CONTENT MARKETING

Auto-Owners Partners with Agency Revolution to Offer Marketing Automation Platform to Appointed Agencies

Agency Revolution | May 10, 2022

Agency Revolution
Agency Revolution, a leading provider of digital marketing solutions for independent insurance agents, today announced a partnership with Auto-Owners Insurance. This partnership enables the carrier's more than 6,300 agencies to receive a discount on Agency Revolution's marketing automation platform, Fuse™.

"In the hyper-competitive insurance market, it's more critical than ever to connect with your clients in a way that feels personal and authentic," said Trevor Mahoney, Director of Marketing and Sales, Auto-Owners. "We selected Agency Revolution's Fuse™ because it's proven that regular communication helps agencies increase retention, sell more policies per client and acquire new clients."

"The partnership exemplifies the commitment Auto-Owners has to supporting their agencies with technology tools to help them succeed in today's competitive insurance market, We are confident their agencies will see growth in key performance metrics as a result of using marketing automation to deliver personalized communications throughout the customer journey."

Agency Revolution's CEO, Scott White

Fuse™ is the insurance industry's leading marketing automation platform for personal and commercial lines of business. It integrates with leading agency management systems to deliver personalized, multi-step, cross-channel communications at pivotal points in the customer journey.

Auto-Owners agencies can learn more about the partnership on the Auto-Owners partner page.

About Agency Revolution
Agency Revolution, an FMG Suite company, has served the insurance industry for more than 25 years with a marketing platform to help independent insurance agents and brokers automate their communications, build deeper, more meaningful client relationships, and grow their agencies and brokerages. From professionally designed websites backed by an award-winning content library, to a collection of marketing, communication, and relationship-building tools, Agency Revolution empowers the modern insurance agency with the services and solutions to advance how they do business and grow.

Spotlight

How introducing Cosmopolitan's new Editor and Chief, Joanna Coles, in a digital space helped ensure connectedness between this global brand and their readers. Personal insights about Joanna Cole helped iCrossing come up with a digital marketing plan for Cosmopolitan Magazine and their announcement. As a result Joanna Cole was discovered in multitude of media outlets. Find out what iCrossing has to offer at.


Other News
MARTECH

Act-On Puts Marketers in the Driver’s Seat & Takes Aim at Legacy Goliaths

Act-On Software | June 27, 2022

Act-On Software, the only pure-play marketing automation platform, today announced an unparalleled focus on serving marketers who have been forgotten or abandoned by the biggest names in the marketing automation space. After a strong performance in 2021—characterized by a new funding round, an SMS product launch, and a new native integration with Zendesk Sell—Act-On is entering the second half of 2022, leaning into the company’s stance as a rebel in the marketplace. Whereas legacy marketing automation companies obsess over being the biggest and most well-known brands in the industry, Act-On uniquely “puts the marketer first so they can bring their biggest, boldest growth strategies to life.” Act-On has accelerated product innovation, removed platform complexity and solved pain points marketers face everyday, while the legacy platforms have failed marketers in these areas due to consolidation and mergers that changed focus and slowed innovation, resulting in complex systems that are hard to manage on a day-to-day basis, requiring expert users. Act-On provides marketers with a better value, excellent coaching and account management so they can get back to designing intelligent marketing programs and freeing up budgets for other activities, instead of feeling frustrated with clunky platforms, bloated price tags, poor account oversight and lackluster support from the competition. “The fact of the matter is that countless marketers have been completely abandoned by the marketing automation providers they thought would help them reach their goals,” said Casey Munck, VP of marketing at Act-On. “The fact of the matter is that countless marketers have been completely abandoned by the marketing automation providers they thought would help them reach their goals,” said Casey Munck, VP of marketing at Act-On. “But Act-On is laser-focused on the people behind the brands, and we’re here to fight for marketers and provide the attention to detail they won’t find anywhere else.” Indeed, Act-On has spent considerable time and resources building out and improving their capabilities to support their mission to focus on tools marketers actually need and use every day. The coming months will herald the release of many new product innovations, including: User experience enhancements to better serve marketers - Delighting marketers with a more efficient and modern platform is a top priority. We’re continuing to innovate the platform’s UX with enhancements to key functional areas, ranging from data management, reports, alerts and administrative configuration. Complete omnichannel messaging and orchestration - Beyond recent enhancements to our market-leading SMS capability, which is integrated into Act-On journeys and reporting, we’ve extended our e-mail capabilities to include event-triggered-emails from external systems. This includes both transactional (e.g. delivery receipts) and commercial (e.g. shopping cart abandonment) emails. Security enhancements and industry certifications to protect customer data - Protecting our customer’s data is an imperative for Act-On. We’ve invested in ISO27001 Certification (targeting Q2) and 3rd Party Annual ISO27001 Security Audits. Act-On is also aiming to gain HiTRUST (HIPPA) and TXRamp Certifications in 2022. Continued investment in integrations ensuring ecosystem support - Marketers require multiple integrations in their MarTech stacks, and Act-On is increasing our investment in integrations with companies like Zendesk, focusing on robust reporting insights between integrated systems. We also launched Apple Privacy Mail Protection, which flags if a user’s email was opened by proxy through Apple’s new Mail Privacy Protection. This gives marketers the most accurate metrics on open-rates, which can be clouded by Apple’s privacy enhancements. Going forward, Act-On will continue its focus to provide marketers with key insights on the performance of their campaigns, so they optimize their investments and can easily share the impact of their work across their organizations. With a keen eye for detail and a sharp focus on product, Act-On is determined to shake up the market and reach marketers who feel the solutions they were promised are no longer serving them. In fact, Act-On has increased our focus and spent significant resources enhancing our teams and agency partnerships to provide a safe passage for customers switching to Act-On after leaving legacy providers. With its ever-evolving product line, robust partner program, and championing of the marketer, Act-On is punching above its weight against martech giants Marketo and Pardot. Act-On will continue emphatically leaning into its re-energized identity as a rebel in the martech industry and is looking forward to serving new customers who have been disenfranchised by and disappointed with their current providers. To learn more about Act-On Software, visit www.act-on.com. About Act-On Software Act-On Software provides solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. For more information, visit Act-On Software.

