Amazon Might Send You Samples Based on Every Purchase You Thought Was Private or Wanted to Forget

Erik Sherman | January 09, 2019

Amazon Might Send You Samples Based on Every Purchase You Thought Was Private or Wanted to Forget
Amazon has been running a new free-sample program since at least August 2018, as Axios noted today. And it may be a very smart move--or an incredibly dumb one that could surpass the now infamous intrusiveness of Facebook. The company has run hot and cold, as any might. But Amazon's highs and lows are extreme. For example, Prime Day has been maybe the single most clever retail move since Macy's launched its Thanksgiving Day Parade. Yet recruiting an in-house Twitter armyto combat negative stories about working there was a huge PR loss.This move seems on the edge and liable to go either way.Sampling is an old and effective marketing technique. If people like the way your product works and it's not likely to be a one-time purchase, then letting them try it increases the chance that you'll reach people who will ultimately like it. That can mean a quicker path to sales and brand loyalty.

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As the landscape continues to evolve, it becomes more and more important for advertisers and publishers to understand how the latest buzz impacts efficiencies and effectiveness. This is increasingly important with programmatic buying.


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As the landscape continues to evolve, it becomes more and more important for advertisers and publishers to understand how the latest buzz impacts efficiencies and effectiveness. This is increasingly important with programmatic buying.

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