Act-On Software Leads in Compliance with Cloud Infrastructure Expansion

Act-On Software | August 11, 2020

Act-On Software, the leading growth marketing platform, today announced its cloud infrastructure expansion into Canada to ensure top-of-market data compliance for Canadian customers and end-users. Act-On’s cloud expansion, in addition to existing infrastructure in the U.S. and Europe, sets it ahead of the industry by guaranteeing applications and databases can meet local data residency requirements in all three regions.

Act-On is doubling down on compliance for customers and their extended networks in Canada with this expansion, facilitating seamless, ongoing alignment with the country’s regulations. As Act-On continues to grow and provide solutions, meeting the needs of various data protection regimes is a top priority for the brand, as is giving companies control over where to host their data. For this expansion, the cloud offerings will go into effect mid-August and they will be immediately available for customers and end-users in Canada.

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MARKETING STRATEGY

ModMed Launches AMP Marketing Services to Help Practices Attract New Patients, Manage Reputation and Improve Engagement

ModMed | March 24, 2022

At this year’s AAD Annual Meeting, ModMed will introduce its latest services designed to help physicians enhance their online presence, monitor and respond to patient reviews, sell products and services online and make it easier for dermatologists to market their practice overall. According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor's office to have a modern-looking website. Moreover, nearly three-quarters (74%) of respondents weigh online reviews heavily when selecting a new doctor. This data indicates that, while it is paramount for providers to provide quality care, they must also focus on building a strong online presence to help attract patients and provide consumers with the customer service experience they expect. ModMed AMP – which stands for Advertise, Market, Promote – offers a website design, reputation management, digital marketing and e-store package designed to help patients find a physician more easily and for practices to build and manage a strong online brand and reputation. “In today’s digital world, it’s not enough to simply have a website or social media account for occasional use. For physicians, attracting patients is an ongoing process that requires an ongoing online strategy, We recognized that between managing operations, caring for patients and keeping track of financials, many providers are overwhelmed and don’t have time for marketing. ModMed AMP offers four services that work together to help practices in their efforts to attract and maintain online attention and engagement.” Adam Kupperman, SVP of Specialty Business and GM of Dermatology and Plastic Surgery at ModMed Details of ModMed AMP include: Website Design & Management. Domain registration and hosting, customizable for the practice, self-service capabilities, integrated with EMA(R) and ModMed Pay. Includes Search Engine Optimization (SEO), specialty-specific content and blogging. Digital Marketing. Digital ad design, Google Pay-Per-Click advertising, and social network advertising that leads to optimized landing pages for campaign performance monitoring. Reputation Management. Our convenient review widget pulls certain patient reviews from the web to showcase on the AMP website. Practices can monitor, manage and respond directly to incoming reviews or choose to have the ModMed AMP team do this on their behalf. E-Store. E-commerce site that can be used to sell products and services online. Practices can advertise their store as a purchasing option for patients on Facebook and in digital marketplaces such as Amazon. “When you aren’t the only dermatology practice in your area, it can be hard to stand out from the competition. With ModMed AMP, we can help providers put their best foot forward and get noticed by current and prospective patients,” Kupperman added. About ModMed ModMed is transforming healthcare by placing doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. With our electronic health records (EHR) and practice management (PM) systems, and our revenue cycle management (RCM) services, our all-in-one solution empowers specialty medical practices to do their best work by providing clinical, financial and operational software solutions designed to enable better, more personalized patient care. Our staff physicians help to develop products and services for allergy, dermatology, gastroenterology, OBGYN, ophthalmology, orthopedics, otolaryngology, pain management, plastic surgery, podiatry and urology practices, as well as ambulatory surgery centers.

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CONTENT MARKETING

Crowd Content Launches Subject Matter Expert Network to Support Expert Content Creation

Crowd Content | December 15, 2021

Crowd Content Media, a company that helps businesses create content at any scale, is pleased to launch its new subject matter expert (SME) network and accompanying SME review service aimed at helping marketers create expert-level content at any scale. We've heard our clients, who are some of the web's most talented marketers, loud and clear - they need expert level content to rank well in Google and impress their readers. That can be really challenging. Finding an expert is tough, but finding enough to keep up with large content creation programs is even tougher. Our SME network and review service make that easy and can keep up with even the largest content programs." Rick Leach, Content Director at Crowd Content The launch is the culmination of months of expert recruitment and technology development. Crowd Content now boasts a roster of hundreds of SMEs spanning virtually any industry and proprietary technology that matches verified experts in each client's industry to review their custom written content. SMEs perform a final review to ensure accuracy, add their expert insights, and attach their byline (if requested). This lets clients create large volumes of expert-level content that's authoritative, accurate, on-brand, and ready to publish. With a mandate to help marketers create amazing content that drives SEO results, Crowd Content will continue to develop services and technology that makes content creation more efficient and effective. About Crowd Content Founded in 2013, Crowd Content Media is a leading content creation service provider based in Victoria, BC. Its global platform connects talented writers and editors with businesses in need of high-quality, publish-ready content at scale. To date, Crowd Content has served more than 8,000 enterprise and SMB customers across 81 countries through its cloud portal, which provides self-serve and fully managed content services.

