CONTENT MARKETING

Acosta Signs Definitive Agreement with Impact Group

Acosta | June 28, 2021

Acosta, a worldwide integrated sales and marketing administrations provider in the customer packaged goods (CPG) industry, declared it signed a definitive agreement procure Impact Group, a dynamic sales, and advertising agency with a national presence and local market skills in natural, specialty, ethnic and arising brands. By uniting the two organizations, Acosta is making the business' superior deals and advertising agency, supporting these quickly developing classifications. Acosta and Impact Group offer profoundly integral types of assistance, and this essential move will extend administration contributions and open a new channel for customers of both organizations. Acosta will give local market capability and distribution solution that gives arising brands admittance to the shelves of major retail chains and empowers more modest brands to grow

Acosta, a global integrated sales and advertising services provider in the consumer packaged goods (CPG) industry, announced it signed a definitive agreement to obtain Impact Group, a dynamic sales and marketing agency with a national presence and local market expertise in natural, specialty, ethnic and emerging brands.

“We are thrilled to join forces with Impact Group, as their expertise adds dimension to Acosta’s long history of growing brands and will generate substantial benefit for our clients,” said Brian Wynne, CEO of Acosta. “Over the past few months, we have recognized numerous parallels between our organizations in terms of the channels we support and how we work with clients, and our services complement each other well. We look forward to sharing our expertise and working together to strengthen our offerings and provide even greater value to clients. We look forward to this new chapter ahead.”

Impact Group is a leading sales and marketing agency providing omni-channel solutions to manufacturers. As part of the acquisition, Acosta will be integrating three of Impact Group’s business units to strengthen its offerings. These units include: the sales and marketing agency that provides sales, marketing, analytics and retail support for CPG manufacturers; the unique and specialized sales business operating at metropolitan retailers in key urban cities; and the dedicated distribution capability to help emerging brands get to market.

In addition to a powerful suite of enterprise capabilities, clients of both companies now have access to a wider range of expertise to help their products grow across the country. With Impact Group’s strength in regional markets and Acosta’s specialty in intimate customer relationships, brands will receive the attention they need to succeed.

“We are looking forward to joining Acosta and bringing our complementary expertise in the natural, specialty, ethnic and emerging brands categories,” said Matt Buskirk, President of Impact Group. “The small and mid-size companies that dominate this space have seen explosive growth recently, and we are pleased that we will be able to bring an even greater value to these clients utilizing Acosta’s broad range of expanded capabilities.”

The acquisition is a forward-thinking business decision for both companies, letting them to leverage their shared commitments to strengthening and revolutionizing services and capabilities to help clients compete in the modern marketplace.

Spotlight

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are reaping the rewards. This infographic created by Invesp presents the current trends and statistics of multi-channel marketing, and why you should consider creating a strategy.


