Mindmatrix | November 07, 2023
Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace.
This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions.
Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners.
The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation.
The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results.
Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success.
Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.
Impartner | September 15, 2023
Impartner has reaffirmed its leadership by securing the top position in G2's 2023 Fall Report for Partner Management, maintaining its number-one ranking.
This recognition spans all categories, including Overall Partner Management, Enterprise, and Mid-Market customer reviews, mirroring the results from the previous quarter. G2, the world's largest and most trusted software review platform, solidifies Impartner's status as the leading performer in channel marketing.
Dave R. Taylor, Impartner CMO, remarked, "Impartner basks in the ongoing recognition of day-to-day users, along with the recent top rankings from analyst groups." He added, "Our partner management solutions have evolved into the de facto' go-to' standard for companies starting or scaling their partner ecosystems. Today's G2 report validates our hard work and the value we bring to our users."
[Source: Cision PR Newswire]
Impartner has sustained its leadership standing on the Through-Channel Marketing Grid Report for six quarters while also becoming a leader in the recently introduced Partner Ecosystems Platforms Grid category during the summer season. Furthermore, the company has retained its top rank in Overall Partner Management for six consecutive months. Additional insights from the report indicate that Impartner boasts a 4.5 out of 5-star rating based on over 400 G2 reviews. Besides, an impressive 91% of Impartner customers are inclined to recommend the platform and an equally high percentage express satisfaction with the ease of conducting business with Impartner.
Following the previous quarter's G2 report, Impartner has completed the development of two significant product updates. The first is the introduction of the Partner Marketplace, which facilitates direct connections between vendors and potential customers by enabling qualified channel partners to feature themselves prominently on the vendor's primary website, thereby promptly generating demand. Additionally, Impartner has launched a novel Partner Referral solution featuring referral link generation. This innovative influencer marketing technology is a pivotal tool, unlocking many go-to-market selling strategies for reseller networks spanning various industries.
Impartner is one of the industry's swiftest-growing and most distinguished suppliers of channel management technologies. This includes its foremost offerings of Partner Relationship Management (PRM) and Partner Marketing Automation solutions, which play a pivotal role in assisting companies across the globe in the effective management of their partner relationships, the cultivation of demand through partner networks, and the expedited enhancement of revenue and profitability via indirect sales channels.
GlobeNewswire | September 29, 2023
CISO Global (NASDAQ: CISO), an industry leader as a managed cybersecurity and compliance provider, has launched a channel sales partnership program to extend its reach through value added resellers (VARs), managed services providers (MSPs), and strategic partners. Available in the U.S. and Latin America, where CISO Global has a large presence, the new program is aimed at providing the full complement of CISO Global services to end-user customers through an extended network of partners that will be serviced and supported by the CISO Global team.
The program is structured by type of engagement and extends to multiple partnership models, including reseller, referral/mutual referral, and strategic. Each partnership tier has a corresponding level of support and financial compensation.
CISO Global offers a comprehensive portfolio of cybersecurity and risk management services and solutions, said Deb Smith, Chief Financial Officer for CISO Global. We believe in the strategic value of opening our portfolio to other organizations so they can strengthen their cybersecurity posture through our integrated approach, solutions portfolio, and focus on compliance. This strategy is effective in providing optimal protection from the increase in cyberattacks facing the industry.
Structured to be simple and easy, the program provides onboarding to partners through a series of training programs and sales enablement resources and tools designed to support business development efforts. The range of program benefits includes:
Marketing development funds
Ongoing sales and technical training
Dedicated channel account managers to support all aspects of the partnership
Business development experts to support the customer sales lifecycle, help with proposals, project kick-offs and project management
Significant reseller discounts, referral commissions and finders’ fees
Channel marketing manager support with virtual and in-person events
Partner portal that will launch in the first quarter of 2024
Each end-user client can collaborate with CISO Global and their IT partner as desired to develop tailor-made solutions to strengthen their security posture.
“We are excited to align with CISO Global,” said Vinay Riwat, head of channel for Cigniti, the world’s leading AI and IP-led digital assurance and digital engineering services company. “With their comprehensive portfolio, we are now able to offer products and services that ensure business risk assurance across software development lifecycle through embedded security in digital platforms and secured enterprise infrastructure. We know that enterprises require much more comprehensive protection these days to even begin to level up in this area, and this is an important opportunity for us to add value to our current customers.”
“We are committed to helping the industry accelerate its ongoing push to enhance the effectiveness of cybersecurity in the marketplace,” added CISO Global CEO David Jemmett. “This program leverages our IP, enabling us to bring a more holistic experience to more organizations that are looking for new and strategic ways to solve today’s cybersecurity crisis.”
About CISO Global
CISO Global (NASDAQ: CISO), based in Scottsdale, Arizona, is an industry leader as a managed cybersecurity and compliance provider. The company is rapidly expanding by acquiring world-class cybersecurity, secured managed services and compliance companies with top-tier talent that utilize the latest technology to create innovative solutions to protect the most demanding businesses and government organizations against continuing and emerging security threats and compliance obligations. For more information about the company, visit us on LinkedIn, Twitter or at www.ciso.inc.
AdCellerant | September 20, 2023
On September 19, 2023, AdCellerant, a frontrunner in digital marketing and tech solutions, has released its latest whitepaper, ‘AI-Powered Solutions at AdCellerant: Enhancing Success Together.’ This comprehensive document delves into the transformative role of artificial intelligence (AI) and generative AI (GenAI) in reshaping the digital advertising landscape.
Brock Berry, CEO and Co-Founder of AdCellerant, reportedly remarked,
In a world where AI is no longer just a buzzword but a driving force for innovation, AdCellerant is dedicated to harnessing AI's potential to empower businesses. We are charting a course towards a future that will not only redefine digital advertising but also influence industries worldwide.
[Source – Cision PR Newswire]
Key Points from the Whitepaper:
1. The AI Revolution: The whitepaper spotlights the adoption of GenAI, which has been embraced by over 100 million U.S. users, surpassing the early adoption rate of smartphones by a remarkable 62.7%. McKinsey & Company projects GenAI's economic value to range from $2.6 trillion to $4.4 trillion, with marketing and customer relations expected to boost global output by $400 billion annually.
2. AdCellerant's Vision for the AI Era: AdCellerant's vision goes beyond technology adoption; it embodies change that aligns with partners' goals, ideas, and aspirations. GenAI is an extension of AdCellerant's commitment to delivering impactful results, award-winning customer service, and continuous innovation.
3. Integration of AI: AI is seamlessly integrated into AdCellerant's product offerings, setting new industry standards for insights, strategies, and outcomes. The whitepaper showcases real-world examples of AI utilization with products like Meta, Google Ads, and The Trade Desk.
4. Balancing AI and the Human Touch: AdCellerant emphasizes the synergy between AI and human interaction. While GenAI provides insights and solutions, AdCellerant partners receive dedicated account management, operations focused on campaign enhancement, and opportunities to contribute to technology and solutions innovation.
AdCellerant, headquartered in Denver, Colorado, was founded in 2013 and operates in the advertising services industry. The company specializes in digital advertising, including services like search, SEM, SEO, digital display advertising, real-time bidding, social media, video, email, digital strategy, media planning, technology, and advertising technology. AdCellerant offers businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies, with a focus on achieving results and growth for businesses of all sizes. Its proprietary technology, Ui.Marketing, connects businesses with their ideal customers at the right time, streamlining the entire campaign management process within a user-friendly platform.