Read More

MARKETING DATA

Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

Read More

MARTECH

Groupon is Streamlining Its Technology Platform and Embracing Automation

Groupon | June 15, 2022

Groupon, the trusted marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value, is taking steps to simplify the company’s technology platform and lean more into automation. Ultimately, Groupon believes these changes will allow it to accelerate its pace of product development and support better customer and merchant experiences. “We have amazing talent within our Product and Engineering organization, and I believe that we can do a better job leveraging our significant tech assets to create value for all of our stakeholders,” said Sachin Devand, CTO, Groupon. “Currently, our platform is too big and too complex, and this is prohibiting us from moving as quickly as I think we can to launch new products and features. So, I’ve empowered the entire tech organization to challenge our long-held thought process of creating a new service for every nuance and fundamentally rethink how we structure our platform––only building and supporting what’s mission critical to drive Groupon’s business forward.” Devand, who was appointed to the CTO role in May after serving as a consultant since February, is working with the Product and Engineering organization to improve its operating processes and streamline Groupon's tech platform. Some of the team’s big 2022 initiatives include: Embracing Agility - Reorienting the product engineering organization to be more customer centric. Product roadmaps will better align with providing specific customer solutions, more quickly. To that end, the entire team is embracing Agile software development methods, doing rapid delivery of features versus traditional methods that can take years. In addition, the team uses OKRs (Objectives and Key Results) to prioritize these features every 90 days. Migrating to the Cloud - To date, Groupon has moved nearly 75% of its data center capabilities to the cloud. Groupon is already gaining operational benefits from the move to the cloud, including better monitoring, observability, elasticity and ease of deploying infrastructure. Once the migration is complete, the cloud will enable Groupon to scale infrastructure up and down as the needs of the business change, which should provide even more flexibility and cost savings. The cloud also enables Groupon to use cloud-native services that can unlock additional automation opportunities throughout the company’s marketplace. Re-architecting Services - The company is re-architecting its services, taking stock of which services are required and which ones can be combined or eliminated. At the start of the year, there were about 700 services operating behind the company’s global marketplace platform, which is too complicated and big for Groupon’s needs. As the move to the cloud continues, Groupon intends to move to a domain-driven design model which will allow for a more nimble architecture with significantly fewer services. Leaning into Automation - Groupon is automating processes throughout the entire business to create efficiencies and improve productivity. For example, the company is scaling its self-service automation features to enable more merchants to join the Groupon marketplace without human touch. At the end of the first quarter, 65% of new campaigns in North America were created using Groupon’s merchant self-service tool that enables businesses to create and edit campaigns. From a customer perspective, Groupon is doing more to automate insights from search data to create a feedback loop with the company’s sales teams to ensure that its marketplace has the right inventory in the right places. When this work is completed, these actions should significantly reduce the size of Groupon’s tech platform and allow it to accelerate its pace of product development focused on building a larger and more differentiated inventory base and launching products to support better customer and merchant experiences. About Groupon Groupon (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value.

