Martech

Absen Signs Its 1000th Global Partner

1000th Global Partner
Absen, a global LED solutions manufacturer, has reached a historic milestone. Absen's global partnership network has reached 1000 channel partners after a successful expansion plan. The valued partnership network is a cornerstone of Absen's global architecture, and the recruitment drive's success strengthens the company's leading position as an LED innovations and technologies specialist while supporting market growth.

Laura Luo, Absen's Head of Global Markets, said, "Enterprises choose to join Absen as valued partners because of the brand reputation, the organisation, the product quality, and the channel policy, amongst other things."

Laura Luo, Absen's Head of Global Markets, said, "Enterprises choose to join Absen as valued partners because of the brand reputation, the organisation, the product quality, and the channel policy, amongst other things. In turn, we have looked for and found partners who share the business ideologies that we, as a company, feel very strongly about. Supporting growth sustainably will be a collective effort we are committed to taking forward with our new partners."

Absen's commitment to expanding its global partnership reach through overseas channels directly supports the industry's exponential growth. It already operates in over 130 regions, covering domestic and international markets, and has a team of over 2,000 employees and representatives who have completed over 50,000 projects to date.

Absen began to build its network after its inception in 2001. It has been in the LED industry for two decades and has an impressive set of established global partnerships. The company is committed to working with businesses that share its ideology, vision, and drive.

Absen's channel policy is based on a healthy and effective collaboration environment, profitability, quality, and service, as well as the commitment and ability to think on a world scale while acting locally.

The new high-caliber partners will be trained, guided, and supported by the Absen team's extensive knowledge in a trusting environment, allowing them to fully capitalize on the opportunities LED presents to the global market.

Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t


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Channel Partnerships

RackWare Launches New PartnerConnect Channel Program

RackWare | December 15, 2023

RackWare, a leading innovator in hybrid cloud management solutions, today announced the promotion of Colby Calonica to Vice President of Global Sales, Channels and Alliances and the launch of its RackWare PartnerConnect channel program. RackWare PartnerConnect helps IT solutions providers, managed service providers (MSPs) and value-added resellers (VARs) across North America, Europe and the Asia-Pacific region better serve customers and capitalize on the demand for simple, fast and cost-effective cloud migration and disaster recovery solutions as more enterprises are moving workloads to and between clouds as a strategic business imperative. “As enterprises continue to look for ways to increase agility and innovate to better serve their customers, cloud migration and disaster recovery have become a business imperative. As a result, our company has seen significantly increased demand, and much of this is coming through the channel,” said Bryan Gobbett, CEO at RackWare. “As we expect this trend to continue, we are launching RackWare PartnerConnect and promoting Colby Calonica to VP of Global Sales, Channels and Alliances as a reflection of our commitment to long-term partner growth, innovation and enablement.” RackWare PartnerConnect offers channel organizations resources, including technical resources and training, sales support, marketing collateral and co-marketing opportunities with increasing incentives, rebates and benefits based on tiers. This enables our partners to expand their market presence, solve key challenges for customers and successfully serve customers around the world. The RackWare PartnerConnect offers three tiers: Silver Tier: Entry-Level Partner Criteria: Silver Tier partners are typically new to the PartnerConnect program or may not have met the requirements for higher tiers. Minimum annual sales or revenue targets that are set by RackWare. Benefits: Access to RackWare's comprehensive partner portal and resources. Basic sales and marketing support, including access to marketing collateral. Eligibility for deal registration to protect leads and opportunities. Comprehensive entry-level product training and onboarding. Opportunity to participate in co-marketing initiatives at the discretion of RackWare. Gold Tier: Intermediate Partner Criteria: Gold Tier partners have demonstrated a certain level of commitment and success within the program. Achieved specified annual sales or revenue targets higher than the Silver Tier requirements. Benefits (in addition to Silver Tier benefits): Enhanced sales and marketing support, including lead generation assistance. Access to more advanced training and certification programs. Priority deal registration and lead distribution. Co-marketing opportunities with RackWare, including joint webinars and events. Eligibility for additional incentives and rewards, such as increased rebates. Dedicated channel account manager for personalized support. Platinum Tier: Top-Tier Partner Criteria: Platinum Tier partners represent the highest level of commitment and success within the PartnerConnect program. Consistently exceed the highest annual sales or revenue targets set by RackWare. Demonstrated exceptional product expertise and market presence. Benefits (in addition to Gold and Silver Tier benefits): Premium sales and marketing support, including dedicated resources for joint campaigns. Exclusive access to RackWare's most advanced training programs, including technical certifications. Highest priority for deal registration and lead distribution. Strategic collaboration with RackWare on joint marketing campaigns and go-to-market strategies. Top-tier incentives, including the highest rebates and rewards. Executive-level support and access to RackWare's executive team. Invitation to exclusive partner events and advisory board participation. By offering these distinct tiers with corresponding benefits, RackWare encourages partners to grow their commitment and sales efforts while rewarding them for their achievements within the PartnerConnect program. This tiered structure motivates partners to excel and aligns their goals with RackWare's growth objectives. “RackWare is in a unique position to strategically support our customers throughout their cloud migration journey with fast and cost-effective cloud migration and disaster recovery solutions,” said Calonica, who previously served as RackWare's VP of Sales. “Our partner ecosystem has grown impressively over the last year, driven by our commitment to collaboration, comprehensive training and joint market initiatives. With this ongoing growth, I’m thrilled to be part of RackWare's next phase, reinforcing our dedication to our customers and partners.” For more information about RackWare Partner Connect, please visit rackwareinc.com/partner-program or contact our channel team at partners@rackwareine.com. About RackWare RackWare makes data and applications mobile and secure. We empower our customers to run their applications and store their data in any cloud of their choice. Seamless mobility allows our customers to take advantage of cutting-edge services or reduce costs as they become available throughout the cloud universe. And if disaster strikes — either natural or cyber-criminality — our proprietary replication and sync technology has our customers protected. RackWare is based in San Jose, California, with offices in Salt Lake City, Philadelphia, London and Pune, India.

