Mindmatrix | November 07, 2023
Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace.
This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions.
Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners.
The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation.
The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results.
Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success.
Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.
Impartner | September 11, 2023
Impartner has announced the return of its popular customer and industry event, ImpartnerCon. Aligned with the fundamental driver of indirect channel go-to-market strategies and partnership initiatives, ImpartnerCon 2024 embraces the theme 'Multiply' as the cornerstone of this conference.
ImpartnerCon 2024 is scheduled from February 5 to 7 at JW Marriott Marquis Hotel in Miami (Florida). Distinguished keynote speakers include eminent figures from the channel industry, such as Jay McBain (Chief Analyst of Channels, Partnerships, and Ecosystems at Canalys) and Tiffani Bova (Former Global Growth and Innovation Evangelist at Salesforce). Besides, more professionals and analysts will likely join as speakers in the coming weeks.
On this, Dave R Taylor, Impartner CMO, stated
At Multiply: ImpartnerCon '24 and beyond, our goal is for attendees to multiply their business horizons personally and professionally. To meet new partners and expand their own ecosystems, and to learn best practices for furthering their companies' indirect go-to-market strategies and results.
[Source: Cision PR Newswire]
Now in its seventh year, ImpartnerCon has established itself as a preeminent event in the channel partnerships sector, attracting global leaders from Fortune 500 corporations to dynamic startups expanding their indirect sales and services initiatives.
ImpartnerCon also serves as the platform for Impartner's annual customer awards, recognizing excellence in channel strategy, exceptional partnership performance, and program efficiency. The previous year's award recipients, unveiled during the event's live ceremony, included esteemed names such as Honeywell, Poly, Splunk, Vertiv, Visa, Xerox, and Zebra, among others.
In the forthcoming weeks, Impartner will announce the commencement of the 2024 award application process, offering options for individual and company nominations. ImpartnerCon 2024 expects a comprehensive agenda that includes seasoned industry analysts, top-ranking channel organizations, interactive Impartner product user sessions designed for customers, and invaluable networking opportunities with influential industry figures.
Mark Rogers, Impartner's Senior Vice President of Strategic Accounts and Channel Chief, conveyed that ImpartnerCon has evolved to embrace the broader channel ecosystem, providing a unique platform for collaboration and innovation. He expressed excitement about creating a space where professionals at all levels within the partner ecosystem can connect, acquire knowledge, and push the boundaries of partnership excellence.
ImpartnerCon 2024 aligns seamlessly with Impartner's dedication to nurturing an inclusive and innovative environment for channel leaders. This commitment enables them to explore new avenues for growth, adapt to shifting market dynamics, and harness the potential of strategic partnerships.
Impartner is renowned as the industry's fastest-growing and most decorated provider of channel management technologies. Its array of Partner Relationship Management (PRM) and Partner Marketing Automation (PMA) solutions serves as a global resource, aiding companies in effectively managing their relationships with distributors, resellers, and channel partners. These solutions drive demand, accelerate revenue, and enhance global profitability within indirect sales ecosystems. The Impartner team is committed to assisting businesses in achieving growth by leveraging their decades of experience, incorporating channel best practices, and harnessing innovative technologies to create a uniquely tailored partner experience. Impartner's solutions prioritize partners, enabling channel teams to achieve rapid ROI by covering all aspects, from partner onboarding to channel marketing and performance insights.
Business Wire | October 20, 2023
Living Security, Inc. ("Living Security"), the global leader in Human Risk Management (HRM), announced today the launch of its channel partner program and the appointment of Peter Streips as Vice President of Channel Sales. The company's new global channel program will open additional revenue streams, empower partners to expand their business horizons, and recognize and reward the efforts of both internal and external partners.
As a 100% channel-first organization, we know the power of partnerships and recognize our valued partners' critical role in driving customer success, said Ashley Rose, CEO of Living Security. Launching this new program is part of our strategic growth plans, including the appointment of Peter as our VP of Channel Sales. His success and deep understanding of cybersecurity make him a significant addition to our team and the company's growth. He has a proven track record in building partnerships and optimizing channel performance and is the ideal leader for our new channel business.
Bringing a wealth of experience and industry knowledge, Streips, a technology leader renowned for successfully launching, developing, and executing global channel and alliance strategies for cybersecurity and cloud computing industries, will guide the company's channel sales strategy, fostering relationships and securing strategic collaborations. As an additional initiative, the channel program is growing Streips' team with dedicated channel specialists to bolster partner pipeline-building endeavors, emphasizing the company's commitment to enhancing partner benefits.
