Bank of America's Digital Domination in U.S. Airports

| March 15, 2016

Bank of America's Digital Domination in U.S. Airports
This month, Bank of America dominates JCDecaux’s strategic digital network in some of the top international airports in the U.S. BoFA offers passengers in JFK, EWR, LAX, BOS, IAH and MIA weather updates for seven different cities using live weather HTML data. As an added component to this dynamic campaign and to alleviate the stress of travel, a 4th creative promoting free WiFi appears on the 70” LCD screens once a certain number of flight cancellations/delays occur at any of the six JCDecaux airports above.

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