product offers and bundles to excite customers. I’m delighted that Bango is enabling McAfee and Onestream to bring online safety to more customers.” - Anil Malhotra, CMO at Bango.

Read More

MARTECH

Trust Software Launches B2B Checkout Platform for TikTok Marketing Partners

Trust Software | September 19, 2022

Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible payment terms, streamlined billing, and payment-integrated loyalty programs. Trust Software Inc, a fintech that develops marketing payment products, today announced the launch of Market, a B2B checkout platform built for the marketing ecosystem. Alongside the launch of Market, Trust Software also announced that TikTok's more than 60 marketing partners will get exclusive access to the Market platform, preferred pricing, and access to early features. This is in addition to Market's core feature-set, which include immediate payouts, the ability to offer flexible payment terms, streamlined billing, and payment-integrated loyalty programs. Market is launching specifically for the marketing ecosystem – ad platforms, agencies, marketplaces, and SaaS – allowing businesses to offer their customers flexible payment terms, get paid faster, and build integrated loyalty programs that can increase sales and retention. While Market is exclusively offered to TikTok marketing partners today, they will quickly be expanding to other partner programs over the coming weeks. "Market solves a real problem for the TikTok partner ecosystem. Marketing partners get paid faster to increase cash flow, while brands buy now and pay later to invest in growth. It is a rare win-win within the marketing ecosystem." said David Shaw, Director of Monetisation Partnerships at TikTok. "Market solves a real problem for the TikTok partner ecosystem. Marketing partners get paid faster to increase cash flow, while brands buy now and pay later to invest in growth. It is a rare win-win within the marketing ecosystem." said David Shaw, Director of Monetisation Partnerships at TikTok. Borow continues, "As one of the largest global advertising platforms, we are excited to support TikTok marketing partners. These are businesses doing incredible things in marketing and we want to help simplify their billing and payments process so they can spend more time building great products." About Trust Software Trust Software builds marketing payment products, including Market, the recently launched B2B checkout platform built for the marketing ecosystem. Founded by a team of Snap alums, Trust Software is headquartered in Los Angeles and is backed by Lerer Hippeau, Lightspeed Venture Partners, Manta Ray, Sapphire Sport, Upfront Ventures, and Upper90. Learn more at https://www.trustsoftware.co/ and http://getmarket.com/.

Read More

MULTI CHANNEL MARKETING

Allevia Technology Partners with FluentStream to Enhance Service Offering and Revenue Stream

FluentStream | September 14, 2022

FluentStream, the fastest-growing unified communications-as-a-service (UCaaS) provider for small and mid-size organizations, today announced that Allevia Technology has joined its partner program. As a result, Allevia has upgraded 100% of its customers to FluentStream. The company now offers FluentStream’s UCaaS services to its new customers and provides support to customers who have already transitioned to FluentStream. Allevia Technology, based in Maryville, Tennessee, provides on-site and remote technical support for devices, services and networks to more than 400 customers across numerous industries. The company also builds websites, provides telecom analysis, and offers affordable, high-speed internet to local businesses and residents. “We're not a UCaaS provider, but we partnered with FluentStream, which provides technology and services we feel comfortable selling to our customers,” said Stefan Wilson, Founder, Allevia Technology. “We're not a UCaaS provider, but we partnered with FluentStream, which provides technology and services we feel comfortable selling to our customers,” said Stefan Wilson, Founder, Allevia Technology. “You know, when you can look a customer in the eye and tell them this is the solution we use, it’s easier for a customer to believe that we know what we’re talking about. We support it, we sell it and we use it every day.” FluentStream’s centralized dashboard is a critical element that makes it possible for Allevia to support its VoIP customers. The ease of service provisioning provided by the FluentStream dashboard is essential to Allevia being able to efficiently support its customers’ changing preferences and requirements. Additionally, FluentStream’s 24/7 US-based customer service enables Allevia to provide quality support for its phone customers. “One of our key tenets is to provide outstanding service to our customers and partners so they can optimally operate their businesses,” said Cass Gilmore, CEO, FluentStream. “In maintaining this commitment, we were able to expand our customer relationship with Allevia into a channel partnership, and as a result, we have been able to help Allevia expand its service offering and enhance its revenue stream.” For more information about Allevia’s partnership with FluentStream, see the case study at www.fluentstream.com/partner-program/allevia. About FluentStream FluentStream is a cloud communications company that simplifies and automates how small to medium-sized businesses communicate with their customers. FluentStream enables service, sales and other professionals to deliver an exceptional customer experience from any device or location. Inc. 5000 has consecutively recognized FluentStream as one of the fastest-growing private companies, and BuiltIn named FluentStream one of the best places to work. For more information, visit www.fluentstream.com and connect on Linkedin.

Read More

Spotlight

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an "up-and-coming" marketing tactic. It's here, and it's an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. The most recent statistics show that video content isn't just effective -- the demand for it is growing at an impressively rapid pace. Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI?

Resources