Key features include:
Competitive Margins:Offering up to 30% margin for partner-sourced deals new to Living Security
Lead Flow:Assured lead flow to proactive partners, ensuring they can deliver robust sales, onboarding, and continuous support to clients
MDFs & SPIFs:Market Development Funds to increase market awareness and lucrative Sales Performance Incentive Fund (SPIF) for sales and technical teams who source net new business
Quarterly Incentives:Top performing partners will enjoy receiving Quarterly rebates allowing the partner to reinvest in future marketing campaigns
Channel Specialist:Access to a dedicated Living Security Channels Specialist to help build pipelines and acquire new customers
"I'm excited to join Living Security at this critical juncture. With our industry-leading discounts, lucrative sales incentive program, dedicated BDR support, and quarterly rebates, we aim to enable our partners to reach new heights," said Peter Streips, Vice President of Channel Sales at Living Security. "Living Security's partner program aims to supercharge partner business growth, designed with partner profitability at its core. Our commitment to innovation doesn't stop there as the program provides our partners with unique opportunities to showcase the transformative potential of our enterprise-grade human risk management platform and security awareness training products."
With an impressive background, Streips has already made notable strides by forming strategic partnerships that promise to amplify the company's reach and impact as it launches its Living Security Partner Program. The program welcomes various partners globally across all industries, from resellers to full-service MSP/MSSPs. Living Security's go-to-market channel partners include Defy Security, GuidePoint Security, Optiv, and is in the final negotiation stages of incorporating distribution into the program.
"Organizations today need to do more than create infrastructure security. The human factors that impact cyber hygiene must be addressed in order to cultivate and reinforce a vigilant security culture,” said Justin Iwaniszyn, Director of New and Emerging Partners at GuidePoint Security. "Living Security’s new partner program will further foster a strong relationship for the channel community and provide a solution for a safer and more secure digital landscape for clients."
Organizations spend billions of dollars on cybersecurity technology, yet 74% of security breaches result from human actions. Living Security, recognized by esteemed analysts such as Forrester and Gartner, prides itself on being at the forefront of the HRM platform. This novel toolset grants CISOs unparalleled real-time visibility into security discrepancies, facilitating proactive, informed decisions to protect organizations against potential threats.
For more detailed information on the Living Security Partner Program and its tiered benefits, visit https://www.livingsecurity.com/partner.
About Living Security
Living Security, the global leader in human risk management, transforms human risk into proactive defense by quantifying human risk to engage humans with relevant content and communications to change human behavior truly. Living Security solves the challenges of human risk through risk identification, awareness and training, and risk reduction, all through an integrated platform. Living Security is trusted by security-minded organizations, including Mastercard, Verizon, Biogen, AmerisourceBergen, and Hewlett-Packard. Learn more at www.livingsecurity.com.
Flyhomes | October 13, 2023
Flyhomes has announced its forthcoming expansion of innovative home buying and selling offerings to lenders and brokers. The leadership of this expansion initiative will be entrusted to Eric Meadow, who assumed the role of Vice President of Partnerships at Flyhomes in the wake of the acquisition of assets from his former organization, Home Sale Assured.
This expansion will be carried out in a structured manner by introducing the Flyhomes Guaranteed Backup Contract, an innovative 'buy before you sell' solution. Subsequent launches will encompass a comprehensive array of lending solutions tailored for third-party originators and their prospective homebuyers. These services will be available through Flyhomes and Flyhomes' affiliated lender, Flyhomes Mortgage.
Eric Meadow, VP of Partnerships at Flyhomes, stated, The long-term vision for the partner channel is to have our full suite of products available through third-party origination or distributed sales channels.
[Source – Business Wire]
Tushar Garg, Co-Founder and CEO at Flyhomes, articulated the real estate vision: simplifying purchasing and selling homes, reducing stress, and enhancing affordability. He shared that since the inception of Flyhomes, the company has revolutionized how people participate in real estate transactions. Furthermore, he mentioned that the exclusive products and services, designed to facilitate the closing of over $6 billion in home sales, will soon be accessible to lenders and brokers. While exceptional real estate professionals continue to excel, providing a distinctive client experience amidst current market challenges necessitates access to innovative financial tools and resources.
Flyhomes aims to establish the best home buying and selling experience globally. Whether one is in the process of buying, selling, or both, the company offers a consolidated platform for comprehensive education, expert guidance, and advanced technology. Regardless of the real estate journey stage, the home-buying approach instills confidence in the search, fosters decisiveness in decisions, and facilitates transparent negotiations. In tandem with innovative financial products, such as the 'Flyhomes Cash Offer' and 'Buy Before You Sell' programs, the objective is to simplify the transition to a new residence, making it convenient and efficient.