BBDO Worldwide Wins the Directory Big Won for the Eighth Time in Nine Years
| January 26, 2016
NEW YORK, Jan. 26, 2016 /PRNewswire/ -- BBDO Worldwide topped the 2015 Directory Big Won as the world's most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close to 1,500 agencies around the world.
Fifty-five (55) BBDO agencies contributed to the network's performance, which beat its nearest competitor by more than 600 points. Eleven were ranked #1 in their respective countries, including: BBDO Belgium, Sancho BBDO in Colombia, Pages BBDO in Dominican Republic, Impact BBDO in Egypt, Impact BBDO in Kuwait, BBDO Malaysia, Colenso BBDO in New Zealand, BBDO Lahore in Pakistan, BBDO Group Russia, BBDO Ukraine, and BBDO New York in USA. BBDO New York was also the world's most awarded agency for creativity, with award-winning work for 45 campaigns and 16 brands — more than any other agency.
"The Directory Big Won is a reflection of which agencies are delivering the best work across all media platforms. That is important in today's media environment, where people are consuming media in more ways than ever before," said Patrick Collister, the author of the Directory Big Won. "Clearly, BBDO is doing this better than anyone else, year after year. No one else can match the depth and breadth of their work."