Binary Defense, a top Managed Detection and Response (MDR) and Enterprise level-security provider, recently announced the launch of an Enhanced Shield Partner Program for all channel partners. The "shield" in the logo and the program represents the protection of clients from cyberattacks.
The Enhanced Partner Program is designed to boost growth and increase engagement for all the partners in the ecosystem. It offers tools and training for best-in-class cybersecurity solutions to clients. In addition, it also provides value-added resellers, marketing resources, system integrators, and Managed Security Service Providers (MSSPs). The program includes marketing tools, pricing incentives, sales support, and after-sales assistance to increase sales and margins.
Binary Defense onboarded a new executive team and Channel Sales Vice President in Q3 2022. The new Binary Defense team had over 50 years of industry experience. After this change, Invictus Growth Partners ("Invictus") led the company's first institutional growth equity funding in Q4. This investment expands the partner ecosystem, improves machine learning, creates a world-class Managed Detection and Response through an Open XDR strategy, and accelerates sales and marketing.
The focus of the Shield Partner Program is on enabling the availability of the partners, which includes training and supporting documents to assist the partners in the whole process of selling to a client. Another key focus is on demand generation, which is provided via a variety of sales play that improves customer engagement, boost deal registration incentives, and help build the sales pipeline. Clients of Binary Defense can use this partner support in addition to premium 24/7 after-sales assistance and resources.
Additionally, the Partner Program includes enhancements to the Binary Defense Partner Portal, which is part of the Shield Partner Program. It makes it easy for the partners to register deals, locate improved training modules, and gain access to tools that facilitate expansion and foster loyal relationships with customers within the portal.
Valued partner and Vice President of Security Services at Vancord Cybersecurity Jason Pufahl said, "The partnership with Binary Defense has been invaluable. It really provides an extension of our team during an incident and provides 24/7 coverage, which is a huge comfort for our clients. And they have highly trained analysts that we can communicate with as peers and get quality information."
(Source: Cision)
About Binary Defense
Binary Defense industry's top cybersecurity expert, Binary Defense, was founded in 2014 and has its headquarters in Stow, Ohio. The company is an MDR provider and a software developer that employs an open XDR approach to monitor endpoints, clouds, networks, and other log sources to provide high-fidelity threat detection with services like Attack Surface Management, Incident Response, and Digital Risk Protection. The company also provides a full suite of enterprise security options. Binary Defense demonstrates superior capabilities in detecting intruder activity, and the combination of rapid detection with expert analysis and response reduces the cyber risk for businesses.