Other News
CHANNEL PARTNERSHIPS

Ivanti Launches Fully Enabled Global Partner Portal and Campaign Central

Ivanti | November 10, 2022

Ivanti, the provider of the Ivanti Neurons automation platform that discovers, manages, secures, and services IT assets from cloud to edge, today announced the launch of its new fully enabled Partner Portal and Campaign Central. The Partner Portal is a personalized, role-based experience that provides automation of the partner life cycle and streamlines business processes. Campaign Central is a marketing platform that enhances partner marketing efforts by co-branding professionally packaged marketing campaigns at zero cost. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "Our partners are a critical part of our business, and we are committed to investing in them," said Dennis Kozak, Chief Operating Officer at Ivanti. "The Partner Portal and Campaign Central are just two examples of how we are continuing to invest in our partner community. We are committed to providing our partners with the tools and resources they need to be successful." The Partner Portal provides a one-stop shop for all Ivanti related content, tools, and resources across all roles. It also offers a marketing platform to support partner lead generation and demand efforts. Campaign Central enables partners to create and personalize every campaign. Additionally, partners can track campaigns securely and stay informed at every customer touchpoint with built-in reporting. The Partner Portal provides a personalized, role-based experience that will enable Ivanti partners to drive more leads and close more business. Initial feedback from our partners has been positive with many reporting that the Partner Portal and Campaign Central are game changers for their business. Lori Garber from Integral Federal said about Campaign Central: "I really like campaign central! It is super easy to create different collateral and customize it with our branding. The interface is easy to understand, especially after the enablement Ivanti provided. The pre-designed artwork is high quality and for a marketer like me, I appreciate that we can use something like this to save time.” The Ivanti Partner Program was designed with the overarching belief that we are better together. Ivanti partners receive exclusive access to resources, tools, and connections to grow their business. Ivanti is consistently increasing our investment in our partnerships by offering more benefits and support through the partner program. Ivanti provides our partners a unique opportunity to rapidly grow their business by providing market-leading solutions to customers of every size around the globe. For more information on the Ivanti Partner Portal and Campaign Central or to apply to become an Ivanti Partner, please visit: https://www.ivanti.com/partners. About Ivanti Ivanti makes the Everywhere Workplace possible. In the Everywhere Workplace, employees use myriad devices to access IT applications and data over various networks to stay productive while they work from anywhere. The Ivanti Neurons automation platform connects the company’s industry-leading unified endpoint management, cybersecurity, and enterprise service management solutions, providing a unified IT platform that enables devices to self-heal and self-secure and empowers users to self-service. Over 45,000 customers, including 96 of the Fortune 100, have chosen Ivanti to discover, manage, secure, and service their IT assets from cloud to edge, and deliver excellent end-user experiences for employees, wherever and however they work. For more information, visit www.ivanti.com and follow @GoIvanti.

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CHANNEL PARTNERSHIPS

iMDsoft expands its presence in Europe and selects Viridian Polska Sp. zo.o. as channel partner in Poland for its MetaVision Software Suite

iMDsoft | October 28, 2022

iMDsoft, a global leader in clinical information systems and the developer of the MetaVision Suite for critical care announced today that it selected Viridian Polska Sp. z o.o as its Channel Partner, authorized to market and sell licenses for the MetaVision Suite, and provide implementation and support services to MetaVision customers in Poland. As a leading medical device distributor, representing global brands in Poland for 20 years, Viridian Polska is ideally positioned to offer strong coverage of hospitals throughout Poland with a clinically driven, product-centric approach and a steadfast commitment to providing customers with the best solutions and highest level of service possible. This channel partnership marks an important milestone in iMDsoft's mission to make its state-of-the-art MetaVision Suite available in new territories. With Viridian Polska, iMDsoft now has 10 channel partners operating globally Through its channel partner program, iMDsoft teams up with leading healthcare technology companies around the world and empowers them to lead marketing and sales activities relating to the MetaVision Suite for critical care and anaesthesia, and provide related implementation and support services. With channel partners driving local market activities and leveraging their physical proximity to the customer, iMDsoft dedicates its full attention to the development and enhancement of the MetaVision Suite, as a fully-scalable market leading solution. "We are excited to partner with Viridian Polska and have the opportunity to bring our solutions that are designed to improve the quality of care for the benefit of patients and clinicians, now also to Poland. We are confident that Viridian Polska has the right combination of customer reach, understanding of market dynamics and commitment to success, necessary to develop a substantial business," said Shahar Sery, Executive Vice President, iMDsoft "We are proud and content that from now on we are partners with iMDsoft . We start this cooperation with a large dose of optimism, curiosity and commitment! Our knowledge of the local market, the trust of Polish customers and the quality of iMDsoft's products, are a combination that promises a successful long-term partnership," said Tomasz Woźnicki, CEO, Viridian Polska "We are proud and content that from now on we are partners with iMDsoft . We start this cooperation with a large dose of optimism, curiosity and commitment! Our knowledge of the local market, the trust of Polish customers and the quality of iMDsoft's products, are a combination that promises a successful long-term partnership," said Tomasz Woźnicki, CEO, Viridian Polska iMDsoft is a global leader in clinical information systems, with a specialty in critical care, anaesthesia, and acute care. Hundreds of hospitals and health networks in 24 countries use its MetaVision Suite, the company's flagship product, to improve care quality and enhance financial results. The global channel partner program offers an end-to-end approach for distribution partners to deliver iMDsoft's best in class software. iMDsoft is a wholly owned subsidiary of N. Harris Computer Corporation. MetaVision has played a pivotal role in hospitals throughout the Covid-19 Pandemic with its flexible capabilities to manage Covid-19 related workflows. Learn more at www.imd-soft.com. Viridian Polska Ltd. specializes in creating modern solutions in medical technology. The core of the business is designing and implementing patient monitoring systems. For almost 25 years, the solutions it proposes have been used in ORs, ICUs, surgery, cardiology and many other hospital wards. It works in the Integrated Quality Management System certified by TUV Nord, in accordance with ISO 13485:2016 and ISO 9001:2015. Viridian Polska also provides technical services for medical equipment. Employees have all the necessary knowledge, experience and skills that are confirmed and certified by manufacturers. The goal of the Viridian Polska team is to create optimal and innovative solutions based on good relations with its customers and business partners. All this leads to a harmonious, coherent and trustworthy motto of the entire company: "Partnership for the Patients' Good".