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Marketing Analytics

Abnormal Security Expands Channel and Alliances Leadership, Appoints Jonathan Corini and Stephanie Goodman

Business Wire | January 11, 2024

Abnormal Security, the leading AI-native cloud email security platform, today announced that it is fueling its continued hypergrowth by expanding its sales leadership. The company has appointed two executives to lead its channel and alliances initiatives, with Jonathan Corini joining as Vice President of Worldwide Channel Sales and Stephanie Goodman as Head of Global Alliances. Corini will lead Abnormal’s global channel sales strategy and oversee all aspects of the company’s channel partner program, while Goodman will expand Abnormal’s strategic alliances ecosystem and accelerate growth among technology partners. These appointments cap a banner year for the company, which now serves 1,880+ customers and recently crossed $100M in ARR. This unprecedented success over the past year is due in large part to the company’s extensive partner system, ongoing dedication to the channel, and deep technology alliances across the industry—all of which will continue under new leadership. Corini has over 23 years of experience in cybersecurity and has held numerous sales and channel leadership positions. He most recently served as the VP of Global Channels at HYPR, where he designed and launched a new channel-focused GTM strategy that was responsible for over one-third of the company’s pipeline. Previously, Corini was SVP of Global Channels at Mimecast, where he grew channel sourced bookings to over 40% of the company's revenue and expanded the global MSP business to 20,000+ customers. In addition, Corini has held channel leadership roles at ForeScout Technologies, Tanium, and Intel Security throughout his extensive career. Goodman brings over 15 years of security experience and comes to Abnormal most recently from Google, where she served as the Global Lead of Strategic Alliances & OEMs. While there, she launched a global OEM program that grew over 200% in its first year and led her team to grow GSI revenue by 250% over the course of 2023. Previously, Goodman was the Director of Global Strategic Alliances at ForeScout Technologies, where the alliance team created an integration monetization plan that now represents 25% of overall company revenue, and held channel program management roles at McAfee. The two executives are joining an established channel-first organization with strong technology partnerships. Abnormal currently supports dozens of strategic partners, including value-added resellers, by providing its behavioral AI platform to protect customers against the growing threat of advanced, socially-engineered email attacks. The email security platform currently integrates with Microsoft, Google, and CrowdStrike, as well as dozens of other cybersecurity platforms. Moving forward, the focus will be on deepening relationships with enterprise partners throughout North America, expanding channel partnerships across Europe and the Asia-Pacific region, and launching strategic alliances with key organizations across the industry. About Abnormal Security Abnormal Security provides the leading behavioral AI-based email security platform that leverages machine learning to stop sophisticated inbound email attacks and dangerous email platform attacks that evade traditional solutions. The anomaly detection engine leverages identity and context to analyze the risk of every cloud email event, preventing inbound email attacks, detecting compromised accounts, and remediating emails and messages—all while providing visibility into configuration drifts across your environment. You can deploy Abnormal in minutes with an API integration for Microsoft 365 or Google Workspace and experience the full value of the platform instantly, with additional protection available for Slack, Teams, and Zoom. More information is available at abnormalsecurity.com.

