CMO STRATEGY

AmplifAI Launches New Channel Partner Program

AmplifAI | June 21, 2022

Channel Partner Program
On June 20, AmplifAI, the leading AI-driver Performance Enablement Platform for employee-focused enterprises, announced the launch of its new channel partner program. The program aims to strengthen the company’s commitment to the channel and drive revenue. AmplifAI will use value-added technology partners that specialize in delivering advanced CX solutions to their enterprise customers. It has been building its channel with several strategic partners who fit perfectly into its Ideal Partner Profile.

“We are thrilled about this new initiative, and the partners we are aligning with are all equally excited to be adding a differentiating performance enablement platform to their portfolio,” says AmplifAI’s Head of Enterprise Sales and Channel, Mike Chevraux.

“We are thrilled about this new initiative, and the partners we are aligning with are all equally excited to be adding a differentiating performance enablement platform to their portfolio,” says AmplifAI’s Head of Enterprise Sales and Channel, Mike Chevraux.

Partners can enhance their portfolio with a non-competitive, industry-leading coaching and performance improvement platform driven by AI. “AmplifAI brings a unique offering to Filos’ clients,” says Filos CEO, Jordan Oliverio. “AmplifAI doesn’t compete with our existing portfolio and adds a powerful coaching and employee enablement platform to our arsenal that is often overlooked and under-served by enterprise organizations. This partnership will allow us to create a better CX experience for our clients.”

Sebastian Anthony Corriere KMP NPS, Chief Contact Center and CX Strategist, VesuvITas adds, “AmplifAI improves Agent Experience, increases customer loyalty, delivers a better Customer Experience, and reduces agent turnover with a unique set of tools that can work with any contact center solution and delivers simple data visualization and dashboards. As our clients are concerned about agent turnover, I can recommend AmplifAI to help identify and mitigate employee attrition before it happens while providing predictive analytics to indicate what percentage retention improvements they can expect to see in the future.”

Spotlight

Online fashion has been dominated by one key player for the past few years - ASOS. In order to understand how the e-tailer achieved such phenomenal success we analysed the fashion keyword universe before analysing ASOS’ website against what Google really wants


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CHANNEL PARTNERSHIPS

Altair Names Symetri Limited Enterprise-Tier Channel Partner

Altair | November 23, 2022

Altair (Nasdaq: ALTR), a global leader in computational science and artificial intelligence (AI), has extended its channel partner agreement with Symetri Limited, elevating the company to an enterprise-tier channel partner. As part of the new agreement, Symetri – one of Europe’s leading software providers for software design and engineering activities – will take full sales and client relationship management responsibilities for Altair’s design and engineering simulation portfolio for key clients in the U.K. and Ireland. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “We have been extremely impressed with the Symetri Limited team since we started our collaboration,” said Pavan Kumar, senior vice president of global indirect business, Altair. “They have a passionate, experienced, and successful team whose values align with ours. I am confident that Symetri will continue to provide outstanding sales and technical support to many of our small-to-medium clients and will ensure they are successful in their continued deployment of market-leading simulation, data analytics, and high-performance computing technologies.” “We are extremely proud to be named Altair’s first enterprise-tier channel partner for the U.K. and Ireland,” said John Bartle, director, Symetri Limited. “Our team has been extremely impressed with Altair’s robust technology solutions, unique licensing model, and customer-centred approach. Symetri and Altair are aligned in providing solutions that ensure our customers work smarter for a better future. We look forward to the exciting times ahead, and most importantly, to offering our customers best-in-class solutions.” Altair and Symetri began collaborating in 2019 when Symetri became Altair’s first channel partner in the U.K. dedicated to expanding the use of Altair’s revolutionary structural analysis solution, Altair SimSolid. Since then, Symetri has driven three successful years of SimSolid usage growth in the U.K. and Ireland. Altair’s channel partner community is actively expanding globally to reach all industries and regions. For more information, please visit https://www.altair.com/partners/. About Altair Altair is a global leader in computational science and artificial intelligence (AI) that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. For more information, visit https://www.altair.com.

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MULTI CHANNEL MARKETING

Stratodesk Launches Managed Service Provider Partner Program for VDI, DaaS, and Cloud Workspaces