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MARKETING STRATEGY

GetResponse Launches Enhanced Ecommerce Marketing Automation Solution

GetResponse | May 16, 2022

GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation helps online store owners scale their businesses in an automated manner increasing revenue and sales. "Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to us through countless customer interviews that we needed to expand our Ecommerce automation solution, Inspired by this insight, we pushed our existing Ecommerce integrations to a new level and added additional features to better equip business owners to drive revenue seamlessly." Daniel Brzeziński, Vice President, COO and Head of Product at GetResponse The following set of enhanced features allow users to harness the power of automation to grow their Ecommerce stores: One-click integrations with leading Ecommerce platforms: Populate product inventory and customer data in GetResponse (no coding experience required). Advanced segmentation: Information on customer purchases, order history, and behavior on sites enables building segments for specific groups of customers and creating precisely- targeted marketing campaigns that convert. Quick transactional emails: Send automated purchase confirmations and trigger automated abandoned cart emails that remind customers about unfinished purchases. Promo codes: Synchronize promo codes from ecommerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders, or automation messages. Product recommendations: The Product Recommendations Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behavior. The automation populates the section within an email with specific products relevant to each recipient on the list. Popups: Used to grab website visitors' attention, popups significantly increase site conversions and sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific conditions on how they work. Prebuilt automation templates: Welcome new contacts, recommend products, recover lost sales, and use behavioral targeting easily with prebuilt templates and playbooks. Omnichannel: Utilize email, web push notifications, SMS, and popups for complete multichannel customer engagement campaigns that enhance sales growth. About GetResponse Founded in 1997, GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, live chats, webinars, paid ads, and more.

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CHANNEL PARTNERSHIPS

BrandMuscle’s Channel Partner Scorecard to Strengthen the Bobcat Dealer Network Marketing Performance with Ratings and Recommendations

BrandMuscle, Bobcat Company | April 06, 2022

BrandMuscle, the industry leader in integrated local and channel marketing, announced today that Bobcat Company, a worldwide leader in the manufacturing and distribution of compact equipment, will use Channel Partner Scorecard, a new solution within BrandMuscle’s Intelligent Local Marketing Platform, to evaluate Bobcat dealers’ local marketing performance and provide rules-based recommendations for optimizing their marketing execution in alignment with national strategy. Bobcat has utilized a full suite of BrandMuscle solutions since 2019. After broadening their local marketing activities, Bobcat wanted their account managers and regional directors to have greater visibility into their dealers’ levels of engagement in the company’s marketing program, and to encourage dealers to participate more effectively. BrandMuscle’s Channel Partner Scorecard lets Bobcat measure dealer marketing performance and make recommendations to help dealers drive greater results with co-op funds, social media, location data management and digital and print marketing campaigns. Information is power, and by rating dealers’ marketing performance, Channel Partner Scorecard equips Bobcat’s account managers and regional directors with the insights necessary to make clear, data-driven recommendations to give local marketing activities even greater impact. For example, when a dealership is enrolled in BrandMuscle’s social tool, but has not yet synced its Facebook account or started boosting posts, Scorecard allows Bobcat to advise dealers on the many quantifiable benefits of increasing engagement. “We are pleased to continually offer our dealer partners a wealth of strategic marketing opportunities, from social media tools to co-op marketing funds,” said Laura Ness Owens, Vice President of Global Brand and NA Marketing for Doosan Bobcat North America. “We are pleased to continually offer our dealer partners a wealth of strategic marketing opportunities, from social media tools to co-op marketing funds,” said Laura Ness Owens, Vice President of Global Brand and NA Marketing for Doosan Bobcat North America. “This more targeted, strategic approach of Scorecard will only increase the number of dealers utilizing these opportunities and, ultimately, increase opportunities for growth and raise levels of success.” By providing Bobcat’s marketing partners with scores for their performance, Channel Partner Scorecard allows Bobcat dealers to rate their performance in comparison to their peers. This friendly competitive component, called gamification, motivates dealers to increase their marketing activity. This, in turn, can improve each dealer’s marketing maturity rating. Gamification also rewards those partners who successfully align their local marketing strategies with Bobcat’s corporate goals. “Scorecard effectively connects us to what’s happening in local markets, putting us on the ground with our important local partners, and it pulls us into a conversation about how we can work better together to drive greater results,” said James Morse, Vice President of Product Management at BrandMuscle. To learn how Channel Partner Scorecard can provide a clearer understanding of how your local campaigns are performing and how channel partners can improve your local marketing strategy, contact BrandMuscle. About Bobcat Company Since 1958, Bobcat Company has been empowering people to accomplish more. As a leading global manufacturer of compact equipment, Bobcat has a proud legacy of innovation and a reputation based on delivering smart solutions to customers’ toughest challenges. Backed by the support of a worldwide network of independent dealers and distributors, Bobcat offers an extensive line of compact equipment, including loaders, excavators, compact tractors, utility products, telehandlers, mowers, attachments, implements, parts, and services. Headquartered in West Fargo, North Dakota, Bobcat continues to lead the industry, all while helping people succeed and build stronger communities and a better tomorrow. For more information, visit http://www.Bobcat.com About BrandMuscle BrandMuscle is the leader in integrated local and channel marketing, serving over 175 of the world’s top brands, with 750 professionals in five offices globally. BrandMuscle provides marketers and their channel partners with the solutions, insights, and expertise to deliver an exceptional and consistent local brand experience. The BrandMuscle Intelligent Local Marketing Platform simplifies and scales digital and physical marketing execution, enabling brands to acquire and retain the best customers, build loyalty, grow revenue, and maximize ROI. For more information about BrandMuscle visit https://www.brandmuscle.com/ or call (866) 464-4342.

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Spotlight

Welcome to the digital skills gap: where students enter the workforce without the ability to use and deploy technology to meet work-related goals. Despite billions of dollars being poured into educational technology, studies find that much of the digital literacy training in higher education only requires students to consume and

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