BALANCING PROGRAMMATIC AND THE ART OF PERSUASION

RAPP | May 05, 2016

In today’s day and age, we are able to deliver the right message, to the right person, at the right place and time. And although machines allow us to be more relevant and personal, we still need the right people to make the magic happen.Golik states, “Marketers able to balance programmatic efficiencies with investment engaging communications will derive truly meaningful learnings – one that will inform brand strategy over the long term. That’s why we must find more room for humans in this machine. For strategists, creative, and, not least consumers. The new art of programmatic is nothing without the old art of persuasions.

Spotlight

As social media usage continues to grow at a steady rate it’s essential that entrepreneurs and marketers implement a social media marketing strategy for their business - and a key part of any successful strategy is understanding the stats and trends that can affect the outcome of your efforts.


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SonicWall Earns Prestigious 2022 CRN Annual Report Card Award for Enterprise Network Security

SonicWall, The Channel Company | August 22, 2022

SonicWall today announced that CRN, a brand of The Channel Company, named the cybersecurity leader as one of the winners in the Enterprise Network Security category of the 2022 CRN Annual Report Card (ARC) Awards. This award honors the industry's top technology vendors for success in providing high levels of satisfaction for channel partners through innovative products, services and partner programs. "As a 100% channel company, we remain completely committed to delivering our partners and customers with the absolute best products and support to face today's increasingly complicated security challenges," said SonicWall President and CEO Bob VanKirk. "As a 100% channel company, we remain completely committed to delivering our partners and customers with the absolute best products and support to face today's increasingly complicated security challenges," said SonicWall President and CEO Bob VanKirk. "We're excited to be recognized by CRN, especially knowing that they celebrate best-in-class vendors that are committed to driving partner growth and demonstrating outstanding channel performance. SonicWall is uniquely positioned to help partners, including MSSPs, evolve and help facilitate their growth." With 37 years of history, CRN's ARC Awards recognize best-in-class vendors devoted to boosting IT channel growth through innovation in technology and partner strategy. Through the ARC Awards — known as one of the most prestigious honors in the IT industry — solution providers offer key feedback that commends technology manufacturers for designing channel-friendly product offerings, developing strong partner programs, and building long-term successful relationships with solution providers. SonicWall's SecureFirst Partner Program and its industry-leading security products help partners and MSSPs exceed customer demands. More than 17,000 active SonicWall partners help protect our customers every day, and because of them SonicWall is one of the unquestioned leaders in the cybersecurity space. The ARC Awards are based on an invitation-only research survey conducted by The Channel Company. Responses from 3,000 solution providers across North America were evaluated in this year's survey, rating 82 vendor partners across four criteria: product innovation, support, partnership, and managed cloud services. Scores were awarded in 25 major product categories in technology areas that are critical to channel partner success. "It's our pleasure to honor vendors that consistently deliver top-performing products and services to establish and foster successful channel partner relationships," said Blaine Raddon, CEO, The Channel Company. "In addition to highlighting our winners, CRN's Annual Report Card Awards provide vendors with actionable feedback and insight into their current standing with partners that can be incorporated into their channel strategies in the future." Winners will be featured throughout The Channel Company's XChange 2022 conference, taking place August 21-23 in Denver, Colorado. Coverage of the CRN 2022 ARC results can be found online at www.CRN.com/ARC and will be featured in the October 2022 issue of CRN Magazine. About SonicWall SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile and unsecure. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across boundless exposure points and increasingly remote, mobile and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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CHANNEL PARTNERSHIPS

Impartner Announces Keynote Speakers For its Annual Channel Summit ImpartnerCON 2022