Stratodesk | October 04, 2022

Stratodesk, the EUC endpoint OS innovator, today introduced its best-in-class Stratodesk Managed Service Provider (MSP) program for MSPs and system integrators. The new program enables partners to offer complete services to provision and manage endpoints for hybrid workplaces. The program makes it easy for our partners to deliver a more comprehensive cloud service because of their ability to deliver the most innovative endpoint OS. The MSP program, which includes Stratodesk software – Stratodesk NoTouch OS and Stratodesk NoTouch Center – offers optional multi-tenancy services, and a predictable cost model that includes all-in-one licensing. In addition, the program is dynamically scalable when license needs change and deploys in minutes over the internet. Organizations are actively looking to transition to the cloud but sometimes cost and complexity are major obstacles. Stratodesk MSP partners can now enable organizations to realize significant efficiencies in time to implement and related costs. Our joint customers can have an effective roadmap for their endpoints no matter where they are in their cloud journey, while allowing them to focus on their core business instead of IT. “Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk. “Businesses across industries are increasingly looking toward managed service providers for pay-as-you go solutions that are cost-effective, scalable, and easy to consume. This IT consumption model is a major opportunity for partners, and our new program allows them to manage endpoint costs predictably, gives them flexibility to scale their business up and down as required and drive additional recurring revenue,” said Steve Thompson, Vice President of Global Channels at Stratodesk. “Based on direct input from partners, we’re giving service providers and integrators access to the Stratodesk NoTouch OS features and tools enabling them to take an enhanced cloud workspace offering to market.” Stratodesk’s new program unlocks new and differentiated offerings and services with an attractive subscription model that opportunities and helps to scale the business of partner providers. The Stratodesk NoTouch OS helps the partner’s customers easily execute their virtual desktop and thin client strategy in the way that best fits their business, knowing they can manage their entire fleet of endpoints from one console with best-in-class support from the MSP and Stratodesk. Among the first MSP partners signed to the new program is Centre Technologies. Stratodesk MSP partners can scale easily based on growth or seasonality Stratodesk can deliver centrally managed endpoints in minutes to end-users physically located anywhere in the world through cloud or on-premises deployment models. Stratodesk’s flexible approach to workforce productivity lets IT teams transform new or existing laptops, thin clients, desktop computers and hybrid devices into secure enterprise edge and cloud workspaces. Stratodesk NoTouch allows IT teams to convert a broad range of x86-, x64- and ARM-based hardware quickly into modern machines with the latest software and security capabilities for end-users, while giving IT complete control over the asset. Additional benefits to partners include: Cloud-ready Stratodesk software enables regional expansion with no capital investments Ability to own and manage the customer relationship end-to-end Accelerated time-to-market Easily address seasonality demands and the need to expand user base periodically Reduce MSP management costs with a single easy-to-manage and deploy OS instead of a variety of legacy systems For more information, visit the Stratodesk Edge channel partner program web page, and inquire to become a partner today. Additional Stratodesk MSP resources include: Simplify Multi-Tenant Endpoint Management for MSPs and MSPs Use Stratodesk Software to Manage Mult-Tenant Deployments. About Stratodesk Founded in 2010, Stratodesk is the leading global EUC innovator of endpoint OS software. Stratodesk’s agile and customer-centric, Linux-based managed OS software, Stratodesk NoTouch, is defining end user computing with its freedom to transform any device into a cloud-ready and highly secure endpoint, enabling companies to cost-effectively manage their unified VDI endpoint deployments and secure digital perimeters. Stratodesk’s software works seamlessly across all x64, x86 and ARM/Raspberry Pi based hardware products, increases endpoint security, and simplifies user experience. Today, with nearly one million licenses deployed globally across multiple industries, Stratodesk prides itself on its authenticity and. dedication to delivering the most innovative software solution to its customers. For more information, visit www.stratodesk.com.

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CHANNEL PARTNERSHIPS

GoTo Enhances Partner Program to Further Elevate Partner Relationships with Essential Resources for SMBs