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MARTECH

AMC Networks And Roku Expand Partnership, Bringing A Broad Range Of New & Exclusive Content To The Roku Channel

AMC Networks, Roku | November 04, 2022

AMC Networks and Roku today announced an expanded partnership that will feature AMC Networks’ high-quality content and targeted streaming services across The Roku Channel’s broad and growing ecosystem. The agreement includes the addition of 11 free ad-supported streaming (FAST) channels created and programmed by AMC Networks to The Roku Channel, including an exclusive channel, AMC Showcase, which will feature many of AMC’s signature dramas including Mad Men. The global multi-year agreement will continue to make AMC Networks’ targeted streaming services like AMC+, Shudder and Acorn TV available to viewers through Premium Subscriptions on The Roku Channel. Through the expanded partnership, AMC Network’s HIDIVE anime service will also launch as a Premium Subscription on The Roku Channel at a later time. Roku will also bring users of The Roku Channel an expanded lineup of ad-supported video on demand (AVOD) content from AMC Networks, most notably movies and popular reality shows from WE tv. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “This is an exciting expansion of our relationship with one of our most important and long-term partners, which will make even more of our acclaimed and popular programming available to The Roku Channel’s audience including, for the first time, the addition of 11 of our curated FAST channels,” said Kim Kelleher, chief commercial officer of AMC Networks. “It also serves our strategic goal of distributing and windowing our high-quality content across a coordinated ecosystem that includes our own networks and streaming services and leading partner platforms. We are thrilled to be in business with Roku and to have expanded this key partner relationship for years to come.” “The Roku Channel is thrilled to announce its expanded relationship with longtime partner AMC Networks,” shared Rob Holmes, Vice President, Programming, Roku, “Everyday, audiences come to The Roku Channel for easy access to a wide range of entertainment options. We are constantly working to enhance our programming portfolio to meet the needs of our users. Through this multi-faceted expansion of our partnership, we are pleased to provide our audiences with even more top content, plus exclusive programming, from AMC Networks, and look forward to connecting AMC Networks with viewers across The Roku Channel’s programming ecosystem.” Launched in 2017, The Roku Channel is the home of free and premium entertainment on the Roku platform. In Q4 2021, The Roku Channel reached U.S. households with an estimated 80 million people. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q3 2022. Today, The Roku Channel features a diverse lineup of more than 80,000 free movies and programs and over 300 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners. In addition to Roku devices, The Roku Channel is available on Web, iOS and Android devices, Amazon Fire TV and select Samsung TVs. About AMC Networks AMC Networks (Nasdaq: AMCX) is a global entertainment company known for its popular and critically acclaimed content. Its brands include targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and the anime-focused HIDIVE streaming service, in addition to AMC, BBC AMERICA (operated through a joint venture with BBC Studios), IFC, SundanceTV, WE tv, IFC Films and RLJE Films. AMC Studios, the Company’s in-house studio, production and distribution operation, is behind some of the biggest titles and brands known to a global audience, including The Walking Dead, the Anne Rice catalog and the Agatha Christie library. The Company also operates AMC Networks International, its international programming business, and 25/7 Media, its production services business. About Roku Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku Smart Home products, including cameras, video doorbells, lighting, plugs, and more are available in the U.S. Roku is headquartered in San Jose, Calif. U.S.A.

