CONTENT MARKETING

Black Knight to Acquire Top of Mind Networks, Adding AI-Driven Marketing Automation to Integrated Mortgage Technology Ecosystem

Black Knight | May 31, 2021

Black Knight, Inc., an award-winning provider of software, data, and analytics to the mortgage and consumer loan, real estate, and capital markets verticals, announced today that it has entered into a definitive agreement to acquire Top of Mind Networks (Top of Mind), the developer of Surefire, a leading customer relationship management (CRM) and marketing automation system for the mortgage industry. Primus Capital previously held the majority of Top of Mind, with the company's founders holding a significant minority stake.

"Through its Surefire marketing automation and CRM platform, Top of Mind has brought incredible value to the mortgage industry's sales and marketing side by assisting lenders in gaining powerful competitive advantages for their loan officers," stated Anthony Jabbour, CEO of Black Knight. "By integrating Surefire's capabilities into the wider Black Knight mortgage technology ecosystem, lender clients of all sizes will be able to close more loans and create customers for life."

The Surefire platform assists thousands of mortgage professionals — from individuals to mid-sized firms to big companies – in gaining new and repeat business. Its intuitive, automated workflows and award-winning personalized content inspire emotional connections with customers, helping raise sales and recapture and retain customers. Unique workflows with relevant, rich content categories are deployable across all marketing channels. Pre-built integrations connect to critical loan origination systems, CRMs, points of sale, lead sources, and sales acceleration systems.

"Top of Mind and Black Knight are a great strategic fit since we both have a passion for delivering innovation, adding value, and driving growth for our clients," stated Bill Hayes, CEO of Top of Mind. "Our team is excited to collaborate with Black Knight to help lenders and servicers create customers for life by engaging their customers with timely communications and highly personalized touchpoints, while also assisting clients in remaining compliant in their marketing efforts."

Before building new connections and integrations to assist both lenders and servicers, Black Knight will first integrate Surefire with its Empower loan origination system (LOS) and enhance integrations with its Optimal Blue PPE (product pricing and eligibility engine). Future developments will include opportunities for servicers to improve borrower retention through Servicing Digital and Realtor leads for lenders via Black Knight's Paragon MLS platform.

Before creating new connections and integrations to assist both lenders and servicers, Black Knight will first integrate Surefire with its Empower loan origination system (LOS) and enhance integrations with its Optimal Blue PPE (product pricing and eligibility engine). Future developments will include opportunities for servicers to increase borrower retention through Servicing Digital and Realtor leads for lenders via Black Knight's Paragon MLS platform.

Before creating new connections and integrations to assist both lenders and servicers, Black Knight will first integrate Surefire with its Empower loan origination system (LOS) and enhance integrations with its Optimal Blue PPE (product pricing and eligibility engine). Future developments will include opportunities for servicers to increase borrower retention through Servicing Digital and Realtor leads for lenders via Black Knight's Paragon MLS platform.

About Black Knight

Black Knight, Inc. is an award-winning software, data, and analytics firm that drives innovation in the mortgage lending and servicing, real estate, capital, and secondary markets. Businesses use our robust, integrated solutions to help retain existing customers, gain new customers, mitigate risk, and operate more efficiently across the homeownership life cycle.

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Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no question that automation tools can help streamline and improve your social marketing process


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MARKETING STRATEGY

ShardSecure® Expands Growing Channel Partner Program with New Cybersecurity Partner Braxton-Grant Technologies

ShardSecure® | June 16, 2022

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MARTECH

ActiveCampaign Launches No-Code Data Model Solution for Businesses to Unify and Take Action on Their Data

ActiveCampaign | June 10, 2022

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CHANNEL PARTNERSHIPS

NFINIT Boosts Channel Program with New Director of Channel Sales, Bradley Craig

NFINIT | January 13, 2022

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CHANNEL PARTNERSHIPS

Hippo Announces Mortgage Partner Channel and Launches Proactive Home Protection in Massachusetts

Hippo | June 28, 2022

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Spotlight

Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no question that automation tools can help streamline and improve your social marketing process

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