Impartner | August 23, 2022

Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, announced today that channel industry icon Jay McBain, Chief Analyst, Channels, Partnerships and Ecosystems will be a keynote speaker at its annual customer summit, ImpartnerCON 2022, to be held on Oct. 19-21, in Salt Lake City, UT. Additional speaker highlights include Maria Chien, VP Research Director at Forrester, Janet Schijns, CEO of JS Group and Jared Fuller, Founder of PartnerHacker among others that Impartner will continue to announce leading up to the event. Now in its sixth year, ImpartnerCON is one of the world's largest vendor-led channel industry events gathering the most influential channel leaders and industry speakers to collaborate, celebrate and deep dive into future-forward content. This year's event, titled Odyssey, is focused on the next phase of channel ecosystem evolution to provide guests a truly unique and educational experience. Channel innovators and executives from companies of all sizes and industries will learn how to optimize their digital transformation and partner experience from presentations made by well-known industry analysts, leading channel organizations and Impartner executives. "ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry—driving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner. "ImpartnerCON is about bringing together our customers and channel authorities that represent the future of the industry—driving, defining and implementing marketing and channel strategy," said Brad Pace, COO at Impartner. "We are thrilled about this year's speaking line up and have even more to excite our attendees than before." Jay McBain is an accomplished speaker, author and innovator in the IT industry. McBain is the Chief Analyst of Channels, Partnerships & Ecosystems at Canalys and has served previously at companies such as Forrester, Channel Mechanics, ChannelEyes and Autotask. McBain was named the 2021 Channel Influencer of the Year by Channel Partners Magazine and has been recognized by many esteemed award programs like the Top 40 Under Forty by the Business Review, Channel A-List by CRN, Top 8 Thought Leader by Channel Marketing Journal, Top 20 Visionary by ChannelPro and more. Maria Chien is an industry thought leader in B2B channels. Chien has more than 20 years of experience and is an authority in channel marketing, channel readiness, partner enablement, partner program design and field marketing. She is currently the VP, Practice Leader of Channel Marketing Strategies at Forrester, and has previously served in channel leadership roles at companies like Sirius Decisions and Sun Microsystems. Janet Schijns Janet Schijns is a proven leader in partnerships, channels, alliances, and technology. Janet is the CEO and Co-Founder of JS Group, a go to market acceleration firm dedicated to achieving results in the Channel Megacosm. Additionally, Janet serves as Board of Directors for AvePoint, and Ninjio, was formerly EVP and CMSO at Office Depot, and Chief Channel Executive and Chief Marketing Technologist for Verizon. Jared Fuller Jared Fuller is an entrepreneur and student of B2B markets. He serves on multiple advisory boards ranging from Universities to Venture Backed SaaS startups. Jared hosts PartnerUp, The Partnerships Podcast and is the Co-Founder & Chief Ecosystem Officer of PartnerHacker. Previously, Jared held executive GTM & partner positions at PandaDoc and Drift, both now known B2B SaaS Unicorns. For more details on the ImpartnerCON 2022 conference agenda and speakers visit https://wow.impartner.com/impartnercon22-Splash.html. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

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CHANNEL PARTNERSHIPS

Impartner Business Planning Levels Up Partner Experience

Impartner | September 16, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), launched Impartner Business Planning within its PRM—scaling your channel and engaging partners like never before. Impartner Business Planning accelerates revenue in your entire channel. Impartner Business Planning ends managers' dreading the quarterly business reviews (QBRs) with their partner channel. The increased collaboration, transparency, and automation help companies create business plans with all segments of partners—maximizing the productivity of the largest ones and fully engaging even the very smallest. "Business planning with partners is no longer a check-off item or something to dread," said Gary Sabin, VP of Product at Impartner. "Business planning with partners is no longer a check-off item or something to dread," said Gary Sabin, VP of Product at Impartner. "Impartner brings more accountability into the process through collaboration—not top-down micro-management—making partner planning meetings more productive, more fulfilling and even more enjoyable with the end result being increased revenue." Impartner Business Planning motivates and manages partners with clear performance measures and objectives, enhancing the overall partner experience. Most companies perform business planning through spreadsheet applications and one-off systems, which impacts partner experience. Today, partners decide whom they want to do business with based on the experience they receive, especially compared to competitors. Business Planning provides a competitive advantage in partner experience. Impartner Business Planning provides better collaboration with partners. It works with any CRM system. Channel managers can drag and drop pre-built metrics using standard objectives or build their own based on the partners' business. They can also establish two-way communication of these metrics with message threads, templated plans for different levels of partners and automated instructions. Business Planning provides easy access to current performance measures and attainment status. The system displays progress updates and tracks the history of business plan details. Business Planning extends the value of Impartner's Journey Builder, Program Compliance Manager and MDF applications by tracking and displaying the progress of journeys, tier badges and percent of MDF funds used. The new product helps customers achieve more revenue with all levels of partners. It allows customers to deepen relationships and effectiveness of the top-performing partners, but it also engages the smallest, lower-tier partners. With new partners, channel chiefs can automatically track metrics like lead distribution, deal conversion and revenue targets and set goals for channel certification completion. Business Planning is available in Impartner PRM for all customers now. To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