GoTo | September 20, 2022

GoTo, the all-in-one business communications and IT support platform, today announced major updates to its GoTo Partner Network, including a new GoTo Resolve offering designed for Managed Service Providers (MSPs) as well as streamlined sales and demand generation support for all partners with its new Partner Concierge Program. The offerings were designed specifically to address channel partners’ most pressing challenges, empowering organizations to streamline setup and day-to-day operations, grow their business, and securely serve small and medium-sized businesses (SMBs). IT Support and Management Designed for Managed Service Providers GoTo Resolve for MSPs allows Managed Service Providers to meet the evolving needs of today’s SMBs with frictionless, fast, and flexible support, without the hefty price tag. The solution provides MSP-specific account administration and reporting features, Professional Services Automation (PSA) integrations, and modern Remote Monitoring and Management (RMM) capabilities, all with GoTo’s best-in-class remote support tools to easily support and troubleshoot clients’ IT assets. GoTo Resolve for MSPs is also backed up by a first-of-its-kind zero trust security architecture within an RMM solution, safeguarding MSPs and their customers from increasingly prevalent software supply chain attacks. “We are excited to enable MSPs in the GoTo Resolve platform today not just as another vendor but a strategic business partner,” said Michael Day, Vice President of Global Partner Sales at GoTo. “We designed the specialized offering based on feedback from our MSP partners, providing them with all the tools they need to simplify workloads and streamline the support experience for customers. This will be a huge vector of growth for us in the coming years and we are eager to bring some much-needed functionality and support to the market.” Key features of the new offering include: Remote Monitoring & Management to access, control, and troubleshoot device, network, and infrastructure issues across iOS, Android, Windows, and MacOS systems. Multi-Tenancy Administration enables the separation of managed clients into distinct accounts, while allowing cross-account management through the GoTo Admin partner portal. Professional Services Automation Integrations with industry-leading Datto Autotask and ConnectWise Manage solutions to streamline setup and user provisioning. Endpoint Protection Software allows MSPs to provide an additional layer of security and added value to their clients, with an integration with a leading cybersecurity software provider available soon. Configurable Reporting enables managers to view clients’ assets, health, performance, and customer networks individually or grouped by category to understand trends and proactively mitigate potential issues. “As a company that prides itself on offering managed IT services that help businesses save time and money, GoTo Resolve has really helped us deliver on that promise at a greater rate,” said Mark Darrah, Owner of Nationwide IT Consultancy. “GoTo Resolve has allowed our small but mighty team of agents to provide a variety of support – from powerful proactive support like task automation to simple, fast remote control – for our customers with ease. And the GoTo team continues to quickly add more and more functionality so we can continue to provide more value to our customers and grow our business. This has been a great partnership to date and we’re very excited by the future with GoTo Resolve.” To learn more about GoTo Resolve for MSPs and sign up for early access, visit www.goto.com/it-management/resolve/msp First to Market, White Glove Digital Marketing Treatment for Partners To further elevate the partner experience, the GoTo Partner Network will be launching a new Partner Concierge Program providing additional investment and resources to drive higher demand generation and sales for all partner organizations. This program, the only one of its kind, offers tailored digital marketing campaigns, co-branded and targeted based on a partner’s unique audience, maximizing visibility with prospective customers and bringing in new qualified leads. Members are also supported by a dedicated Partner Concierge resource at GoTo to optimize planning, execution, and administration across the campaign. “GoTo’s Partner Concierge Program felt like it was built just for us,” said Jerry Goldman, Chief Executive Officer at Select Communications. “GoTo’s Partner Concierge Program felt like it was built just for us,” said Jerry Goldman, Chief Executive Officer at Select Communications. “They designed, managed, and ran the entire marketing campaign tailored to our ideal customer groups, and we quickly saw a jump in qualified leads coming into our sales pipeline. At a time when our own marketing resources and budget were significantly constrained, GoTo’s Partner Concierge Program allowed us to focus on other priorities without sacrificing customer growth or revenue opportunities.” GoTo Partner Network members can speak with their Partner Manager to learn more about participating in the Partner Concierge Program. About GoTo GoTo, the only all-in-one solution for business communications and IT support, makes IT easy and affordable. Built for small-to-medium-sized businesses, but powerful enough for the enterprise, GoTo’s portfolio, which includes GoTo Connect, GoTo Resolve, Rescue, and more, powers nearly 800K customers’ unified communications & collaboration (UCC) and IT management & support needs. At GoTo, we help you to stay connected to what’s most essential: your customers and employees. With more than 1 billion people joining meetings and webinars, half a billion support connections and over $1 billion in annual revenue, the remote-centric company’s physical headquarters is in Boston, Massachusetts, with additional offices and more than three thousand home offices in North America, South America, Europe, Asia, Australia, and beyond.

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MARTECH

AMC Networks And Roku Expand Partnership, Bringing A Broad Range Of New & Exclusive Content To The Roku Channel

AMC Networks, Roku | November 04, 2022

AMC Networks and Roku today announced an expanded partnership that will feature AMC Networks’ high-quality content and targeted streaming services across The Roku Channel’s broad and growing ecosystem. The agreement includes the addition of 11 free ad-supported streaming (FAST) channels created and programmed by AMC Networks to The Roku Channel, including an exclusive channel, AMC Showcase, which will feature many of AMC’s signature dramas including Mad Men. The global multi-year agreement will continue to make AMC Networks’ targeted streaming services like AMC+, Shudder and Acorn TV available to viewers through Premium Subscriptions on The Roku Channel. Through the expanded partnership, AMC Network’s HIDIVE anime service will also launch as a Premium Subscription on The Roku Channel at a later time. Roku will also bring users of The Roku Channel an expanded lineup of ad-supported video on demand (AVOD) content from AMC Networks, most notably movies and popular reality shows from WE tv. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms. We are thrilled to be in business with Roku and to have expanded this key partner relationship for years to come.” “The Roku Channel is thrilled to announce its expanded relationship with longtime partner AMC Networks,” shared Rob Holmes, Vice President, Programming, Roku, “Everyday, audiences come to The Roku Channel for easy access to a wide range of entertainment options. We are constantly working to enhance our programming portfolio to meet the needs of our users. Through this multi-faceted expansion of our partnership, we are pleased to provide our audiences with even more top content, plus exclusive programming, from AMC Networks, and look forward to connecting AMC Networks with viewers across The Roku Channel’s programming ecosystem.” Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q3 2022. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs. About AMC Networks AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films and RLJE Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business. About Roku Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.

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Spotlight

Online fashion has been dominated by one key player for the past few years - ASOS. In order to understand how the e-tailer achieved such phenomenal success we analysed the fashion keyword universe before analysing ASOS’ website against what Google really wants

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