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MARTECH

Kajeet Launches Private 5G Channel Partner Program

Kajeet | October 27, 2022

Kajeet®, a world-class provider of private wireless and managed IoT connectivity, today announced the launch of its national channel partner program to address the growing demand for private wireless networks for education and enterprise customers. The new program is designed to make it easy for IT vendors, system integrators, managed service providers (MSPs), value added resellers (VARs) and consultants to capitalize on Private 5G's growth and increase their revenues. Private 5G is one of the biggest and fastest growing business opportunities. According to J.P. Morgan, Private 5G will generate $180B annually by 2030. Kajeet's Channel Partner Program ensures partners have everything they need to take full advantage of the growth of private wireless. Kajeet provides the network solution, services, and business support that its channel partners need to deliver innovative new Private 5G services, grow their revenue and build and maintain strong customer relationships. "To keep up with the increasing demand for Private 5G solutions, we are aggressively focusing on a value-added channel program to help us scale our go-to-market efforts," said Derrick Frost, SVP & GM of Private Wireless at Kajeet. "Our partners are excited about the Kajeet Private 5G Platform and the growth of our business, led by our innovative and groundbreaking software and a strong combination of leading technology partners like Google and Samsung." Kajeet helps its partners capitalize on the growing demand for Private 5G by providing: Innovative & Flexible End-to-End Solution: Channel partners are provided with a turnkey Private 5G solution, including hardware, software, professional design, and installation services across licensed, unlicensed, and CBRS spectrum Cloud & Managed Services: Kajeet cloud-hosted platform and managed network services offering includes 24x7x365 carrier-class NOC services and Tier 1 customer call center support World-Class Technology Partners: Kajeet has partnered with leading providers such as Google, Samsung, Airspan and Baicells to provide channel partners with a best-of-breed Private 5G solution Co-Marketing & Sales Support: Channel partners are provided technical and marketing materials, as well as sales call support, deal registration, market development funds (MDF) and quarterly attainment bonuses Several newly signed partners are already bringing high-quality private wireless broadband to underserved students and neighborhoods and opening new opportunities in cities, Tribal communities, and enterprise markets. "Kajeet has helped us connect thousands of Native American families across the nation with Internet access and data services. We are thrilled with the capabilities and access the new PLTE offers for everyone within these communities. The future is bright with Kajeet," says Thomas Merryman of JTM Enterprises. According to Mike Baker, CEO of RocNet Supply, Inc., "We are very excited about our new partnership with Kajeet. This collaboration allows us to provide much-needed Private LTE and 5G solutions to RocNet's large network of ISPs, municipalities, and enterprise customers. Combined with RocNet's unparalleled customer service and support, the Kajeet solution will continue to disrupt Private 5G." According to Mike Baker, CEO of RocNet Supply, Inc., "We are very excited about our new partnership with Kajeet. This collaboration allows us to provide much-needed Private LTE and 5G solutions to RocNet's large network of ISPs, municipalities, and enterprise customers. Combined with RocNet's unparalleled customer service and support, the Kajeet solution will continue to disrupt Private 5G." To become a Kajeet partner, please visit Private5G.Kajeet.com About Kajeet Kajeet® is a leading IoT connectivity services provider that enables thousands of schools, healthcare providers, government organizations, and world-class enterprises to better connect with their students, employees, and customers. Kajeet's Private 5G Platform simplifies private wireless, allowing education and enterprise customers to easily build and manage their own private wireless networks.

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Spotlight

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few that don’t have the resources, time or knowledge to implement one. But those that have executed a multi-channel marketing program are reaping the rewards. This infographic created by Invesp presents the current trends and statistics of multi-channel marketing, and why you should consider creating a strategy.

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