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Channel Partnerships

ZINFI Releases Its Latest Complimentary Best Practices Guidebook: "The Ultimate Guide to Channel Partner Management"

PR Newswire | January 04, 2024

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest best practices guide —The Ultimate Guide to Channel Partner Management — is now available as a complimentary downloadable eBook. Among the most comprehensive and practical guides to partner management, the guidebook was designed to help organization of all sizes and in every industry learn how to unlock new markets, innovate faster, and deliver better customer experiences. The Ultimate Guide to Channel Partner Management consists of 10 detailed chapters based on common questions from business professionals, including: What Are the Different Types of Channel Partners? How to Find and Recruit Channel Partner What Are the Benefits of Having Channel Partners? How to Choose the Right Channel Partners for Your Business How to Get Started with Channel Partnerships How to Align Partners with Overall Business Strategy What Are the Challenges of Managing Channel Partners? How Do We Evolve Channel Partnerships over Time? What Are the Best Practices for Channel Partnership Management? What Are the Future Trends in Channel Partnerships? "We know that effective partnerships can significantly extend a company's market reach, enhance product distribution and fortify its competitive edge," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "Channel partners are not just another route to market. Indeed, they are a strategic asset that, when managed well, can become a source of sustained competitive advantage. But what exactly constitutes a channel partner, and how can a business harness a robust network of partners to realize its full potential? We created this new guidebook to provide detailed answers to a whole host of questions like these that people ask us every day as they try to understand how to unleash the power of partner relationships and partner ecosystems. The future of channel partnerships is bright, and this guidebook is just what business executives and marketing professionals need to prepare for a world of opportunity." The Ultimate Guide to Channel Partner Management can be downloaded here: https://www.zinfi.com/guidebooks/channel-partner-management-ultimate-guide/ ZINFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Winter 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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Channel Partnerships

Strapi Launches Global Channel Partner Program for the Leading Open-Source Headless Content Management System

Strapi | December 05, 2023

Strapi, the leading open-source “headless” content management system (CMS), today announced the launch of Strapi’s Channel Partner Program, bringing together a large network of Solutions Partners and Resellers to help Strapi’s customers accelerate their time to value. This new program allows channel partners of all sizes to work closely with Strapi to bring highly personalized solutions to market. With a total addressable market of more than $21 billion in 2023 according to Statista, the time is ripe for better content management software. With 57 thousand stars on GitHub, 4 million annual downloads and hundreds of customers with many use cases across various industries, joining Strapi’s Partner Program is a massive opportunity for channel partners looking to modernize their software stacks. “The launch of the Strapi Partner Program marks a significant stride towards collaborative innovation,” said Pierre Burgy, CEO, Strapi. “This program is not just about bringing together the best in the field to make sure our customers get top-notch services, it's also an opportunity to shape the future of composable application development.” The Strapi Partner Program is designed to build a vibrant community around its CMS and help businesses of all types and sizes realize value more quickly. The program consists of two types of partners, each uniquely suited to support the varying needs across Strapi’s customer base: Solution Partners: These partners are crucial when it comes to customizing Strapi for individual business needs. Resellers: Our Resellers help bring Strapi to a wider audience, especially small and medium-sized businesses. At the moment, Strapi Partner Program includes more than 30 solutions partners and resellers including Smile, Successive Digital, DFX5, Notum and Dinkbit with more than 30 new partners applying to join the program every month. “Being part of Strapi's Partner Program is a strategic move for Successive Digital,” said Bikram Singh, Chief Technology Officer at Successive Digital. “It allows us to leverage Strapi's flexibility and scalability, providing our clients with tailor-made solutions that drive growth and efficiency.” About Strapi Strapi is the leading open-source headless CMS: 100% JavaScript / TypeScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel including websites, mobile apps, or connected devices. The remote company has employees in more than 20 countries and is scaling its team globally. Strapi is venture-backed by Accel, CRV, Flex Capital, Index Ventures, and Stride.VC as well as notable angel investors and open source experts.

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Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t

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