Read More

CHANNEL PARTNERSHIPS

Versa Networks ACE Partner Program Wins 2022 Visionary Spotlight Award for Channel Deployments of the Year

Versa Networks | July 13, 2022

Versa Networks, the recognized secure access service edge (SASE) leader, today announced that ChannelVision Magazine has named its Versa ACE (Accelerate, Captivate, Engage) Partner Program as a winner of the 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category. This year’s honorees are recognized for innovative solutions and their commitment to adapt to a changing workplace. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “We are honored to present Versa Networks with a 2022 Overall Excellence Visionary Spotlight Award in the Channel Deployments of the Year awards category,” said Beka Business Media president and CEO Berge Kaprelian. “The competition this year will be remembered for the applicants’ unique approaches to solving issues and creating solutions that answer the call of partners and end users. We had a record number of total entries, which made this year’s competition tougher than ever.” Launched in early 2021 to address the rapid growth in SASE, the Versa ACE Partner Program is the company’s formal global channel partner program for VARs, SIs, SPs and MSPs. The program expands the ecosystem of highly engaged Versa partners delivering unique customer value through the differentiated Versa SASE and Versa Titan solutions. The program provides formalized sales, pre-sales, and technical training focused on enabling partners to build specialties and become SASE Specialized and/or Titan Specialized. The program offers partners the industry’s first SASE accreditation. Versa ACE partners are rewarded for achieving competency and expertise in their specialty areas and are eligible for discounts, sales and marketing benefits to open new revenue opportunities. “The Versa ACE Partner Program educates and equips partners around the industry’s leading SASE solution available to deliver the best secure access deployments for their clients,” said John Atchison, Head of Global Channel Marketing with Versa. “It is an honor to be recognized for channel deployments of the year with this Visionary Spotlight Award. Our comprehensive program enables partners to capitalize on the rapidly growing SASE market opportunity and become their clients’ full-service provider of the industry’s leading SASE solutions. Versa ACE partners benefit from a program structure which fosters a synergistic relationship for growth, new opportunities, and prosperity both today and into the future.” The Versa ACE Partner Program provides partners with a ramp to revenue plan which enables them to quickly onboard and successfully start generating pipeline within 90 days. Included in the ramp-up resources is enablement through Versa Academy, a global learning platform. The program structure requires that partners complete the prescriptive sales, pre-sales and technical training and certifications to successfully facilitate customer engagements that deliver unique customer value. The program was created to generate new recurring revenue opportunities and increase profitability and margins through the creation of new partner value-added services, enabling partners to differentiate themselves from their competitors. For more information or to join the Versa ACE Partner Program, visit https://versa-networks.com/partners/. Versa SASE delivers tightly integrated services via the cloud, on-premises, or as a blended combination of both via Versa Operating System (VOS™) with a Single-Pass Parallel Processing architecture and managed through a single pane of glass. Versa began delivering SASE services such as VPN, Secure SD-WAN, Edge Compute Protection, Next-Generation Firewall, Next-Generation Firewall as a Service, Secure Web Gateway (SWG), and Zero Trust Network Access (ZTNA) more than five years ago. Versa uniquely provides contextual security based on user, role, device, application, location, security posture of the device, and content. As the leader in SASE, the fastest growing security and networking category, and executing on SASE services for years, Versa is the only solution proven to deliver the industry’s leading and differentiated architecture for high performance and security. Dell’Oro Group listed Versa as the 2021 SASE market share leader with 84-percent market share for the unified category in its 4Q21 Network Security Quarterly Report; and Frost and Sullivan ranks Versa as the #2 worldwide market share leader in SASE. Gartner has identified Versa SASE as having the most SASE components out of all 56 vendors Gartner evaluated. Enterprise Management Associates (EMA) also found that Versa SASE has the most SASE supported functions, as published in its industry report. About the Visionary Spotlight Awards ChannelVision’s annual Visionary Spotlight Awards competition was created to highlight channel and service provider innovation in communications. The awards honor outstanding products, services, and deployments across numerous technology categories. Visionary Spotlight Award winners exemplify this goal, showcasing the communications industry’s overall innovation, capacity for future-thinking execution, creativity, and feature set differentiation; and offering channel partners a cornucopia of opportunities to boost their roles as trusted providers. For more information about the Visionary Spotlight Awards program, click here or contact Berge Kaprelian at berge@bekabusinessmedia.com. About Versa Networks Versa Networks, the leader in SASE, combines extensive security, advanced networking, industry-leading SD-WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers, and via the simplified Versa Titan cloud service designed for Lean IT. Thousands of customers globally with hundreds of thousands of sites trust Versa with their networks, security, and clouds. Versa Networks is privately held and funded by Sequoia Capital, Mayfield, Artis Ventures, Verizon Ventures, Comcast Ventures, Liberty Global Ventures, Princeville Capital, RPS Ventures and Triangle Peak Partners. For more information, visit https://www.versa-networks.com or follow Versa Networks on Twitter @versanetworks.

Read More

Spotlight

How introducing Cosmopolitan's new Editor and Chief, Joanna Coles, in a digital space helped ensure connectedness between this global brand and their readers. Personal insights about Joanna Cole helped iCrossing come up with a digital marketing plan for Cosmopolitan Magazine and their announcement. As a result Joanna Cole was discovered in multitude of media outlets. Find out what iCrossing has to offer at.

Resources