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Lenovo Announces New AI Innovators Program

Lenovo | August 24, 2022

Lenovo today announced the new Lenovo AI Innovators program, a partner ecosystem enabling Lenovo customers to confidently deploy artificial intelligence. The program provides a broad range of support for independent software vendors (ISVs) and their customers looking to bring AI from the lab to scale. Leveraging the program, Lenovo’s AI Innovators are delivering cognitive decisions at scale across financial, manufacturing, healthcare, retail and smart city applications, enabling vertical use cases like autonomous shopping, predictive maintenance and clinical decision support. As intelligent transformation accelerates, businesses are turning their focus to strategic AI implementation to unlock greater efficiencies, faster time-to-market and smarter solutions across data management, security, storage, analytics and maintenance. In fact, by 2025, the IDC expects overall AI services spending to reach $52.6 billion. However, many enterprises face implementation challenges due to resource limitations and diverse infrastructure requirements. “Lenovo is focused on leading the intelligent transformation to smarter technology for all with smarter infrastructure solutions and services that unlock intelligence to expand business opportunities and fuel growth,” said Scott Tease, Vice President and General Manager of HPC and AI, Lenovo Infrastructure Solutions Group. “The Lenovo AI Innovators partner ecosystem provides a one-stop shop to help customers of all sizes easily deploy AI with confidence. From early proofs of concept to scaling AI, Lenovo’s partner ecosystem provides the full range of support to help businesses simplify implementation across a variety of infrastructures and deploy today’s most innovative AI software, so they can gain actionable decisions in retail stores, factories, hospitals and cities across the world.” Smart Ecosystem of Certified AI Solution Partners Leveraging Lenovo’s AI infrastructure, the Lenovo AI Innovators ecosystem has welcomed more than 30 AI ISV partners across a range of applications and services, representing more than $1 billion in venture capital investment, since its inception. “Sunlight is honored to be one of the first global Lenovo AI Innovators partners. Together, Lenovo and Sunlight technologies are creating industry-first AI solutions that address the real requirements at the edge – turning data into decisions across thousands of oil platforms, retail stores and manufacturing robots,” said Julian Chesterfield, Founder and CEO, Sunlight. “This partnership allows Sunlight early access to Lenovo’s latest edge innovations for certification and proofs of concepts that mutually benefit our networks of partners, ISVs and enterprises.” Designed as a one-stop shop for enterprise AI, Lenovo’s ecosystem offers a unique diversity of technology partners, ISVs, industry-focused solutions, hardware and more, ensuring Innovators can quickly access and deploy the solutions that best suit their clients’ business needs. Facilitating the AI Journey The gapless ecosystem covers all crucial areas for successful AI deployment, across the broad hardware portfolio from pocket-to-cloud-to-HPC, crossing into middleware, MLops, certified AI platforms and AI vertical applications, as well as bespoke AI services. The Lenovo AI Innovators program leverages industry-leading open source tools, such as Intel’s Open Vino and One API for optimizing AI solutions across the expansive portfolio of architectures to help enterprises get the best performance from their AI solutions, from the hardware, middleware and application. The program simplifies the effort and helps reduce the cost for AI software developers, while ultimately providing their customers with the confidence to deploy today’s most innovative AI software. As technology innovation continues to push the boundaries of business, enterprises have an opportunity to ready their smart IT infrastructure for the future so they can be more competitive today and tomorrow. Visit https://www.lenovo.com/ai-innovators to learn more about the Lenovo AI Innovators program and ecosystem partners.

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Spotlight

As social media usage continues to grow at a steady rate it’s essential that entrepreneurs and marketers implement a social media marketing strategy for their business - and a key part of any successful strategy is understanding the stats and trends that can affect the outcome of your efforts.

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